Marie Hermann
Performance Marketing: Paid Social / Meta Ads Expert / Media Buyer
Experience
Social Ads Expert
MeinSpiel
Communication strategy and execution, campaign management and optimization, weekly reporting, testing, ad design, and influencer collaboration consulting
Social Ads Expert
Bellody GmbH
Communication strategy and execution, campaign management and optimization, testing, ad design, and influencer collaboration consulting.
Social Ads Expert
Mindsquare AG
Lead generation campaign management and optimization, testing, monthly reporting, and ad design.
Social Ads Expert
Aktion gegen den Hunger
Donation and lead generation campaigns, campaign management and optimization, weekly reporting, and ad design/concept consulting.
Social Ads Expert
ITEM m6
Weekly reporting, campaign optimization, monitoring and testing, and ad design/concept consulting.
Social Ads Expert
Bio Company
Communication strategy, concept and execution, campaign management and optimization, monthly reporting, ad design, social recruiting.
Interim Parental Leave Cover
Lillydoo
Campaign management and optimization, daily reporting, budget planning/forecasting, testing, ad design/concept consulting, and influencer collaborations.
Social Ads Expert
Ullenboom Baby
Communication strategy and execution, campaign management and optimization, weekly reporting, testing, ad design, and influencer collaboration consulting.
Summary
After 7 years of experience in content and social media marketing, since 2019 I have focused solely on paid social campaigns. Planning, execution, and optimization of social media performance marketing with a focus on Facebook and Instagram (Meta). Also experienced with LinkedIn, Pinterest, TikTok. Strategy development for conversions and lead generation (including landing page testing). Conversion tracking. Monitoring and evaluating all campaigns, ongoing KPI analysis, deriving optimization measures, and setting project budgets. Creating reports. I not only help implement and optimize targeted social media performance campaigns, but also create attention-grabbing ad creatives and run influencer campaigns tailored to each platform.
I am:
- Facebook (Meta) Certified Media Buyer
- Facebook (Meta) Certified Discovery Commerce Specialist
I manage monthly ad budgets from €3,000 to €30,000 in e-commerce and lead generation.
My strengths:
- Creative and precise audience targeting across platforms
- Strong data and number skills
- Results- and revenue-oriented (ROAS)
- Reporting and actionable recommendations
Languages
Education
German Sport University Cologne
Master of Arts · Sports, Media, and Communication
University of Salzburg
Bachelor of Arts · Communication Science
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