Beate M.

Interim Affiliate & Partner Marketing Manager

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Schlangenbad, Germany

Experience

Sep 2024 - Mar 2025
7 months

Interim Affiliate & Partner Marketing Manager

Cyberport SE

  • Interim support and main contact for affiliate marketing and price comparison engines
  • Project and account management
  • Continuation of existing partner programs and proposals to improve performance and efficiency
  • Campaign planning and expansion of publisher activity
  • Training new employees
  • Project management
  • Reporting
  • Campaign control
  • Performance optimization
Jun 2023 - Jun 2024
1 year 1 month

Affiliate-Marketing Consultant

Cheil Germany GmbH

  • Consulting, coaching, and services in affiliate marketing
  • Optimizing existing partner programs for performance and efficiency
  • Expanding publisher activity and acquiring new partners
  • Analysis and optimization
  • Partner acquisition and development
  • Increasing performance
  • Strategy
Sep 2022 - Mar 2023
7 months

Performance Marketing Manager

Samsung Electronics GmbH

  • Managing campaigns across all performance marketing channels (affiliate marketing, search, social ads, display)
  • Project and agency management
  • Advising internal departments
  • Implementing and optimizing campaigns
  • Improving performance
  • Reporting and developing recommendations for optimization
Jan 2022 - Mar 2022
3 months

Interim SEA-Manager & Affiliate-Marketing, Performance Marketing Deutsche Bahn

DB Vertrieb GmbH

  • Running sell-out, reach, traffic, video, and app install campaigns for regional and long-distance travel via Google Ads, Facebook, Instagram, and YouTube
  • Status analysis and interim management of all Deutsche Bahn affiliate programs
  • Development and execution of traffic and app install campaigns for Qixxit (mobility portal)
  • Budget management and accountability
  • Campaign development and optimization
  • Performance improvement
  • Reporting and developing recommendations for optimization
Aug 2021 - Jul 2022
1 year

Interim Performance Marketing Supervisor

Publicis Media GmbH

  • Status analysis and interim management as the central contact for performance marketing
  • Project and account management
  • Leading and coordinating agency channel units as well as overarching target control
  • Monitoring KPIs
  • Advising the client when taking over SEA, social, and affiliate marketing channels
  • Project management
  • Implementing and optimizing campaigns
  • Improving performance
  • Reporting and developing recommendations for optimization
Dec 2020 - Jan 2023
2 years 2 months

Affiliate Marketing Consultant

Lichtblick SE

  • Consulting and services in affiliate marketing and auditing the existing program
  • Optimizations to increase performance
  • Expanding publisher activity and acquiring new partners
  • Coaching employees
  • Analysis and optimization
  • Partner acquisition and development
  • Improving performance
  • Expansion
Jun 2015 - Jul 2019
4 years 2 months

Interim SEA Manager & Affiliate Marketing, Performance Marketing at Deutsche Bahn

DB Vertrieb GmbH

  • Running sales, reach, traffic, video, and app install campaigns for regional and long-distance transport on Google Ads, Facebook, Instagram, and YouTube
  • Status analysis and interim management of all Deutsche Bahn affiliate programs
  • Expanding and running traffic and app install campaigns for Qixxit (mobility portal)
  • Budget management and responsibility
  • Campaign development and optimization
  • Performance improvement
  • Reporting and deriving optimization recommendations
Oct 2008 - May 2015
6 years 8 months

Online Marketing for UK mail-order retailers

BBR Associates GmbH

  • Setting up, managing, and optimizing search engine and affiliate marketing for fashion online shops from the UK (e.g., Boden, Charles Tyrwhitt, Crew Clothing)
  • Budget recommendation and management
  • Developing and optimizing existing campaigns
  • Increasing performance and revenue
  • Reporting and deriving optimization recommendations
  • Managing the DACH market
Aug 2002 - Present
23 years 5 months

Online Marketing for businesses and mail-order retailers

  • Developing digital concepts and strategic consulting for corporate websites, online shops, and online portals
  • Implementing search engine, social media, influencer, and affiliate marketing activities
  • Budget responsibility
  • Optimization and campaign setup
  • Increasing performance in the DACH market and Europe
  • Event marketing
Apr 2001 - Jul 2002
1 year 4 months

Software Product Management

Aareon AG

  • Assisting in building the mareon.com online service portal for the real estate and construction industry
  • Conceptual product development
  • Creating functional specifications (requirements documents)
Feb 1997 - Mar 2001
4 years 2 months

E-commerce project in an international team of a catalog distributor

RS Components GmbH

  • Coordination and production of catalog and CD-ROM media
  • Coordination of online marketing activities
  • Building a multinational website based on Broadvision (Project office Oxford/UK)

Summary

Experience in both hands-on campaign management and in managing agencies and external vendors.

Developing digital concepts and providing strategic advice online and offline.

Managing and overseeing large performance marketing campaigns with responsibility for significant budgets for advertisers in the travel, electronics, fashion, living, and lifestyle sectors.

Key focuses in operational management include:

  • Search engine marketing
  • Affiliate marketing (setting up and optimizing programs)
  • Facebook Ads and Instagram Ads
  • Partnerships and strategic alliances
  • Influencer marketing
  • Event marketing via XING and LinkedIn

Extensive network and many industry contacts, as well as excellent relations with all major partners (affiliates), including attendance at all key national industry events.

  • A holistic approach across all online and offline media
  • An eye for strategic and technical connections

Accurate and results-oriented working style, reliable, with a strong personal service ethos, team player.

Skills

  • Ms Office (Word, Excel, And Powerpoint)
  • Content Management Systems: Typo3, Wordpress
  • Google Editor And Google Analytics
  • Analysis Tools: Adobe Analytics
  • Email Marketing Tools: Active Campaign
  • Project Management Tools: Trello, Jira, Etc.

Languages

English
Advanced
German
Elementary

Education

Oct 1980 - Jun 1982

Stadtwerke Wiesbaden

Commercial apprenticeship as an industrial clerk · Wiesbaden, Germany

Oct 1970 - Jun 1980
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Secondary school diploma

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