Cristina Bergfeld - Senior Consultant & Producer Product Placement

Q: Where is Cristina based?

Cristina is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Cristina speak?

Cristina speaks the following languages: German (Advanced), English (Advanced), Italian (Advanced) .

Q: How many years of experience does Cristina have?

Cristina has at least 13 years of experience. During this time, Cristina has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 3 years and 3 months . Note that Cristina may not have shared all experience and actually has more experience.

Q: What is Cristina's latest experience?

Cristina's most recent position is Senior Consultant & Producer Product Placement at Particibrand GmbH .

Q: What companies has Cristina worked for in recent years?

In recent years, Cristina has worked for Particibrand GmbH , C&A Mode GmbH & Co. KG , and Montblanc / Albert Bauer Companies .

Q: Which industries is Cristina most experienced in?

Cristina is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Fashion and Apparel . Cristina also has some experience in Retail .

Q: Which business areas is Cristina most experienced in?

Cristina is most experienced in business areas like Marketing , Project Management , and Production/Manufacturing . Cristina also has some experience in Sales .

Q: Which industries has Cristina worked in recently?

Cristina has recently worked in industries like Fashion and Apparel , Advertising , Media, and Entertainment and Publishing .

Q: Which business areas has Cristina worked in recently?

Cristina has recently worked in business areas like Marketing , Project Management , and Sales .

Recommended expert

Munich, Germany

Experience

Jan 2023 - Dec 2024

2 years

Senior Consultant & Producer Product Placement

Particibrand GmbH

Consulting on brand integration in cross-media content formats including fiction, non-fiction, promotional and branded entertainment
Conceiving and presenting campaign concept papers with brand integrations
Creating sales and offer presentations supported by marketing performance data
Providing customer and brand consulting on creative and strategic integrations
Planning and controlling campaign implementation with quality assurance
Acquiring customers among brands, production companies for cinema, TV and streaming, film distributors and streaming services

Jan 2023 - Jun 2023

6 months

Interim Marketing Campaign Manager

C&A Mode GmbH & Co. KG

Managed European summer advertising campaign 2023 for TV, online, social media, e-commerce, PR, print, DOOH, in-store and radio under the theme "You do you, we do the fashion"
Managed marketing campaign for TV copy, audiovisual social media, audiovisual digital, e-commerce, print, in-store and radio
Handled production of digital and non-digital campaigns ensuring quality and timeliness
Managed project and stakeholder management, directing shoots in collaboration with production company
Developed creative concepts for the seasonal DACH campaign
Provided strategy and consulting for marketing mix
Consulted on campaign content strategy in collaboration with marketing, media, digital, e-commerce, PR, content management, creative directors, production and global teams
Analyzed and evaluated campaign results from a marketing perspective
Managed and consulted external agencies and internal creative teams during implementation of marketing campaigns
Optimized work processes with relevant stakeholders

Jan 2022 - Dec 2025

4 years

Senior Creative Production / Project / Localisation Manager

Montblanc / Albert Bauer Companies

Adaptation & localization of international campaigns for online, social media, PR, DOOH and OOH
2022 campaigns: "What moves you, makes you" with Cillian Murphy; "Innovation & Style" with Zinédine Zidane; "Happy Holidays" for the Western hemisphere
2023 campaigns: "Chinese New Year"; "Montblanc Library Spirit" in London, New York and Shanghai including Adrien Brody and Chloë Sevigny
2024 campaigns: "100 Years Meisterstück" short films directed by Wes Anderson featuring Wes Anderson, Rupert Friend and Jason Schwartzman
2025 campaigns: "Let's Write" short films directed by Wes Anderson featuring Wes Anderson, Rupert Friend, Waris Ahluwalia and Michael Cera
Leading and managing adaptation and localisation of audiovisual ad campaigns and image films for online, social media and (D)OOH worldwide
Coordinating and managing digital projects with responsibility for internal and external resources, timings and budgets

Jan 2009 - Dec 2017

9 years

Munich, Germany

Senior Project / Production Manager

ProSiebenSat.1 Media SE

Consulted sales team from conceptual, strategic and production perspectives on branded content, promotional stories, creative infomercials, commercials and special advertising formats
Advised customers on conception, budgeting and implementation across internal and external after-sales processes
Coordinated and implemented audiovisual assets for internal and external customers
Managed 360° campaigns including traditional advertising, branded content, digital assets and print
Developed creative concepts with storyboards, mock-ups, layouts and texts using Adobe tools
Briefed and managed creative teams and negotiated with production service providers
Managed budget calculation, negotiation and responsibility for internal and external service providers and customers
Oversaw project management of shoots and full production process and stakeholder management
Analyzed and evaluated campaign performance for external customers
Managed multiple projects simultaneously
Optimized work processes with stakeholders
Executed brand integrations for clients including L'Oréal, Gillette, Microsoft, Vodafone, Ford, Opel, Suzuki and Reebok with broadcaster marketing for "Germany's Next Topmodel" and "The Voice Of Germany"

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (11 years), Media and Entertainment (11 years), Fashion (4 years), and Retail (0.5 years).

Advertising

Media and Entertainment

Fashion

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (13 years), Project Management (13 years), Production (9 years), and Sales (2 years).

Marketing

Project Management

Production

Sales

Summary

With over 15 years of multi-layered experience in project management of cross-media creations, on the agency, broadcaster and corporate side, I bring expertise in consulting, planning and production of 360° communication campaigns.

For a successful and fulfilling implementation, I attach great importance to efficient interface communication and the development of relevant content that both appeals to the target group and promotes business objectives.

Thanks to my own film projects and my multicultural background, I have a particularly good feel for creative content, the transfer of sales into entertainment, as well as for different target groups and creative solutions in a diverse context.

Skills

Creativity, Support In Developing Ideas
Strong Sense For Editing + Marketing
Management Skills + Leadership Talent
Customer Consulting, Campaign Conception
Analytical Thinking
Budget Awareness
Solution-oriented
Tech Affinity, Al Tools
Team And Crew Love

Languages

German

Advanced

English

Advanced

Italian

Advanced

Education

Oct 1996 - Jun 2004

Ludwig Maximilian University, Munich

Master of Arts, American Cultural Studies · American Cultural Studies · Munich, Germany

Certifications & licenses

Filmmaking (Script, Production, Directing, Camera, Audio, Light Editing)

New York Film Academy, Los Angeles

Journalistic Writing

Munich Adult Education Center

Marketing Management Workshop

Munich Chamber of Commerce and Industry

Profile

Created

March 2024

Last Update

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Cristina based?

Cristina is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Cristina speak?

Cristina speaks the following languages: German (Advanced), English (Advanced), Italian (Advanced).

How many years of experience does Cristina have?

Cristina has at least 13 years of experience. During this time, Cristina has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 3 months. Note that Cristina may not have shared all experience and actually has more experience.

What roles would Cristina be best suited for?

Based on recent experience, Cristina would be well-suited for roles such as: Senior Consultant & Producer Product Placement, Interim Marketing Campaign Manager, Senior Creative Production / Project / Localisation Manager.

What is Cristina's latest experience?

Cristina's most recent position is Senior Consultant & Producer Product Placement at Particibrand GmbH.

What companies has Cristina worked for in recent years?

In recent years, Cristina has worked for Particibrand GmbH, C&A Mode GmbH & Co. KG, and Montblanc / Albert Bauer Companies.

Which industries is Cristina most experienced in?

Cristina is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Fashion and Apparel. Cristina also has some experience in Retail.

Which business areas is Cristina most experienced in?

Cristina is most experienced in business areas like Marketing, Project Management, and Production/Manufacturing. Cristina also has some experience in Sales.

Which industries has Cristina worked in recently?

Cristina has recently worked in industries like Fashion and Apparel, Advertising, Media, and Entertainment and Publishing.

Which business areas has Cristina worked in recently?

Cristina has recently worked in business areas like Marketing, Project Management, and Sales.

What is Cristina's education?

Cristina holds a Master in American Cultural Studies from Ludwig Maximilian University, Munich.

Does Cristina have any certificates?

Cristina has 3 certificates. These include: Filmmaking (Script, Production, Directing, Camera, Audio, Light Editing), Journalistic Writing, and Marketing Management Workshop.

What is the availability of Cristina?

Cristina is immediately available part-time for suitable projects.

What is the rate of Cristina?

Cristina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.