Cristina Bergfeld - Product Placement, Production Consulting

Munich, Germany

Experience

Jan 2022 - Dec 2025

2 years

Product Placement, Production Consulting

Particibrand

Product Placement, Production Consulting

Jan 2022 - Dec 2023

1 year

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C&A

360° Summer Ad Campaign (TV, Online, In-Store, PR)

Jan 2021 - Dec 2025

3 years

Project Management

Montblanc (Albert Bauer Companies)

Clip adaptations, international market, post-production project management

Jan 2021 - Dec 2022

1 year

Munich, Germany

Creative Direction, Head Of Production

Brandspiders GmbH (for Kansas City Chiefs docu/promo film)

Creative Direction, Head Of Production.

Jan 2021 - Dec 2022

1 year

Head Of Production/Project Management

Brandspiders GmbH (for Lego Ninjago tutorial videos)

Head Of Production/Project Management.

Jan 2021 - Dec 2022

1 year

Brand Management

Madison Black GmbH (for Inkitt app brand management)

Brand Management.

Jan 2021 - Dec 2022

1 year

Production

Neuesuper GmbH (for ZDF film & ZDF Neo series)

Production.

Jan 2021 - Dec 2022

1 year

Account Management & Consulting

Palmer Hargreaves GmbH (for Audi corporate communications (PR))

Account Management & Consulting.

Jan 2021 - Dec 2022

1 year

Los Angeles, United States

Project Consultant

Particibrand GmbH (for Eli Fashion casting on GNTM in L.A.)

Project Consultant.

Jan 2021 - Dec 2022

1 year

Munich, Germany

Production

Tellux Film GmbH (for Tatort München feature film BR/ARD)

Production.

Jan 2020 - Dec 2021

1 year

Munich, Germany

Production

Hager Moss Film GmbH (for Hartwig Seeler 3 feature film for Degeto (ARD))

Production.

Jan 2020 - Dec 2021

1 year

Munich, Germany

Production

Hager Moss GmbH (for Ein Krimi aus Passau 3+4 feature film for Degeto (ARD))

Production.

Jan 2020 - Dec 2020

1 year

Creative Direction & Production

Lux Productions GmbH (for Deutsche Bahn Regio music video)

Creative Direction & Production.

Jan 2020 - Dec 2020

1 year

Production

Meero France (for Best Secret)

E-commerce photoshoot, production.

Jan 2019 - Dec 2020

1 year

Head of Production

Blickfang Media GmbH (for ProSieben HD national TV campaign)

Head of Production.

Jan 2019 - Dec 2020

1 year

Head of Production

Brandspiders GmbH (for Rewe social media film series)

Head of Production.

Jan 2019 - Dec 2020

1 year

DoP & Head Of Production

The Grammys & Oscars Nana Churcher Show

Interview lounge for the Grammys & Oscars red carpet.
DoP & Head Of Production.

Jan 2018 - Dec 2019

1 year

Head of Production

Pixelschickeria GmbH (for Allianz, Heß Club event)

Event production, motion design & video mapping.
Head of Production.

Jan 2018 - Dec 2019

1 year

Head of Production

Pixelschickeria GmbH (for Sky Media event)

Event production including stage show, film trailer for Screenforce media screening.
Head of Production.

Jan 2016 - Present

8 years 7 months

Munich, Germany

Senior Project Manager & Producer

Freelancer

Project mgmt, producer, director
Advertising campaign management (360°)
Commercials, ATL & BTL advertising formats
Branded entertainment series
Online communication & strategy
Pitch mgmt, budgeting & controlling
Production mgmt, team & content
Format development (reality & fiction)
Event production

Jan 2016 - Dec 2017

1 year

Berlin, Germany

HoP

Focus Magazin

25th anniversary film.
HoP.

Jan 2016 - Dec 2017

1 year

Milan, Italy

Direction, Camera, Editing

Mailand's Artists Residency "Espinasse 31"

Documentary film "Espinasse 31".

Jan 2016 - Dec 2017

1 year

Seefeld, Austria

Photographer for Social Media

Noweda

Photoshoot with Barbara Becker.
Photographer for Social Media.

Jan 2016 - Dec 2017

1 year

New York, United States

Story Producer

Pro7 Taff Series

"Go Viral" story producer.

Jan 2016 - Dec 2017

1 year

Cologne, Germany

Creative Producer

Zeitsprung Commercial GmbH (for Hardeck commercial)

Creative Producer.

Jan 2015 - Dec 2016

1 year

Spain

Film Direction & Production

Mederaño/Freixenet

Sponsorship videos for SAT.1 show "The Taste" and VOX show "Grill den Henssler": film direction and production.

Jan 2015 - Dec 2015

1 year

Photography, Curation, Exhibition Production

Photo exhibition "Mais Amor Por Favor" from my sabbatical.

Jan 2015 - Dec 2015

1 year

São Paulo, Brazil

Concept, Camera, Direction, Producer

Pilot "Cool Sampa" for web series about the underground scene in São Paulo, Brazil.

Jan 2015 - Dec 2015

1 year

São Paulo, Brazil

Producer & Direction

Artists Residency in São Paulo

Documentary film "Tofiq House".

Jan 2015 - Dec 2015

1 year

New Media Concept, Project Management, Producer

Beats by Dre (for ProSieben)

Webisodes for ProSieben with "The Voice of Germany": new media concept, project management, producer.

Jan 2015 - Dec 2015

1 year

Producer & Direction

Sony Pictures Germany (for ProSieben)

"PIXELS" with ProSieben-Galileo host Stefan Gödde: producer & direction.

Feb 2014 - Dec 2016

2 years 11 months

Munich, Germany

Sr. Account Manager

ProSiebenSat.1 TV GmbH

Conceptual support to increase sales of content marketing formats.
Video project management.
Production creative brand integration (special advertising formats) on e.g. "Germany's Next Topmodel" & "The Voice Of Germany".
Creative direction.
Responsible for budgets up to €350k.
Led production teams up to 30 pax.
Pitch management, budget negotiation.

Jan 2014 - Dec 2015

1 year

Los Angeles, United States

Script, Direction, Editing, Producer

New York Film Academy

Short film/final project "Bruciati".

Jan 2013 - Dec 2015

2 years

Los Angeles, United States

Producer & Project Management

Maybelline

PROMOSTORIES: 12 episodes with "Germany's Next Topmodel".
PRINT AD: for women's magazines like "Glamour", "Joy", etc. with "GNTM".

Jan 2013 - Dec 2014

1 year

Munich, Germany

Project Management, Creative Direction, Head of Production

Stylight (for ProSieben)

Commercial for ProSieben with fashion bloggers from Europe: project management, creative direction, head of production.

Jan 2011 - Feb 2014

2 years 2 months

Munich, Germany

Sr. Account Manager

P7S1's Sugar Ray GmbH

Marketing for start-up "Sugar Ray GmbH" (classic advertising production)
Clients e.g.: "P&G", "L'Oréal", "Opel", "Vodafone", "Ehrmann Joghurt"
Liaison for stakeholders
Liaison with producers in DE, BR, IT & USA

Jan 2011 - Dec 2013

1 year

Garmisch-Partenkirchen, Germany

Head of Production

Ehrmann Joghurt

"Almighurt" commercial (strawberry & coconut): head of production.

Jan 2011 - Dec 2013

1 year

United States

Head of Production

Gillette Venus

Commercial, print ad, POS with GNTM models Sara-Anessa & Luisa Hartema: head of production.

Jan 2011 - Dec 2013

1 year

Santa Clarita, United States

Head of Production

Opel (with Scholz & Friends)

"Color Line" commercial with GNTM model Lisa Volz & Scholz & Friends: head of production.

Jan 2011 - Dec 2013

1 year

Berlin, Germany

Concept, Creative Direction, Head of Production

Vodafone (for ProSieben and Sat.1)

PROMOSTORIES with "The Voice Of Germany" featuring host Doris Golpashin, ProSieben and Sat.1: concept, creative direction, head of production.

Jan 2010 - Dec 2011

1 year

Head Of Project & Production

Microsoft (for ProSieben & Sat.1)

"PHOTO FUSE" with comedian Maddin Schneider, ProSieben & Sat.1: head of project & production.

Jan 2010 - Dec 2011

1 year

Head Of Project & Production

Sparkasse (for ProSieben)

"GIRO SUCHT HERO" with Joko & Klaas, ProSieben, 6 episodes branded entertainment: head of project & production.

Jan 2009 - Dec 2010

1 year

Head Of Project & Production

Ford (for ProSieben)

S-MAX contest trailer & promostory with singer and host Giovanni Zarrella on ProSieben: head of project & production.

Jan 2009 - Dec 2010

1 year

Head Of Project & Production, Creative Direction

Kunert

"Chinchillan" commercial & print ad with model Miriam Wimmer: head of project & production, creative direction.

Jan 2009 - Dec 2010

1 year

Head Of Project & Production

Reebok

"Easy Tone" promostory with GNTM model Miriam Höller: head of project & production.

Jul 2009 - Jan 2012

2 years 7 months

Munich, Germany

Sr. TV Advertising Manager

SevenOne Adfactory GmbH / Pro7Sat.1 TV GmbH

Conceptual and advisory support in pre- and post-sales for special advertising format production
Key account consulting
Concept development for special advertising formats
Production management.

Jan 2009 - Dec 2009

1 year

Concept & Creative Direction, Head Of Project & Production

Microsoft (for ProSieben)

"WINDOWS 7" promostories with Bjarne Mädel from STROMBERG on ProSieben: concept & creative direction, head of project & production.

Jan 2007 - Dec 2008

1 year

Creative Direction, Head Of Project & Production

Pantene Pro V (for ProSieben)

Promostories with GNTM model & winner Barbara Meier, ProSieben: creative direction, head of project & production.

Nov 2004 - Jul 2009

4 years 9 months

Munich, Germany

TV Advertising Manager

SevenOne Interactive & SevenOne Media GmbH

Subsidiaries of the ProSiebenSat.1 group
Close collaboration with marketing team to implement concepts for clients across various industries.
Production management for special advertising formats.

Apr 2004 - Jun 2004

3 months

Germany

Trainee Promotion

S&L Medianetworx

Feature film promotion for Paramount, Sony Pictures, etc.

Jan 2004 - Dec 2004

1 year

Co-Author with Christopher Klein, Production Assistance

Independent short film "Buyhansen".
1st prize at Hannover Short Film Festival 2006.

Apr 2001 - Oct 2001

7 months

United Kingdom

TV Intern (German on-air promotion)

MTV Networks UK

German on-air promotion.

Oct 2000 - Jul 2002

1 year 10 months

Germany

Working Student (Online Editor Film & Music)

SevenOne Intermedia, Pro7Sat.1 AG

Online editor for film & music.

Aug 1999 - Oct 1999

3 months

Los Angeles, United States

TV Intern (production “COPS”)

Langley Productions

Production of “COPS”

Summary

Marketing
Film, TV, Advertising
Social Media Content
Creative Briefs & Conceptualization
Creative Production & Line Production
Team Spirit
Hands-On Mentality
Entrepreneurial Mindset
Extensive experience in managing 360° campaigns & branded content formats.

Languages

German

Native

English

Advanced

Italian

Advanced

French

Intermediate

Portuguese

Intermediate

...and 1 more

Education

Ludwig-Maximilian University

Magister Artium · American cultural history, communication studies, social psychology, online communication & strategy · Munich, Germany

Certifications & licenses

Certificate Course: Filmmaking (incl. camera, sound, lighting, screenwriting, editing, production)

New York Film Academy

Certificate Course: Marketing Management for Degeto (ARD)

IHK Munich

Certificate Course: Production Mgmt, Team & Content, Marketing Management, Format Development (Reality & Fiction), Event Production

Chamber of Commerce and Industry (IHK)

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