Interim support, central contact for affiliate marketing & price comparison search engines, project and account management. Continued existing partner programs, suggested performance and efficiency improvements, campaign planning, increased publisher activity, training new employees.
Consulting, coaching, and services in affiliate marketing. Optimized existing partner programs for better performance and efficiency, boosted publisher activity, and acquired new partners.
Managed campaigns across all performance marketing channels. Project management, agency management, advising business units. Channels: affiliate marketing, search, social ads, display.
Ran sales, reach, traffic, video, and app install campaigns (search engine marketing) for regional and long-distance rail via Google Ads, Facebook, Instagram, and YouTube. Status analysis and interim support for all Deutsche Bahn affiliate programs, expanded and managed traffic and app install campaigns for DB subsidiary Qixxit (mobility portal).
Status analysis and interim support, central contact for performance marketing, project and account manager for clients like Fielmann, Calzedonia, Intimissimi, Tezenis, Falconeri, AlphaTauri. Led and coordinated agency channel units, aligned overarching goals. Monitored KPIs and advised clients on taking over SEA, social, and affiliate channels.
Consulting and services in affiliate marketing, audited existing program, optimized for better performance, increased publisher activity, acquired new partners, coached staff.
Ran sales, reach, traffic, video, and app install campaigns (search engine marketing) for regional and long-distance rail via Google Ads, Facebook, Instagram, and YouTube. Status analysis and interim support for all Deutsche Bahn affiliate programs, expanded and managed traffic and app install campaigns for DB subsidiary Qixxit (mobility portal).
Set up, ongoing management, and optimization of search engine marketing and affiliate marketing for UK fashion online shops (Boden, Charles Tyrwhitt, David Nieper, Lakeland, Donald Russell, Crew Clothing, Diet Chef, and Simply Be).
Developed digital concepts and provided strategic consulting for corporate websites, online shops, and portals. Implemented measures in search, social media, influencer, and affiliate marketing.
Clients: Promondo, Weinregal-Profi (DACH and international), Schuhe24, Hawes & Curtis, Anthropologie, Madeleine Mode, DimarEx, Expo-IP, B.i.Team, AfB non-profit, and many other mid-sized companies.
Budget responsibility
Optimization & campaign setup
Performance increase
DACH market and Europe
Event marketing
Helped build the mareon.com internet service portal for real estate and construction. Conceptual product development, created functional specifications.
Coordinated and produced catalog and CD-ROM media. Coordinated online advertising. Built a multinational website based on BroadVision software (Project office Oxford/UK).
Senior online marketer from the early days with over 20 years of experience in both hands-on campaign management and overseeing agencies and external service providers. Development of digital concepts and strategic consulting online and offline. Management and control of large performance marketing campaigns with responsibility for big budgets for advertisers in travel, electronics, fashion, living, and lifestyle. My main channels in operational management are:
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