Senior Manager Print Production and New Customer Acquisition

Expertise

• Many Years Of Multichannel Marketing Experience
• Project Leadership And Management Know-how In Building And Optimizing Marketing, Crm, And Sales Processes And Workflows
• Development And Optimization Of Direct/dialog Marketing Strategies And Atl/btl Campaigns
• Planning, Concept, Copy, Coordination, And Execution Control Of Online/offline Campaigns For New Customer Acquisition, Cross/up-selling, Customer Retention/crm, And Brand Relaunch
• Ecommerce Project Leadership (Online Shops, Processes, And E-business Structures)
• Purchasing Of Marketing Services
• Address Optimization, Customer Segmentation, One-to-one Marketing, Database Marketing
• Marketing And Sales Partnerships
• Campaign Reporting At Contribution Margin Level, Customer Retention Analysis/lifetime Value, Building/optimizing Marketing Controlling
• Development And Management Of Loyalty Programs

It Skills

• Ms Office
• Jira
• Confluence

E-commerce Experience Summary

I Have Many Years Of E-commerce Project Leadership Experience In Building And Optimizing Websites, Online Shops, And Customer Portals. My Work Covers Requirement Definition, Planning, Development, And Operational Implementation Of E-commerce Projects, Including Resource Management And Project Controlling, As Well As Content, Design, And Functional Optimization Of Online Shops.

Responsibilities Included:

• Leading The Overall Project As Central Contact
• Supporting Departments In Gathering Requirements And Specs From Business Units/country Divisions
• Creating Composite Requirement Specs For Websites And Shop Systems
• Market Research On Shop Systems And Payment Providers
• Evaluating And Recommending Shop Systems, Aligning With Decision-makers
• Designing Look & Feel Per Ci Guidelines (Layout, Structure, Colors, Fonts, Etc.)
• Developing Site Structure, Navigation, Category Setup, And Defining Functions (Search, Cart, User Area, Payment, Service, Etc.) And Content
• Writing Technical Concepts With Functional Descriptions For Design And Implementation, Coordinating With Business Units
• Pre-selecting And Recommending Agencies For Frontend Implementation
• Managing Frontend Delivery
• Coordinating Interface Specs For Erp Backend Integration With It Teams And External Providers
• Cost Estimation, Ongoing Cost Control, Stakeholder Updates
• Holistic Management And Coordination Of Ecommerce Projects Including Scheduling, Resource Planning, Controlling, And Reporting
• Creating Schedules, Milestones, Concepts, And Running Meetings With Partners, Internal Teams, And Agencies
• Organizing And Leading Kick-off Meetings
• Forming Sub-project Teams And Defining Work Packages
• Regular Project Team Meetings To Track Progress And Resolve Issues
• Coordinating And Supporting Functional Tests In Test Environments
• Post-launch Project Reviews
• Country Rollouts
• Managing Shop Operations Frontend (Catalog, Pricing, Content) And Backend (Fulfillment Partners)
• Planning Sales Promotions And Retention Actions
• Content, Design, And Functional Optimization Of Shops And Service Areas
• Extending Customer Features And Loyalty Tools
• Advertising Performance Tracking And Monitoring
• Sea/seo Optimization With External Partners
• Budget Planning And Oversight
• Planning And Executing Affiliate And Marketing Partnerships
• Planning And Executing Email Marketing Campaigns

Online Mail Marketing Experience

Campaign Planning

• Scheduling Actions In Line With Other Marketing Activities
• Timing And Theme Planning Around Events Like Easter, Mother’s Day, Christmas, Etc.
• Targeted Catalog And Pricing Planning With Purchasing, Plus Promotions
• Designing Email Layouts, Controlling Implementation, And Copywriting
• Defining And Executing Optimization Measures, Planning And Aligning Themes
• Developing Trigger-mail Concepts (Welcome, Follow-ups, Up/cross-sell, Birthday, Cart Abandonment, Etc.) And Operational Rollout

Campaign Execution

• Implementation Control Including Copywriting And Coordinating With Internal Teams And External Agencies (Product, It, Agencies, Providers)
• Address Management And Selection

Conversion Optimization

• Segmenting Lists By Interests Or Purchase History
• Targeted Selections After Double Opt-in And Test Setups
• Optimizing Subject Lines (Content And Length)
• Adding Personalized Salutations
• Checking Html, Text Display, Width, Fonts
• Template And Stylesheet Optimization For Different Devices
• Link And Landing Page Testing, Deliverability Checks, Content And Price Tests Before Sending

Reporting

• Analyzing Delivery Rate, Open Rate, Click Rate, Conversion Rate, Assortment Analysis, Test Results, And Profitability

Print And Marketing Service Purchasing Experience

• Buying Photo Shoots And Creative Services Like Ad Agencies
• Purchasing Print, Paper, Finishing, And Personalization For Catalogs, Mailings, Inserts, Flyers, Displays, Etc.
• Buying Forms, Templates, Displays, Stands, Etc.
• Purchasing Media (Ad Space, Radio/tv Airtime, Online Media, Google Adwords)
• Buying Giveaways, Premiums, And Gifts For New Customer And Sales Promotion Campaigns
• Purchasing External Mailing Lists For Print, Call Centers, Email Campaigns, And Package Inserts
• Procuring Address Qualification And Optimization Services
• Sourcing Alternative Delivery Services To Deutsche Post
• Buying Call Center Services
• Procuring Marketing Tools (Databases, Crm, Webshop Systems)
• Preparing Tenders And Leading Price Negotiations
• Concluding Framework Agreements
• Consolidating Capacity For Better Pricing
• Supplier Management (Reliability, Deadlines, Technical And Organizational Handling, Quality And Credit Checks)
• Ensuring Price Transparency