Robert K.
Online Marketing Management
Experience
May 2025 - May 2025
1 monthHamburg, Germany
Social Media Management (TikTok including Shop)
Sooperfood GmbH
- Strategic and operational management
- Content planning/creation/management, conceptualizing videos
- TikTok Shop setup, operation & management
- Social media marketing on TikTok
Apr 2025 - Present
6 monthsHamburg, Germany
Paid Ads Management (TikTok, Meta, Google)
Gina Pariti Cosulting/Tajati (Neidhardt GmbH)
- Implementation of conversion tracking & creation of conversions
- Integration of ad platforms with Shopify
- Linking conversions to Shopify
Apr 2025 - Present
6 monthsGreven, Germany
Social Media & Paid Social Management (TikTok including Shop, Meta)
Vitelly
- Strategic and operational management
- Content planning/creation/management, concept development (videos, reels, static content)
- TikTok Shop management
- Social media marketing on TikTok and Meta (Facebook, Instagram)
Mar 2025 - Present
7 monthsLeipzig, Germany
Paid Search, Paid Social & Social Media Management
Springwork | Mellowmessage GmbH
- Strategic and operational management
- Content marketing and concept development
- Paid search management (Google Ads)
- Paid social & social media management (LinkedIn)
Feb 2025 - Mar 2025
2 monthsBerlin, Germany
Instructor for Online Marketing Courses
Talentspring Marketing Education GmbH
- Courses in: Online & Digital Marketing, SEA/Social Ads, Content/CMS, Newsletter/Email Marketing, Performance Marketing, UGC/Influencer Marketing
Jan 2025 - Present
9 monthsHamburg, Germany
Webshop Content Management in Jimdo
Von Sandlass – Fashion Online Shop
- Webshop adjustments & support
- Consulting for Google Ads and Social Ads
Oct 2024 - Dec 2024
3 monthsStuttgart, Germany
Lecturer/Trainer for IT sector training
Nextise GmbH
- Training in the areas of: IT, Online & Digital Marketing, Project Management, Content/CMS
Jul 2024 - Oct 2024
4 monthsGescher, Germany
Content, Paid Search & Paid Social Management
Heskamp Medien GmbH
- Strategic & operational management
- Content marketing
- Paid search management (Google Ads, Analytics, Tag Manager, etc.)
- Paid social management (Meta Ads)
- Campaign planning, reporting, optimization (incl. analyses, evaluation and learnings)
Jul 2024 - Jul 2024
1 monthBerlin, Germany
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Incluversum – Susanne Lunow
- Graphic work / icon creation
Jun 2024 - Mar 2025
10 monthsBerlin, Germany
Paid Social Management
Clav GmbH
- Paid social management (Meta)
- Strategic & operational management
- Campaign planning, reporting, optimization (incl. analyses and evaluation)
Mar 2024 - Apr 2024
2 monthsBerlin, Germany
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Incluversum – Susanne Lunow
- Graphic work / logo design + design consulting
Jan 2024 - Present
1 year 9 monthsHamburg, Germany
Content Management Website in IONOS
Gerrit Bankert – Psychology & Coaching
- Website and content creation & management
- Image and graphic editing including logo design
- LinkedIn (consulting and management)
Jan 2024 - Feb 2024
2 monthsHamburg, Germany
Management Social Media & Paid Social
Superschall GmbH
- Social Media & Paid Social Management (Instagram/Meta, TikTok)
- Campaign planning, reporting, optimization (incl. analysis and evaluation)
- Social Media Management & Marketing (incl. content creation, community management, insights and learnings)
Oct 2023 - Jan 2024
4 monthsHamburg, Germany
Content Management Website in IONOS, WordPress Social Media Management
Paula Harder Hair & Make-Up Artist
- Concept development & content creation
- Image and graphic editing
Mar 2023 - Nov 2023
9 monthsMunich, Germany
Content Management X-Site & Events (Amazon Inhouse CMS)
Amazon EU SARL
- Campaign planning and management
- Content creation
- Monitoring & optimization
Feb 2023 - Present
2 years 8 monthsHamburg, Germany
Content Management Websites in AEM (Adobe Experience Manager)
Unilever Germany GmbH
- Content creation and editing
- Graphic and design adjustments
- Monitoring & optimization, coordination
- Coordination with brand managers & interface to social media and campaign management
- Managed brands: duschdas, Rexona, Dove, Signal, AXE
Jan 2023 - Feb 2023
2 monthsWismar, Germany
Content Management Website in Wix
Private Practice Marie Louise Michael
- Website maintenance and content creation
- Image & graphic editing
Jan 2023 - Feb 2023
2 monthsHamburg, Germany
Content Management Website in WordPress
The Link Brand Development GmbH
- Website maintenance and content creation
- Image & graphic editing
- Newsletter creation including templates
Aug 2022 - Dec 2022
5 monthsMunich, Germany
Content Management X-Site & Events (Amazon Inhouse CMS)
Amazon EU SARL
- Campaign planning and management
- Content creation
- Monitoring & optimization
May 2022 - Jun 2022
2 monthsHamburg, Germany
Social Media, Paid Social & Paid Search Management
Adroid E-Commerce Marketing
- Concept development, campaign planning and management, idea generation
- Creation of guidelines, procedures, strategies
- Monitoring, optimization and reporting
- Social media ads & SEA (Facebook/Meta, Google, etc.)
- Social media management & marketing (incl. content creation, community management, insights and learnings)
Apr 2022 - Jul 2022
4 monthsMunich, Germany
Account Management Amazon Advertising (Managed brands in entertainment: LEGO, Disney+, Paramount)
Amazon Online Germany GmbH
- Concept development, campaign planning, and management
- Creation of guidelines, procedures, and strategies
- Coordination with brand managers & interface to social media and campaign management
- Monitoring, optimization, and reporting
Feb 2022 - Mar 2022
2 monthsFrankfurt am Main, Germany
Senior Account Management Social Media & Project Management
Leo Burnett GmbH/ Publicis Groupe/ Samsung Electronics GmbH
- Campaign concept, planning, and management
- Project coordination and management
- Social Media Management (Twitter, Facebook/Meta, YouTube)
Dec 2021 - Feb 2023
1 year 3 monthsHamburg, Germany
Newsletter Marketing
Diakoniewerk Tabea e.V.
- Newsletter creation
Dec 2021 - Dec 2022
1 year 1 monthGoslar, Germany
Social Media, Paid Social & Paid Search Management
Online Marketing United – SN Marketing UG
- Industries served: industry, public sector, social sector, telecommunications, and others
- Concept development, campaign planning and management, and idea generation
- Creation of guidelines, procedures, and strategies
- Social Ads & SEA (Facebook/Meta, Google, LinkedIn, XING)
- Social Media Management & Marketing (incl. content creation, community management, insights and learnings)
- Funnel Management
Nov 2021 - Feb 2022
4 monthsSenftenberg, Germany
Social Media, Paid Social & Paid Search Management
Just Leads GmbH
- Industries served: construction, food, supplements, sports, industry, social sector, and others
- Concept development, campaign planning and management, and idea generation
- Creation of guidelines, procedures, and strategies
- Social Ads & SEA (Facebook/Meta, Google, LinkedIn, TikTok, and others)
- Social Media Management & Marketing (incl. content creation, community management, insights and learnings)
- Funnel Management
Aug 2021 - Dec 2021
5 monthsSt. Petersburg, United States
Social Media Management & Email Marketing
Schmiede Consulting LLC
- Posting on Facebook and Instagram (Meta)
- Content planning and creation (mainly text)
- Creation & publication of emails
Jul 2021 - Feb 2022
8 monthsHamburg, Germany
Paid Social Management
Eprofessional GmbH/ Axel Springer SE/ Medela AG
- Facebook Ads including Instagram (Meta)
- Concept development, campaign planning, reporting, optimization (including analysis and evaluation with Google Analytics)
- Creation of guidelines, procedures, recommendations
Jun 2021 - Jul 2021
2 monthsSenftenberg, Germany
Consulting & Coaching Social Media, Paid Social, Paid Search
Just Leads GmbH
- Concept development, campaign planning, idea generation
- Creation of guidelines, procedures
- Social media (organic, paid)
- Google Ads, LinkedIn Ads, XING Ads
May 2021 - Jul 2021
3 monthsEppingen, Germany
Online Marketing, Social Media & Affiliate Marketing
Elfion Consulting AG
- Content management of websites in WordPress and Shopify
- Creation & maintenance of websites, webshops
- Small graphic tasks
Feb 2021 - Mar 2022
1 year 2 monthsDresden, Germany
Project & Product Management, Online Marketing & Social Media
Baertschi Agrartecnic Deutschland GmbH
- Order management and processing
- Creation & maintenance of websites, webshops
- Social media management including community management
- Business Manager + Facebook Ads, ad and sales management (Meta)
- Planning & concept development for Google Ads
- Various tasks
Feb 2021 - May 2021
4 monthsSchiltach, Germany
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Maleo Media GmbH
- Acquisition (appointment booking & lead generation)
Sep 2020 - Feb 2021
6 monthsWismar, Germany
Website content management in Joomla
Praxis Anne-Katrin Reiher
- Website maintenance
- Content creation
- Image & graphic editing
Jul 2020 - Jan 2022
1 year 7 monthsHamburg, Germany
Website content management in IONOS, WordPress, social media management
Paula Harder Hair & Make-Up Artist
- Concept & content creation
- Image & graphic editing
May 2020 - Jan 2021
9 monthsWismar, Germany
Social media management & online marketing strategy
Galda Fenster & Türen GmbH
- Concept & campaign planning
- Image & graphic editing
Summary
I built my career in social media and online marketing management, developing and implementing creative strategies for platforms like TikTok, Meta, Google and more. My experience includes planning and creating engaging content, managing campaigns and setting up effective shop integrations – always focusing on data-driven optimization.
With a strong focus on both strategic thinking and operational execution, I have driven successful growth across a variety of industries – from lifestyle and tech to coaching and beyond. My expertise in content creation, paid media and web management is the foundation of my approachable, results-oriented approach in every project I handle.
Languages
German
NativeEnglish
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