Susanne S.
Freelance PR and Communications Consultant and Editor
Experience
Jan 2013 - Present
12 years 8 monthsHamburg, Germany
Freelance PR and Communications Consultant and Editor
- Strategy & concept, project management & managing agencies.
- Editorial content creation, press, blog, and website texts.
- Managing editorial social media channels, brand building, and storytelling.
- PR work including stakeholders, media relations, trade shows & events.
- Clients (selection): Bureau Veritas Marine & Offshore, GlaxoSmithKline, Hamburger Opera Foundation, Kajomi, Lufthansa World Shop, Malt Community GmbH, PickMeUp Communications, Schleswig Homes, von Deska Townhouses, Vuse (British American Tobacco GmbH), and many more.
- 20 years of professional experience on both agency and corporate sides and as a freelancer.
- Working with Windows, Teams, Zimpel, WIX, Mailchimp, AI tools, and more.
May 2008 - Apr 2013
5 yearsGermany
Head of Public Relations
Daikin Airconditioning Germany GmbH
- Head of the Public Relations department at Daikin Airconditioning Germany GmbH, a global heat pump manufacturer (EUR 21.1 billion in global sales).
- Building the press department: editorial and topic planning, PR work, writing press releases and placing articles in trade journals, planning and carrying out press events and photo shoots.
- Establishing internal communications.
- Launching the “Expert Dialogue” event series (Green Energy).
- Managing agencies and collaborating with partners and sister companies.
Nov 2002 - Apr 2007
4 years 6 monthsGermany
Strategic Marketing
Daikin Airconditioning Germany GmbH
- Responsible for marketing and media strategy and budget.
- Planning and executing B2B and B2C campaigns in coordination with management, the European headquarters (Brussels), and sister companies; managing agencies.
Nov 2000 - Oct 2002
2 yearsGermany
Marketing Coordinator
The Disney Channel, Buena Vista (Germany) GmbH
- Planning and producing ads, TV spots, flyers, etc.
- Coordinating events (e.g., “Expedition of Ideas”).
- Relationship management: partnerships with companies like McDonald’s and Buena Vista Home Entertainment.
May 1999 - Aug 2000
1 year 4 monthsGermany
Project Manager
Werbeagentur formell - Agentur für neue Medien
- Developing agency marketing, press relations, and events.
- Client support and project management.
Summary
Experienced in marketing and PR. Committed and completely reliable. Curious and dialog-oriented. Strong writing skills and highly organized.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedSpanish
ElementaryEducation
Oct 1992 - Jun 1998
Université de Fribourg
English Studies and Business Administration, focus on Corporate Communications · Fribourg, Switzerland
Kolleg St. Blasien
Germany
Certifications & licenses
OMR Summer Camp
Behavioural Economics
42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd
Behavioural Economics For Effective Messaging
42courses, Ogilvy Consulting (Green Energy), Cannes Lion School of Creativity Ltd
The Power Of Storytelling
Online Marketing Camp
Social Media Manager
depak - Deutsche Presseakademie
Writing Workshop 2.0
depak
Communications Manager
depak
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