Susanne S.
Independent PR and Communications Consultant and Editor
Experience
Jan 2013 - Present
13 yearsHamburg, Germany
Independent PR and Communications Consultant and Editor
- Strategy & concept, project management & leading agencies.
- Editorial content creation, press, blog and website texts.
- Managing editorial social media channels, brand building and storytelling.
- PR work including stakeholders, media relations, trade shows & events.
- Clients (selection): Bureau Veritas Marine & Offshore, GlaxoSmithKline, Hamburger Opernstiftung, Kajomi, Lufthansa World Shop, Malt Community GmbH, PickMeUp Communications, Schleswig Homes, von Deska Townhouses, Vuse (British American Tobacco GmbH) and many more.
- 20 years of professional experience on both the agency and corporate side and as a freelancer.
- Working with Windows, Teams, Zimpel, WIX, Mailchimp, AI programs and more.
May 2008 - Apr 2013
5 yearsGermany
Head of Public Relations
Daikin Airconditioning Germany GmbH
- Head of the Public Relations department of Daikin Airconditioning Germany GmbH, a global heat pump manufacturer (21.1 billion Euro global revenue).
- Building the press department: editorial and topic planning, PR work, writing press releases and placing specialist articles, concept and execution of press events and photo shoots.
- Developing internal communications.
- Introducing the "Expert Dialogue" event series (Green Energy).
- Managing agencies and collaborating with partners and sister companies.
Nov 2002 - Apr 2007
4 years 6 monthsGermany
Strategic Marketing
Daikin Airconditioning Germany GmbH
- Responsible for marketing and media strategy as well as the budget.
- Concept and implementation of B2B and B2C campaigns in coordination with executive management, the European headquarters (Brussels), and sister companies; managing agencies.
Nov 2000 - Oct 2002
2 yearsGermany
Marketing Coordinator
The Disney Channel, Buena Vista (Germany) GmbH
- Concept and execution of ads and TV trailers, flyers, etc.
- Coordination of events (e.g. "Expedition of Ideas").
- Relationship management: partnerships with companies like McDonald's and Buena Vista Home Entertainment.
May 1999 - Aug 2000
1 year 4 monthsGermany
Project Manager
formell Advertising Agency - New Media Agency
- Developing agency marketing, press relations, and events.
- Client support and project management.
Summary
Experienced in marketing and PR. Dedicated and completely reliable. Curious and dialogue-oriented. Strong writing skills and highly organized.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedSpanish
ElementaryEducation
Oct 1992 - Jun 1998
Université de Fribourg
English Studies and Business Administration, focus on Corporate Communications · Fribourg, Switzerland
Kolleg St. Blasien
Germany
Certifications & licenses
Mini MBA in Brand Management
The Mini Training Company Limited, Registered in England and Wales · London, United Kingdom
OMR Summer Camp
Behavioural Economics
42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd
Behavioural Economics For Effective Messaging
42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd
The Power Of Storytelling
Online Marketing Camp
Social Media Manager
depak - German Press Academy
Writing Workshop 2.0
depak
Communications Manager
depak
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