Susanne Schiffauer
PR and Communications Consultant
Experience
PR and Communications Consultant
Independent PR and Communications Consultant
- Advising and implementing PR and communication projects for various clients
- Developing and implementing communication strategies and concepts
- Writing press releases, statements, articles and interviews
- Media relations and stakeholder communication
- Creating content for websites, social media, newsletters and intranet
- Project coordination and event support (workshops, trade fairs, events)
- LinkedIn management: strategy, editorial calendar, content creation, community management
- Use of tools: Windows, Teams, WIX, Google Workspace, Zoom, Zimpel, Mailchimp, Content Lab, CapCut, ChatGPT, Perplexity, Gamma AI and other AI programs
- Sample clients: PickMeUp Communications (Pahnke Group), GlaxoSmithKline, Malt Community, Bureau Veritas Marine & Offshore, Lufthansa World Shop, British American Tobacco and others
Head of Public Relations
Daikin Airconditioning Germany GmbH
- Developing strategies and concepts for B2B and B2C campaigns
- Responsible for marketing and media strategy as well as budget management
- Establishing the press department: planning topics, editing and writing press materials
- Creating newsletters and website copy
- Managing editorial social media channels
- Brand building and storytelling
- Organizing press events and photo shoots
- Setting up internal communication
- Introducing and leading a series of events
- Collaborating with vendors and agencies
Strategic Marketing
Daikin Airconditioning Germany GmbH
- Developing strategy and concepts for the global heat pump manufacturer (EUR 21.1 billion revenue)
- Leading and coordinating external agencies
- Budget responsibility and coordination with management, the European headquarters (Brussels), and sister companies
- Collaboration with stakeholders, partners, and service providers
Marketing Coordinator
The Disney Channel, Buena Vista (Germany) GmbH
- Conceptualizing and producing ads, TV trailers and flyers
- Coordinating events (e.g. 'Expedition of Ideas')
- Relationship management and cooperation with partner companies such as McDonalds and Buena Vista Home Entertainment
Project Manager
formell Advertising Agency - Agency for New Media
- Setting up agency marketing, press work and event planning
- Client support and project management
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (14.5 years), Professional Services (13 years), Manufacturing (9.5 years), and Media and Entertainment (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (25.5 years), Project Management (14.5 years), Strategy (4.5 years), and Customer Service (1.5 years).
Skills
Experienced In Content & Pr With Strong Writing Skills
Strong Organizational Skills And Brand Affinity
Curious And Dialogue-oriented
Committed And Absolutely Reliable
Strategy Strategic Communications Consulting And Creative Concept Development
Project Strategic Management Communications Consulting, Confident Management, Experienced In Agency Processes, Including Leadership Roles And As Liaison To Clients And Service Providers, Fast Onboarding
Content & Storytelling Writing, Editing, Social Media, Creative Execution, Press Work And Media Relations
Stakeholder & Industries Empathetic, Targeted Communication In Complex B2b Environments
Over 20 Years Of Professional Experience In Communications & Pr In Agencies, Companies And As A Freelancer. Combination Of Strategic Thinking And Strong Operational Execution. Excellent Organizational Talent And Experience Managing Multiple Projects In Parallel.
Strategic Communication Development Of Communication Strategies And Concepts For Brands, Product Launches And Repositionings
Strategic Communication Internal Communication As Part Of Change Or Transformation Projects
Strategic Communication Advising And Sparring For Executives On Communication
Editorial & Content Creation Production Of Multimedia Content, Websites, Social Media, Intranet Posts, Ceo Statements, Newsletters, Internal Communication And Project Updates
Editorial & Content Creation Planning, Writing And Implementation Of Newsletters (Internal & External) Including Editorial Planning And Analysis
Editorial & Content Creation Linkedin Management For Companies And Executives: Strategy, Editorial Calendar, Content Production, Community Engagement
Editorial & Content Creation Social Media Content: Facts And Stories, Events, Studies, Employer Branding
Communication & Pr Expertise Press Work, Media Relations And Stakeholder Communication
Communication & Pr Expertise Development And Implementation Of Communication Measures (E.g. Leadership Changes, Product Launches, Change Processes)
Communication & Pr Expertise Press Releases, Statements, Articles And Interviews
Communication & Pr Expertise Placement Of Content In Media (Hr, Health, Maritime Economy, Energy, Logistics)
Project Management & Organization Project Coordination And Event Support (Workshops, Trade Fairs, Events); Concept Development, Planning, Management, Follow-up Including Social Media Support
Project Management & Organization Trade Fair Communication (Invitations, Speaker Profiles, Accompanying Press Work, Linkedin Support, Communication Materials)
Project Management & Organization Organization And Coordination Of All Processes With Internal And External Stakeholders
Project Management & Organization Working With Windows, Teams, Wix, Google Workspace, Zoom, Zimpel, Mailchimp, Content Lab, Capcut, Ai Tools Like Chatgpt, Perplexity, Gamma Ai, And More
Languages
Education
Université de Fribourg
English Studies and Business Administration, focus: Corporate Communication · Fribourg, Switzerland
Kolleg St. Blasien
German high school diploma (Abitur) · Sankt Blasien, Germany
Certifications & licenses
Mini MBA In Brand Management
Mark Ritson
OMR Summer Camp
Behavioural Economics & Behavioural Economics For Effective Messaging
Ogilvy Consulting
The Power Of Storytelling
Cannes Lion School Of Creativity Ltd.
Online Marketing Camp
HMS Hamburg Media School GmbH
Social Media Manager
depak - Deutsche Presseakademie
Writing Workshop 2.0
depak
Communications Manager
depak
Profile
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