Artur S.
Senior Marketing Manager// Strategy & Campaigning
Experience
Oct 2024 - Present
1 year 1 monthSenior Marketing Manager// Strategy & Campaigning
Stadtwerke Lübeck GmbH
- Advising and advancing the marketing and sales strategy for the EDL@Home and Commodity business units.
- Analyzing and optimizing digital marketing activities.
- Annual and budget planning.
- Planning and executing regional sales campaigns.
- Improving customer experience.
- Running A/B tests.
- Stakeholder management.
- Managing external agencies and internal teams.
Apr 2023 - Jul 2024
1 year 4 monthsInterim Marketing Consultant// Strategy & Campaigning & Product Innovation
SachsenEnergie GmbH
- Advising on the further development of marketing and sales strategy.
- Launching the 'SachsenGigaBit' campaign with audience selection, campaign development, and message planning.
- Channel planning and A/B testing.
- Managing campaigns and vendors.
- Setting up a campaign dashboard.
- Stakeholder management for areas such as product management, online/performance, direct sales, and retail.
- Conducting competitor analysis and optimizing the customer journey.
- Developing technical requirements for IT platforms for dynamic tariffs.
- Agile project management.
May 2022 - Jun 2023
1 year 2 monthsInterim Digital Marketing Manager// Customer Experience & Automation
goldgas GmbH
- Optimizing marketing, sales, and digital strategies.
- Automating customer experience processes.
- Brand communication 'LetsGoZero'.
- Managing vendors.
- Stakeholder management for areas like innovation, product, customer service, IT, and legal.
- Agile project management.
Nov 2021 - May 2022
7 monthsInterim Digital Marketing Manager// Brand & Content Campaigning
Deichmann SE
- Advising on and further developing omni-channel campaigns (Leni X Fila).
- Focus on channels such as TV ads, BTL, CRM, POS, newsletters, onsite, e-commerce, SEA/SEO, and performance.
- Managing interfaces between brand, marketing, sales, creative, and content teams.
- Tracking, reporting, and optimizing campaigns.
- Agile project management.
Oct 2021 - Present
4 years 1 monthManaging Partner// Marketing Consulting
Digital Quality GmbH
- Strategic marketing consulting to optimize marketing processes along the customer journey.
- Designing, planning, and managing omni-channel campaigns.
- PMO/PO for automating marketing processes.
- Stakeholder management.
- Agile project management.
- Coaching and training internal teams.
Apr 2021 - Aug 2021
5 monthsInterim Digital Marketing Manager// Product Management & Campaigning
EnBW AG
- Development of product and marketing strategies for the eMobility campaign.
- Project management and oversight of product management components.
- Main point of contact for stakeholders such as product management, marketing, creative, content, and IT.
- Improvement of digital campaign processes.
- Agile project management.
- Reporting to the chapter lead.
Dec 2020 - May 2021
6 monthsInterim Digital Marketing Manager// Digital Business & Campaigning
Thyssen Krupp Elevator GmbH
- Further development of the digital strategy and internal communication solutions.
- Set up and integration of SAAS solutions.
- Design and development of a Digital Hub for the #ist Mehr campaign.
- Management of performance campaigns for lead generation.
- Stakeholder management (Sales, Marketing, Service, IT, Legal).
- Campaign tracking, optimization, and reporting.
- Agile project management using Scrum.
Sep 2020 - Nov 2020
3 monthsInterim Digital Marketing Consultant// Strategy & Digital Transformation
WEFRA Life Solution GmbH
- Advising on the further development of the digital strategy.
- Expansion of digital services and IT solutions.
- Workshops and in-house training on agile project management and OKR goal setting.
- Integration of SAAS solutions (DAM system).
- Agile project management.
- Reporting at the CEO level.
May 2018 - Jul 2020
2 years 3 monthsInterim Digital Marketing Manager// Brand & Campaigning & eCommerce
eprimo GmbH
- Advising on the further development of marketing strategies and brand presence.
- Managing and taking responsibility for omni-channel campaigns.
- Interface management (Brand, Sales, Marketing, Performance, IT, Innovation, Legal).
- Vendor management for creative, media, and IT services.
- Tracking and optimization of campaign goals (KPIs).
- Improving company processes.
- Planning and overseeing prototyping of the eCommerce platform "eprimo 2.5".
- Implementation of IT and SAAS solutions.
- Agile project management using Scrum.
Jun 2017 - Jan 2018
8 monthsInterim Digital Marketing Manager// eCommerce
REWE Digital & Group
- Strategic consulting and management of omni-channel campaigns for the master brand.
- Project/team setup including goal definitions for each channel.
- Conducting briefings and managing campaign interfaces (TV, POS, UI/UX, social media, CRM).
- Analysis, monitoring, and optimization of campaign KPIs.
- Preparation of reports and presentations.
- Use of agile project management tools like JIRA and ASANA.
- Resource planning and team leadership (7-10 people).
Oct 2016 - Apr 2017
7 monthsHead of Digital Marketing// Interim Manager
sunzinet AG
- Responsibility for all online marketing activities.
- Building a marketing team.
- Planning digital initiatives and social media campaigns with a focus on B2B.
- Developing the digital portfolio (websites, social media, newsletters, displays).
- Acting as a liaison between concept, design, content, and development.
- Monitoring marketing activities and tracking.
- Leading a team of up to 6 people.
- Creating and leading workshops.
- Reporting to the management.
Apr 2016 - Aug 2016
5 monthsSenior Program Management// Digital Campaigning
SapientRazorfish
- Advising and developing digital campaigns for the client Hugo Boss.
- Managing and planning cross-media campaigns for the website, online shop, and CRM.
- Handling coordination between design, development, and social media teams.
- Project management and controlling.
- Resource planning and team leadership.
- Reporting to the local client director team.
Mar 2015 - Jan 2016
11 monthsMarketing Manager// Central EMEA-Programs
Dell Germany
- Planning and executing go-to-market strategies for different product areas.
- Project management of campaigns on an EMEA level.
- Aligning and integrating local activities with other business units.
- Managing and implementing service campaigns.
- Budget planning and responsibility.
- Collaborating with partners like Intel and Microsoft.
- Leading teams and external agencies.
- Reporting to marketing directors and the EMEA team.
Oct 2013 - Feb 2014
5 monthsSenior Account Manager// Digital Brand Campaigning
inVentiv Health Communications Europe
- Strategic client consulting and project management.
- Developing and optimizing digital brand strategies.
- Managing and executing product launches in oncology.
- Resource planning and team leadership.
- Reporting to clients and management.
May 2012 - Oct 2013
1 year 6 monthsSenior Product Manager// Digital Division
Medizinischer Verlag
- Developing the digital marketing area.
- Introducing mobile marketing solutions.
- Managing major advertising clients.
- Managing digital initiatives like portals, blogs, and social media.
- Project management and performance measurement.
- Reporting to management.
Jan 2011 - Apr 2012
1 year 4 monthsSenior Account Manager// Program Management & Campaigning
Salon Deluxe Werbeagentur GmbH
- Developing and implementing relaunch campaigns for Samsung Germany.
- Creating and managing marketing strategies.
- Managing local campaigns for AV, camera and other business units.
- Managing interfaces with partners like Microsoft.
- Leading teams and reporting.
Oct 2009 - Feb 2010
5 monthsSenior Account Manager// Digital Brands & Campaigning
H-ZWO Kommunikation GmbH
- Strategic consulting in digital marketing.
- Independently managing and executing online campaigns.
- Optimizing digital measures such as portals and online shops.
- Quality management and reporting to clients.
Oct 2007 - Jun 2008
9 monthsManagement Supervisor// B2B & Trade Communication
von Mannstein Werbeagentur GmbH
- Optimizing B2B marketing strategies.
- Conceptualizing and executing ATL/BTL campaigns.
- Managing budgets and delivering client presentations.
- Developing new business.
May 2001 - Oct 2007
6 years 6 monthsManaging Director // Marketing Consulting
Tsunami Design & Advertising
- Leading company strategy and operations.
- Advising on and creating B2B and B2C campaigns.
- Managing resources and planning staff.
- Building client relations and developing new business areas.
Sep 2000 - Apr 2001
8 monthsAccount Manager//B2B Campaigning
Assenmacher Network GmbH
- Advising and leading multiple client accounts.
- Collaborating on and executing ATL/BTL campaigns.
- Managing and controlling projects.
Nov 1999 - Aug 2000
10 monthsAccount Manager
Die Stadtgrafiker & Partner GmbH
- Strategic client management.
- Implementation of POS campaigns.
- Responsible for communication activities and reporting.
Jan 1999 - Sep 1999
9 monthsProject Manager// BTL & Promotion
P.U.L.S.E. Promotion & Event GmbH
- Planning and coordination of promotional campaigns for clients such as Alpina Farben and Center Parcs.
- Recruitment and management of promoters.
- Project management and product launches.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2010 - Jun 2014
EUFH Köln
Bachelor of Arts, focus on International Management & Business Leadership · General Management · Cologne, Germany
Oct 1996 - Jun 1998
WAK Köln
Communications Specialist, focus on Marketing & Media · Communications Specialist · Cologne, Germany
Oct 1994 - Jun 1995
Cologne University of Applied Sciences for Design
Cologne, Germany
Certifications & licenses
Google Analytics Certificate
Trainer for Marketing Clerk (Print/Online)
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