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André Beier
CMO - Chief Marketing Officer
Munich, Germany
Experience
Sep 2023 -
Present
1 year 11 months
Munich, Germany
CMO - Chief Marketing Officer
Edition Michael Fischer GmbH
Leadership and strategic development of the 3-person marketing team
Implementation of AI-supported performance marketing strategies for the profitable sale of books
Feb 2022 -
Aug 2023
1 year 7 months
Munich, Germany
Digital Marketing Manager
LUTZ | ABEL Rechtsanwalts PartG mbB
Setup of GDPR-compliant web tracking and execution of profit-oriented marketing controlling
Introduction of AI-supported performance marketing for client acquisition
Prompt engineering for comprehensive solutions in performance marketing tasks
Jan 2018 -
Dec 2019
1 year
Germany
Digital Marketing Expert
Selbstständig
2018: National advertising campaign for Huawei Germany
Jan 2016 -
Feb 2022
5 years 2 months
Munich, Germany
Project Manager Digital Media
Münchner Verlagsgruppe GmbH
Multi-channel advertising campaigns for numerous Spiegel bestsellers by, among others, Elon Musk and Samu Haber
Amazon campaign management of over 2000 book titles in the highly profitable segment
Increase in ad budget by over 60% from 2020 to 2021
Product detail page optimizations for the Amazon top 500 titles with a 2 percentage point increase in conversion rate
Evaluation of digital business models, including the online shop buecher-billiger
Knowledge transfer in performance marketing to sister companies like Carlsen and Piper within Bonnier Media Deutschland GmbH
Presentation on the profitability of performance marketing to the CEOs and department heads of Germany's highest-grossing book publishers
Jan 2015 -
Jan 2017
1 year 1 month
Munich, Germany
Digital Marketing Trainee
adtraffic GmbH
Expert certifications in: SEO, SEA, traffic analysis & social ads
Campaign management for, among others, FC Bayern Munich and WeberHaus
Feb 2015 -
Present
10 years 6 months
Germany
Digital Marketing Expert
Selbstständig
BWL–Justus: Development and monetization of a fictional satire character on Facebook and Instagram with over 450,000 followers
Feb 2015 -
Dec 2015
11 months
Germany
Junior Producer
Selbstständig
2015: Junior Producer of the Vodafone TV ads - 'Network when it counts. Cat', 'Player3', 'First Date'
Feb 2015 -
Dec 2015
11 months
Germany
Junior Producer
Selbstständig
2015: Junior Producer of the Romy-award-winning Amazon Prime series 'Der Lack ist ab' with Kai Wiesinger
Jul 2013 -
May 2015
1 year 11 months
Munich, Germany
Working Student / Junior Producer
Phantomfilm GmbH
Dramaturgical evaluation of submitted exposés, treatments, and scripts
Pre-production, shoot organization, and post-production
Aug 2012 -
Jul 2013
1 year
Kamen, Germany
Tutor
Schülerhilfe GmbH & Co. KG
Organization, planning, and execution of lessons in German and mathematics
Individual preparation for final exams
Sep 2009 -
Oct 2011
2 years 2 months
Hamburg, Germany
Intern
Axel Springer AG – gamigo AG
Video production
Concept, monitoring and analysis of online campaigns
Insight into product management
Sep 2009 -
Oct 2011
2 years 2 months
Werl, Germany
Intern
C2Call GmbH
Video production
Concept, monitoring and analysis of online campaigns
Insight into product management
Sep 2009 -
Oct 2011
2 years 2 months
Frankfurt, Germany
Intern
n-tv Nachrichtenfernsehen GmbH
Video production
Concept, monitoring and analysis of online campaigns
Insight into product management
Languages
German
Native
English
Advanced
Education
Oct 2011 -
Oct 2014
BiTS Business and Information Technology School
Master of Science, Finance, Accounting, Taxation, Controlling · Finance & Management · Iserlohn, Germany
Oct 2008 -
Oct 2011
BiTS Business and Information Technology School
Bachelor of Science, Management, Media Business, Media Production, Economics · Communication & Mediamanagement · Iserlohn, Germany
Jul 2004 -
Jun 2007
Städtischen Gymnasium
Abitur · Kamen, Germany
Certifications & licenses
Driver's license class A
Driver's license class B
Driver's license class L
Driver's license class M
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