Project and Interim Manager for Direct/Dialogue Marketing

• Leading and managing the health project team (matrix organisation) from 11 departments
• Coordinating and building a health content hub
• Coordinating and aligning the new health brand campaign within the core brand team for TV, social media, and print
• Developing lead generation approaches for health and coordinating their implementation
• Coordinating sales materials for the field sales team and distribution partners

• Strategic and operational development of direct marketing at the Staufen Academy across all sales channels and customer groups to promote seminars, training programs, workshops, in-house training, eLearning, conferences and knowledge transfer
• Training staff
• Planning, design and implementation of online (SEO/SEA, email marketing) and offline (print mailings, brochures, catalogs, ads) marketing campaigns to acquire new customers and retain existing ones
• Acquiring and qualifying addresses
• Purchasing marketing services
• Project coordination for GDPR implementation

• Planning processes and managing direct sales to meet the sales targets of the international DT&SHOP group
• Leading customer service representatives in the internal sales department for national and international new customer acquisition, customer retention and development
• Planning capacities on a daily, weekly and monthly basis
• Planning, managing, coordinating and executing telesales actions and campaigns
• Defining, analyzing and implementing targets for work quantity and quality
• Employee development based on regular evaluations and defined KPIs
• Setting up sales controlling

Project management for the front-end relaunch (look & feel, features and content) of the Moon & Hills website, and the creation and execution of newsletter campaigns.

Consulting to optimize email marketing and designing online marketing partnerships for new customer acquisition and customer retention.

• Planning, managing, and executing all direct marketing campaigns for the do-it-yourself homepage product (My Website)
• Coordinating address procurement and address selections
• Developing, coordinating, and executing telesales and email campaigns, including scheduling and implementation control
• Analyzing and optimizing marketing processes and marketing mix
• Coordinating internal and external service providers
• Optimizing call center processes and managing service providers
• Budget planning and control, campaign reporting
• Optimizing workflow processes, address management, and selection processes
• Procuring marketing and print services
• Managing change requests and process optimization for using third-party addresses and a new rebate process

• Developed a workflow process for automated machine translations as a self-learning system including manual editing options to tap new foreign markets in e-commerce (gathering requirements, process descriptions, market research on potential tools, pre-selecting vendors, in-depth tool evaluation, price negotiation, coordinating with IT, setting up structures and processes)
• Created checklists and guides to initiate strategic marketing and sales partnerships for customer retention and new customer acquisition
• Developed a concept to optimize the marketing controlling process and CRM

• Set up structures, processes and workflow management for new customer acquisition in Germany, USA, UK, France, Spain and Poland through telesales, print mailings and email campaigns
• Established and developed call center processes and managed service providers
• Planned, managed and executed all direct sales campaigns for the do-it-yourself homepage/My Website product
• Monitored results, performed analyses, campaign reporting and budget management
• Built address management and optimized address usage
• Planned and tested pricing for different offer variants
• Planned and managed sales promotion
• Managed procurement of marketing and print services

• Provided strategy and communication consulting for online, print and telesales
• Redesigned marketing processes and campaigns
• Implemented CRM including reporting
• Planned and executed all marketing activities such as catalogs, print mailings, email campaigns, e-commerce, in- and outbound calls, package and magazine inserts (including scheduling and project management) for new and existing customers
• Set up marketing and sales controlling/campaign reporting
• Optimized address selection
• Introduced address qualification procedures
• Developed sales promotion and customer retention measures/CRM
• Acquired new customers online and through print
• Improved customer communication/text/design
• Optimized product assortments and pricing
• Planned and controlled advertising budgets
• Optimized marketing mix, promotional materials and print runs
• Reduced advertising costs
• Procured marketing print services
• Created webshop functional specifications
• Led internet relaunch and implementation of a new online shop

• Benchmarking online shop systems
• Creating the requirements specification for the webshop
• Creating the functional specification for the webshop and system interfaces
• Coordination and scheduling