Julia R.
Senior Communications Specialist
Experience
Aug 2025 - Present
3 monthsSenior Communications & Content Specialist (part-time)
Radio Marketing Service
- Cross-department content and project coordination
- Content management and creation with a strategic outlook
- Copywriting and content creation with Canva
- Use of AI tools like Make, n8n, Manus to automate content workflows
Apr 2019 - Jul 2024
5 years 4 monthsMarketing / Corporate Communications
RMS Marketing Service
- Designing PR measures and storytelling approaches
- Project management and working with agencies and service providers
- Developing content ideas in text and images
- LinkedIn and CEO communications
- Organizing and overseeing photoshoots
- AI-supported content creation
Nov 2017 - Dec 2018
1 year 2 monthsPublic Relations Manager
COLGATE-PALMOLIVE CEW
- Planning, coordinating, and managing all DACH PR activities and campaigns in alignment with global and brand management
- Budget control, defining KPIs, and evaluation
- Managing PR agencies and service providers
- Using CMS systems (Pimcore, Typo3)
- Implementing AI tools and workflows
Jul 2012 - Aug 2025
13 years 2 monthsHamburg, Germany
PR & Partnerships
Sinituote Oy
- PR consulting, press relations, and press trips
- Building and maintaining media partnerships and advertorials
- Organizing and overseeing photography and shoots
- English-language communication
Jun 2010 - Sep 2013
3 years 4 monthsInterim: Product and Investor Communications
HSH Real Estate / HGA Capital / HSH Nordbank
- Shutter Ads campaign and PR for Heineken (Agency: Edelman)
- Press relations and launch event "Irish Cream" for Kerrygold (Agency: Lauffeuer Kommunikation)
- B2B/B2C press relations with a focus on sustainability and press trips for Iberostar (Agency: Edelman)
- Employer branding and PR strategy for AstraZeneca (Agency: Nwtn)
- Managing photoshoots and international outreach to health key opinion leaders for Merck Curiosity Campaign (Agency: fischerAppelt relations)
- Advising on and coordinating print materials for trade show appearances at Philips (Agency: United Digital Group)
May 2010 - Present
15 years 6 monthsFreelancer (part-time)
Julia Rapp Communications
- Passionate about communication since 2000 with a traditional PR agency role in the B2C sector (lifestyle, entertainment, food)
- Collaborated with agencies like Edelman, fischerAppelt, Lauffeuer Kommunikation, KMF/UDG, Publicis, Pixelpark, Bamboo Consulting, MMK, Rheincom, Lili Lorenz PR
- Managed client consulting, media relations, topic marketing, partnerships, and events
- Focus on digital storytelling and content management
- Specialization in B2B and social media communication, especially LinkedIn
Jun 2005 - May 2010
5 yearsTeam Lead Partnership Marketing & PR
Faktor 3
- Conceptualized and managed integrated communication campaigns for Hanse Merkur Hand in Hand (agency: MMK)
- Developed PR texts and campaigns for GSK (agency: Edelman) including '20 Years of Voltaren' and 'Corega'
- Negotiated media and partnership formats
- Planned and organized promotions and events
Aug 1998 - Apr 2000
1 year 9 monthsHamburg, Germany
Account Manager & Inside Sales
Gift Company
- Provided client support in inside sales
- Procured and sold promotional materials
- Created quotes and conducted product research
- Developed product presentations
- Organized and executed trade shows
Languages
German
NativeEnglish
AdvancedEducation
Oct 1990 - Aug 1998
University of Hamburg
Intermediate Diploma · Economics · Hamburg, Germany
Gymnasium Ohlstedt
German High School Diploma · Hamburg, Germany
Certifications & licenses
AI Content Manager
Düsseldorf Chamber of Commerce
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