Arne Beekmann

Partner Consulting & Brand Strategy

Hamburg, Germany
Experience
Apr 2019 - Present
6 years 4 months
Hamburg, Germany

Partner Consulting & Brand Strategy

enable

We (are) enable. Your On Demand Digital Unit. We offer you a unique blend of consulting and hands on for your digital projects.

What we do:

  • Brand Strategy
  • Digital Strategy
  • Envisioning & Design Thinking
  • Expert Reviews
  • Workshops
  • Tender & Pitch Conduction
  • UX- & UI-Design
  • Interaction- & Motion-Design
  • Design-Guides
  • Design-Systems
  • Reusable Prototyping
  • Design Sprints
  • Product Ownership
  • Project- & Stakeholder Management
  • Build & Lead of Inhouse Teams
Jun 2016 - Present
9 years 2 months
Hamburg, Germany

Freelance Strategy Consultant

Arne Beekmann Consulting

About me:

  • freelance strategy consultant
  • ambitious & motivating team player
  • well-structured project leader
  • authentic & confident appearance
  • passion for brands & communication
  • strategic & analytic thinking

Experienced in:

  • strategic planning & consulting
  • marketing communications
  • qualitative & quantitative consumer research
  • social media monitoring & consulting
  • leading teams

What I do:

  • brand architecture
  • brand & product positioning
  • digital strategy
  • communication strategy
  • employer brand strategy
  • client consulting & account management
  • workshop conception & moderation
Feb 2016 - May 2016
4 months

Full-time Dad

Oct 2014 - Jan 2016
1 year 4 months
Berlin, Germany

Senior Consultant/Team Lead

diffferent

  • Strategic brand consulting and project lead in focusing on communication & digital strategy
  • Conception and lead of strategy processes
  • Conception and moderation of workshops
  • Consumer research (qualitative and quantitative)
  • New business
Aug 2012 - Sep 2014
2 years 2 months
Berlin, Germany

Strategy Consultant/Team Lead

diffferent

  • Strategic brand consulting and project lead focusing on communication & digital strategy
  • Conception and lead of strategy processes
  • Conception and moderation of workshops
  • Consumer research (qualitative and quantitative)
  • New business
Sep 2010 - Jul 2012
1 year 11 months

Strategy Consultant

diffferent

  • Strategic brand consulting and project management in media and automotive industry
  • Conception of strategy processes and workshops
  • Consumer research (qualitative and quantitative)
  • New business
Oct 2009 - Aug 2010
11 months

Marketing Communications/E-Learning Coordinator

Continental Reifen Deutschland GmbH

  • Conception of e-learning courses
  • User administration
  • Agency steering
May 2009 - Sep 2009
5 months
Cambodia

Traveling the World

Time Out

Oct 2008 - Dec 2008
3 months

Working Student (Media Research)

GfK nurago GmbH

Nov 2007 - Dec 2008
1 year 2 months

Working Student (Brand Strategy)

diffferent Strategieagentur

Feb 2007 - Apr 2007
3 months

Internship (New Business Segments)

DIE ZEIT - Zeitverlag GmbH & Co. KG

Nov 2006 - Feb 2007
4 months

Working Student (Copywriter)

Dievision -- Agentur für Kommunikation GmbH

Feb 2006 - Jun 2008
2 years 5 months
Hanover, Germany

Chairman of the Board

KommunikationsKultur E.V. (alumni association of IJK Hannover)

Nov 2005 - Oct 2006
1 year

Working Student (Interviewer)

aserto:

Aug 2005 - Sep 2005
2 months

Internship (Marketing Research and Service)

Gruner + Jahr

Aug 2001 - Sep 2004
3 years 2 months

Apprenticeship Publishing House | subsq Business Client Service

Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG

Summary

We (are) enable. Your On Demand Digital Unit. We offer you a unique blend of consulting and hands on for your digital projects.

  • Brand Strategy

  • Digital Strategy

  • Envisioning & Design Thinking

  • Expert Reviews

  • Workshops

  • Tender & Pitch Conduction

  • UX- & UI-Design

  • Interaction- & Motion-Design

  • Design-Guides

  • Design-Systems

  • Reusable Prototyping

  • Design Sprints

  • Product Ownership

  • Project- & Stakeholder Management

  • Build & Lead of Inhouse Teams

  • freelance strategy consultant

  • ambitious & motivating team player

  • well-structured project leader

  • authentic & confident appearance

  • passion for brands & communication

  • strategic & analytic thinking

  • strategic planning & consulting

  • marketing communications

  • qualitative & quantitative consumer research

  • social media monitoring & consulting

  • leading teams

  • brand architecture

  • brand & product positioning

  • digital strategy

  • communication strategy

  • employer brand strategy

  • client consulting & account management

  • workshop conception & moderation

Languages
German
Native
English
Advanced
Education
Oct 2009 - Jun 2009

Metropolia Ammattikorkeakoulu

Media (Film and Television) · Vantaa, Finland

Oct 2007 - Jun 2010

Institute of Journalism and Communication Research, Hanover

Master of Arts · Media Management · Hanover, Germany

Oct 2004 - Jun 2009

Gottfried Wilhelm Leibniz Universität Hannover

Marketing & Management · Hanover, Germany

...and 1 more
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