Cristina Bergfeld

Senior Consultant & Producer Product Placement

Cristina Bergfeld
Munich, Germany

Experience

Jan 2023 - Dec 2024
2 years

Senior Consultant & Producer Product Placement

Particibrand GmbH

  • Consulting on brand integration in cross-media content formats including fiction, non-fiction, promotional and branded entertainment
  • Conceiving and presenting campaign concept papers with brand integrations
  • Creating sales and offer presentations supported by marketing performance data
  • Providing customer and brand consulting on creative and strategic integrations
  • Planning and controlling campaign implementation with quality assurance
  • Acquiring customers among brands, production companies for cinema, TV and streaming, film distributors and streaming services
Jan 2023 - Jun 2023
6 months

Interim Marketing Campaign Manager

C&A Mode GmbH & Co. KG

  • Managed European summer advertising campaign 2023 for TV, online, social media, e-commerce, PR, print, DOOH, in-store and radio under the theme "You do you, we do the fashion"
  • Managed marketing campaign for TV copy, audiovisual social media, audiovisual digital, e-commerce, print, in-store and radio
  • Handled production of digital and non-digital campaigns ensuring quality and timeliness
  • Managed project and stakeholder management, directing shoots in collaboration with production company
  • Developed creative concepts for the seasonal DACH campaign
  • Provided strategy and consulting for marketing mix
  • Consulted on campaign content strategy in collaboration with marketing, media, digital, e-commerce, PR, content management, creative directors, production and global teams
  • Analyzed and evaluated campaign results from a marketing perspective
  • Managed and consulted external agencies and internal creative teams during implementation of marketing campaigns
  • Optimized work processes with relevant stakeholders
Jan 2022 - Dec 2025
4 years

Senior Creative Production / Project / Localisation Manager

Montblanc / Albert Bauer Companies

  • Adaptation & localization of international campaigns for online, social media, PR, DOOH and OOH
  • 2022 campaigns: "What moves you, makes you" with Cillian Murphy; "Innovation & Style" with Zinédine Zidane; "Happy Holidays" for the Western hemisphere
  • 2023 campaigns: "Chinese New Year"; "Montblanc Library Spirit" in London, New York and Shanghai including Adrien Brody and Chloë Sevigny
  • 2024 campaigns: "100 Years Meisterstück" short films directed by Wes Anderson featuring Wes Anderson, Rupert Friend and Jason Schwartzman
  • 2025 campaigns: "Let's Write" short films directed by Wes Anderson featuring Wes Anderson, Rupert Friend, Waris Ahluwalia and Michael Cera
  • Leading and managing adaptation and localisation of audiovisual ad campaigns and image films for online, social media and (D)OOH worldwide
  • Coordinating and managing digital projects with responsibility for internal and external resources, timings and budgets
Jan 2009 - Dec 2017
9 years
Munich, Germany

Senior Project / Production Manager

ProSiebenSat.1 Media SE

  • Consulted sales team from conceptual, strategic and production perspectives on branded content, promotional stories, creative infomercials, commercials and special advertising formats
  • Advised customers on conception, budgeting and implementation across internal and external after-sales processes
  • Coordinated and implemented audiovisual assets for internal and external customers
  • Managed 360° campaigns including traditional advertising, branded content, digital assets and print
  • Developed creative concepts with storyboards, mock-ups, layouts and texts using Adobe tools
  • Briefed and managed creative teams and negotiated with production service providers
  • Managed budget calculation, negotiation and responsibility for internal and external service providers and customers
  • Oversaw project management of shoots and full production process and stakeholder management
  • Analyzed and evaluated campaign performance for external customers
  • Managed multiple projects simultaneously
  • Optimized work processes with stakeholders
  • Executed brand integrations for clients including L'Oréal, Gillette, Microsoft, Vodafone, Ford, Opel, Suzuki and Reebok with broadcaster marketing for "Germany's Next Topmodel" and "The Voice Of Germany"

Summary

With over 15 years of multi-layered experience in project management of cross-media creations, on the agency, broadcaster and corporate side, I bring expertise in consulting, planning and production of 360° communication campaigns.

For a successful and fulfilling implementation, I attach great importance to efficient interface communication and the development of relevant content that both appeals to the target group and promotes business objectives.

Thanks to my own film projects and my multicultural background, I have a particularly good feel for creative content, the transfer of sales into entertainment, as well as for different target groups and creative solutions in a diverse context.

Skills

  • Creativity, Support In Developing Ideas
  • Strong Sense For Editing + Marketing
  • Management Skills + Leadership Talent
  • Customer Consulting, Campaign Conception
  • Analytical Thinking
  • Budget Awareness
  • Solution-oriented
  • Tech Affinity, Al Tools
  • Team And Crew Love

Languages

German
Advanced
English
Advanced
Italian
Advanced

Education

Oct 1996 - Jun 2004

Ludwig Maximilian University, Munich

Master of Arts, American Cultural Studies · American Cultural Studies · Munich, Germany

Certifications & licenses

Filmmaking (Script, Production, Directing, Camera, Audio, Light Editing)

New York Film Academy, Los Angeles

Journalistic Writing

Munich Adult Education Center

Marketing Management Workshop

Munich Chamber of Commerce and Industry

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