Robert K. - Online Marketing Management

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Hamburg, Germany

Experience

May 2025 - May 2025

1 month

Hamburg, Germany

Social Media Management (TikTok including Shop)

Sooperfood GmbH

Strategic & operational management
Content planning/creation/management, concept development (videos)
TikTok Shop setup/support/management
Social media marketing on TikTok

Apr 2025 - Present

5 months

Hamburg, Germany

Paid Ads Management (TikTok, Meta, Google)

Gina Pariti Cosulting/Tajati (Neidhardt GmbH)

Implementation of conversion tracking & setting up conversions
Integration of ad platforms with Shopify
Linking conversions with Shopify

Apr 2025 - Present

5 months

Greven, Germany

Social Media & Paid Social Management (TikTok including Shop, Meta)

Vitelly

Strategic & operational management
Content planning/creation/management, concept development (videos, reels, static content)
TikTok Shop support/management
Social media marketing on TikTok and Meta (Facebook, Instagram)

Mar 2025 - Present

6 months

Leipzig, Germany

Paid Search, Paid Social & Social Media Management

Springwork | Mellowmessage GmbH

Strategic & operational management
Content marketing, concept development
Paid Search Management (Google Ads)
Paid Social & Social Media Management (LinkedIn)

Feb 2025 - Mar 2025

2 months

Berlin, Germany

Instructor for Online Marketing Courses

Talentspring Marketing Education GmbH

Courses in the areas of: Online & Digital Marketing, SEA/Social Ads, Content/CMS, Newsletter/Email Marketing, Performance Marketing, UGC/Influencer Marketing

Jan 2025 - Present

8 months

Hamburg, Germany

Content management for Jimdo webshop

Von Sandlass – Fashion Onlineshop

Webshop adjustments & support
Consulting for Google Ads and social ads

Oct 2024 - Dec 2024

3 months

Stuttgart, Germany

Instructor/Trainer for IT sector training

Nextise GmbH

Training in: IT, online & digital marketing, project management, content/CMS

Jul 2024 - Oct 2024

4 months

Gescher, Germany

Content, paid search & paid social management

Heskamp Medien GmbH

Strategic & operational management
Content marketing
Paid search management (Google Ads, Analytics, Tag Manager, etc.)
Paid social management (Meta Ads)
Campaign planning, reporting, optimization (incl. analysis, evaluation and learnings)

Jul 2024 - Jul 2024

1 month

Berlin, Germany

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Incluversum – Susanne Lunow

Graphic work/icon creation

Jun 2024 - Mar 2025

10 months

Berlin, Germany

Paid social management

Clav GmbH

Paid social management (Meta)
Strategic & operational management
Campaign planning, reporting, optimization (incl. analysis and evaluation)

Mar 2024 - Apr 2024

2 months

Berlin, Germany

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Incluversum – Susanne Lunow

Graphic work/ logo creation + design consulting

Jan 2024 - Present

1 year 8 months

Hamburg, Germany

Content Management Website in IONOS

Gerrit Bankert – Psychology & Coaching

Website and content creation & maintenance
Image & graphic editing including logo creation
LinkedIn (consulting and management)

Jan 2024 - Feb 2024

2 months

Hamburg, Germany

Social Media & Paid Social Management

Superschall GmbH

Social Media & Paid Social Management (Instagram/Meta, TikTok)
Campaign planning, reporting, optimization (incl. analysis and evaluation)
Social Media Management & Marketing (incl. content creation, community management, insights and learnings)

Oct 2023 - Jan 2024

4 months

Hamburg, Germany

Content Management Website in IONOS, WordPress Social Media Management

Paula Harder Hair & Make-Up Artist

Concept & content creation
Image & graphic editing

Mar 2023 - Nov 2023

9 months

Munich, Germany

Content Management X-Site & Events (Amazon Inhouse CMS)

Amazon EU SARL

Campaign planning and control
Content creation
Monitoring & optimization

Feb 2023 - Present

2 years 7 months

Hamburg, Germany

Content management for websites in AEM (Adobe Experience Manager)

Unilever Deutschland GmbH

Content creation and editing
Graphic and design adjustments
Monitoring & optimization, coordination
Coordination with brand managers & interface to social media and campaign management
Managed brands: duschdas, Rexona, Dove, Signal, AXE

Jan 2023 - Feb 2023

2 months

Wismar, Germany

Website content management in Wix

Privatpraxis Marie Louise Michael

Website management and content creation
Image & graphic editing

Jan 2023 - Feb 2023

2 months

Hamburg, Germany

Website content management in WordPress

The Link Markenentwicklung GmbH

Website management and content creation
Image & graphic editing
Newsletter creation including templates

Aug 2022 - Dec 2022

5 months

Munich, Germany

Content management for X-Site & Events (Amazon in-house CMS)

Amazon EU SARL

Campaign planning and control
Content creation
Monitoring & optimization

May 2022 - Jun 2022

2 months

Hamburg, Germany

Social media, paid social & paid search management

Adroid E-Commerce Marketing

Concept development, campaign planning and control, idea generation
Creation of guidelines, procedures and strategies
Monitoring, optimization and reporting
Social media ads & SEA (Facebook/Meta, Google, etc.)
Social media management & marketing (incl. content creation, community management, insights and learnings)

Apr 2022 - Jul 2022

4 months

Munich, Germany

Account Management Amazon Advertising (Managed brands in entertainment: LEGO, Disney+, Paramount)

Amazon Online Germany GmbH

Concept development, campaign planning and management
Creating guidelines, processes and strategies
Coordinating with brand managers & liaising with social media and campaign management
Monitoring, optimization and reporting

Feb 2022 - Mar 2022

2 months

Frankfurt am Main, Germany

Senior Account Management Social Media & Project Management

Leo Burnett GmbH/ Publicis Groupe/ Samsung Electronics GmbH

Concept development, campaign planning and management
Project coordination and management
Social media management (Twitter, Facebook/Meta, YouTube)

Dec 2021 - Feb 2023

1 year 3 months

Hamburg, Germany

Newsletter marketing

Diakoniewerk Tabea e.V.

Newsletter creation

Dec 2021 - Dec 2022

1 year 1 month

Goslar, Germany

Social Media, Paid Social & Paid Search Management

Online Marketing United – SN Marketing UG

Industries served: industry, public sector, social services, telecommunications and others
Concept development, campaign planning and management, idea generation
Creating guidelines, processes and strategies
Social ads & SEA (Facebook/Meta, Google, LinkedIn, XING)
Social media management & marketing (incl. content creation, community management, insights and learnings)
Funnel management

Nov 2021 - Feb 2022

4 months

Senftenberg, Germany

Social Media, Paid Social, Paid Search Management

Just Leads GmbH

Industries served: construction, food, supplements, sports, industry, social services and others
Concept development, campaign planning and management, idea generation
Creating guidelines, processes and strategies
Social ads & SEA (Facebook/Meta, Google, LinkedIn, TikTok and others)
Social media management & marketing (incl. content creation, community management, insights and learnings)
Funnel management

Aug 2021 - Dec 2021

5 months

St. Petersburg, United States

Social Media Management & Email Marketing

Schmiede Consulting LLC

Posting on Facebook and Instagram (Meta)
Content planning and creation (mainly text)
Creation & publication of emails

Jul 2021 - Feb 2022

8 months

Hamburg, Germany

Management Paid Social

Eprofessional GmbH/ Axel Springer SE/ Medela AG

Facebook Ads including Instagram (Meta)
Concept development, campaign planning, reporting, optimization (including analysis and evaluation with Google Analytics)
Creation of guides, procedures, recommendations

Jun 2021 - Jul 2021

2 months

Senftenberg, Germany

Consulting & Coaching Social Media, Paid Social, Paid Search

Just Leads GmbH

Concept development, campaign planning, idea generation
Creation of guides, procedures
Social media (organic, paid)
Google Ads, LinkedIn Ads, XING Ads

May 2021 - Jul 2021

3 months

Eppingen, Germany

Online Marketing, Social Media & Affiliate Marketing

Elfion Consulting AG

Content management for websites in WordPress and Shopify
Creation & maintenance of websites and webshops
Small graphic work

Feb 2021 - Mar 2022

1 year 2 months

Dresden, Germany

Project & Product Management, Online Marketing & Social Media

Baertschi Agrartecnic Deutschland GmbH

Order management and processing
Creation & maintenance of websites and webshops
Social media management including community management
Business Manager + Facebook Ads, ad and sales management (Meta)
Planning & concept development for Google Ads
All-round tasks

Feb 2021 - May 2021

4 months

Schiltach, Germany

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Maleo Media GmbH

Client acquisition (appointment scheduling & lead generation)

Sep 2020 - Feb 2021

6 months

Wismar, Germany

Website content management in Joomla

Praxis Anne-Katrin Reiher

Website maintenance
Content creation
Image & graphic editing

Jul 2020 - Jan 2022

1 year 7 months

Hamburg, Germany

Website content management (IONOS & WordPress), social media management

Paula Harder Hair & Make-Up Artist

Concept development & content creation
Image & graphic editing

May 2020 - Jan 2021

9 months

Wismar, Germany

Social media management & online marketing strategy

Galda Fenster & Türen GmbH

Concept development & campaign planning
Image & graphic editing

Summary

I have built my career in social media and online marketing management, developing and executing creative strategies for platforms like TikTok, Meta, Google and more. My experience covers planning and creating engaging content, campaign management, and setting up effective shop integrations – always with a focus on data-driven optimization.

With a strong focus on strategic thinking as well as hands-on execution, I have successfully driven growth across various industries – from lifestyle and technology to coaching and beyond. My expertise in content creation, paid media, and web management forms the foundation of my accessible, results-driven approach in every project I work on.