Jasmin Göbel - Head of Marketing / Project Manager CannaFriends Trade Fair

Recommended expert

Leiferde, Germany

Experience

May 2024 - May 2025

1 year 1 month

Lehrte, Germany

Head of Marketing / Project Manager CannaFriends Trade Fair

Heiko Kleini Messen & Ausstellungen

Strategic and operational leadership of marketing for multiple B2B and B2C trade fairs focusing on positioning, brand building, and target group engagement
Development and implementation of brand relaunches including logo, CI, slogan, and cross-media communication strategy
Planning, design, and production of trade fair magazines, sponsorship packages, pitches, and marketing materials
Establishment of professional social media channels (Meta, LinkedIn) including content strategy, editorial planning, and audience growth
Advising the executive board on strategic communication, digital brand presence, and sales alignment
Campaign planning including ads, video formats, newsletters, sponsorship communication, and event digitization
Press relations, media partnerships, and development of audience-specific content
Relaunch of the B2C trade fair "Haus-Bau & Energie Ilsenburg" including repositioning, visibility, and modernization
Digitization of internal processes to optimize internal communication and project workflows
Development and overall management of the CANNAFRIENDS trade fair as the largest community and educational event around medical cannabis
Strategic and operational responsibility for concept, brand presence, community engagement, and external communication
Creation of a patient-focused brand in the medical cannabis market including claim, visuals, sponsor strategy, and communication line
Organization, moderation, and speaker acquisition for over 40 presentations, panels, workshops, and festival formats
Management of digital communication, content production (Instagram, TikTok, podcast), and influencer campaigns
Building and maintaining a network of pharmacies, patient organizations, providers, and medical experts
Analysis, monitoring, and reporting to optimize the customer journey
Design and implementation of digital trade fair experiences in cooperation with app providers
Budget and media partnership management as well as public representation

Aug 2022 - Feb 2023

7 months

Nuremberg, Germany

Team Lead Marketing & Design

anwalt.de Services AG

Built and structured the marketing department, including team building
Functional and disciplinary leadership including recruiting
Development and implementation of marketing strategies and campaigns for lead generation and customer retention in alignment with C-level
Conceptualization, planning, and control of all marketing activities on the B2C and B2B sides
Annual budget planning and responsibility
Market and competitor analysis
Expansion and optimization of social media channels including paid ads
Development and implementation of A/B tests to optimize landing pages
Creation and management of email sales funnels along the customer journey
Planning and execution of workshops and trade fairs
Implementation and onboarding of HubSpot
Monitoring and reporting of marketing activities
Operational support in art direction

Jan 2022 - Jul 2022

7 months

Frankfurt, Germany

Lead Senior Marketing Manager

Bloomwell (formerly Algea Care GmbH)

Built the marketing department, including team building
Functional and disciplinary leadership
Budget planning and controlling
Internationalization in DACH and EU
Planning and execution of performance and online campaigns (SEA, display, affiliate, social media)
Monitoring and reporting using web analytics tools
Implementation and onboarding of HubSpot
Creation and management of email sales funnels
Content planning and development (video production, storytelling)
Project management for TV commercials, advertorials, and media planning
Influencer marketing and corporate design development
Website relaunch and landing page optimization
Market and competitor analysis

Jun 2021 - Dec 2021

7 months

Hanover, Germany

Head of Marketing (Interim)

medondo AG

Built the marketing department with functional and disciplinary leadership
Strategic development, planning, and execution of marketing activities for the medondo Holding AG group
Development and optimization of the customer journey
Website relaunch including A/B tests
Press relations and SEO blog articles
Creation and optimization of email sales funnels in HubSpot
Budget planning and controlling
Planning and execution of trade fairs, events, and congresses
Development and execution of customer presentations

Oct 2019 - Dec 2020

1 year 3 months

Hanover, Germany

Head of Marketing

Bolero Holding GmbH

Led marketing for eleven locations across Germany with annual budget responsibility
Planning, conceptualization, and execution of online and offline marketing strategies (SEA, SEO, social media)
Management of all social media channels and newsletter campaigns
KPI analysis and action planning
Press and public relations
Briefing and coordination of external service providers
Website relaunch and maintenance (WordPress CMS)
Event management and project management
Further development of corporate design

May 2019 - Sep 2019

5 months

Hanover, Germany

Marketing Specialist

REDNUX GmbH eCommerce

Optimization of online presence through SEO/SEA campaigns
Planning and implementation of marketing strategies
Market analysis and reporting
Management of social media channels and HR marketing
Press and public relations
Development of email marketing sales funnels and newsletter campaigns
UX design for app usability
Briefing and coordination of external service providers
Design of online shop, advertising campaigns and brochures

Oct 2016 - Apr 2019

2 years 7 months

Hanover, Germany

Freelancer for Marketing Consulting and Communication Design

FORM reich Marketing & Grafikdesign

Development, planning and design of marketing strategies (online and offline)
Management of marketing campaigns and product launches
Business analysis and consulting for startups
Social media marketing and project management
Backend development in Typo3 and WordPress CMS
Content management and quality control
Creation of presentations and training sessions
Search engine marketing (SEO/SEA)
Budget planning and accounting
Development of corporate designs and style guides
Planning and coordination of trade shows and events

Oct 2015 - Oct 2016

1 year 1 month

Langenhagen, Germany

Head of Marketing

Smoking Bulle Commerce

Development, planning and design of marketing strategies
Implementation and management of marketing activities and campaigns
Product management and budget planning
Management of e-commerce platform and inventory system
Social media and newsletter marketing
Briefing of production partners and printing companies
Further development of corporate design

Apr 2015 - Nov 2017

2 years 8 months

Hanover, Germany

Lecturer (part-time)

Norddeutsche Akademie für Marketing, Kommunikation + Medien gGmbH

Conducting teaching units in creative techniques and social media
Development of educational content and interactive teaching formats
Supervision of an interdisciplinary final project on marketing and communication concepts
Promotion of creative thinking, presentation techniques and teamwork

Apr 2011 - Nov 2015

4 years 8 months

Hanover, Germany

Media Designer (Digital & Print)

steindesign – Agentur für kreative Business-Lösungen

Graphic direction for BG RCI (Trade Association for Raw Materials and Chemical Industry)
Creation of regular publications, magazines and newspapers
Project management and quality control
Client support, pitch management and campaign coordination
Creation and maintenance of websites (CMS)
Planning and coordination of trade shows and events
Social media marketing
Development and implementation of corporate designs and packaging design
Digital image editing and product photography

Oct 2010 - Mar 2011

6 months

Burgwedel, Germany

Web Design/Marketing Graphic Designer

Rossmann Online GmbH

Design and development of front- and back-end for the online shop
Photo studio support for product photography
Digital image editing
Creation of digital newsletters and online marketing campaigns
Development of affiliate marketing

Apr 2009 - Sep 2010

1 year 6 months

Burgdorf, Germany

Start-up Founder

Small business

Graphic design and photography
Client consultation and support
Final artwork and prepress

Aug 2004 - Mar 2009

4 years 8 months

Burgdorf, Germany

Digital and Print Media Designer

Neugebauer und Partner Werbeagentur GmbH

Support of client projects during and after IHK training
Design of print and online media, including packaging design
Web design and website maintenance
Creation of PowerPoint presentations and illustrations
Digital image editing and final artwork
Hotline support

Summary

Strategic marketing expert with over 10 years of professional experience in leadership roles
Specialized in brand strategy, content and performance marketing, and digital campaign management. Experienced in designing and executing integrated communication measures across all channels (online, offline, paid social, SEO, CRM, influencers).
Built and led marketing departments, including team leadership, recruiting, and budget responsibility
Solid experience in brand strategy, performance marketing, content strategies, and digital campaign management
Strong execution skills in cross-channel initiatives (online/offline, paid social, SEO, email, influencers)
Experienced in B2C and B2B environments, event, trade fair, and community marketing
Confident in managing external agencies, internal interfaces, and complex stakeholder structures
Strong communicator, clear leader, creative in approach, analytical in methods
Strong in project management, timely in delivery, creative thinker and pragmatic in execution