Susanne S. - Independent PR and Communications Consultant and Editor

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Hamburg, Germany

Experience

Jan 2013 - Present

13 years

Hamburg, Germany

Independent PR and Communications Consultant and Editor

Strategy & concept, project management & leading agencies.
Editorial content creation, press, blog and website texts.
Managing editorial social media channels, brand building and storytelling.
PR work including stakeholders, media relations, trade shows & events.
Clients (selection): Bureau Veritas Marine & Offshore, GlaxoSmithKline, Hamburger Opernstiftung, Kajomi, Lufthansa World Shop, Malt Community GmbH, PickMeUp Communications, Schleswig Homes, von Deska Townhouses, Vuse (British American Tobacco GmbH) and many more.
20 years of professional experience on both the agency and corporate side and as a freelancer.
Working with Windows, Teams, Zimpel, WIX, Mailchimp, AI programs and more.

May 2008 - Apr 2013

5 years

Germany

Head of Public Relations

Daikin Airconditioning Germany GmbH

Head of the Public Relations department of Daikin Airconditioning Germany GmbH, a global heat pump manufacturer (21.1 billion Euro global revenue).
Building the press department: editorial and topic planning, PR work, writing press releases and placing specialist articles, concept and execution of press events and photo shoots.
Developing internal communications.
Introducing the "Expert Dialogue" event series (Green Energy).
Managing agencies and collaborating with partners and sister companies.

Nov 2002 - Apr 2007

4 years 6 months

Germany

Strategic Marketing

Daikin Airconditioning Germany GmbH

Responsible for marketing and media strategy as well as the budget.
Concept and implementation of B2B and B2C campaigns in coordination with executive management, the European headquarters (Brussels), and sister companies; managing agencies.

Nov 2000 - Oct 2002

2 years

Germany

Marketing Coordinator

The Disney Channel, Buena Vista (Germany) GmbH

Concept and execution of ads and TV trailers, flyers, etc.
Coordination of events (e.g. "Expedition of Ideas").
Relationship management: partnerships with companies like McDonald's and Buena Vista Home Entertainment.

May 1999 - Aug 2000

1 year 4 months

Germany

Project Manager

formell Advertising Agency - New Media Agency

Developing agency marketing, press relations, and events.
Client support and project management.

Summary

Experienced in marketing and PR. Dedicated and completely reliable. Curious and dialogue-oriented. Strong writing skills and highly organized.

Languages

German

Native

English

Advanced

French

Advanced

Spanish

Elementary

Education

Oct 1992 - Jun 1998

Université de Fribourg

English Studies and Business Administration, focus on Corporate Communications · Fribourg, Switzerland

Kolleg St. Blasien

Germany

Certifications & licenses

Mini MBA in Brand Management

The Mini Training Company Limited, Registered in England and Wales · London, United Kingdom

OMR Summer Camp

Behavioural Economics

42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd

Behavioural Economics For Effective Messaging

42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd

The Power Of Storytelling

Online Marketing Camp

Social Media Manager

depak - German Press Academy

Writing Workshop 2.0

depak

Communications Manager

depak

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Experience

Independent PR and Communications Consultant and Editor

Head of Public Relations

Daikin Airconditioning Germany GmbH

Strategic Marketing

Daikin Airconditioning Germany GmbH

Marketing Coordinator

The Disney Channel, Buena Vista (Germany) GmbH

Project Manager

formell Advertising Agency - New Media Agency

Summary

Languages

Education

Université de Fribourg

English Studies and Business Administration, focus on Corporate Communications · Fribourg, Switzerland

Kolleg St. Blasien

Germany

Certifications & licenses

Mini MBA in Brand Management

The Mini Training Company Limited, Registered in England and Wales · London, United Kingdom

OMR Summer Camp

Behavioural Economics

42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd

Behavioural Economics For Effective Messaging

42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd

The Power Of Storytelling

Online Marketing Camp

Social Media Manager

depak - German Press Academy

Writing Workshop 2.0

depak

Communications Manager

depak

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