Raul Nitu - Lecturer Online Marketing (Freelance)

Türkheim, Germany

Experience

May 2024 - Present

1 year 2 months

Mar 2023 - Present

2 years 4 months

Munich, Germany

Overall strategic and operational responsibility for the group's marketing
Management and continuous development of the marketing team
Brand management (brand relaunch, assets, guidelines, CI, UX/UI, motion graphics/design, online and offline)
Marketing and brand campaigns (PR, social, TV, digital, offline promotion, programmatic ads)
Performance marketing (development and implementation of a paid media strategy for SEA, email marketing & social media)
Marketing automation: strategic and operational implementation
Marketing controlling & stakeholder management

Apr 2022 - Feb 2023

11 months

Germaringen, Germany

Overall strategic and operational responsibility for global marketing
Management and continuous development of the marketing team
Coordination of marketing strategies
Trend analyses, product launches, market development and expansion (DE, AT, CH, FR, UK, IT, ES & US)
Public relations & collaborations
Marketing controlling

Mar 2019 - Feb 2021

2 years

International brand management (brand positioning, brand guidelines, UX/UI, motion graphics, online and offline promotion)
Trade management (store optimization)
Trend analyses, product launches, market development and expansion (DE, AT, CH, PL & CZ)
Online shop/e-commerce development, planning and integration of new functionalities regarding UX and implementation of brand campaigns
Crisis management & budget responsibility

Jul 2018 - Feb 2019

8 months

Augsburg, Germany

Project management (creative briefings, programming of visuals for digital signage screens in stores)
Planning and realization of DOOH campaigns at the P.O.S. for IKEA, S. Oliver and more
Use of Salesforce Marketing Cloud DACH and Salesviewer for sales marketing