Raphael David
Online Marketing Social Media Manager DACH
Experience
Online Marketing Social Media Manager DACH
Amazon Music
- Marketing strategy
- Budget responsibility for DE/AT/CH/IT markets with a volume of around 1 million euros
- Managing social media profiles in DE/AT/CH/IT
- Strategy development for Europe-wide and local social media campaigns
- Concept and coordination of paid advertising campaigns
- Adaptation of global campaigns to local markets
- Development of new social media formats
- Leading influencer campaigns
- Performance analysis and optimization of campaigns and social media profiles
- Managing external agencies
Digital & Social Media Manager
Self-employed
- Social Media Marketing (Facebook, Instagram, LinkedIn, TikTok)
- Client support and consulting in digital, social media and influencer marketing
- Paid Advertising (Meta, LinkedIn, Doubleclick)
- Concept and coordination of digital campaigns including paid advertising
- Campaign planning
- Managing social media profiles including content creation
- Data analysis
- Leading influencer campaigns
- Project management
- Campaign performance analysis and optimization based on KPIs
- Content creation
- Budget responsibility
- Community management
Account Manager
White Communications Netzfrequenz GmbH
- Client support and consulting in dynamic ads
- Conception and cross-department coordination of display campaigns
- Campaign performance analysis and optimization
- Conceptualization of a new display product
- Creation of competitive analyses
Junior Ad Operations Manager
Nano Interactive GmbH
- Coordination and conception of online campaigns
- Implementation and testing of tracking tags
- Continuous performance analysis and optimization of campaigns
- Creation of audience clusters
- Creation of campaign performance reports for clients
Skills
Social Media Marketing (Facebook, Instagram, Linkedin, Tiktok)
Client Support/consulting In Digital, Social Media And Influencer Marketing
Paid Advertising (Meta, Linkedin, Doubleclick)
Concept And Coordination Of Digital Campaigns Including Paid Advertising
Campaign Planning
Managing Social Media Profiles Including Content Creation
Data Analysis
Leading Influencer Campaigns
Project Management
Campaign Performance Analysis/optimization Based On Kpis
Content Creation
Budget Responsibility
Community Management
Brand Development
Online Marketing
Marketing Strategy
Trend Awareness
Communication Skills
Customer Focus
Teamwork
Strategic Planning
Development Of New Social Media Formats
Performance Analysis And Optimization Of Campaigns And Social Media Profiles
Managing External Agencies
Client Support And Consulting In Dynamic Ads
Conception And Cross-department Coordination Of Display Campaigns
Campaign Performance Analysis And Optimization
Creation Of Competitive Analyses
Coordination And Conception Of Online Campaigns
Implementation And Testing Of Tracking Tags
Continuous Performance Analysis And Optimization Of Campaigns
Creation Of Audience Clusters
Creation Of Campaign Performance Reports For Clients
Facebook Business Manager (Advanced)
Sprinklr (Advanced)
Ms Office (Advanced)
Social Media Management
Google Analytics (Basic Knowledge)
Photoshop (Basic Knowledge)
Html (Basic Knowledge)
Css (Basic Knowledge)
Languages
Education
Comcave College
Advanced training as Social Media / Project Manager · Social Media / Project Management · Munich, Germany · 1.0
Augsburg University of Applied Sciences
Bachelor of Arts · Business Administration · Augsburg, Germany · 2.6
Certifications & licenses
Facebook Business Manager
Comcave College
Sprinklr
Profile
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