Marie Hermann
Performance Marketing: Paid Social / Meta Ads Expert / Media Buyer
Experience
Social Ads Expert
MeinSpiel
Communication strategy and implementation, campaign management and optimization, weekly reporting, testing, ad design, and consulting in influencer collaborations
Social Ads Expert
Bellody GmbH
Communication strategy and implementation, campaign management and optimization, testing, ad design, and consulting in influencer collaborations.
Social Ads Expert
Mindsquare AG
Lead generation campaign management and optimization, testing, monthly reporting, and ad design.
Social Ads Expert
Aktion gegen den Hunger
Donations and lead generation Campaign management and optimization, weekly reporting, and consulting in ad design/concept.
Social Ads Expert
ITEM m6
Weekly reporting, campaign optimization, monitoring and testing, consulting in ad design/concept.
Social Ads Expert
Bio Company
Communication strategy, concept development and execution, campaign management and optimization, monthly reporting, ad design, social recruiting.
Interim Parental Leave Cover
Lillydoo
Campaign management and optimization, daily reporting, budget planning/forecasting, testing, advice on ad design/concepts and influencer collaborations.
Social Ads Expert
Ullenboom Baby
Communication strategy and execution, campaign management and optimization, weekly reporting, testing, ad design and advice on influencer collaborations.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Retail (7 years), Advertising (3.5 years), Biotechnology (2.5 years), and Professional Services (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (7 years), Human Resources (2.5 years), and Business Intelligence (1 year).
Summary
After 7 years of experience in content and social media marketing, I have been focusing exclusively on paid social campaigns since 2019. Planning, execution, and optimization of social media performance marketing with a focus on Facebook and Instagram (Meta). Also experienced with LinkedIn, Pinterest, and TikTok. Strategy development in conversions and lead generation (including testing landing pages). Conversion tracking. Monitoring and evaluating all campaigns, including ongoing KPI analysis, deriving optimization measures, and setting project budgets. Creating reports. I not only help with the implementation and optimization of targeted social media performance campaigns, but also with creating attention-grabbing ad creatives or implementing influencer campaigns tailored to each platform.
I am: Facebook (Meta) Certified Media Buyer Facebook (Meta) Certified Discovery Commerce Specialist
I manage monthly ad budgets from €3,000 to €30,000 in e-commerce and lead generation.
My strengths: Creative and precise audience targeting across different platforms. Strong understanding of numbers and data. Results and revenue oriented (ROAS). Reporting and actionable recommendations.
Languages
Education
German Sport University Cologne
Master of Arts · Sports, Media and Communication
University of Salzburg
Bachelor of Arts · Communication Science
Profile
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