Sebastian Vogel - Freelance Senior Marketing Manager

Q: Where is Sebastian based?

Sebastian is based in Lüneburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced) .

Q: What is Sebastian's latest experience?

Sebastian's most recent position is Account Director at 480 Hz GmbH .

Q: What is Sebastian's education?

Sebastian holds a Bachelor in Marketing Communications Specialist from Zellner & Pirker Advertising Agency GmbH and Vocational School for Media Professions .

Q: What is the availability of Sebastian?

Sebastian is immediately available full-time for suitable projects.

Q: How to hire Sebastian?

To hire Sebastian, click the Meet button on the profile to request a meeting and discuss your project needs.

Recommended expert

Lüneburg, Germany

Experience

Bonn, Germany

Account Director

480 Hz GmbH

Client: Deutsche Bahn / Creative Development
Interim Account Director with a focus on developing and managing daily operations in B2B and B2C communication for the DB Cargo, DB Station & Service, DB Connect, DB Systemtechnik, and DB Training business units
Developed communication concepts, including for DB Radverleih, Call a Bike, and DB Cargo Eurasia
Implemented various advertising materials for regular communication (print and digital)

Bonn, Germany

Senior Account Manager

480/Hertz

Client: Telekom / Trade Marketing
Agency interface to Telekom's trade marketing team
Concept and process management for developing and executing effective retail communication for the mobile and fixed network segments

New York, United States

Marketing Associate

APERTURE FOUNDATION

Worked in the marketing department of a non-profit organization in the fine arts photography sector
Supported marketing and communication tasks
5½ years of experience abroad in an international environment

Munich, Germany

Senior Account Manager

Accenture

Client: MediaMarkt Saturn / Trade Marketing
Developed communication and store concepts
Implemented concepts in brick-and-mortar retail (consumer electronics and MMS Business Solutions)

Germany

Marketing Activation Manager

Essity Deutschland

Brands: Leukoplast and Cutimed
Responsible for B2B marketing communication for the wound care brands Leukoplast and Cutimed
Targeted relevant customer groups in the practice and clinical channels

Hamburg, Germany

Senior Account Manager

Fritsche Werbeagentur

Agency account: Tchibo mobil / dialog marketing
Development of various multichannel dialog marketing concepts
Team lead for the creative implementation
Strategic consulting to optimize existing and new customer targeting

Hamburg, Germany

Senior Account Manager

Fritsche Werbeagentur

Client: Tchibo (mail order) / dialog marketing
Concept and implementation of various dialog marketing campaigns for the loyalty program Tchibo PrivatCard

Hamburg, Germany

Team Leader

Fritsche Werbeagentur

Client: Starkey (hearing aids)
Strategic consulting and development of integrated communication concepts (B2B and B2C)
Brand consulting and launch management
Project management of POS equipment in daily business

Düsseldorf, Germany

Account Director

HAVAS Life

Client: Boehringer Ingelheim / creative development
Strategic partner for the Boehringer marketing team
Responsible for the development and execution of a multichannel launch campaign for a veterinary medicine

Munich, Germany

Account Manager

Interone Worldwide

Client: BMW and MINI / creative development and campaigning
Project management for the execution of classic launch campaigns (TV, radio and print)
Project management of sales literature and digital image campaigns (including DEF MINI Records)

Munich, Germany

Account Manager

Interone Worldwide

Client: DEKA Investment and DEKA Swiss Private Bank AG / Dialog Marketing
Main responsibility for creating and executing various dialogue marketing campaigns
Covering the full topic cycle "building wealth - growing it - planning for the future"

Hamburg, Germany

Project Lead

Jung von Matt CREATORS

Client: Postbank / Dialog Marketing
Strategic main point of contact for Postbank marketing in a pilot project
Optimizing highly personalized, digitally automated dialogue communication

Hamburg, Germany

Brand Consultant

Pahnke Markenmacherei

Client: Storck (chocolate) / Brand Marketing
Strategic brand consulting and project management for developing classic ad campaigns for Merci
Developing brand communication for Merci

Germany

Senior Account Manager

Proximity Germany

Client: Shell / Trade Marketing (POS)
Designing and implementing effective sales promotion campaigns at gas station POS (print and digital)

Germany

Senior Account Manager

Proximity Germany

Agency client: Euler Hermes (credit insurance) / Dialogue Marketing
Designing and executing dialogue marketing campaigns in the B2B credit insurance segment

Hamburg, Germany

Account Director

Saint Elmo's

Client: GASAG (energy provider in Berlin) / Dialog Marketing
Conceptualizing various dialog marketing campaigns focusing on the entire customer life cycle (acquisition, churn, reactivation, retention, cross- and upselling)

Hamburg, Germany

Account Director

Saint Elmo's

Client: Uponor (pipe, heating, and climate solutions) / Brand Marketing
Strategic support for the global brand relaunch, from positioning to developing a creative master concept
Managing the process for implementing cross-media ad materials and guidelines through to rollout

Hamburg, Germany

Account Director

Saint Elmo's

Client: ESYLUX (automation and lighting) / Brand Marketing
Brand strategy consulting
Developing a global communication concept to promote automated lighting solutions
Managing the process for implementing cross-media ad materials and guidelines through to rollout

Hamburg, Germany

Account Director

Saint Elmo's

Client: Shell PrivatEnergie / Trade and Brand Marketing
Brand strategy consulting to increase brand awareness, including workshops, SWOT analyses, positioning, and creatives
Planning year-round sales communication
Developing an effective sales campaign to acquire new customers
Rolling out campaigns across all relevant channels (digital and print)
Integrating various communication platforms such as Check24, Verivox, and social media

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: Coca-Cola (beverages) / Brand Marketing
Strategic brand consulting to reposition the Lift brand
Concept development for a classic image campaign for the Fanta brand

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: SCA „Danke“ / Creative Development
Drafting a positioning concept
Project management for the packaging relaunch of the DANKE toilet paper brand

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: goldgas / Marketing Consulting
Advising the goldgas executive board on future marketing communications in the first year after goldgas's market entry
Developing and aligning the annual plan across all relevant channels, including budgeting
Developing a sales campaign and rolling it out across relevant channels and communication platforms

Cologne, Germany

Trade Marketing Manager & Consumer Electronics

Unitymedia/Vodafone

Leading an agile design thinking project to set the future direction of the existing consumer electronics store network
Focusing on maximizing customer experience
Enabling hands-on experiences of high internet speeds in stores to drive customer demand

Germany

Brand Manager

WW Deutschland (Weight Watchers)

Creative development and implementation management of the 20/21, 21/22, and Spring 2022 campaigns
Conducting research and strategy development
Managing agencies and overseeing casting
Responsible for TV commercials, digital, and print campaigns

Hamburg, Germany

Group Account Director

You GmbH

Client: GEERS Hearing Aids / Brand Marketing and Campaign
Providing strategic advice in developing the new image campaign „I wear GEERS“ (with Thomas Gottschalk)
Key account management and point of contact for GEERS marketing management

Hamburg, Germany

Group Account Director

You GmbH

Client: dm Drogeriemarkt / Trade Marketing
Developing cross-channel marketing and communication concepts to boost sales in brick-and-mortar retail
Strategic consulting for dm retail marketing

Hamburg, Germany

Group Account Director

You GmbH

Client: KODAK Alaris / POS communication
Acting as operational interface to KODAK Alaris marketing management
Briefing and process management for creating digital advertising materials for social media, website, microsites, and POS

Munich, Germany

Marketing Communications Clerk (apprenticeship)

Zellner & Pirker Werbeagentur GmbH

Apprenticeship as a Marketing Communications Clerk
Gained insights into agency processes and both traditional and direct marketing communication

Hamburg, Germany

Senior Account Manager (Team Lead)

achtung!

Agency client: DB Regio / Creative Development
Developing integrated multichannel communication concepts to generate additional trips

Cologne, Germany

Senior Account Manager

antwerpes AG

Clients: STADA, Sobi, AstraZeneca, Abbott, Lilly
Temporary support in daily operations
Strategic consulting on new business projects

Cologne, Germany

Senior Account Manager

antwerpes AG

Client: Janssen-Cilag
Operational project management in the implementation of various communication materials
Creation of patient brochures, therapy guides and case studies

Summary

I offer… 20 years of professional experience in brand communication, trade marketing, multi-channel communication, dialogue marketing & traditional advertising.

Brands I have managed include Deutsche Bahn, MediaMarkt Saturn, Postbank, dm Drogeriemarkt, GEERS, MEDA Küchen, Shell PrivatEnergie, Coca-Cola, Tchibo, DEKA Investment, Shell, BMW, Telekom, Unitymedia/Vodafone, Uponor, ESYLUX, Euler Hermes, Leukoplast, Cutimed, GASAG, KODAK, WW, STADA, AstraZeneca, goldgas, and many others.

Skills

Brand Marketing
Trade Marketing
Dialogue Marketing
Strategy
Creative Development
Atl & Btl
B2c & B2b

Languages

German

Native

English

Advanced

Education

Aug 1987 - May 1993

Max-Planck-Gymnasium Göttingen

German High School Diploma · Göttingen, Germany

Zellner & Pirker Advertising Agency GmbH and Vocational School for Media Professions

Vocational Training · Marketing Communications Specialist · Munich, Germany

Profile

Created

January 2026

Last Update

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sebastian based?

Sebastian is based in Lüneburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Sebastian speak?

Sebastian speaks the following languages: German (Native), English (Advanced).

What roles would Sebastian be best suited for?

Based on recent experience, Sebastian would be well-suited for roles such as: Account Director, Senior Account Manager, Marketing Associate.

What is Sebastian's latest experience?

Sebastian's most recent position is Account Director at 480 Hz GmbH.

What is Sebastian's education?

Sebastian holds a Bachelor in Marketing Communications Specialist from Zellner & Pirker Advertising Agency GmbH and Vocational School for Media Professions.

What is the availability of Sebastian?

Sebastian is immediately available full-time for suitable projects.

What is the rate of Sebastian?

Sebastian's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.