Robert K.
Online Marketing Management
Experience
May 2025 - May 2025
1 monthHamburg, Germany
Social Media Management (TikTok incl. Shop)
Sooperfood GmbH
- Strategic & operational management
- Content planning/creation/management, concept development (videos)
- TikTok Shop setup/support/management
- Social media marketing on TikTok
Apr 2025 - Present
7 monthsHamburg, Germany
Paid Ads Management (TikTok, Meta, Google)
Gina Pariti Cosulting/Tajati (Neidhardt GmbH)
- Conversion tracking integration & conversion creation
- Integration of ad platforms with Shopify
- Conversion linking with Shopify
Apr 2025 - Present
7 monthsGreven, Germany
Social Media & Paid Social Management (TikTok incl. Shop, Meta)
Vitelly
- Strategic & operational management
- Content planning/creation/management, concept development (videos, reels, static content)
- TikTok Shop support/management
- Social media marketing on TikTok and Meta (Facebook, Instagram)
Mar 2025 - Present
8 monthsLeipzig, Germany
Paid Search, Paid Social & Social Media Management
Springwork | Mellowmessage GmbH
- Strategic & operational management
- Content marketing, concept development
- Paid Search Management (Google Ads)
- Paid Social & Social Media Management (LinkedIn)
Feb 2025 - Mar 2025
2 monthsBerlin, Germany
Instructor for Online Marketing Courses
Talentspring Marketing Education GmbH
- Courses in: Online & Digital Marketing, SEA/Social Ads, Content/CMS, Newsletter/E-mail Marketing, Performance Marketing, UGC/Influencer Marketing
Jan 2025 - Present
10 monthsHamburg, Germany
Content Management for Webshop in Jimdo
Von Sandlass – Fashion Onlineshop
- Webshop adjustments & support
- Consulting for Google Ads and social ads
Oct 2024 - Dec 2024
3 monthsStuttgart, Germany
Instructor / Trainer for IT sector training
Nextise GmbH
- Training in IT, online & digital marketing, project management, content/CMS
Jul 2024 - Oct 2024
4 monthsGescher, Germany
Content Management, Paid Search & Paid Social
Heskamp Medien GmbH
- Strategic & operational management
- Content marketing
- Paid search management (Google Ads, Analytics, Tag Manager, etc.)
- Paid social management (Meta Ads)
- Campaign planning, reporting, optimization (incl. analyses, evaluation and learnings)
Jul 2024 - Jul 2024
1 monthBerlin, Germany
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Incluversum – Susanne Lunow
- Graphic work / icon creation
Jun 2024 - Mar 2025
10 monthsBerlin, Germany
Paid Social Management
Clav GmbH
- Paid social management (Meta)
- Strategic & operational management
- Campaign planning, reporting, optimization (incl. analyses and evaluation)
Mar 2024 - Apr 2024
2 monthsBerlin, Germany
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Incluversum – Susanne Lunow
- Graphic work / logo creation + design consulting
Jan 2024 - Present
1 year 10 monthsHamburg, Germany
Content Management Website in IONOS
Gerrit Bankert – Psychologie & Coaching
- Website and content creation & management
- Image and graphic editing including logo creation
- LinkedIn (consulting and management)
Jan 2024 - Feb 2024
2 monthsHamburg, Germany
Management Social Media & Paid Social
Superschall GmbH
- Social media & paid social management (Instagram/Meta, TikTok)
- Campaign planning, reporting, optimization (including analysis and evaluation)
- Social media management & marketing (including content creation, community management, insights and learnings)
Oct 2023 - Jan 2024
4 monthsHamburg, Germany
Content Management Website in IONOS, WordPress Social Media Management
Paula Harder Hair & Make-Up Artist
- Concept development & content creation
- Image and graphic editing
Mar 2023 - Nov 2023
9 monthsMunich, Germany
Content Management X-Site & Events (Amazon Inhouse CMS)
Amazon EU SARL
- Campaign planning and management
- Content creation
- Monitoring & optimization
Feb 2023 - Present
2 years 9 monthsHamburg, Germany
Content Management Websites in AEM (Adobe Experience Manager)
Unilever Deutschland GmbH
- Content creation and editing
- Graphics and design adjustments
- Monitoring & optimization, coordination
- Coordination with brand managers & interface to social media and campaign management
- Managed brands: duschdas, Rexona, Dove, Signal, AXE
Jan 2023 - Feb 2023
2 monthsWismar, Germany
Content Management Website in Wix
Privatpraxis Marie Louise Michael
- Website maintenance and content creation
- Image & graphic editing
Jan 2023 - Feb 2023
2 monthsHamburg, Germany
Content Management Website in WordPress
The Link Markenentwicklung GmbH
- Website maintenance and content creation
- Image & graphic editing
- Newsletter creation including templates
Aug 2022 - Dec 2022
5 monthsMunich, Germany
Content Management X-Site & Events (Amazon Inhouse CMS)
Amazon EU SARL
- Campaign planning and management
- Content creation
- Monitoring & optimization
May 2022 - Jun 2022
2 monthsHamburg, Germany
Management Social Media, Paid Social & Paid Search
Adroid E-Commerce Marketing
- Concept development, campaign planning and management, idea generation
- Creation of guidelines, procedures, strategies
- Monitoring, optimization and reporting
- Social media ads & SEA (Facebook/Meta, Google, etc.)
- Social media management & marketing (including content creation, community management, insights and learnings)
Apr 2022 - Jul 2022
4 monthsMunich, Germany
Account Management Amazon Advertising (Managed brands in the entertainment sector: LEGO, Disney+, Paramount)
Amazon Online Germany GmbH
- Concept development, campaign planning and control
- Creating guidelines, processes, strategies
- Coordinating with brand managers & liaising with social media and campaign management
- Monitoring, optimization and reporting
Feb 2022 - Mar 2022
2 monthsFrankfurt am Main, Germany
Senior Account Management Social Media & Project Management
Leo Burnett GmbH/ Publicis Groupe/ Samsung Electronics GmbH
- Concept development, campaign planning and control
- Project coordination and management
- Social media management (Twitter, Facebook/Meta, YouTube)
Dec 2021 - Feb 2023
1 year 3 monthsHamburg, Germany
Newsletter Marketing
Diakoniewerk Tabea e.V.
- Newsletter creation
Dec 2021 - Dec 2022
1 year 1 monthGoslar, Germany
Social Media, Paid Social & Paid Search Management
Online Marketing United – SN Marketing UG
- Served industries: industry, public sector, social sector, telecommunications and more
- Concept development, campaign planning and control, idea generation
- Creating guidelines, processes, strategies
- Social ads & SEA (Facebook/Meta, Google, LinkedIn, XING)
- Social media management & marketing (including content creation, community management, insights & learnings)
- Funnel management
Nov 2021 - Feb 2022
4 monthsSenftenberg, Germany
Social Media, Paid Social, Paid Search Management
Just Leads GmbH
- Served industries: construction, food, dietary supplements, sports, industry, social sector and more
- Concept development, campaign planning and control, idea generation
- Creating guidelines, processes, strategies
- Social ads & SEA (Facebook/Meta, Google, LinkedIn, TikTok and others)
- Social media management & marketing (including content creation, community management, insights & learnings)
- Funnel management
Aug 2021 - Dec 2021
5 monthsSt. Petersburg, United States
Social Media Management & Email Marketing
Schmiede Consulting LLC
- Posting on Facebook and Instagram (Meta)
- Content Planning and Creation (mainly texts)
- Creation & Publication of Emails
Jul 2021 - Feb 2022
8 monthsHamburg, Germany
Paid Social Management
Eprofessional GmbH/ Axel Springer SE/ Medela AG
- Facebook Ads including Instagram (Meta)
- Concept, Campaign Planning, Reporting, Optimization (including analysis and evaluation with Google Analytics)
- Creation of Guides, Procedures, Recommendations
Jun 2021 - Jul 2021
2 monthsSenftenberg, Germany
Consulting & Coaching Social Media, Paid Social, Paid Search
Just Leads GmbH
- Concept, Campaign Planning, Idea Generation
- Creation of Guides, Procedures
- Social Media (organic, paid)
- Google Ads, LinkedIn Ads, XING Ads
May 2021 - Jul 2021
3 monthsEppingen, Germany
Online Marketing, Social Media & Affiliate Marketing
Elfion Consulting AG
- Content Management of Websites in WordPress, Shopify
- Creation & Maintenance of Websites, Webshops
- Small Graphic Tasks
Feb 2021 - Mar 2022
1 year 2 monthsDresden, Germany
Project & Product Management, Online Marketing & Social Media
Baertschi Agrartecnic Deutschland GmbH
- Order Management and Processing
- Creation & Maintenance of Websites, Webshops
- Social Media Management including Community Management
- Business Manager + Facebook Ads, Ad and Sales Management (Meta)
- Planning & Concept Development for Google Ads
- All-round Tasks
Feb 2021 - May 2021
4 monthsSchiltach, Germany
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Maleo Media GmbH
- Acquisition (appointment scheduling & lead generation)
Sep 2020 - Feb 2021
6 monthsWismar, Germany
Website content management in Joomla
Praxis Anne-Katrin Reiher
- Website maintenance
- Content creation
- Image & graphic editing
Jul 2020 - Jan 2022
1 year 7 monthsHamburg, Germany
Website content management in IONOS and WordPress, social media management
Paula Harder Hair & Make-Up Artist
- Concept & content creation
- Image & graphic editing
May 2020 - Jan 2021
9 monthsWismar, Germany
Social media management & online marketing strategy
Galda Fenster & Türen GmbH
- Concept & campaign planning
- Image & graphic editing
Summary
I built my career in social media and online marketing management, developing and implementing creative strategies for platforms like TikTok, Meta, Google, and more. My experience covers planning and creating engaging content, managing campaigns, and setting up effective shop integrations – always with a focus on data-driven optimization.
With a strong emphasis on strategic thinking as well as hands-on execution, I have driven growth across a variety of industries – from lifestyle and technology to coaching and beyond. My expertise in content creation, paid media, and web management forms the basis of my approachable, results-oriented approach in every project I take on.
Languages
German
NativeEnglish
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