André B. - CMO - Chief Marketing Officer | FRATCH

en
de

Munich, Germany

Experience

Sep 2023 - Present

2 years 4 months

Munich, Germany

CMO - Chief Marketing Officer

Edition Michael Fischer GmbH

Leadership and strategic development of the 3-person marketing team
Implementation of AI-supported performance marketing strategies for the profitable sale of books

Feb 2022 - Aug 2023

1 year 7 months

Munich, Germany

Digital Marketing Manager

LUTZ | ABEL Rechtsanwalts PartG mbB

Setup of GDPR-compliant web tracking and execution of profit-oriented marketing controlling
Introduction of AI-supported performance marketing for client acquisition
Prompt engineering for comprehensive solutions in performance marketing tasks

Jan 2018 - Dec 2018

1 year

Germany

Digital Marketing Expert

Selbstständig

2018: National advertising campaign for Huawei Germany

Jan 2017 - Feb 2022

5 years 2 months

Munich, Germany

Project Manager Digital Media

Münchner Verlagsgruppe GmbH

Multi-channel advertising campaigns for numerous Spiegel bestsellers by, among others, Elon Musk and Samu Haber
Amazon campaign management of over 2000 book titles in the highly profitable segment
Increase in ad budget by over 60% from 2020 to 2021
Product detail page optimizations for the Amazon top 500 titles with a 2 percentage point increase in conversion rate
Evaluation of digital business models, including the online shop buecher-billiger
Knowledge transfer in performance marketing to sister companies like Carlsen and Piper within Bonnier Media Deutschland GmbH
Presentation on the profitability of performance marketing to the CEOs and department heads of Germany's highest-grossing book publishers

Jan 2016 - Jan 2017

1 year 1 month

Munich, Germany

Digital Marketing Trainee

adtraffic GmbH

Expert certifications in: SEO, SEA, traffic analysis & social ads
Campaign management for, among others, FC Bayern Munich and WeberHaus

Feb 2015 - Present

10 years 11 months

Germany

Digital Marketing Expert

Selbstständig

BWL–Justus: Development and monetization of a fictional satire character on Facebook and Instagram with over 450,000 followers

Feb 2015 - Dec 2015

11 months

Germany

Junior Producer

Selbstständig

2015: Junior Producer of the Vodafone TV ads - 'Network when it counts. Cat', 'Player3', 'First Date'

Feb 2015 - Dec 2015

11 months

Germany

Junior Producer

Selbstständig

2015: Junior Producer of the Romy-award-winning Amazon Prime series 'Der Lack ist ab' with Kai Wiesinger

Jul 2013 - May 2015

1 year 11 months

Munich, Germany

Working Student / Junior Producer

Phantomfilm GmbH

Dramaturgical evaluation of submitted exposés, treatments, and scripts
Pre-production, shoot organization, and post-production

Aug 2012 - Jul 2013

1 year

Kamen, Germany

Tutor

Schülerhilfe GmbH & Co. KG

Organization, planning, and execution of lessons in German and mathematics
Individual preparation for final exams

Sep 2009 - Oct 2011

2 years 2 months

Hamburg, Germany

Intern

Axel Springer AG – gamigo AG

Video production
Concept, monitoring and analysis of online campaigns
Insight into product management

Sep 2009 - Oct 2011

2 years 2 months

Werl, Germany

Intern

C2Call GmbH

Video production
Concept, monitoring and analysis of online campaigns
Insight into product management

Sep 2009 - Oct 2011

2 years 2 months

Frankfurt, Germany

Intern

n-tv Nachrichtenfernsehen GmbH

Video production
Concept, monitoring and analysis of online campaigns
Insight into product management

Languages

German

Native

English

Advanced

Education

Oct 2011 - Oct 2014

BiTS Business and Information Technology School

Master of Science, Finance, Accounting, Taxation, Controlling · Finance & Management · Iserlohn, Germany

Oct 2008 - Oct 2011

BiTS Business and Information Technology School

Bachelor of Science, Management, Media Business, Media Production, Economics · Communication & Mediamanagement · Iserlohn, Germany

Jul 2004 - Jun 2007

Städtischen Gymnasium

Abitur · Kamen, Germany

Certifications & licenses

Driver's license class A

Driver's license class B

Driver's license class L

Driver's license class M

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