Sebastian Vogel - Freelance Marketing Activation Manager

Recommended expert

Lüneburg, Germany

Experience

Bonn, Germany

Account Director

480 Hz GmbH

Client: Deutsche Bahn / Creative Development
Interim Account Director with a focus on developing and managing day-to-day operations in B2B and B2C communication for DB Cargo, DB Station & Service, DB Connect, DB Systemtechnik, and DB Training
Developed communication concepts, including for DB Radverleih, Call a Bike, and DB Cargo Eurasia
Executed various regular communication materials (print and digital)

Bonn, Germany

Senior Account Manager

480/Hertz

Client: Telekom / Trade Marketing
Agency liaison to Telekom’s trade marketing team
Concept development and process management for creating and implementing effective retail communications for the mobile and fixed network divisions

New York, United States

Marketing Associate

APERTURE FOUNDATION

Worked in marketing for a fine arts photography non-profit organization
Supported marketing and communication tasks
5½ years of overseas experience in an international environment

Munich, Germany

Senior Account Manager

Accenture

Client: MediaMarkt Saturn / Trade Marketing
Developed communication and store concepts
Implemented concepts in brick-and-mortar retail (Consumer Electronics and MMS Business Solutions)

Germany

Marketing Activation Manager

Essity Deutschland

Brands: Leukoplast and Cutimed
Responsible for B2B marketing communications for the wound care brands Leukoplast and Cutimed
Targeted relevant customer groups in the practice and clinic channels

Hamburg, Germany

Senior Account Manager

Fritsche Advertising Agency

Agency account: Tchibo mobil / Dialog Marketing
Development of various multichannel dialog marketing concepts
Team lead for creative execution
Strategic consulting to optimize communication with existing and new customers

Hamburg, Germany

Senior Account Manager

Fritsche Advertising Agency

Client: Tchibo (Mail order) / Dialog Marketing
Design and execution of various dialog marketing campaigns for the Tchibo PrivatCard loyalty program

Hamburg, Germany

Team Lead

Fritsche Advertising Agency

Client: Starkey (Hearing Aids)
Strategic consulting and development of integrated communication concepts (B2B and B2C)
Brand consulting and launch management
Day-to-day project management of POS materials

Düsseldorf, Germany

Account Director

HAVAS Life

Client: Boehringer Ingelheim / Creative Development
Strategic partner for the Boehringer marketing team
Responsible for development and execution of a multichannel launch campaign for a veterinary pharmaceutical product

Munich, Germany

Account Manager

Interone Worldwide

Client: BMW and MINI / Creative Development and Campaigning
Project management for classic launch campaigns (TV, radio, and print)
Project management of sales literature and digital image measures (including DEF MINI Records)

Munich, Germany

Account Manager

Interone Worldwide

Client: DEKA Investment and DEKA Swiss Private Bank AG / Dialog Marketing
Primary responsibility for designing and executing various dialog marketing campaigns
Covering the entire topic cycle "building - growing - securing assets"

Hamburg, Germany

Project Lead

Jung von Matt CREATORS

Client: Postbank / Dialog Marketing
Strategic main contact for Postbank marketing as part of a pilot project
Optimization of highly personalized, digitally automated dialog communications

Hamburg, Germany

Brand Consultant

Pahnke Markenmacherei

Client: Storck (chocolate) / Brand Marketing
Strategic brand consulting and project management in developing classic ad campaigns for Merci
Development of brand communications for Merci

Germany

Senior Account Manager

Proximity Germany

Client: Shell / Trade Marketing (POS)
Concept and execution of effective sales promotion activities at gas station POS (print and digital)

Germany

Senior Account Manager

Proximity Germany

Agency client: Euler Hermes (credit insurance) / Dialog Marketing
Concept and execution of dialog marketing measures in the B2B credit insurance segment

Hamburg, Germany

Account Director

Saint Elmo's

Client: GASAG (energy provider in Berlin) / dialog marketing
Conceptualizing various dialog marketing campaigns with a focus on the entire customer life cycle (acquisition, churn, reactivation, retention, cross- and upsell)

Hamburg, Germany

Account Director

Saint Elmo's

Client: Uponor (pipe, heating and climate solutions) / brand marketing
Strategic oversight of the global brand relaunch from brand positioning to the development of a creative guiding concept
Process management for implementing cross-media ad materials and guidelines up to roll-out

Hamburg, Germany

Account Director

Saint Elmo's

Client: ESYLUX (automation and lighting) / brand marketing
Strategic brand consulting
Development of a global communication concept to promote automated lighting solutions
Process management for implementing cross-media ad materials and guidelines up to roll-out

Hamburg, Germany

Account Director

Saint Elmo's

Client: Shell PrivatEnergie / trade and brand marketing
Strategic brand consulting to increase brand awareness, including workshops, SWOT analyses, positioning and creatives
Planning year-round sales communication
Developing an effective sales campaign for new customer acquisition
Campaign roll-out across all relevant channels (digital and print)
Integration of various communication platforms such as Check24, Verivox and social media

Hamburg, Germany

Team Lead Consulting

Steuermann

Client: Coca-Cola (beverages) / brand marketing
Strategic brand consulting for the repositioning of the Lift brand
Concept development for a classic image campaign for the Fanta brand

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: SCA "Danke" / Creative Development
Drafting a positioning concept
Project management for the packaging relaunch of the DANKE toilet paper brand

Hamburg, Germany

Consulting Team Lead

Steuermann

Client: goldgas / Marketing Consulting
Advising goldgas management on future marketing communication in the first year after market launch
Developing and aligning the annual plan across all relevant channels, including budgeting
Creating a sales campaign and rolling it out to relevant channels and communication platforms

Cologne, Germany

Trade Marketing Manager & Consumer Electronics

Unitymedia/Vodafone

Leading an agile design-thinking project to shape the future of the existing store network in consumer electronics
Focusing on maximizing customer experience
Enabling a hands-on experience of high-speed internet in retail stores to increase customer demand

Germany

Brand Manager

WW Deutschland (Weight Watchers)

Creative development and implementation management of the 20/21, 21/22, and Spring 2022 campaigns
Conducting research and strategy development
Managing agencies and casting
Responsible for TV commercials, digital, and print activities

Hamburg, Germany

Group Account Director

You GmbH

Client: GEERS Hearing Aids / Brand Marketing and Campaign
Strategic consulting for the development of the new image campaign 'I wear GEERS' (with Thomas Gottschalk)
Key account management and main contact for GEERS marketing leadership

Hamburg, Germany

Group Account Director

You GmbH

Client: dm Drogeriemarkt / Trade Marketing
Development of cross-channel marketing and communication concepts to boost sales in brick-and-mortar retail
Strategic consulting for dm retail marketing

Hamburg, Germany

Group Account Director

You GmbH

Client: KODAK Alaris / POS communication
Operational interface to the marketing management of KODAK Alaris
Briefing and process management for the creation of digital ad assets for social media, website, microsites and POS

Munich, Germany

Marketing Communications Clerk (Apprenticeship)

Zellner & Pirker Werbeagentur GmbH

Apprenticeship as a marketing communications clerk
Insights into agency processes and both traditional and dialogue-based marketing communication

Hamburg, Germany

Senior Account Manager (Team Lead)

achtung!

Agency client: DB Regio / Creative Development
Development of integrated communication concepts (Multichannel) to encourage additional trips

Cologne, Germany

Senior Account Manager

antwerpes AG

Clients: STADA, Sobi, AstraZeneca, Abbott, Lilly
Temporary support in day-to-day operations
Strategic consulting on new business projects

Cologne, Germany

Senior Account Manager

antwerpes AG

Client: Janssen-Cilag
Operational project management for implementing various communication materials
Creation of patient brochures, therapy guides, and case studies

Summary

I offer… 20 years of professional experience in brand communication, trade marketing, multi-channel communication, dialog marketing & traditional advertising.

Worked with brands like Deutsche Bahn, MediaMarkt Saturn, Postbank, dm Drogeriemarkt, GEERS, MEDA Kitchens, Shell PrivatEnergie, Coca-Cola, Tchibo, DEKA Investment, Shell, BMW, Telekom, Unitymedia/Vodafone, Uponor, ESYLUX, Euler Hermes, Leukoplast, Cutimed, GASAG, KODAK, WW, STADA, AstraZeneca, goldgas, and others.

Skills

Brand Marketing
Trade Marketing
Dialog Marketing
Strategy
Creative Development
Atl & Btl
B2c & B2b

Languages

German

Native

English

Advanced

Education

Zellner & Pirker Werbeagentur GmbH and Vocational School for Media Professions

Vocational Training · Marketing Communications Specialist · Munich, Germany

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Experience

Account Director

480 Hz GmbH

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480/Hertz

Marketing Associate

APERTURE FOUNDATION

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Accenture

Marketing Activation Manager

Essity Deutschland

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Fritsche Advertising Agency

Senior Account Manager

Fritsche Advertising Agency

Team Lead

Fritsche Advertising Agency

Account Director

HAVAS Life

Account Manager

Interone Worldwide

Account Manager

Interone Worldwide

Project Lead

Jung von Matt CREATORS

Brand Consultant

Pahnke Markenmacherei

Senior Account Manager

Proximity Germany

Senior Account Manager

Proximity Germany

Account Director

Saint Elmo's

Account Director

Saint Elmo's

Account Director

Saint Elmo's

Account Director

Saint Elmo's

Team Lead Consulting

Steuermann

Consulting Team Lead

Steuermann

Consulting Team Lead

Steuermann

Trade Marketing Manager & Consumer Electronics

Unitymedia/Vodafone

Brand Manager

WW Deutschland (Weight Watchers)

Group Account Director

You GmbH

Group Account Director

You GmbH

Group Account Director

You GmbH

Marketing Communications Clerk (Apprenticeship)

Zellner & Pirker Werbeagentur GmbH

Senior Account Manager (Team Lead)

achtung!

Senior Account Manager

antwerpes AG

Senior Account Manager

antwerpes AG

Summary

Skills

Languages

Education

Zellner & Pirker Werbeagentur GmbH and Vocational School for Media Professions

Vocational Training · Marketing Communications Specialist · Munich, Germany

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