Beate Müller

Interim Affiliate & Partner Marketing Manager Cyberport & Computeruniverse

Schlangenbad, Germany
Experience
Sep 2024 - Mar 2025
7 months
Germany

Interim Affiliate & Partner Marketing Manager Cyberport & Computeruniverse

Cyberport SE

Interim support, central contact for affiliate marketing & price comparison search engines, project and account management. Continued existing partner programs, suggested performance and efficiency improvements, campaign planning, increased publisher activity, training new employees.

  • Project management
  • Reporting
  • Campaign management
  • Performance optimization
Jun 2023 - Jun 2024
1 year 1 month
Germany

Affiliate Marketing Consultant Cheil

Cheil Germany GmbH

Consulting, coaching, and services in affiliate marketing. Optimized existing partner programs for better performance and efficiency, boosted publisher activity, and acquired new partners.

  • Analysis and optimization
  • Partner acquisition and development
  • Performance improvement
  • Strategy
Sep 2022 - Mar 2023
7 months
Germany

Performance Marketing Manager Samsung Electronics GmbH

Samsung Electronics GmbH

Managed campaigns across all performance marketing channels. Project management, agency management, advising business units. Channels: affiliate marketing, search, social ads, display.

  • Project management
  • Campaign execution and optimization
  • Performance increase
  • Reporting and deriving recommendations for optimization
Jan 2022 - Mar 2022
3 months
Germany

Interim SEA Manager & Affiliate Marketing, Performance Marketing Deutsche Bahn

DB Vertrieb GmbH

Ran sales, reach, traffic, video, and app install campaigns (search engine marketing) for regional and long-distance rail via Google Ads, Facebook, Instagram, and YouTube. Status analysis and interim support for all Deutsche Bahn affiliate programs, expanded and managed traffic and app install campaigns for DB subsidiary Qixxit (mobility portal).

  • Budget management and responsibility
  • Campaign development and optimization
  • Performance increase
  • Reporting and deriving recommendations for optimization
Aug 2021 - Jul 2022
1 year
Germany

Interim Performance Marketing Supervisor Publicis Media

Publicis Media GmbH

Status analysis and interim support, central contact for performance marketing, project and account manager for clients like Fielmann, Calzedonia, Intimissimi, Tezenis, Falconeri, AlphaTauri. Led and coordinated agency channel units, aligned overarching goals. Monitored KPIs and advised clients on taking over SEA, social, and affiliate channels.

  • Project management
  • Campaign execution and optimization
  • Performance increase
  • Reporting and deriving recommendations for optimization
Dec 2020 - Jan 2023
2 years 2 months
Germany

Affiliate Marketing Consultant Lichtblick SE

Lichtblick SE

Consulting and services in affiliate marketing, audited existing program, optimized for better performance, increased publisher activity, acquired new partners, coached staff.

  • Analysis and optimization
  • Partner acquisition and development
  • Performance increase
  • Expansion
Jun 2015 - Jul 2019
4 years 2 months
Germany

Interim SEA Manager & Affiliate Marketing, Performance Marketing Deutsche Bahn

DB Vertrieb GmbH

Ran sales, reach, traffic, video, and app install campaigns (search engine marketing) for regional and long-distance rail via Google Ads, Facebook, Instagram, and YouTube. Status analysis and interim support for all Deutsche Bahn affiliate programs, expanded and managed traffic and app install campaigns for DB subsidiary Qixxit (mobility portal).

  • Budget management and responsibility
  • Campaign development and optimization
  • Performance increase
  • Reporting and deriving recommendations for optimization
Oct 2008 - May 2015
6 years 8 months
Germany

Online Marketing for UK Mail-Order Retailers

BBR Associates GmbH

Set up, ongoing management, and optimization of search engine marketing and affiliate marketing for UK fashion online shops (Boden, Charles Tyrwhitt, David Nieper, Lakeland, Donald Russell, Crew Clothing, Diet Chef, and Simply Be).

  • Budget recommendations and management
  • Campaign setup
  • Development and optimization of existing campaigns
  • Performance/revenue increase
  • Reporting and deriving recommendations for optimization
  • DACH market support
Aug 2002 - Present
23 years
Germany

Online Marketing for Companies and Retailers

Online-Services.de

Developed digital concepts and provided strategic consulting for corporate websites, online shops, and portals. Implemented measures in search, social media, influencer, and affiliate marketing.

  • Clients: Promondo, Weinregal-Profi (DACH and international), Schuhe24, Hawes & Curtis, Anthropologie, Madeleine Mode, DimarEx, Expo-IP, B.i.Team, AfB non-profit, and many other mid-sized companies.

  • Budget responsibility

  • Optimization & campaign setup

  • Performance increase

  • DACH market and Europe

  • Event marketing

Apr 2001 - Jul 2002
1 year 4 months
Germany

Product Management Software Products

Aareon AG

Helped build the mareon.com internet service portal for real estate and construction. Conceptual product development, created functional specifications.

Feb 1997 - Mar 2001
4 years 2 months
Germany

E-Commerce Project in an International Team of a Catalog Distributor

RS Components GmbH

Coordinated and produced catalog and CD-ROM media. Coordinated online advertising. Built a multinational website based on BroadVision software (Project office Oxford/UK).

Summary

Senior online marketer from the early days with over 20 years of experience in both hands-on campaign management and overseeing agencies and external service providers. Development of digital concepts and strategic consulting online and offline. Management and control of large performance marketing campaigns with responsibility for big budgets for advertisers in travel, electronics, fashion, living, and lifestyle. My main channels in operational management are:

  • Search engine marketing
  • Affiliate marketing (setting up and optimizing programs)
  • Facebook Ads and Instagram Ads
  • Partnerships and strategic alliances
  • Influencer marketing
  • Event marketing via XING and LinkedIn I have an extensive network and many contacts in the industry, plus great relationships with all major partners (affiliates), including attending all key national industry events.
  • Holistic approach across all media online and offline
  • Eye for strategic and technical connections I work precisely and results-driven, am reliable, have a high service standard, and am a team player.
Languages
German
Native
English
Advanced
Education
Oct 1980 - Jun 1982

Stadtwerke Wiesbaden

Commercial apprenticeship as an industrial clerk · Wiesbaden, Germany

Certifications & licenses

Publishing Specialist IHK

IHK Wiesbaden

COBOL Programmer

CPU-Data Kolleg

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