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Artur Schmalz
Senior Marketing Manager// Strategy & Campaigning
Zülpich, Germany
Experience
Oct 2024 -
Present
10 months
Senior Marketing Manager// Strategy & Campaigning
Stadtwerke Lübeck GmbH
Consultation and further development of the marketing and sales strategy for the EDL@Home and Commodity business units.
Analysis and optimization of digital marketing activities.
Annual and budget planning.
Planning and execution of regional sales campaigns.
Optimization of the customer experience.
Conducting A/B tests.
Stakeholder management.
Managing external agencies and internal teams.
Apr 2023 -
Jul 2024
1 year 4 months
Interim Marketing Consultant// Strategy & Campaigning & Product Innovation
SachsenEnergie GmbH
Advising on the development of marketing and sales strategy.
Launch of the “SachsenGigaBit” campaign with target group selection, campaign development, and messaging.
Channel planning and A/B testing.
Campaign management and vendor management.
Building a campaign dashboard.
Stakeholder management for product management, online/performance, direct sales, retail, etc.
Competitive analysis and customer journey optimization.
Defining technical requirements for IT platforms for dynamic tariffs.
Agile project management.
May 2022 -
Jun 2023
1 year 2 months
Interim Digital Marketing Manager// Customer Experience & Automation
goldgas GmbH
Optimizing marketing, sales, and digital strategies.
Automating processes to improve customer experience.
Brand communication for “LetsGoZero”.
Vendor management.
Stakeholder management for innovation, product, customer service, IT, and legal.
Agile project management.
Nov 2021 -
May 2022
7 months
Interim Digital Marketing Manager// Brand & Content Campaigning
Deichmann SE
Advising and developing omni-channel campaigns (Leni X Fila).
Focus on channels like TVC, BTL, CRM, POS, newsletters, onsite, eCommerce, SEA/SEO, and performance.
Interface management between brand, marketing, sales, creative, and content.
Tracking, reporting, and optimizing campaigns.
Agile project management.
Oct 2021 -
Present
3 years 10 months
Managing Partner// Marketing Consulting
Digital Quality GmbH
Strategic marketing consulting to optimize processes along the customer journey.
Concept, planning, and management of omni-channel campaigns.
PMO/PO for marketing process automation.
Stakeholder management.
Agile project management.
Coaching and training internal teams.
Apr 2021 -
Aug 2021
5 months
Interim Digital Marketing Manager// Product Management & Campaigning
EnBW AG
Developing product and marketing strategies for the eMobility campaign.
Project management and oversight of product management components.
Main contact for stakeholders in product management, marketing, creative, content, and IT.
Improving digital campaign processes.
Agile project management.
Reporting to the chapter lead.
Dec 2020 -
May 2021
6 months
Interim Digital Marketing Manager// Digital Business & Campaigning
Thyssen Krupp Elevator GmbH
Developing the digital strategy and internal communication solutions.
Building and integrating SaaS solutions.
Designing and developing a digital hub for the #istMehr campaign.
Managing performance campaigns to generate leads.
Stakeholder management (sales, marketing, service, IT, legal).
Campaign goal tracking, optimization, and reporting.
Agile project management using Scrum.
Sep 2020 -
Nov 2020
3 months
Interim Digital Marketing Consultant// Strategy & Digital Transformation
WEFRA Life Solution GmbH
Advising on the evolution of the digital strategy.
Expanding digital services and IT solutions.
Workshops and internal training on agile project management and OKR goal setting.
Integrating SaaS solutions (DAM system).
Agile project management.
Reporting at CEO level.
May 2018 -
Jul 2020
2 years 3 months
Interim Digital Marketing Manager// Brand & Campaigning & eCommerce
eprimo GmbH
Advising on marketing strategy and brand presence.
Managing and owning omni-channel campaigns.
Interface management (brand, sales, marketing, performance, IT, innovation, legal).
Vendor management for creative, media, and IT.
Tracking and optimizing campaign KPIs.
Improving company processes.
Planning and managing the prototyping of the eCommerce platform “eprimo 2.5”.
Implementing IT and SaaS solutions.
Agile project management using Scrum.
Jun 2017 -
Jan 2018
8 months
Interim Digital Marketing Manager// eCommerce
REWE Digital & Group
Strategic advising and management of omni-channel campaigns for the corporate brand.
Project and team setup including goal definition per channel.
Conducting briefings and managing campaign interfaces (TV, POS, UI/UX, social media, CRM).
Analyzing, monitoring, and optimizing campaign KPIs.
Creating reports and presentations.
Using agile tools like JIRA and Asana.
Resource planning and team leadership (7–10 people).
Oct 2016 -
Apr 2017
7 months
Head of Digital Marketing// Interim Manager
sunzinet AG
Responsible for all online marketing activities.
Building an in-house marketing team.
Planning digital activities and social media campaigns with a B2B focus.
Expanding the digital portfolio (websites, social media, newsletters, displays).
Acting as interface between concept, design, editorial, and development.
Monitoring marketing activities and tracking.
Leading a team of up to 6 people.
Creating and running workshops.
Reporting to executive management.
Apr 2016 -
Aug 2016
5 months
Senior Program Management// Digital Campaigning
SapientRazorfish
Advising and developing digital campaigns for Hugo Boss.
Planning and managing cross-media campaigns for website, online shop, and CRM.
Interface management between design, development, and social media teams.
Project management and controlling.
Resource planning and team leadership.
Reporting to the local client director team.
Mar 2015 -
Jan 2016
11 months
Marketing Manager// Central EMEA Programs
Dell Germany
Planning and executing go-to-market strategies for various product lines.
Project management of campaigns at the EMEA level.
Coordinating and integrating local activities with other business units.
Managing and executing service campaigns.
Budget planning and responsibility.
Collaborating with partners like Intel and Microsoft.
Leading teams and external agencies.
Reporting to marketing directors and the EMEA team.
Oct 2013 -
Feb 2014
5 months
Senior Account Manager// Digital Brand Campaigning
inVentiv Health Communications Europe
Strategic client advising and project management.
Developing and optimizing digital brand strategies.
Managing product launches in oncology.
Resource planning and team leadership.
Reporting to clients and executive management.
May 2012 -
Oct 2013
1 year 6 months
Senior Product Manager// Digital Division
Medizinischer Verlag
Expanding the digital marketing department.
Introducing mobile marketing solutions.
Managing major advertising clients.
Running digital channels like portals, blogs, and social media.
Project leadership and measuring success.
Reporting to executive management.
Jan 2010 -
Apr 2012
1 year 4 months
Senior Account Manager// Program Management & Campaigning
Salon Deluxe Werbeagentur GmbH
Developing and executing relaunch campaigns for Samsung Germany.
Creating and managing marketing strategies.
Handling local campaigns for AV, camera, and other divisions.
Managing interfaces with partners like Microsoft.
Team leadership and reporting.
Oct 2009 -
Feb 2010
5 months
Senior Account Manager// Digital Brands & Campaigning
H-ZWO Kommunikation GmbH
Strategic advising in digital marketing.
Independently managing and executing online campaigns.
Optimizing digital channels like portals and online shops.
Quality management and reporting to clients.
Oct 2007 -
Jun 2008
9 months
Management Supervisor// B2B & Trade Communication
von Mannstein Werbeagentur GmbH
Optimizing B2B marketing strategies.
Designing and executing ATL/BTL campaigns.
Budget control and client presentations.
New business development.
May 2001 -
Oct 2007
6 years 6 months
Managing Director// Marketing Consulting
Tsunami Design & Advertising
Strategic and operational company leadership.
Advising and developing B2B and B2C campaigns.
Resource management and staffing.
Client retention and new business development.
Sep 2000 -
Apr 2001
8 months
Account Manager// B2B Campaigning
Assenmacher Network GmbH
Advising and managing various client accounts.
Working on and executing ATL/BTL campaigns.
Project management and controlling.
Nov 1999 -
Aug 2000
10 months
Account Manager
Die Stadtgrafiker & Partner GmbH
Strategic client support.
Executing POS campaigns.
Managing communications and reporting.
Jan 1998 -
Sep 1999
9 months
Project Manager// BTL & Promotion
P.U.L.S.E. Promotion & Event GmbH
Planning and managing promotion actions for clients like Alpina Farben and Center Parcs.
Recruiting and managing promoters.
Project management and product launches.
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2010 -
Jun 2014
EUFH Köln
Bachelor of Arts, focus International Management & Business Leadership · General Management · Cologne, Germany
Oct 1996 -
Jun 1998
WAK Köln
Communications Specialist, focus Marketing & Media · Communications Specialist · Cologne, Germany
Oct 1994 -
Jun 1995
Fachhochschule für Gestaltung Köln
Cologne, Germany
Certifications & licenses
Google Analytics Certificate
Trainer for Marketing Clerk (Print/Online)
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