Artur Schmalz
Senior Marketing Manager// Strategy & Campaigning
Experience
Oct 2024 - Present
10 monthsSenior Marketing Manager// Strategy & Campaigning
Stadtwerke Lübeck GmbH
- Consultation and further development of the marketing and sales strategy for the EDL@Home and Commodity business units.
- Analysis and optimization of digital marketing activities.
- Annual and budget planning.
- Planning and execution of regional sales campaigns.
- Optimization of the customer experience.
- Conducting A/B tests.
- Stakeholder management.
- Managing external agencies and internal teams.
Apr 2023 - Jul 2024
1 year 4 monthsInterim Marketing Consultant// Strategy & Campaigning & Product Innovation
SachsenEnergie GmbH
- Advising on the development of marketing and sales strategy.
- Launch of the “SachsenGigaBit” campaign with target group selection, campaign development, and messaging.
- Channel planning and A/B testing.
- Campaign management and vendor management.
- Building a campaign dashboard.
- Stakeholder management for product management, online/performance, direct sales, retail, etc.
- Competitive analysis and customer journey optimization.
- Defining technical requirements for IT platforms for dynamic tariffs.
- Agile project management.
May 2022 - Jun 2023
1 year 2 monthsInterim Digital Marketing Manager// Customer Experience & Automation
goldgas GmbH
- Optimizing marketing, sales, and digital strategies.
- Automating processes to improve customer experience.
- Brand communication for “LetsGoZero”.
- Vendor management.
- Stakeholder management for innovation, product, customer service, IT, and legal.
- Agile project management.
Nov 2021 - May 2022
7 monthsInterim Digital Marketing Manager// Brand & Content Campaigning
Deichmann SE
- Advising and developing omni-channel campaigns (Leni X Fila).
- Focus on channels like TVC, BTL, CRM, POS, newsletters, onsite, eCommerce, SEA/SEO, and performance.
- Interface management between brand, marketing, sales, creative, and content.
- Tracking, reporting, and optimizing campaigns.
- Agile project management.
Oct 2021 - Present
3 years 10 monthsManaging Partner// Marketing Consulting
Digital Quality GmbH
- Strategic marketing consulting to optimize processes along the customer journey.
- Concept, planning, and management of omni-channel campaigns.
- PMO/PO for marketing process automation.
- Stakeholder management.
- Agile project management.
- Coaching and training internal teams.
Apr 2021 - Aug 2021
5 monthsInterim Digital Marketing Manager// Product Management & Campaigning
EnBW AG
- Developing product and marketing strategies for the eMobility campaign.
- Project management and oversight of product management components.
- Main contact for stakeholders in product management, marketing, creative, content, and IT.
- Improving digital campaign processes.
- Agile project management.
- Reporting to the chapter lead.
Dec 2020 - May 2021
6 monthsInterim Digital Marketing Manager// Digital Business & Campaigning
Thyssen Krupp Elevator GmbH
- Developing the digital strategy and internal communication solutions.
- Building and integrating SaaS solutions.
- Designing and developing a digital hub for the #istMehr campaign.
- Managing performance campaigns to generate leads.
- Stakeholder management (sales, marketing, service, IT, legal).
- Campaign goal tracking, optimization, and reporting.
- Agile project management using Scrum.
Sep 2020 - Nov 2020
3 monthsInterim Digital Marketing Consultant// Strategy & Digital Transformation
WEFRA Life Solution GmbH
- Advising on the evolution of the digital strategy.
- Expanding digital services and IT solutions.
- Workshops and internal training on agile project management and OKR goal setting.
- Integrating SaaS solutions (DAM system).
- Agile project management.
- Reporting at CEO level.
May 2018 - Jul 2020
2 years 3 monthsInterim Digital Marketing Manager// Brand & Campaigning & eCommerce
eprimo GmbH
- Advising on marketing strategy and brand presence.
- Managing and owning omni-channel campaigns.
- Interface management (brand, sales, marketing, performance, IT, innovation, legal).
- Vendor management for creative, media, and IT.
- Tracking and optimizing campaign KPIs.
- Improving company processes.
- Planning and managing the prototyping of the eCommerce platform “eprimo 2.5”.
- Implementing IT and SaaS solutions.
- Agile project management using Scrum.
Jun 2017 - Jan 2018
8 monthsInterim Digital Marketing Manager// eCommerce
REWE Digital & Group
- Strategic advising and management of omni-channel campaigns for the corporate brand.
- Project and team setup including goal definition per channel.
- Conducting briefings and managing campaign interfaces (TV, POS, UI/UX, social media, CRM).
- Analyzing, monitoring, and optimizing campaign KPIs.
- Creating reports and presentations.
- Using agile tools like JIRA and Asana.
- Resource planning and team leadership (7–10 people).
Oct 2016 - Apr 2017
7 monthsHead of Digital Marketing// Interim Manager
sunzinet AG
- Responsible for all online marketing activities.
- Building an in-house marketing team.
- Planning digital activities and social media campaigns with a B2B focus.
- Expanding the digital portfolio (websites, social media, newsletters, displays).
- Acting as interface between concept, design, editorial, and development.
- Monitoring marketing activities and tracking.
- Leading a team of up to 6 people.
- Creating and running workshops.
- Reporting to executive management.
Apr 2016 - Aug 2016
5 monthsSenior Program Management// Digital Campaigning
SapientRazorfish
- Advising and developing digital campaigns for Hugo Boss.
- Planning and managing cross-media campaigns for website, online shop, and CRM.
- Interface management between design, development, and social media teams.
- Project management and controlling.
- Resource planning and team leadership.
- Reporting to the local client director team.
Mar 2015 - Jan 2016
11 monthsMarketing Manager// Central EMEA Programs
Dell Germany
- Planning and executing go-to-market strategies for various product lines.
- Project management of campaigns at the EMEA level.
- Coordinating and integrating local activities with other business units.
- Managing and executing service campaigns.
- Budget planning and responsibility.
- Collaborating with partners like Intel and Microsoft.
- Leading teams and external agencies.
- Reporting to marketing directors and the EMEA team.
Oct 2013 - Feb 2014
5 monthsSenior Account Manager// Digital Brand Campaigning
inVentiv Health Communications Europe
- Strategic client advising and project management.
- Developing and optimizing digital brand strategies.
- Managing product launches in oncology.
- Resource planning and team leadership.
- Reporting to clients and executive management.
May 2012 - Oct 2013
1 year 6 monthsSenior Product Manager// Digital Division
Medizinischer Verlag
- Expanding the digital marketing department.
- Introducing mobile marketing solutions.
- Managing major advertising clients.
- Running digital channels like portals, blogs, and social media.
- Project leadership and measuring success.
- Reporting to executive management.
Jan 2010 - Apr 2012
1 year 4 monthsSenior Account Manager// Program Management & Campaigning
Salon Deluxe Werbeagentur GmbH
- Developing and executing relaunch campaigns for Samsung Germany.
- Creating and managing marketing strategies.
- Handling local campaigns for AV, camera, and other divisions.
- Managing interfaces with partners like Microsoft.
- Team leadership and reporting.
Oct 2009 - Feb 2010
5 monthsSenior Account Manager// Digital Brands & Campaigning
H-ZWO Kommunikation GmbH
- Strategic advising in digital marketing.
- Independently managing and executing online campaigns.
- Optimizing digital channels like portals and online shops.
- Quality management and reporting to clients.
Oct 2007 - Jun 2008
9 monthsManagement Supervisor// B2B & Trade Communication
von Mannstein Werbeagentur GmbH
- Optimizing B2B marketing strategies.
- Designing and executing ATL/BTL campaigns.
- Budget control and client presentations.
- New business development.
May 2001 - Oct 2007
6 years 6 monthsManaging Director// Marketing Consulting
Tsunami Design & Advertising
- Strategic and operational company leadership.
- Advising and developing B2B and B2C campaigns.
- Resource management and staffing.
- Client retention and new business development.
Sep 2000 - Apr 2001
8 monthsAccount Manager// B2B Campaigning
Assenmacher Network GmbH
- Advising and managing various client accounts.
- Working on and executing ATL/BTL campaigns.
- Project management and controlling.
Nov 1999 - Aug 2000
10 monthsAccount Manager
Die Stadtgrafiker & Partner GmbH
- Strategic client support.
- Executing POS campaigns.
- Managing communications and reporting.
Jan 1998 - Sep 1999
9 monthsProject Manager// BTL & Promotion
P.U.L.S.E. Promotion & Event GmbH
- Planning and managing promotion actions for clients like Alpina Farben and Center Parcs.
- Recruiting and managing promoters.
- Project management and product launches.
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2010 - Jun 2014
EUFH Köln
Bachelor of Arts, focus International Management & Business Leadership · General Management · Cologne, Germany
Oct 1996 - Jun 1998
WAK Köln
Communications Specialist, focus Marketing & Media · Communications Specialist · Cologne, Germany
Oct 1994 - Jun 1995
Fachhochschule für Gestaltung Köln
Cologne, Germany
Certifications & licenses
Google Analytics Certificate
Trainer for Marketing Clerk (Print/Online)
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