André B.
CMO - Chief Marketing Officer
Experience
Sep 2023 - Present
2 years 1 monthMunich, Germany
CMO - Chief Marketing Officer
Edition Michael Fischer GmbH
- Leadership and strategic development of the 3-person marketing team
- Implementation of AI-supported performance marketing strategies for the profitable sale of books
Feb 2022 - Aug 2023
1 year 7 monthsMunich, Germany
Digital Marketing Manager
LUTZ | ABEL Rechtsanwalts PartG mbB
- Setup of GDPR-compliant web tracking and execution of profit-oriented marketing controlling
- Introduction of AI-supported performance marketing for client acquisition
- Prompt engineering for comprehensive solutions in performance marketing tasks
Jan 2018 - Dec 2018
1 yearGermany
Digital Marketing Expert
Selbstständig
- 2018: National advertising campaign for Huawei Germany
Jan 2017 - Feb 2022
5 years 2 monthsMunich, Germany
Project Manager Digital Media
Münchner Verlagsgruppe GmbH
- Multi-channel advertising campaigns for numerous Spiegel bestsellers by, among others, Elon Musk and Samu Haber
- Amazon campaign management of over 2000 book titles in the highly profitable segment
- Increase in ad budget by over 60% from 2020 to 2021
- Product detail page optimizations for the Amazon top 500 titles with a 2 percentage point increase in conversion rate
- Evaluation of digital business models, including the online shop buecher-billiger
- Knowledge transfer in performance marketing to sister companies like Carlsen and Piper within Bonnier Media Deutschland GmbH
- Presentation on the profitability of performance marketing to the CEOs and department heads of Germany's highest-grossing book publishers
Jan 2016 - Jan 2017
1 year 1 monthMunich, Germany
Digital Marketing Trainee
adtraffic GmbH
- Expert certifications in: SEO, SEA, traffic analysis & social ads
- Campaign management for, among others, FC Bayern Munich and WeberHaus
Feb 2015 - Present
10 years 8 monthsGermany
Digital Marketing Expert
Selbstständig
- BWL–Justus: Development and monetization of a fictional satire character on Facebook and Instagram with over 450,000 followers
Feb 2015 - Dec 2015
11 monthsGermany
Junior Producer
Selbstständig
- 2015: Junior Producer of the Vodafone TV ads - 'Network when it counts. Cat', 'Player3', 'First Date'
Feb 2015 - Dec 2015
11 monthsGermany
Junior Producer
Selbstständig
- 2015: Junior Producer of the Romy-award-winning Amazon Prime series 'Der Lack ist ab' with Kai Wiesinger
Jul 2013 - May 2015
1 year 11 monthsMunich, Germany
Working Student / Junior Producer
Phantomfilm GmbH
- Dramaturgical evaluation of submitted exposés, treatments, and scripts
- Pre-production, shoot organization, and post-production
Aug 2012 - Jul 2013
1 yearKamen, Germany
Tutor
Schülerhilfe GmbH & Co. KG
- Organization, planning, and execution of lessons in German and mathematics
- Individual preparation for final exams
Sep 2009 - Oct 2011
2 years 2 monthsHamburg, Germany
Intern
Axel Springer AG – gamigo AG
- Video production
- Concept, monitoring and analysis of online campaigns
- Insight into product management
Sep 2009 - Oct 2011
2 years 2 monthsWerl, Germany
Intern
C2Call GmbH
- Video production
- Concept, monitoring and analysis of online campaigns
- Insight into product management
Sep 2009 - Oct 2011
2 years 2 monthsFrankfurt, Germany
Intern
n-tv Nachrichtenfernsehen GmbH
- Video production
- Concept, monitoring and analysis of online campaigns
- Insight into product management
Languages
German
NativeEnglish
AdvancedEducation
Oct 2011 - Oct 2014
BiTS Business and Information Technology School
Master of Science, Finance, Accounting, Taxation, Controlling · Finance & Management · Iserlohn, Germany
Oct 2008 - Oct 2011
BiTS Business and Information Technology School
Bachelor of Science, Management, Media Business, Media Production, Economics · Communication & Mediamanagement · Iserlohn, Germany
Jul 2004 - Jun 2007
Städtischen Gymnasium
Abitur · Kamen, Germany
Certifications & licenses
Driver's license class A
Driver's license class B
Driver's license class L
Driver's license class M
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