Jasmin G. - Project Management | Marketing | Graphic Design

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Leiferde, Germany

Experience

May 2024 - May 2025

1 year 1 month

Lehrte, Germany

Head of Marketing / Project Manager CannaFriends Fair

Heiko Klein i Messen & Ausstellungen

Strategic and operational management of marketing for several B2B and B2C trade shows, focusing on positioning, brand building, and target audience engagement
Development and implementation of brand relaunches including logo, CI, slogan, and cross-media communication strategy
Planning, design, and production of event magazines, sponsorship packages, pitches, and marketing materials
Establishing professional social media channels (Meta, LinkedIn), including content strategy, editorial planning, and audience growth
Advising executive management on strategic communication, digital brand presence, and sales orientation
Campaign planning including ads, video formats, newsletters, sponsorship communication, and event digitization
Press relations, media partnerships, and development of audience-targeted content
Relaunch of the B2C fair 'Home, Construction & Energy Ilsenburg' including repositioning, visibility, modernization, and social media strategy
Creative and copywriting implementation for all communication materials (print & online)
Collaboration with and management of external service providers, agencies, and media partners to execute communication and marketing activities
Digitizing internal processes, structuring and defining efficient workflows to optimize internal communication and project management
Establishment and overall management of the CANNAFRIENDS fair – Northern Germany's largest community and education event on medical cannabis
Strategic and operational responsibility for concept, brand presentation, community engagement, and external communication
Development of a strong, patient-focused brand in the medical cannabis market – including tagline, visuals, sponsor strategy, and communication guidelines
Project responsibility for over 40 speakers, two stages, various exhibitors, a festival with live gigs, and special formats (contests, panels, workshops)
Organizing and moderating expert presentations, panel discussions, and interviews
Speaker acquisition and design of special formats on topics such as patient rights, women's health, CSCs, cultivation, terpenes, extracts, breeding, living soil, etc.
Managing and executing all digital communication, including blog, social media, and content production (Instagram, TikTok, Spotify podcast)
Implementing influencer campaigns, reels, challenges, and interviews – actively building the community with a focus on patients, startups, and industry leaders
Establishing and maintaining a strong network of pharmacies, patient organizations, providers, startups, telemedicine platforms, and medical experts
Managing press and public relations, including media partnerships and PR planning
Analyzing and optimizing the customer journey, as well as planning and implementing improvements
Monitoring, reporting, and optimizing marketing initiatives
Developing and implementing a digital trade show experience in cooperation with app providers
Creating and designing all design assets, sponsorship materials, press kits, and digital content independently
Full responsibility for budget, communication, media partnerships, exhibitor support, and further development of the fair as a central industry platform
Main contact person for the fair, publicly present through interviews, panel moderation, reels, and TV and press formats

Aug 2022 - Feb 2023

7 months

Nuremberg, Germany

Team Lead Marketing & Design

anwalt.de Services AG

Building and structuring the marketing department and team building
Professional and disciplinary leadership, as well as recruiting
Developing, planning, and executing marketing strategies and campaigns for lead generation and customer retention in coordination with C-level
Designing, planning, implementing, and monitoring all marketing activities on the B2C and B2B sides
Annual budget planning and responsibility
Market and competitive analysis with a focus on current trends
Expanding and optimizing social media channels, including paid ads and campaigns
Developing and implementing testing strategies and A/B tests to optimize landing pages
Building and managing email sales funnels along the customer journey
Close collaboration with sales and service
Communicating with potential partners to implement joint marketing activities
Planning, organizing, and leading in-house workshops and training sessions as speaker
Planning, organizing, and executing conferences and trade shows
Collaborating with external providers and agencies
Implementing and onboarding HubSpot
Analyzing and optimizing the customer journey, as well as planning and implementing measures
Continuous monitoring and reporting of marketing activities using web analytics tools and implementing additional tools
Operational support in art direction (graphic creation of various print and online content)

Jan 2022 - Jul 2022

7 months

Frankfurt, Germany

Lead Senior Marketing Manager

Bloomwell (formerly Algea Care GmbH)

Establishing the marketing department and team building
Professional and disciplinary leadership
Budget planning and controlling
Internationalization for DACH and EU markets
Developing, planning, and implementing marketing strategies
Leading, operational planning, execution, and monitoring of projects as well as performance and online campaigns for customer acquisition and retention (Google Analytics, SEA, display, affiliate, social media: Facebook, Instagram, TikTok)
Continuous monitoring and reporting of marketing activities using web analytics tools and implementing additional tools
Implementing and onboarding HubSpot for marketing campaigns
Building and managing email sales funnels along the customer journey
Content planning and creation (video production, online campaigns, storytelling)
Project management for TV spots and segments, advertorials, and media planning
Close collaboration with the PR department
Influencer marketing
Implementing new, creative campaigns based on current studies and patient needs
Graphic support in creative projects and corporate design development
Market and competitive analysis focusing on current trends
Developing and implementing testing strategies and A/B tests to optimize landing pages
Relaunching and continuously optimizing the corporate website and associated landing pages in close collaboration with the marketing team, developers, and service providers
Analyzing and optimizing the customer journey

Jun 2021 - Dec 2021

7 months

Hanover, Germany

Head of Marketing (Interim)

medondo AG

Establishing the marketing department, professional and disciplinary leadership
Responsible for the strategic development, planning, implementation, and further development of the medondo Holding AG group
Developing and optimizing the customer and patient journey
Operational planning, execution, and control of marketing activities
Creative development and execution of campaigns for lead generation and customer retention
Market and competitive analyses
Website relaunch, A/B testing, and implementation
Press relations and SEO blog articles
Building and optimizing the email sales funnel in the customer journey
Optimizing and further developing corporate design
Setting up CRM and campaign planning in HubSpot
Reporting and controlling of marketing activities
Planning and execution of trade shows, events, and conferences
Developing and operational execution of client presentations
Budget planning and responsibility

Oct 2019 - Dec 2020

1 year 3 months

Hanover, Germany

Head of Marketing

Bolero Holding GmbH

Head of Marketing, responsible for eleven locations across Germany
Annual budget responsibility
Planning, concept development, implementation, and evaluation of marketing and digital communication strategies
Managing, coordinating, and executing (online) marketing activities
Campaign management (SEA, SEO, online ads, social media)
Managing all social media channels and review tools
Content management (website, newsletter, social media)
Building and executing newsletter campaigns in the sales funnel
Analyzing KPIs and deriving actions
Press and public relations
Briefing and coordinating external service providers
Managing, relaunching, and maintaining the website (WordPress CMS)
Organizing events across Germany
Project and campaign management, product management
Further development of corporate design, graphic design tasks

May 2019 - Sep 2019

5 months

Hanover, Germany

Marketing Specialist

Rednux GmbH eCommerce

Optimizing online presence through SEO/SEA campaigns
Planning, designing, and implementing marketing strategies
Monitoring the market & creating reports
Managing social media channels
Managing and developing HR marketing
Press and public relations
Project management
Developing email marketing sales funnels and newsletter marketing
UX design for an in-house app with a focus on usability
Briefing and coordinating external vendors, overseeing photo shoots
Creating designs for various projects: online shop/website design, digital advertising campaigns, various (digital) sales materials and brochures
Layout and digital image retouching
Brand building through design and corporate identity development
Planning and layout of merchandising

Oct 2016 - Apr 2019

2 years 7 months

Hanover, Germany

Freelancer for marketing consulting and communication design

Formreich Marketing & Grafikdesign

Developing, planning, and designing marketing strategies (online and offline)
Managing marketing campaigns (online and offline)
Conducting company analyses and consulting
Advising and supporting start-up companies
Social media marketing across various channels
Project management
Managing product launches, campaigns, and sales promotions
Backend development in Typo3 and WordPress CMS
Content management of websites, quality control
Creating presentations and training sessions
Search engine marketing (SEO and SEA)
Budget planning, accounting, invoicing
Preparing proposals and materials for client meetings
Developing and implementing corporate designs (style guides)
Leading the consistent implementation of client CI/CD
Communication and editorial design
High-end digital retouching and compositions
Planning, developing, and managing trade shows and events
Product and image photography
Freelancer for VSM · Vereinigte Schmirgel- und Maschinen-Fabriken AG, Hannover: communication design and layout for national & international print materials and advertising, web design, national & international content maintenance and relaunch of country homepages in Typo3 CMS, planning and executing national & international trade show appearances, product photography, and style guide development
Volkswagen Automobile, Hannover: won pitch for 'Autobusiness Magazine Relaunch', implemented brochure relaunch, created corporate design manual
Volkswagen Financial Services, Wolfsburg: developed and designed 'X-Mas Collection' for merchandising, relaunched and managed the VWFS manual project, developed eStrom campaign
Hannover Marketing & Tourism GmbH (HMTG): managed and executed nationwide digital 'Zeitsprung' campaign 2016, supervised photo shoots, high-end large-format digital image editing, oversaw production of nationwide posters, calendars for retailers, and merchandising
Hannover Airport: won pitch for 'kurz mal weg' campaign, communication design, editorial design
TUI 'Mein Schiff': communication design for open-response campaigns

Oct 2015 - Oct 2016

1 year 1 month

Langenhagen, Germany

Head of Marketing

Smoking Bulle Commerce

Developing, planning, and designing marketing strategies
Planning, implementing & managing marketing activities and campaigns
Product management and budget planning
Managing the shop system including inventory management system
Social media and newsletter marketing
Handling and briefing production teams and printers
Optimizing and executing content marketing in newsletters
Further developing corporate design & product design

Apr 2015 - Nov 2017

2 years 8 months

Hanover, Germany

Lecturer (part-time)

Norddeutsche Akademie für Marketing, Kommunikation + Medien gGmbH

Conducting lessons in creativity techniques and social media modules, focusing on practical methods, creative solutions, and strategic media use
Developing educational content and interactive teaching formats for diverse participant groups
Supervising an interdisciplinary final project to develop a complete marketing and communication concept, including assignment design, coaching, and evaluation
Promoting creative thinking, presentation techniques, and team-oriented work

Apr 2011 - Nov 2015

4 years 8 months

Hanover, Germany

Media Designer for Digital & Print Media

steindesign – Agency for Creative Business Solutions

Graphic direction for the Berufsgenossenschaft Rohstoffe und chemische Industrie (BG RCI)
Creating regular publications, magazines, and newspapers
Project management (handling, design, implementation, and quality control)
Client support, pitch management, campaign coordination, client presentations
Close collaboration and coordination with photographers and printers
Creating websites, website maintenance (CMS)
Planning and coordinating trade shows and events
Social media marketing across various channels
Developing and implementing corporate designs, graphic and editorial design
Packaging design, prepress, final artwork
Digital image editing and compositions
Product and image photography
Organizing and supervising photo shoots

Oct 2010 - Mar 2011

6 months

Burgwedel, Germany

Graphic Designer Web Design / Marketing

Rossmann Online GmbH

Design and programming of the online shop's front and back end
Setup and management of the photo studio for product photography
Digital image editing for product photography
Coding, layout, design and content for digital newsletters
Development and execution of online marketing campaigns
Setup of affiliate marketing

Apr 2009 - Sep 2010

1 year 6 months

Burgdorf, Germany

Business Founder

Small Business

Graphic design and photography
Client consultation and support
Final artwork and prepress

Aug 2004 - Mar 2009

4 years 8 months

Burgdorf, Germany

Digital and Print Media Designer

Summary

Strategic marketing expert with over 10 years of experience in leadership roles
Trained graphic designer with certified qualifications as a Communications Specialist (KdA) and Certified Manager of Marketing & Communication (SHB)
Specialized in brand strategy, content and performance marketing, as well as digital campaign management. Skilled in designing and executing integrated communications across all channels (online, offline, paid social, SEO, CRM, influencer)
Experienced in building and leading marketing departments including team leadership, recruiting, and budget responsibility
Strong background in brand strategy, performance marketing, content strategies, and digital campaign management
High execution skills in cross-channel initiatives (online/offline, paid social, SEO, email, influencer)
Experienced in B2C and B2B environments, event, trade show, and community marketing
Confident in managing external agencies, internal interfaces, and complex stakeholder structures
Strong communication skills, clear leadership, creative in approach, analytical in method
Excellent project management, reliable execution, creative thinking, and pragmatic implementation

Languages

German

Native

English

Advanced

Education

Apr 2017 - Apr 2018

North German Academy for Marketing, Media and Communication

Certified Online-Marketing Manager (SHB) · 1.5

S T U D Y C O N T E N T

Management & Leadership, project management, market research
Online marketing in the marketing mix and media mix
Integrated corporate communication, corporate identity
Advertising and communication psychology
Online law, security, and risk management
Interactivity/Web 2.0 & integrated data management, internet/IT & communication technologies
Digital analytics, search engine marketing (SEO and SEA)
Usability & user experience, design for online communication
Building and optimizing web presence
Content marketing, programmatic advertising
Email and mobile marketing, social media marketing, online relations (PR)
Electronic customer relationship management (E-CRM), online business models
E-commerce concept, shop system including merchandise management system
Payment systems, affiliate marketing, marketplaces & portals

S C I E N T I F I C W O R K: Relaunch of the newsletter system and development of the sales funnel in the customer lifecycle for the North German Academy for Marketing, Media and Communication Hannover

Apr 2012 - Apr 2014