Raphael D.
Social Media Manager DACH
Experience
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Bodystreet
- Social media channel maintenance & community management
- Paid advertising on Meta (campaign creation, campaign parameter optimization, campaign optimization according to client KPIs)
- Content creation (image & video) & editing (Photoshop, etc.)
- Influencer campaigns (influencer screening, negotiations, execution, final reporting based on client KPIs)
Berlin, Germany
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Bronx
- Influencer campaigns (influencer screening, negotiations, execution, final reporting based on client KPIs)
- Event support at Berlin Fashion Week (influencer guest management, product presentation, reporting)
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Fiffi & Struppi
- Social media channel maintenance, community management & strategy development
- Social paid advertising on Meta & TikTok (setting up a paid strategy, developing A/B testing structures, optimizing campaigns based on client KPIs)
Hamburg, Germany
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Hamburger Sparkasse
- Social media channel maintenance, community management & strategy development
- Campaign development for various product groups
- Social paid advertising on Meta & LinkedIn (setting up a paid strategy, optimizing campaigns based on client KPIs)
Munich, Germany
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Hilton Hotels München
- Social media channel maintenance, community management & strategy development
- Content creation for Hilton Munich hotels (on-site photo and video shoots, content editing)
- Influencer management
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Instamotion
- Paid advertising on Meta & TikTok (building a paid strategy, developing A/B testing structures, optimizing campaigns according to client KPIs)
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MSD Animal Health
- Social media channel maintenance, community management & strategy development
- Campaign development for various product groups
- Social paid advertising on Meta & LinkedIn (building a paid strategy, optimizing campaigns according to client KPIs)
Germany
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Various automotive brands (luxury and premium)
- Social media strategy development for the DACH region
- Paid advertising on Meta for a Germany-wide campaign
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White Communication (including Tommy Hilfiger, Calvin Klein, Tumi & Falke)
- Social paid advertising on Meta (campaign creation, optimization of campaign parameters, reporting)
- Influencer campaigns (influencer screening, negotiations, campaign execution, final reporting based on client KPIs)
- Paid advertising via DoubleClick Bid Manager (campaign creation, content setup, adding tracking parameters, optimizing campaigns according to client KPIs, reporting)
Languages
German
NativeEnglish
AdvancedEducation
Oct 2010 - Jun 2014
Technical University
Bachelor of Arts, International Marketing Management, Entrepreneurship, Innovation and Technology Management · Business Administration · Augsburg, Germany · 2.6
Certifications & licenses
Facebook Business Manager
Comcave College
Sprinklr Social Media/Project Manager training
Sprinklr
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