Marie Hermann
Performance Marketing: Paid Social / Meta Ads Expert / Media Buyer
Experience
Social Ads Expert
MeinSpiel
Communication strategy and implementation, campaign management and optimization, weekly reporting, testing, ad design and consulting in the area of influencer collaborations
Social Ads Expert
Bellody GmbH
Communication strategy and implementation, campaign management and optimization, testing, ad design and consulting in the area of influencer collaborations.
Social Ads Expert
Mindsquare AG
Lead generation campaign management and optimization, testing, monthly reporting and ad design.
Social Ads Expert
Aktion gegen den Hunger
Donation and lead generation Campaign management and optimization, weekly reporting, consulting in the area of ad design/conception.
Social Ads Expert
ITEM m6
Weekly reporting, campaign optimization, monitoring and testing, consulting in the area of ad design/conception.
Social Ads Expert
Bio Company
Communication strategy, conception and implementation, campaign management and optimization, monthly reporting, ad design, social recruiting.
Interim Parental Leave Substitute
Lillydoo
Campaign management and optimization, daily reporting, budget planning/forecasting, testing, consulting in the area of ad design/conception and influencer collaborations.
Social Ads Expert
Ullenboom Baby
Communication strategy and implementation, campaign management and optimization, weekly reporting, testing, ad design and consulting in the area of influencer collaborations.
Summary
After 7 years of experience in content and social media marketing, since 2019 I have focused exclusively on paid social campaigns. Planning, execution, and optimization of social media performance marketing with a focus on Facebook and Instagram (Meta). Also experienced with LinkedIn, Pinterest, TikTok. Strategy development in the area of conversions and lead generation (including landing page testing). Conversion tracking. Monitoring and evaluation of all campaigns including ongoing KPI analysis, derivation of optimization measures and setting of project budgets. Creating reports. I not only assist with the implementation and optimization of targeted social media performance campaigns, but also with the design of attention-grabbing ad creatives or the execution of influencer campaigns tailored to each platform.
I am: Facebook (Meta) Certified Media Buyer Facebook (Meta) Certified Discovery Commerce Specialist
I manage monthly ad budgets from €3,000 to €30,000 in the areas of e-commerce and lead generation.
My strengths: Creative and precise audience targeting across different platforms. Strong numerical and data-driven mindset. Result- and revenue-oriented (ROAS). Reporting and actionable recommendations.
Languages
Education
Deutsche Sporthochschule Köln
Master of Arts · Sports, Media and Communication
Universität Salzburg
Bachelor of Arts · Communication Science
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