Recommended expert

Isabel Lotz

Public Relations & Content Creation

Isabel Lotz
Hamburg, Germany

Experience

Sep 2025 - Present
5 months
Hamburg, Germany

Public Relations & Content Creation

Freizeitzentrum Schnelsen e. V.

  • PR and content creation for Facebook and Instagram
  • Social Media strategy planning
Jan 2023 - Feb 2023
2 months
Hamburg, Germany

Content Creator

Diakonisches Werk Hamburg

  • Content creation for the nursing podcast on Instagram
Feb 2022 - Mar 2022
2 months
Hamburg, Germany

Press & Public Relations

exoIQ GmbH

  • Press relations
  • Public relations
Oct 2021 - Jun 2025
3 years 9 months
Germany

Editorial Planning & Content Creation

Hevert-Arzneimittel & Hevert-Foundation

  • Editorial planning and content creation for Facebook and Instagram
  • Paid Ads
  • Editing of CSR report
Aug 2021 - Sep 2021
2 months
Berlin, Germany

Social Media Planning

Junge Tüftler gGMBH

  • Social Media Planning
Apr 2021 - Jun 2021
3 months
Horgau, Germany

Press Relations & Influencer Management

Schwämmlein Gabriel Leube GbR „Briefe für dich“

  • Press relations
  • Influencer management
Nov 2020 - Oct 2023
3 years
Hamburg, Germany

Content Creation & Strategic Editorial Planning

KB&B Family Marketing Experts GmbH & Co. KG

  • Responsible for content creation
  • Strategic editorial planning for Facebook and Instagram
Jan 2020 - May 2020
5 months
Hamburg, Germany

Head of Marketing & Communications

Sportsfreund Fitness GmbH & Co. KG

  • Development and setup of the marketing department
  • Internal and external communication / PR
  • Content planning, coordination, and execution of social media activities
  • Community management
  • Crisis communication due to the COVID-19 pandemic
Sep 2019 - Dec 2019
4 months
Hamburg, Germany

Marketing & Communications Specialist

MK-Kliniken AG

  • Designing, planning, and implementing a target group-oriented marketing strategy
  • Developing, managing, and executing internal and external communication channels
Sep 2017 - Aug 2018
1 year
Hamburg, Germany

Marketing & Communications Specialist

DB Regio Bus Nord

  • Editorial management of the websites
  • External communication, press relations, and publishing the customer magazine
  • Designing marketing and sales activities for public transport
  • Planning all relevant online marketing activities
May 2016 - Jul 2017
1 year 3 months
Hamburg, Germany

Marketing Manager

Argent Holding GmbH & Co. KG (now Sund Holding)

  • Development of marketing strategy
  • Management of corporate communications incl. PR planning
  • Creation of marketing plans incl. ad planning
  • Planning and implementation of sales training
  • Event management
Oct 2015 - Apr 2016
7 months
Hamburg, Germany

Freelance PR & Sales

Mommy Talks & Christina Frey PR

  • PR and sales
Jul 2012 - Sep 2015
3 years 3 months
Hamburg, Germany

Senior PR Consultant

Ziegfeld Enterprise GmbH

  • PR consulting
Jul 2011 - Jun 2012
1 year
Mainz, Germany

Press & PR Associate

Carpe Media GmbH

  • Press and PR work
Feb 2008 - Jun 2011
3 years 5 months
Eltville, Germany

Junior PR Consultant

Haas & Health PR

  • PR consulting

Summary

With more than 13 years of professional experience in PR, social media, blogging and marketing, I am the creative mind for all strategic content and operational implementation of communication measures – online and offline.

Skills

  • Communication & Pr
  • Social Media & Digital Media
  • Blogging
  • Influencer Management

Languages

German
Native
English
Advanced
French
Elementary

Education

Johannes Gutenberg University

Magistra Artium, American Studies (major), German Philology, Ethnology (minor) · American Studies; German Philology; Ethnology · Mainz, Germany · 2.0

Carl von Ossietzky Gymnasium

German Abitur · Wiesbaden, Germany

KMS High School

High School Diploma · Murdock, United States

Certifications & licenses

Social Media ACDMY

Freiburg

Instagram Coaching

Majena von Cappeln, Social Media Agency

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Isabel based?

Isabel is based in Hamburg, Germany and prefers 100% remote projects.

What languages does Isabel speak?

Isabel speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Isabel have?

Isabel has at least 15 years of experience. During this time, Isabel has worked in at least 14 different roles and for 15 different companies. The average length of individual experience is 1 year. Note that Isabel may not have shared all experience and actually has more experience.

What roles would Isabel be best suited for?

Based on recent experience, Isabel would be well-suited for roles such as: Public Relations & Content Creation, Content Creator, Press & Public Relations.

What is Isabel's latest experience?

Isabel's most recent position is Public Relations & Content Creation at Freizeitzentrum Schnelsen e. V..

What companies has Isabel worked for in recent years?

In recent years, Isabel has worked for Freizeitzentrum Schnelsen e. V., Diakonisches Werk Hamburg, exoIQ GmbH, Hevert-Arzneimittel & Hevert-Foundation, and Junge Tüftler gGMBH.

Which industries is Isabel most experienced in?

Isabel is most experienced in industries like Advertising, Pharmaceutical, and Professional Services. Isabel also has some experience in Media, Entertainment and Publishing, Transportation and Logistics, and Government and Public Administration.

Which business areas is Isabel most experienced in?

Isabel is most experienced in business areas like Marketing and Sales.

Which industries has Isabel worked in recently?

Isabel has recently worked in industries like Pharmaceutical, Advertising, and Government and Public Administration.

Which business areas has Isabel worked in recently?

Isabel has recently worked in business areas like Marketing.

What is Isabel's education?

Isabel holds a Master in American Studies; German Philology; Ethnology from Johannes Gutenberg University.

Does Isabel have any certificates?

Isabel has 2 certificates. These include: Social Media ACDMY and Instagram Coaching.

What is the availability of Isabel?

Isabel is immediately available part-time for suitable projects.

What is the rate of Isabel?

Isabel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Isabel?

To hire Isabel, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 780-940 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.