Susanne S.
Freelance PR and Communications Consultant and Editor
Experience
Jan 2013 - Present
12 years 10 monthsHamburg, Germany
Freelance PR and Communications Consultant and Editor
- Strategy & concept, project management & agency leadership.
- Editorial content creation: press, blog, and website texts.
- Managing editorial social media channels, brand building, and storytelling.
- PR work including stakeholder relations, media relations, trade shows & events.
- Clients (selection): Bureau Veritas Marine & Offshore, GlaxoSmithKline, Hamburg Opera Foundation, Kajomi, Lufthansa World Shop, Malt Community GmbH, PickMeUp Communications, Schleswig Homes, von Deska Townhouses, Vuse (British American Tobacco GmbH), and many more.
- 20 years of experience on the agency and corporate side, and as a freelancer.
- Working with Windows, Teams, Zimpel, WIX, Mailchimp, AI tools, and more.
May 2008 - Apr 2013
5 yearsGermany
Head of Public Relations
Daikin Airconditioning Germany GmbH
- Managing the Public Relations division of the globally operating heat pump manufacturer Daikin Airconditioning Germany GmbH (21.1 billion euros in global revenue).
- Built the press department: editorial and topic planning, PR activities, writing press releases and placing specialist articles, planning and executing press events and photo shoots.
- Developed internal communications.
- Launched the 'Expert Dialogue' event series (Green Energy).
- Managed agencies and collaborated with partners and sister companies.
Nov 2002 - Apr 2007
4 years 6 monthsGermany
Strategic Marketing
Daikin Airconditioning Germany GmbH
- Responsible for marketing and media strategy and budget.
- Planning and implementing B2B and B2C campaigns in coordination with management, the European headquarters (Brussels), and sister companies; managing agencies.
Nov 2000 - Oct 2002
2 yearsGermany
Marketing Coordinator
The Disney Channel, Buena Vista (Germany) GmbH
- Planning and producing ads and TV trailers, flyers, etc.
- Coordinating events (e.g., 'Expedition of Ideas').
- Relationship management: partnerships with companies like McDonald's and Buena Vista Home Entertainment.
May 1999 - Aug 2000
1 year 4 monthsGermany
Project Manager
Werbeagentur formell - Agentur für neue Medien
- Developed agency marketing, PR, and events.
- Client support and project management.
Summary
Experienced in marketing and PR. Dedicated and absolutely reliable. Curious and dialog-oriented. Strong writer and highly organized.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedSpanish
ElementaryEducation
Oct 1992 - Jun 1998
Université de Fribourg
English Studies and Business Administration, specializing in Corporate Communications · Fribourg, Switzerland
Kolleg St. Blasien
Germany
Certifications & licenses
Mini MBA in Brand Management
The Mini Training Company Limited, Registered in England and Wales · London, United Kingdom
OMR Summer Camp
Behavioural Economics
42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd
Behavioural Economics For Effective Messaging
42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd
The Power Of Storytelling
Online Marketing Camp
Social Media Manager
depak - Deutsche Presseakademie
Writing Workshop 2.0
depak
Communications Manager
depak
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