Arne Beekmann

Partner Consulting & Brand Strategy at enable | Interim Head of Brand | Freelance Strategy Consultant

Arne Beekmann
Hamburg, Germany

Experience

Apr 2019 - Present
5 years 11 months
Hamburg, Germany

Partner Beratung & Brand Strategy

enable

Jun 2016 - Present
8 years 9 months
Hamburg, Germany

Freelance Strategy Consultant

Arne Beekmann Consulting

Feb 2016 - May 2016
4 months

Fulltime dad

Parental leave

Oct 2014 - Jan 2016
1 year 4 months
Berlin, Germany

Senior Consultant/Team Lead

diffferent

[link]

strategic brand consulting and project lead in focusing on communication & digital strategy; conception and lead of strategy processes, conception and moderation of workshops; consumer research (qualitative and quantitative), new business

Aug 2012 - Sep 2014
2 years 2 months
Berlin, Germany

Strategy Consultant/Team Lead

diffferent

[link]

strategic brand consulting and project lead focusing on communication & digital strategy; conception and lead of strategy processes, conception and moderation of workshops; consumer research (qualitative and quantitative), new business

Sep 2010 - Jul 2012
1 year 11 months

Strategy Consultant

diffferent

[link]

strategic brand consulting and project management in media and automotive industry; conception of strategy processes and workshops; consumer research (qualitative and quantitative), new business

Oct 2009 - Aug 2010
11 months

Marketing Communications/E-Learning Coordinator

Continental Reifen Deutschland GmbH

www. continental-truck-tires.com

conception of e-learning courses, user administration, agency steering; [link]

May 2009 - Sep 2009
5 months

Traveling the world

Time Out

Hong Kong, China, Vietnam, Cambodia, Lao, Thailand, Japan, USA, Ecuador, Argentina

Oct 2008 - Dec 2009
3 months

Working Student (Media Research)

GfK nurago GmbH

[link]

Nov 2007 - Dec 2009
1 year 2 months

Working Student (Brand Strategy)

diffferent Strategieagentur

[link]

Feb 2007 - Apr 2007
3 months

Internship (New Business Segments)

DIE ZEIT - Zeitverlag GmbH & Co. KG

[link]

Nov 2006 - Feb 2007
4 months

Working Student (Copywriter)

Dievision -- Agentur für Kommunikation GmbH

[link]

Feb 2006 - Jun 2008
2 years 5 months

Chairman of the Board

KommunikationsKultur E.V. (alumni association of IJK Hannover)

[link]

Nov 2005 - Oct 2006
1 year

Working Student (Interviewer)

aserto:

[link]

Aug 2005 - Sep 2005
2 months

Internship (Marketing Research and Service)

Gruner + Jahr

[link]

Aug 2001 - Sep 2004
3 years 2 months

Apprenticeship Publishing House | subsq Business Client Service

Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG

[link]

Summary

We (are) enable. Your On Demand Digital Unit. We offer you a unique blend of consulting and hands on for your digital projects. What we do: Brand Strategy, Digital Strategy, Envisioning & Design Thinking, Expert Reviews, Workshops, Tender & Pitch Conduction, UX- & UI-Design, Interaction- & Motion-Design, Design-Guides, Design-Systems, Reusable Prototyping, Design Sprints, Product Ownership, Project- & Stakeholder Management, Build & Lead of Inhouse Teams about me: freelance strategy consultant | ambitious & motivating team player | well-structured project leader | authentic & confident appearance | passion for brands & communication | strategic & analytic thinking experienced in: strategic planning & consulting | marketing communications | qualitative & quantitative consumer research | social media monitoring & consulting | leading teams What I do: brand architecture | brand & product positioning | digital strategy | communication strategy | employer brand strategy | client consulting & account management | workshop conception & moderation Top skills: Digital Marketing, Digital Strategy, Social Media

Languages

German
Native
English
Advanced

Education

Jun 2009 - Oct 2009

Metropolia Ammattikorkeakoulu

Media (Film and Television) · Vantaa, Finland

Oct 2007 - Jun 2010

Institute of Journalism and Communication Research, Hanover

Master of Arts (M.A.) · Media Management

Oct 2004 - Jun 2009

Gottfried Wilhelm Leibniz Universität Hannover

Minor, Marketing & Management · Hannover, Germany