Marie Hermann

Performance Marketing: Paid Social / Meta Ads Expert / Media Buyer

Hohenbrunn, Germany

Experience

Sep 2024 - Present
11 months
Germany

Social Ads Expert

MeinSpiel

Communication strategy and execution, campaign management and optimization, weekly reporting, testing, ad design, and influencer collaboration consulting

Feb 2024 - Present
1 year 6 months
Germany
Remote

Social Ads Expert

Bellody GmbH

Communication strategy and execution, campaign management and optimization, testing, ad design, and influencer collaboration consulting.

Jun 2023 - Present
2 years 2 months
Remote

Social Ads Expert

Mindsquare AG

Lead generation campaign management and optimization, testing, monthly reporting, and ad design.

Oct 2022 - Feb 2024
1 year 5 months
Germany
Remote

Social Ads Expert

Aktion gegen den Hunger

Donation and lead generation campaigns, campaign management and optimization, weekly reporting, and ad design/concept consulting.

Aug 2022 - Jul 2023
1 year
Germany
Remote

Social Ads Expert

ITEM m6

Weekly reporting, campaign optimization, monitoring and testing, and ad design/concept consulting.

Jun 2022 - Jan 2025
2 years 8 months
Germany
Remote

Social Ads Expert

Bio Company

Communication strategy, concept and execution, campaign management and optimization, monthly reporting, ad design, social recruiting.

Jan 2021 - Apr 2022
4 months
Remote

Interim Parental Leave Cover

Lillydoo

Campaign management and optimization, daily reporting, budget planning/forecasting, testing, ad design/concept consulting, and influencer collaborations.

Mar 2019 - Present
6 years 5 months
Germany
Remote

Social Ads Expert

Ullenboom Baby

Communication strategy and execution, campaign management and optimization, weekly reporting, testing, ad design, and influencer collaboration consulting.

Summary

After 7 years of experience in content and social media marketing, since 2019 I have focused solely on paid social campaigns. Planning, execution, and optimization of social media performance marketing with a focus on Facebook and Instagram (Meta). Also experienced with LinkedIn, Pinterest, TikTok. Strategy development for conversions and lead generation (including landing page testing). Conversion tracking. Monitoring and evaluating all campaigns, ongoing KPI analysis, deriving optimization measures, and setting project budgets. Creating reports. I not only help implement and optimize targeted social media performance campaigns, but also create attention-grabbing ad creatives and run influencer campaigns tailored to each platform.

I am:

  • Facebook (Meta) Certified Media Buyer
  • Facebook (Meta) Certified Discovery Commerce Specialist

I manage monthly ad budgets from €3,000 to €30,000 in e-commerce and lead generation.

My strengths:

  • Creative and precise audience targeting across platforms
  • Strong data and number skills
  • Results- and revenue-oriented (ROAS)
  • Reporting and actionable recommendations

Languages

German
Native
English
Advanced

Education

German Sport University Cologne

Master of Arts · Sports, Media, and Communication

University of Salzburg

Bachelor of Arts · Communication Science