Julia Rapp
Senior Communications & Content Specialist (PT)
Experience
Senior Communications & Content Specialist (PT)
Radio Marketing Service
- Focus on B2B and social media communication, especially LinkedIn
- Content management and creation to make complex topics accessible
- Brand positioning and development of sustainable content with strategic foresight
- Copywriting & content creation (Canva)
- Cross-department content and project coordination
- Use of AI tools to automate content workflows: Make, n8n, Manus
Marketing / Corporate Communications
RMS Marketing Service
- Advising solo entrepreneurs, agencies, and small businesses in PR, project management, and partnership support
- Developing storytelling approaches and content ideas in text and visuals
- B2B media relations with speaker placements at industry events and conferences
- LinkedIn and CEO communication
- Cross-department project management and agency coordination
- Content creation with AI support
Public Relations Manager
CP GABA (Colgate-Palmolive)
- Planning, coordination and management of all DACH PR activities and campaigns in alignment with global and brand management
- Budget control, KPI definition and evaluation
- Managing PR agencies and service providers
- Use of AI tools and workflows
- Content management with CMS: Pimcore, Typo 3
PR & Partnerships
Sinituote Oy
- Photography and managing shoots
- PR consulting, press relations, and press trips
- Building and maintaining media partnerships and advertorials
Freelancer (PT)
Self-employed
- Passion for communication since 2000 with a focus on B2C PR agency jobs in the lifestyle, entertainment, and food sectors
- Collaboration with agencies: Edelman, fischerAppelt, Lauffeuer Kommunikation, KMF/UDG, Publicis Pixelpark, Bamboo Consulting, MMK, Rheincom, Lili Lorenz PR
- Managing client consulting, media relations, topic marketing, partnerships, and events
- Supporting companies such as CP GABA/Colgate-Palmolive, Sinituote Oy, Vranken-Pommery, HSH Real Estate/HGA Capital
Team Lead Partnership Marketing & PR
Faktor 3
- Planning and implementation of integrated communication campaigns
- Traditional media relations and PR marketing
- Negotiation of media and partnership formats
- Management and coordination of brand partnerships
- Designing and organizing promotions and events
Customer Service & Inside Sales
Gift Company
- Customer support in inside sales
- Purchasing and selling promotional items
- Preparing offers and product research
- Creating product presentations
- Experience with printing processes and prepress
- Organizing and running trade shows
Summary
My passion for communication began in 2000 with a traditional PR agency job in the B2C sector, focusing on lifestyle, entertainment, and food. From client consulting, media relations, and topic marketing to partnerships and events: communication has never been just a job for me but always a mix of curiosity, creativity, and fun.
From classic PR to digital storytelling: today my focus is more on B2B and social media communication – especially on LinkedIn as well as on content management and creation. I love making complex topics tangible, positioning brands visibly, and developing and placing sustainable content. Always with editorial sensitivity, structure, and strategic foresight.
I am currently fascinated by AI tools like Make, n8n, Manus, and Canva. They open up new ways to automate content workflows and make creative processes more efficient. For solo entrepreneurs, agencies, and small businesses, I develop storytelling approaches and content ideas in text and visuals – always with strategy, empathy, and a real feel for people.
Experienced communications expert with cross-channel expertise, a strategic mindset, and a hands-on attitude. Focus areas: PR consulting/strategy, text/copywriting, LinkedIn/CEO communication, project management, and AI-supported content creation.
Skills
- Public Relations
- Copywriting
- Linkedin Expertise
- Project Management
- Content Management
- Partnerships
- Ai Tools/workflows
- Cms: Pimcore, Typo 3
- Photography, Shoots
Languages
Education
University of Hamburg
Degree · Economics · Hamburg, Germany
Ohlstedt Gymnasium
High school diploma · Hamburg, Germany
Certifications & licenses
AI Content Manager
A+O KOMMUNIKATION
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