Daniel Mautz - Interim Head of Sales and Marketing

Q: Where is Daniel based?

Daniel is based in Duisburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Daniel speak?

Daniel speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Daniel have?

Daniel has at least 28 years of experience. During this time, Daniel has worked in at least 10 different roles and for 8 different companies . The average length of individual experience is 3 years and 9 months . Note that Daniel may not have shared all experience and actually has more experience.

Q: What is Daniel's latest experience?

Daniel's most recent position is Interim Head of Sales and Marketing at The Mobility House .

Q: What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for The Mobility House , Sono Motors GmbH , LEGO GmbH , and Various .

Q: Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Energy , Automotive , and Insurance . Daniel also has some experience in Advertising , Media, Entertainment and Publishing , and Retail .

Q: Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Marketing , Project Management , and Information Technology (IT) . Daniel also has some experience in Sales , Product Development , and Human Resources (HR) .

Q: Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Energy , Automotive , and Insurance .

Q: Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Marketing , Project Management , and Sales .

Recommended expert

Duisburg, Germany

Experience

Apr 2023 - Present

2 years 11 months

Interim Head of Sales and Marketing

The Mobility House

Successful go-to-market for a New Energy brand as a spin off
Developed brand positioning, marketing and communication activities including brand strategy, website, landing pages, videos, influencer cooperations, press conference, press releases, Google and Meta campaigns
Responsible for product, marketing, sales and operations of energy tariff

Sep 2021 - Mar 2023

1 year 7 months

Munich, Germany

Vice President Marketing & Communications

Sono Motors GmbH

Exhibited expertise as group lead and management board member of automotive start-up based in Munich, spearheading sub-teams such as marketing, content & production, events, communications, and customer success
Attained increase in car reservations from 11,000 to 22,000 within one year
Contributed to shaping brand and professionalising company’s marketing and communications activities
Smoothly executed one of the worldwide biggest crowd funding campaigns with payment commitments of around €50 M
Enhanced efficiency and productivity of company’s marketing efforts through optimisation of past marketing initiatives
Supported business heading into IPO by implementing marketing and B2C-sales strategy, resulting in successful IPO with stock price increase of over 150%

Apr 2020 - Aug 2021

1 year 5 months

Munich, Germany

Senior Manager Brand Marketing & Media

LEGO GmbH

Aligned campaigns with regional and global marketing entities to meet local demand
Oversaw media budget exceeding €40 M and managed media agency relations
Directed EUC marketing team as part of leadership, confirming attainment of objectives under regulations
Propelled business growth by 50% through global seasonal brand campaign "Rebuild the World"
Uplifted seasonal sales over 15% year-on-year by adding local spin to global holiday brand campaign 2020
Developed a LEGO customer engagement mobile app for EUC in three months, strengthening retail landscape during COVID-19 pandemic

Jun 2018 - Apr 2019

11 months

Munich, Germany

Director Digital (interim)

LEGO GmbH

Served as internal consultant for digital marketing activities, supporting all brand managers
Established digital marketing guidelines including influencer marketing framework and programmatic campaign strategies
Led and trained a team with limited digital experience to evaluate agency-suggested digital marketing activities
Improved performance and productivity of EUC brand managers through training and guidance
Set up EUC Digital Marketing from scratch and defined interfaces within global, regional, and local structure
Built reliable rapport with agencies to decrease time to market and alignment efforts

Feb 2016 - Aug 2017

1 year 7 months

Munich, Germany

Director Digital Product

Constantin Medien AG

Supervised team of 45 managing web, app, full stack development, analytics, design, product management, and monetisation
Developed consistent atomic design approach for all SPORT1 products (digital and on air)
Launched SPORT1 media player app within three months
Enhanced user experience and reduced time-to-market through atomic design deployment
Contributed to sport licensing deals by creating business cases and innovative paid products, playing key role in securing licenses

Oct 2014 - Jan 2016

1 year 4 months

Munich, Germany

Team Lead Digital Marketing

Constantin Medien AG

Led digital marketing for Constantin Film, overseeing campaigns and brand development for blockbuster movie releases including "Fuck ju Göhte" and "Er ist wieder da."
Improved media efficiency by 25% through optimisation of media buying, planning, and guideline development

Oct 2012 - Sep 2014

2 years

Munich, Germany

Creative Director UX/UI

SinnerSchrader AG (Accenture Song)

Launched first BMW eSales platform in UK and Netherlands
Delivered end-to-end consultancy for digital transformation and change projects
Established Munich branch of the agency and developed a talented team from scratch
Transformed Allianz DE website, adding direct sales capabilities and shifting business models
Streamlined recruiting, hiring, performance appraisal, and retention of a 35-person UX/UI team

Jul 2010 - Jun 2011

1 year

Munich, Germany

Executive Creative Director

PLAN.NET GmbH

Participated in over 20 pitches within ten months, securing five wins
Trained and transformed a team of 30 into a highly motivated and high-performing group
Executed a cross-the-line campaign for Sprite "Wurf Deines Lebens," establishing the brand as innovative and fun in the German market

Jun 2000 - May 2010

10 years

Hamburg, Germany

Developer, Concept Designer, Consultant

Jung von Matt, SinnerSchrader, Pilot Media, Faktor3

Maximised blog engagement and reach through strategic blog marketing tactics
Propelled brand awareness and increased online presence via online PR strategies
Built websites and front-end applications using HTML, CSS, PHP, J2EE, MySQL, and JavaScript
Improved user experience by designing sitemaps, wireframes, and conducting research
Delivered digital marketing campaigns including newsletters, affiliate performance, display, video, social, RTB, SEA, and SEO

Jun 1998 - Present

27 years 9 months

Consultant (Freelance)

Various

Provided strategic consulting with 360° marketing expertise and project management for small and large businesses including BMW, MINI, Allianz, E. ON, Bertelsmann, Jung von Matt, Interone, and Kolle Rebbe
Steered end-to-end project execution independently and within teams, demonstrating first responder and trouble-shooter abilities
Optimised user portal to enable cross-selling and increased usage of digital self-services
Created award-winning digital campaigns as creative director for numerous brands’ car launches
Delivered support to agencies in over 100 big new business pitches with a success rate of 20%
Built first fully user-centric and playful car configurator on brand for BMW and MINI, still core of latest versions
Won more than 30 national and international creative awards including Cannes Lions, ADC, and D&AD

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Energy (27.5 years), Automotive (27.5 years), Insurance (27.5 years), Advertising (11 years), Media and Entertainment (3 years), and Retail (1.5 years).

Energy

Automotive

Insurance

Advertising

Media and Entertainment

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (27.5 years), Project Management (27.5 years), Information Technology (13.5 years), Sales (6.5 years), Product Development (4.5 years), and Human Resources (2 years).

Marketing

Project Management

Information Technology

Sales

Product Development

Human Resources

Summary

A strategic minded enthusiastic Consultant with 360° marketing and sales expertise with passion for developing effective marketing and advertising campaigns, strong brands, and market value to deliver measurable and revenue-generating outcomes.

Growth-focused and business-savvy Marketing Executive with extensive experience in developing and directing marketing strategies for new market penetration and revitalizing existing markets for top-tier global brands. Radical success building and leading high-performing teams, developing marketing and branding initiatives, and organizing integrated marketing campaigns to improve brand awareness, and customer acquisition. Instrumental in driving growth through all relevant channels and increasing traffic and conversion to boost sales, ROI, and bottom line in highly competitive markets. Skilled in fortifying companies to lead in competitive markets and deliver innovative marketing products/services. Excellent communication skills combined with ability to build robust rapport and develop strategies for new market penetration and revitalizing existing markets, achieving challenging business goals.

Skills

Marketing Mix
Media Buying
Marketing Strategy
Brand Strategy
Creative Strategy
Impact Marketing
Digital Marketing
Content Marketing
Influencer Marketing
Social Media
Ability To Work Under Pressure
Adaptability
Leadership
Team Player
Communication Skills
Decision Making
General Management
Change Management
Service Design
Design Thinking

Languages

German

Native

English

Advanced

Profile

Created

September 2024

Last Update

September 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniel based?

Daniel is based in Duisburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Daniel speak?

Daniel speaks the following languages: German (Native), English (Advanced).

How many years of experience does Daniel have?

Daniel has at least 28 years of experience. During this time, Daniel has worked in at least 10 different roles and for 8 different companies. The average length of individual experience is 3 years and 9 months. Note that Daniel may not have shared all experience and actually has more experience.

What roles would Daniel be best suited for?

Based on recent experience, Daniel would be well-suited for roles such as: Interim Head of Sales and Marketing, Vice President Marketing & Communications, Senior Manager Brand Marketing & Media.

What is Daniel's latest experience?

Daniel's most recent position is Interim Head of Sales and Marketing at The Mobility House.

What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for The Mobility House, Sono Motors GmbH, LEGO GmbH, and Various.

Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Energy, Automotive, and Insurance. Daniel also has some experience in Advertising, Media, Entertainment and Publishing, and Retail.

Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Daniel also has some experience in Sales, Product Development, and Human Resources (HR).

Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Energy, Automotive, and Insurance.

Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Marketing, Project Management, and Sales.

What is the availability of Daniel?

Daniel is immediately available full-time for suitable projects.

What is the rate of Daniel?

Daniel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.