Jasmin G. - Project Management | Marketing | Graphic Design

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Leiferde, Germany

Experience

May 2024 - May 2025

1 year 1 month

Lehrte, Germany

Head of Marketing / Project Manager for CannaFriends Fair

Heiko Klein i Messen & Ausstellungen

Strategic and operational lead for marketing multiple B2B and B2C trade fairs, focusing on positioning, brand building, and target audience engagement
Developed and implemented brand relaunches, including logo, corporate identity, slogan, and cross-media communication strategy
Planned, designed, and executed trade fair magazines, sponsorship packages, pitches, and marketing materials
Established professional social media channels (Meta, LinkedIn), including content strategy, editorial planning, and audience growth
Advised executive board on strategic communication, digital brand presence, and sales alignment
Managed campaign planning, including ads, video formats, newsletters, sponsorship communication, and event digitalization
Handled press relations, media partnerships, and development of audience-specific content
Relaunched the B2C fair "Haus-Bau & Energie Ilsenburg", including repositioning, increased visibility and modernization, and social media strategy
Created design and copy for all communication materials (print & online)
Collaborated with and managed external service providers, agencies, and media partners to implement communication and marketing measures
Digitalized internal workflows, structured and defined efficient processes to optimize internal communication and project delivery
Built and led the CANNAFRIENDS fair – Northern Germany's largest community and education fair on medical cannabis
Held strategic and operational responsibility for concept, brand presence, community engagement, and external communication
Developed a strong, patient-focused brand in the medical cannabis market – including claim, visuals, sponsor strategy, and communication guidelines
Managed project responsibilities for over 40 speakers, two stages, various exhibitors, festival with live gigs, and special formats (contests, panels, workshops)
Organized and moderated expert talks, panel discussions, and interviews
Acquired speakers and designed special sessions on topics such as patient rights, women's health, CSCs, cultivation, terpenes, extracts, breeding, living soil, etc.
Managed and executed all digital communication, blog, social media, and content production (Instagram, TikTok, Spotify podcast)
Executed influencer campaigns, reels, challenges, and interviews – actively building a community focused on patients, startups, and industry leaders
Built and maintained a strong network of pharmacies, patient organizations, providers, startups, telemedicine platforms, and medical experts
Managed press and public relations, including media partnerships and PR concept
Conducted analyses to further develop and optimize the customer journey, and planned and implemented measures
Monitored, reported, and optimized marketing activities
Developed and implemented a digital fair experience in cooperation with app providers
Created and designed all design assets, sponsorship materials, press kits, and digital content independently
Held full responsibility for budget, communication, media partnerships, exhibitor support, and the further development of the fair as the industry's central platform
Main contact person for the fair, publicly visible through interviews, panel moderation, reels, TV, and press formats

Aug 2022 - Feb 2023

7 months

Nuremberg, Germany

Team Lead Marketing & Design

anwalt.de Services AG

Built and structured the marketing department and led team-building
Provided functional and disciplinary leadership and recruiting
Developed, planned, and executed marketing strategies and campaigns for lead generation and customer retention in coordination with C-level management
Designed, planned, implemented, and controlled all marketing measures for B2C and B2B
Annual budget planning and responsibility
Conducted market and competitor analysis with focus on current trends
Expanded and optimized social media channels, including paid ads and campaigns
Developed and implemented testing strategies and A/B tests to optimize landing pages
Built and managed email sales funnels along the customer journey
Worked closely with sales and service teams
Communicated with potential partners to implement joint marketing activities
Planned, set up, and led in-house workshops and training sessions as a speaker
Planned, organized, and executed congresses and trade shows
Collaborated with external providers and agencies
Implemented and onboarded HubSpot
Analyzed and optimized the customer journey, and planned and implemented measures
Continuously monitored and reported on marketing activities using web analytics tools and implemented additional tools
Provided operational support in art direction (graphic creation of various print and online content)

Jan 2022 - Jul 2022

7 months

Frankfurt, Germany

Lead Senior Marketing Manager

Bloomwell (formerly Algea Care GmbH)

Built the marketing department and managed team building
Provided functional and disciplinary leadership
Handled budget planning and controlling
Led internationalization for DACH and EU markets
Built, planned, and implemented marketing strategies
Led operational planning, execution, and control of projects as well as performance and online campaigns for customer acquisition and retention (Google Analytics, SEA, display, affiliate, social media: Facebook, Instagram, TikTok)
Continuously monitored and reported on marketing activities using web analytics tools and implemented additional tools
Implemented and onboarded HubSpot for marketing campaigns
Built and managed email sales funnels along the customer journey
Planned and created content (video shoots, online campaigns, storytelling)
Project lead for TV spots and segments, advertorials, and media planning
Worked closely with the PR department
Influencer marketing
Implemented new, creative campaigns based on current studies and patient needs
Provided graphic support for creative projects and corporate design development
Conducted market and competitor analysis with a focus on current trends
Developed and implemented testing strategies and A/B tests to optimize landing pages
Relaunched and continuously optimized the corporate website and landing pages in close collaboration with the marketing team, developers, and service providers
Conducted analyses to further develop and optimize the customer journey

Jun 2021 - Dec 2021

7 months

Hanover, Germany

Head of Marketing (Interim)

medondo AG

Built the marketing department; provided functional and disciplinary leadership
Responsible for strategic development, planning, execution, and further development of the medondo Holding AG group
Developed and optimized the customer and patient journey
Operational planning, execution, and control of marketing activities
Creatively developed and executed campaigns for lead generation and customer retention
Conducted market and competitor analysis
Relaunched websites, performed A/B testing and implementation
Managed press relations and SEO blog articles
Built and optimized the email sales funnel in the customer journey
Optimized and further developed the corporate design
Set up CRM and planned campaigns in HubSpot
Reporting and controlling of marketing activities
Planned and executed trade shows, events, and congresses
Developed and delivered customer presentations
Budget planning and responsibility

Oct 2019 - Dec 2020

1 year 3 months

Hanover, Germany

Head of Marketing

Bolero Holding GmbH

Head of Marketing, responsible for eleven locations across Germany
Annual budget responsibility
Planned, designed, executed, and evaluated marketing and digital communication strategies
Managed, coordinated, and implemented (online) marketing measures
Campaign management (SEA, SEO, online ads, social media)
Managed all social media channels and analytics tools
Content management (website, newsletter, social media)
Developed and executed newsletter campaigns in the sales funnel
Evaluated KPIs and derived actions
Press and public relations
Briefed and coordinated external service providers
Managed, relaunched, and maintained the website (CMS WordPress)
Organized events nationwide
Project and campaign management, product management
Further developed corporate design, graphic design activities

May 2019 - Sep 2019

5 months

Hanover, Germany

Marketing Manager

Rednux GmbH eCommerce

Optimizing online presence through SEO/SEA campaigns
Planning, designing and implementing marketing strategies
Market monitoring & reporting
Managing social media channels
Managing and developing HR marketing
Press and public relations
Project management
Developing email marketing sales funnels, newsletter marketing
UX design for in-house app focusing on usability
Briefing and coordinating external service providers, managing photoshoots
Creating designs for various projects: online shop/website design, digital ad campaigns, various (digital) sales materials and brochures
Layout and digital image retouching
Brand building through design and corporate design development
Planning and layout of merchandising

Oct 2016 - Apr 2019

2 years 7 months

Hanover, Germany

Freelancer for marketing consulting and communication design

Formreich Marketing & Grafikdesign

Developing, planning and conceptualizing marketing strategies (online and offline)
Managing marketing campaigns (online and offline)
Company analysis and consulting
Advising and supporting start-up companies
Social media marketing across various channels
Project management
Managing product launches, campaigns and sales initiatives
Backend development in Typo3 and WordPress CMS
Content management for websites, quality control
Creating presentations and trainings
Search engine marketing (SEO and SEA)
Budget planning, bookkeeping, invoicing
Preparing proposals and materials for client meetings
Developing and implementing corporate designs (style guides)
Leading the enforcement of clients' CI/CD compliance
Communication and editorial design
Digital high-end retouching and compositions
Planning, developing and managing trade shows and events
Product and image photography
Freelancer for VSM · Vereinigte Schmirgel- und Maschinen-Fabriken AG, Hannover: communication design and typesetting of national & international print materials and advertising, web design, national & international content maintenance and relaunch of country homepages in Typo3 CMS, planning and implementation of national & international trade show appearances, product photography, further development of the style guide
Volkswagen Automobile, Hannover: won pitch for 'Relaunch Autobusiness Magazine', implemented brochure relaunch, created corporate design manual
Volkswagen Financial Services, Wolfsburg: development and design of 'X-Mas Collection' for merchandising, relaunch and project management of VWFS handbook, development of eStrom campaign
Hannover Marketing & Tourismus GmbH (HMTG): campaign management and execution of nationwide digital 'time jump' campaign 2016, managing photoshoots, digital high-end large format image editing, overseeing production of nationwide posters, calendars for retail and merchandising
Hannover Airport: won pitch for 'kurz mal weg' campaign, communication design, editorial design
TUI 'Mein Schiff': communication design for open-response campaigns

Oct 2015 - Oct 2016

1 year 1 month

Langenhagen, Germany

Head of Marketing

Smoking Bulle Commerce

Developing, planning and conceptualizing marketing strategies
Planning, executing & managing marketing activities and campaigns
Product management and budget planning
Managing the shop system including the inventory management system
Social media and newsletter marketing
Handling and briefing producers and print shops
Optimizing and implementing content marketing in the newsletter area
Further developing corporate design & product design

Apr 2015 - Nov 2017

2 years 8 months

Hanover, Germany

Lecturer (part-time)

Norddeutsche Akademie für Marketing, Kommunikation + Medien gGmbH

Delivering lessons in creativity techniques and social media modules with a focus on practical methods, creative solutions and strategic media use
Developing didactic content and interactive teaching formats for diverse participant groups
Supervising an interdisciplinary final project to develop a complete marketing and communication concept, including briefing, coaching and evaluation
Promoting creative thinking, presentation techniques and team-oriented work

Apr 2011 - Nov 2015

4 years 8 months

Hanover, Germany

Media Designer Digital & Print Media

steindesign – Agentur für kreative Business-Lösungen

Graphic direction for the Berufsgenossenschaft Rohstoffe und Chemische Industrie (BG RCI)
Creating regular publications, magazines and newspapers
Project management (handling, design, implementation and quality control)
Client support, pitch management, campaign management, client presentations
Close collaboration and coordination with photographers and print shops
Creating websites, website maintenance (CMS)
Planning and managing trade shows and events
Social media marketing across various channels
Developing and implementing corporate designs, graphic and editorial design
Packaging design, prepress, final artwork
Digital image editing and compositions
Product and image photography
Organizing and accompanying photoshoots

Oct 2010 - Mar 2011

6 months

Burgwedel, Germany

Graphic designer Web design / Marketing

Rossmann Online GmbH

Design and programming of front-end and back-end of the online shop
Setup and management of the photo studio for product photography
Digital image editing for product photography
Coding, layout, design and content for digital newsletters
Development and implementation of online marketing campaigns
Setup of affiliate marketing

Apr 2009 - Sep 2010

1 year 6 months

Burgdorf, Germany

Founder

Kleingewerbe

Graphic design and photography
Customer consulting and support
Final artwork and prepress

Aug 2004 - Mar 2009

4 years 8 months

Burgdorf, Germany

Digital and print media designer

Summary

Strategic marketing expert with over 10 years of experience in leadership roles
Trained graphic designer with certified degrees as Communications Business Administrator (KdA) and Certified Manager of Marketing & Communication (SHB)
Specialized in brand strategy, content and performance marketing, as well as digital campaign management. Skilled in creating and implementing integrated communication across all channels (online, offline, paid social, SEO, CRM, influencer)
Built and led marketing departments including team leadership, recruiting, and budget management
Solid experience in brand strategy, performance marketing, content strategies, and digital campaign management
Strong execution skills in cross-channel activities (online/offline, paid social, SEO, email, influencer)
Experienced in B2C and B2B environments, event, trade show, and community marketing
Confident in managing external agencies, internal stakeholders, and complex stakeholder structures
Strong communicator, clear leader, creative in approach, analytical in process
Strong in project management, reliable in delivery, creative in thinking, and pragmatic in execution

Languages

German

Native

English

Advanced

Education

Apr 2017 - Apr 2018

North German Academy for Marketing, Media and Communication

Certified Online-Marketing Manager (SHB) · 1.5

C O U R S E C O N T E N T

Management + leadership, project management, market research
Online marketing in the marketing mix and media mix
Integrated corporate communication, corporate identity
Advertising and communication psychology
Online law, security, and risk management
Interactivity/Web 2.0 + integrated data management, internet / ICT technologies
Digital analytics, search engine marketing (SEO and SEA)
Usability + user experience, concept for online communication
Building and optimizing web presence
Content marketing, programmatic advertising
Email and mobile marketing, social media marketing, online relations (PR)
Electronic customer relationship management (E-CRM), online business models
E-commerce concept, shop system including inventory management system
Payment systems, affiliate marketing, marketplaces + portals

S C I E N T I F I C W O R K: Relaunch of the newsletter system and sales funnel development in the customer life cycle for the Norddeutsche Akademie für Marketing Kommunikation + Medien gGmbH Hanover

Apr 2012 - Apr 2014

North German Academy for Marketing, Media and Communication

Communications Business Administrator (KdA) · Marketing, Media, Communication

C O U R S E C O N T E N T

Economics and business administration, legal frameworks
Sociology, advertising psychology
Creativity techniques, communication theory Production, marketing management, market research
Strategic marketing, tactical and operational marketing planning
Communication tools, advertising concept
PR, direct marketing B2B & B2C, sales promotion
Cross-disciplinary projects: marketing concepts, communication concepts

S C I E N T I F I C W O R K: Strategic situation analysis and marketing concept for the Genussbox of the "Culinary Ambassadors of Lower Saxony"

Aug 2004 - Apr 2007