Marie Hermann
Performance Marketing: Paid Social / Meta Ads Expert / Media Buyer
Experience
Social Ads Expert
MeinSpiel
Communication strategy and execution, campaign management and optimization, weekly reporting, testing, ad design, and consulting on influencer collaborations
Social Ads Expert
Bellody GmbH
Communication strategy and execution, campaign management and optimization, testing, ad design, and consulting on influencer collaborations.
Social Ads Expert
Mindsquare AG
Lead generation campaign management and optimization, testing, monthly reporting, and ad design.
Social Ads Expert
Aktion gegen den Hunger
Donations and lead generation Campaign management and optimization, weekly reporting, and consulting on ad design/concept.
Social Ads Expert
ITEM m6
Weekly reporting, campaign optimization, monitoring and testing, and consulting on ad design/concept.
Social Ads Expert
Bio Company
Communication strategy, concept and execution, campaign management and optimization, monthly reporting, ad design, social recruiting.
Interim Parental Leave Cover
Lillydoo
Campaign management and optimization, daily reporting, budget planning/forecasting, testing, consulting on ad design/concept and influencer collaborations.
Social Ads Expert
Ullenboom Baby
Communication strategy and execution, campaign management and optimization, weekly reporting, testing, ad design and consulting on influencer collaborations.
Summary
After 7 years of experience in content and social media marketing, I have been specializing exclusively in paid social campaigns since 2019. Planning, execution, and optimization of social media performance marketing focusing on Facebook and Instagram (Meta). Also experienced with LinkedIn, Pinterest, TikTok. Strategy development in conversions and lead generation (including landing page testing). Conversion tracking. Monitoring and evaluating all campaigns, including continuous KPI analysis, deriving optimization measures, and setting project budgets. Creating reports. I not only help implement and optimize targeted social media performance campaigns, but also design attention-grabbing ad creatives or run influencer campaigns suited to each platform.
I am: Facebook (Meta) Certified Media Buyer Facebook (Meta) Certified Discovery Commerce Specialist
I manage monthly ad budgets from €3,000 to €30,000 in e-commerce and lead generation.
My strengths: Creative and precise audience targeting across different platforms. Strong numerical and data understanding. Result and revenue oriented (ROAS). Reporting and actionable recommendations.
Languages
Education
Deutsche Sporthochschule Köln
Master of Arts · Sports, Media, and Communication
Universität Salzburg
Bachelor of Arts · Communication Science
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