Go to Website
  • en
  • de

Artur S.

Senior Marketing Manager// Strategy & Campaigning

Zülpich, Germany

Experience

Oct 2024 - Present
1 year

Senior Marketing Manager// Strategy & Campaigning

Stadtwerke Lübeck GmbH

  • Consultation and further development of the marketing and sales strategy for the EDL@Home and Commodity business units.
  • Analysis and optimization of digital marketing activities.
  • Annual and budget planning.
  • Planning and execution of regional sales campaigns.
  • Optimization of the customer experience.
  • Conducting A/B tests.
  • Stakeholder management.
  • Managing external agencies and internal teams.
Apr 2023 - Jul 2024
1 year 4 months

Interim Marketing Consultant// Strategy & Campaigning & Product Innovation

SachsenEnergie GmbH

  • Advising on the development of marketing and sales strategy.
  • Launch of the “SachsenGigaBit” campaign with target group selection, campaign development, and messaging.
  • Channel planning and A/B testing.
  • Campaign management and vendor management.
  • Building a campaign dashboard.
  • Stakeholder management for product management, online/performance, direct sales, retail, etc.
  • Competitive analysis and customer journey optimization.
  • Defining technical requirements for IT platforms for dynamic tariffs.
  • Agile project management.
May 2022 - Jun 2023
1 year 2 months

Interim Digital Marketing Manager// Customer Experience & Automation

goldgas GmbH

  • Optimizing marketing, sales, and digital strategies.
  • Automating processes to improve customer experience.
  • Brand communication for “LetsGoZero”.
  • Vendor management.
  • Stakeholder management for innovation, product, customer service, IT, and legal.
  • Agile project management.
Nov 2021 - May 2022
7 months

Interim Digital Marketing Manager// Brand & Content Campaigning

Deichmann SE

  • Advising and developing omni-channel campaigns (Leni X Fila).
  • Focus on channels like TVC, BTL, CRM, POS, newsletters, onsite, eCommerce, SEA/SEO, and performance.
  • Interface management between brand, marketing, sales, creative, and content.
  • Tracking, reporting, and optimizing campaigns.
  • Agile project management.
Oct 2021 - Present
4 years

Managing Partner// Marketing Consulting

Digital Quality GmbH

  • Strategic marketing consulting to optimize processes along the customer journey.
  • Concept, planning, and management of omni-channel campaigns.
  • PMO/PO for marketing process automation.
  • Stakeholder management.
  • Agile project management.
  • Coaching and training internal teams.
Apr 2021 - Aug 2021
5 months

Interim Digital Marketing Manager// Product Management & Campaigning

EnBW AG

  • Developing product and marketing strategies for the eMobility campaign.
  • Project management and oversight of product management components.
  • Main contact for stakeholders in product management, marketing, creative, content, and IT.
  • Improving digital campaign processes.
  • Agile project management.
  • Reporting to the chapter lead.
Dec 2020 - May 2021
6 months

Interim Digital Marketing Manager// Digital Business & Campaigning

Thyssen Krupp Elevator GmbH

  • Developing the digital strategy and internal communication solutions.
  • Building and integrating SaaS solutions.
  • Designing and developing a digital hub for the #istMehr campaign.
  • Managing performance campaigns to generate leads.
  • Stakeholder management (sales, marketing, service, IT, legal).
  • Campaign goal tracking, optimization, and reporting.
  • Agile project management using Scrum.
Sep 2020 - Nov 2020
3 months

Interim Digital Marketing Consultant// Strategy & Digital Transformation

WEFRA Life Solution GmbH

  • Advising on the evolution of the digital strategy.
  • Expanding digital services and IT solutions.
  • Workshops and internal training on agile project management and OKR goal setting.
  • Integrating SaaS solutions (DAM system).
  • Agile project management.
  • Reporting at CEO level.
May 2018 - Jul 2020
2 years 3 months

Interim Digital Marketing Manager// Brand & Campaigning & eCommerce

eprimo GmbH

  • Advising on marketing strategy and brand presence.
  • Managing and owning omni-channel campaigns.
  • Interface management (brand, sales, marketing, performance, IT, innovation, legal).
  • Vendor management for creative, media, and IT.
  • Tracking and optimizing campaign KPIs.
  • Improving company processes.
  • Planning and managing the prototyping of the eCommerce platform “eprimo 2.5”.
  • Implementing IT and SaaS solutions.
  • Agile project management using Scrum.
Jun 2017 - Jan 2018
8 months

Interim Digital Marketing Manager// eCommerce

REWE Digital & Group

  • Strategic advising and management of omni-channel campaigns for the corporate brand.
  • Project and team setup including goal definition per channel.
  • Conducting briefings and managing campaign interfaces (TV, POS, UI/UX, social media, CRM).
  • Analyzing, monitoring, and optimizing campaign KPIs.
  • Creating reports and presentations.
  • Using agile tools like JIRA and Asana.
  • Resource planning and team leadership (7–10 people).
Oct 2016 - Apr 2017
7 months

Head of Digital Marketing// Interim Manager

sunzinet AG

  • Responsible for all online marketing activities.
  • Building an in-house marketing team.
  • Planning digital activities and social media campaigns with a B2B focus.
  • Expanding the digital portfolio (websites, social media, newsletters, displays).
  • Acting as interface between concept, design, editorial, and development.
  • Monitoring marketing activities and tracking.
  • Leading a team of up to 6 people.
  • Creating and running workshops.
  • Reporting to executive management.
Apr 2016 - Aug 2016
5 months

Senior Program Management// Digital Campaigning

SapientRazorfish

  • Advising and developing digital campaigns for Hugo Boss.
  • Planning and managing cross-media campaigns for website, online shop, and CRM.
  • Interface management between design, development, and social media teams.
  • Project management and controlling.
  • Resource planning and team leadership.
  • Reporting to the local client director team.
Mar 2015 - Jan 2016
11 months

Marketing Manager// Central EMEA Programs

Dell Germany

  • Planning and executing go-to-market strategies for various product lines.
  • Project management of campaigns at the EMEA level.
  • Coordinating and integrating local activities with other business units.
  • Managing and executing service campaigns.
  • Budget planning and responsibility.
  • Collaborating with partners like Intel and Microsoft.
  • Leading teams and external agencies.
  • Reporting to marketing directors and the EMEA team.
Oct 2013 - Feb 2014
5 months

Senior Account Manager// Digital Brand Campaigning

inVentiv Health Communications Europe

  • Strategic client advising and project management.
  • Developing and optimizing digital brand strategies.
  • Managing product launches in oncology.
  • Resource planning and team leadership.
  • Reporting to clients and executive management.
May 2012 - Oct 2013
1 year 6 months

Senior Product Manager// Digital Division

Medizinischer Verlag

  • Expanding the digital marketing department.
  • Introducing mobile marketing solutions.
  • Managing major advertising clients.
  • Running digital channels like portals, blogs, and social media.
  • Project leadership and measuring success.
  • Reporting to executive management.
Jan 2011 - Apr 2012
1 year 4 months

Senior Account Manager// Program Management & Campaigning

Salon Deluxe Werbeagentur GmbH

  • Developing and executing relaunch campaigns for Samsung Germany.
  • Creating and managing marketing strategies.
  • Handling local campaigns for AV, camera, and other divisions.
  • Managing interfaces with partners like Microsoft.
  • Team leadership and reporting.
Oct 2009 - Feb 2010
5 months

Senior Account Manager// Digital Brands & Campaigning

H-ZWO Kommunikation GmbH

  • Strategic advising in digital marketing.
  • Independently managing and executing online campaigns.
  • Optimizing digital channels like portals and online shops.
  • Quality management and reporting to clients.
Oct 2007 - Jun 2008
9 months

Management Supervisor// B2B & Trade Communication

von Mannstein Werbeagentur GmbH

  • Optimizing B2B marketing strategies.
  • Designing and executing ATL/BTL campaigns.
  • Budget control and client presentations.
  • New business development.
May 2001 - Oct 2007
6 years 6 months

Managing Director// Marketing Consulting

Tsunami Design & Advertising

  • Strategic and operational company leadership.
  • Advising and developing B2B and B2C campaigns.
  • Resource management and staffing.
  • Client retention and new business development.
Sep 2000 - Apr 2001
8 months

Account Manager// B2B Campaigning

Assenmacher Network GmbH

  • Advising and managing various client accounts.
  • Working on and executing ATL/BTL campaigns.
  • Project management and controlling.
Nov 1999 - Aug 2000
10 months

Account Manager

Die Stadtgrafiker & Partner GmbH

  • Strategic client support.
  • Executing POS campaigns.
  • Managing communications and reporting.
Jan 1999 - Sep 1999
9 months

Project Manager// BTL & Promotion

P.U.L.S.E. Promotion & Event GmbH

  • Planning and managing promotion actions for clients like Alpina Farben and Center Parcs.
  • Recruiting and managing promoters.
  • Project management and product launches.

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2010 - Jun 2014

EUFH Köln

Bachelor of Arts, focus International Management & Business Leadership · General Management · Cologne, Germany

Oct 1996 - Jun 1998

WAK Köln

Communications Specialist, focus Marketing & Media · Communications Specialist · Cologne, Germany

Oct 1994 - Jun 1995

Fachhochschule für Gestaltung Köln

Cologne, Germany

Certifications & licenses

Google Analytics Certificate

Trainer for Marketing Clerk (Print/Online)

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Gudrun A.

Consultant

View Profile
Oliver H.

Head of Partnerships

View Profile
Michael P.

Interim Manager | Founder of hinauf.com

View Profile
Barbara F.

Project Management – Roll-out Brand Relaunch (Implementation Phase)

View Profile
Sahra H.

Business Development

View Profile
Kristoffer L.

Senior Experience Strategist

View Profile
Gunter H.

Managing Director

View Profile
Florian D.

Project Manager Marketing

View Profile
Philip S.

CEO & Owner

View Profile
Tim K.

Social-Media + Account-Management

View Profile
Daniel M.

Interim Head of Sales and Marketing

View Profile
Suparni N.

CRM Manager Customer Lifecycle Communications

View Profile
Dejan K.

Investor, Consultant, CSO (Strategy & Sales)

View Profile
Chrisabel P.

Senior Manager

View Profile
Markus B.

Co-Founder

View Profile
fratch Part of Bitkom logo
linkedIncrunchbaseyoutube
  • English
  • Deutsch

2025 © FRATCH.IO GmbH. All rights reserved.