Artur Schmalz

Senior Marketing Manager// Strategy & Campaigning

Zülpich, Germany

Experience

Oct 2024 - Present
10 months

Senior Marketing Manager// Strategy & Campaigning

Stadtwerke Lübeck GmbH

  • Consultation and further development of the marketing and sales strategy for the EDL@Home and Commodity business units.
  • Analysis and optimization of digital marketing activities.
  • Annual and budget planning.
  • Planning and execution of regional sales campaigns.
  • Optimization of the customer experience.
  • Conducting A/B tests.
  • Stakeholder management.
  • Managing external agencies and internal teams.
Apr 2023 - Jul 2024
1 year 4 months

Interim Marketing Consultant// Strategy & Campaigning & Product Innovation

SachsenEnergie GmbH

  • Advising on the development of marketing and sales strategy.
  • Launch of the “SachsenGigaBit” campaign with target group selection, campaign development, and messaging.
  • Channel planning and A/B testing.
  • Campaign management and vendor management.
  • Building a campaign dashboard.
  • Stakeholder management for product management, online/performance, direct sales, retail, etc.
  • Competitive analysis and customer journey optimization.
  • Defining technical requirements for IT platforms for dynamic tariffs.
  • Agile project management.
May 2022 - Jun 2023
1 year 2 months

Interim Digital Marketing Manager// Customer Experience & Automation

goldgas GmbH

  • Optimizing marketing, sales, and digital strategies.
  • Automating processes to improve customer experience.
  • Brand communication for “LetsGoZero”.
  • Vendor management.
  • Stakeholder management for innovation, product, customer service, IT, and legal.
  • Agile project management.
Nov 2021 - May 2022
7 months

Interim Digital Marketing Manager// Brand & Content Campaigning

Deichmann SE

  • Advising and developing omni-channel campaigns (Leni X Fila).
  • Focus on channels like TVC, BTL, CRM, POS, newsletters, onsite, eCommerce, SEA/SEO, and performance.
  • Interface management between brand, marketing, sales, creative, and content.
  • Tracking, reporting, and optimizing campaigns.
  • Agile project management.
Oct 2021 - Present
3 years 10 months

Managing Partner// Marketing Consulting

Digital Quality GmbH

  • Strategic marketing consulting to optimize processes along the customer journey.
  • Concept, planning, and management of omni-channel campaigns.
  • PMO/PO for marketing process automation.
  • Stakeholder management.
  • Agile project management.
  • Coaching and training internal teams.
Apr 2021 - Aug 2021
5 months

Interim Digital Marketing Manager// Product Management & Campaigning

EnBW AG

  • Developing product and marketing strategies for the eMobility campaign.
  • Project management and oversight of product management components.
  • Main contact for stakeholders in product management, marketing, creative, content, and IT.
  • Improving digital campaign processes.
  • Agile project management.
  • Reporting to the chapter lead.
Dec 2020 - May 2021
6 months

Interim Digital Marketing Manager// Digital Business & Campaigning

Thyssen Krupp Elevator GmbH

  • Developing the digital strategy and internal communication solutions.
  • Building and integrating SaaS solutions.
  • Designing and developing a digital hub for the #istMehr campaign.
  • Managing performance campaigns to generate leads.
  • Stakeholder management (sales, marketing, service, IT, legal).
  • Campaign goal tracking, optimization, and reporting.
  • Agile project management using Scrum.
Sep 2020 - Nov 2020
3 months

Interim Digital Marketing Consultant// Strategy & Digital Transformation

WEFRA Life Solution GmbH

  • Advising on the evolution of the digital strategy.
  • Expanding digital services and IT solutions.
  • Workshops and internal training on agile project management and OKR goal setting.
  • Integrating SaaS solutions (DAM system).
  • Agile project management.
  • Reporting at CEO level.
May 2018 - Jul 2020
2 years 3 months

Interim Digital Marketing Manager// Brand & Campaigning & eCommerce

eprimo GmbH

  • Advising on marketing strategy and brand presence.
  • Managing and owning omni-channel campaigns.
  • Interface management (brand, sales, marketing, performance, IT, innovation, legal).
  • Vendor management for creative, media, and IT.
  • Tracking and optimizing campaign KPIs.
  • Improving company processes.
  • Planning and managing the prototyping of the eCommerce platform “eprimo 2.5”.
  • Implementing IT and SaaS solutions.
  • Agile project management using Scrum.
Jun 2017 - Jan 2018
8 months

Interim Digital Marketing Manager// eCommerce

REWE Digital & Group

  • Strategic advising and management of omni-channel campaigns for the corporate brand.
  • Project and team setup including goal definition per channel.
  • Conducting briefings and managing campaign interfaces (TV, POS, UI/UX, social media, CRM).
  • Analyzing, monitoring, and optimizing campaign KPIs.
  • Creating reports and presentations.
  • Using agile tools like JIRA and Asana.
  • Resource planning and team leadership (7–10 people).
Oct 2016 - Apr 2017
7 months

Head of Digital Marketing// Interim Manager

sunzinet AG

  • Responsible for all online marketing activities.
  • Building an in-house marketing team.
  • Planning digital activities and social media campaigns with a B2B focus.
  • Expanding the digital portfolio (websites, social media, newsletters, displays).
  • Acting as interface between concept, design, editorial, and development.
  • Monitoring marketing activities and tracking.
  • Leading a team of up to 6 people.
  • Creating and running workshops.
  • Reporting to executive management.
Apr 2016 - Aug 2016
5 months

Senior Program Management// Digital Campaigning

SapientRazorfish

  • Advising and developing digital campaigns for Hugo Boss.
  • Planning and managing cross-media campaigns for website, online shop, and CRM.
  • Interface management between design, development, and social media teams.
  • Project management and controlling.
  • Resource planning and team leadership.
  • Reporting to the local client director team.
Mar 2015 - Jan 2016
11 months

Marketing Manager// Central EMEA Programs

Dell Germany

  • Planning and executing go-to-market strategies for various product lines.
  • Project management of campaigns at the EMEA level.
  • Coordinating and integrating local activities with other business units.
  • Managing and executing service campaigns.
  • Budget planning and responsibility.
  • Collaborating with partners like Intel and Microsoft.
  • Leading teams and external agencies.
  • Reporting to marketing directors and the EMEA team.
Oct 2013 - Feb 2014
5 months

Senior Account Manager// Digital Brand Campaigning

inVentiv Health Communications Europe

  • Strategic client advising and project management.
  • Developing and optimizing digital brand strategies.
  • Managing product launches in oncology.
  • Resource planning and team leadership.
  • Reporting to clients and executive management.
May 2012 - Oct 2013
1 year 6 months

Senior Product Manager// Digital Division

Medizinischer Verlag

  • Expanding the digital marketing department.
  • Introducing mobile marketing solutions.
  • Managing major advertising clients.
  • Running digital channels like portals, blogs, and social media.
  • Project leadership and measuring success.
  • Reporting to executive management.
Jan 2010 - Apr 2012
1 year 4 months

Senior Account Manager// Program Management & Campaigning

Salon Deluxe Werbeagentur GmbH

  • Developing and executing relaunch campaigns for Samsung Germany.
  • Creating and managing marketing strategies.
  • Handling local campaigns for AV, camera, and other divisions.
  • Managing interfaces with partners like Microsoft.
  • Team leadership and reporting.
Oct 2009 - Feb 2010
5 months

Senior Account Manager// Digital Brands & Campaigning

H-ZWO Kommunikation GmbH

  • Strategic advising in digital marketing.
  • Independently managing and executing online campaigns.
  • Optimizing digital channels like portals and online shops.
  • Quality management and reporting to clients.
Oct 2007 - Jun 2008
9 months

Management Supervisor// B2B & Trade Communication

von Mannstein Werbeagentur GmbH

  • Optimizing B2B marketing strategies.
  • Designing and executing ATL/BTL campaigns.
  • Budget control and client presentations.
  • New business development.
May 2001 - Oct 2007
6 years 6 months

Managing Director// Marketing Consulting

Tsunami Design & Advertising

  • Strategic and operational company leadership.
  • Advising and developing B2B and B2C campaigns.
  • Resource management and staffing.
  • Client retention and new business development.
Sep 2000 - Apr 2001
8 months

Account Manager// B2B Campaigning

Assenmacher Network GmbH

  • Advising and managing various client accounts.
  • Working on and executing ATL/BTL campaigns.
  • Project management and controlling.
Nov 1999 - Aug 2000
10 months

Account Manager

Die Stadtgrafiker & Partner GmbH

  • Strategic client support.
  • Executing POS campaigns.
  • Managing communications and reporting.
Jan 1998 - Sep 1999
9 months

Project Manager// BTL & Promotion

P.U.L.S.E. Promotion & Event GmbH

  • Planning and managing promotion actions for clients like Alpina Farben and Center Parcs.
  • Recruiting and managing promoters.
  • Project management and product launches.

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2010 - Jun 2014

EUFH Köln

Bachelor of Arts, focus International Management & Business Leadership · General Management · Cologne, Germany

Oct 1996 - Jun 1998

WAK Köln

Communications Specialist, focus Marketing & Media · Communications Specialist · Cologne, Germany

Oct 1994 - Jun 1995

Fachhochschule für Gestaltung Köln

Cologne, Germany

Certifications & licenses

Google Analytics Certificate

Trainer for Marketing Clerk (Print/Online)