André Beier

CMO - Chief Marketing Officer

Munich, Germany

Experience

Sep 2023 - Present
1 year 11 months
Munich, Germany

CMO - Chief Marketing Officer

Edition Michael Fischer GmbH

  • Leadership and strategic development of the 3-person marketing team
  • Implementation of AI-supported performance marketing strategies for the profitable sale of books
Feb 2022 - Aug 2023
1 year 7 months
Munich, Germany

Digital Marketing Manager

LUTZ | ABEL Rechtsanwalts PartG mbB

  • Setup of GDPR-compliant web tracking and execution of profit-oriented marketing controlling
  • Introduction of AI-supported performance marketing for client acquisition
  • Prompt engineering for comprehensive solutions in performance marketing tasks
Jan 2018 - Dec 2019
1 year
Germany

Digital Marketing Expert

Selbstständig

  • 2018: National advertising campaign for Huawei Germany
Jan 2016 - Feb 2022
5 years 2 months
Munich, Germany

Project Manager Digital Media

Münchner Verlagsgruppe GmbH

  • Multi-channel advertising campaigns for numerous Spiegel bestsellers by, among others, Elon Musk and Samu Haber
  • Amazon campaign management of over 2000 book titles in the highly profitable segment
  • Increase in ad budget by over 60% from 2020 to 2021
  • Product detail page optimizations for the Amazon top 500 titles with a 2 percentage point increase in conversion rate
  • Evaluation of digital business models, including the online shop buecher-billiger
  • Knowledge transfer in performance marketing to sister companies like Carlsen and Piper within Bonnier Media Deutschland GmbH
  • Presentation on the profitability of performance marketing to the CEOs and department heads of Germany's highest-grossing book publishers
Jan 2015 - Jan 2017
1 year 1 month
Munich, Germany

Digital Marketing Trainee

adtraffic GmbH

  • Expert certifications in: SEO, SEA, traffic analysis & social ads
  • Campaign management for, among others, FC Bayern Munich and WeberHaus
Feb 2015 - Present
10 years 6 months
Germany

Digital Marketing Expert

Selbstständig

  • BWL–Justus: Development and monetization of a fictional satire character on Facebook and Instagram with over 450,000 followers
Feb 2015 - Dec 2015
11 months
Germany

Junior Producer

Selbstständig

  • 2015: Junior Producer of the Vodafone TV ads - 'Network when it counts. Cat', 'Player3', 'First Date'
Feb 2015 - Dec 2015
11 months
Germany

Junior Producer

Selbstständig

  • 2015: Junior Producer of the Romy-award-winning Amazon Prime series 'Der Lack ist ab' with Kai Wiesinger
Jul 2013 - May 2015
1 year 11 months
Munich, Germany

Working Student / Junior Producer

Phantomfilm GmbH

  • Dramaturgical evaluation of submitted exposés, treatments, and scripts
  • Pre-production, shoot organization, and post-production
Aug 2012 - Jul 2013
1 year
Kamen, Germany

Tutor

Schülerhilfe GmbH & Co. KG

  • Organization, planning, and execution of lessons in German and mathematics
  • Individual preparation for final exams
Sep 2009 - Oct 2011
2 years 2 months
Hamburg, Germany

Intern

Axel Springer AG – gamigo AG

  • Video production
  • Concept, monitoring and analysis of online campaigns
  • Insight into product management
Sep 2009 - Oct 2011
2 years 2 months
Werl, Germany

Intern

C2Call GmbH

  • Video production
  • Concept, monitoring and analysis of online campaigns
  • Insight into product management
Sep 2009 - Oct 2011
2 years 2 months
Frankfurt, Germany

Intern

n-tv Nachrichtenfernsehen GmbH

  • Video production
  • Concept, monitoring and analysis of online campaigns
  • Insight into product management

Languages

German
Native
English
Advanced

Education

Oct 2011 - Oct 2014

BiTS Business and Information Technology School

Master of Science, Finance, Accounting, Taxation, Controlling · Finance & Management · Iserlohn, Germany

Oct 2008 - Oct 2011

BiTS Business and Information Technology School

Bachelor of Science, Management, Media Business, Media Production, Economics · Communication & Mediamanagement · Iserlohn, Germany

Jul 2004 - Jun 2007

Städtischen Gymnasium

Abitur · Kamen, Germany

Certifications & licenses

Driver's license class A

Driver's license class B

Driver's license class L

Driver's license class M