Jann Engelken - Creative Director

Q: Where is Jann based?

Jann is based in Hamburg, Germany .

Q: What languages does Jann speak?

Jann speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Jann have?

Jann has at least 24 years of experience. During this time, Jann has worked in at least 5 different roles and for 6 different companies . The average length of individual experience is 3 years . Note that Jann may not have shared all experience and actually has more experience.

Q: What is Jann's latest experience?

Jann's most recent position is Creative Director at Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ .

Q: What companies has Jann worked for in recent years?

In recent years, Jann has worked for Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ .

Q: Which industries is Jann most experienced in?

Jann is most experienced in industries like Advertising , Media and Entertainment and Publishing .

Q: Which business areas is Jann most experienced in?

Jann is most experienced in business areas like Marketing and Quality Assurance (QA) .

Q: Which industries has Jann worked in recently?

Jann has recently worked in industries like Advertising .

Q: Which business areas has Jann worked in recently?

Jann has recently worked in business areas like Marketing and Quality Assurance (QA) .

Recommended expert

Hamburg, Germany

Experience

Dec 2018 - Present

7 years 3 months

Creative Director

Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ

Focus: Lidl Nonfood (INT)
Gradual centralization and standardization of TV communications for 33 European Lidl countries in the Nonfood segment
Challenges: One concept for 33 countries; up to 250 TV spots per year with a weekly changing range over 9 product categories; fixed budget with a production house in Poland; counter-seasonal production (summer/winter) in Europe
Developing tailored and modular creative concepts for all Lidl product groups
Collaborating on building a system for aligning creative and production outputs
Creating and coordinating up to 250 TV spots per year and multiple creative concepts
Creating various guidelines to establish sub-brands
Building and training a production team at the production house in Poland
Overseeing productions in Poland, Germany, and Spain
Optimizing creative and production processes within the client's budget
Preparing and conducting review and adjustment meetings with all stakeholders
Other clients: Beurer, Varta, NB
Leading creative teams, capacity planning, and workflow management; campaign concept development; idea generation; quality control in text/concept/creative; presentations to new and existing clients
Areas: traditional advertising, social media, POS, B2C/B2B communication

Dec 2014 - Jul 2018

3 years 8 months

Hamburg, Germany

Creative Director

Serviceplan Campaign International GmbH & Co. KG

Leading creative teams, capacity planning, and workflow management
Campaign concept development and quality control in text/concept/creative
Presentations to existing and new clients and creative leadership on new business together with management
Areas: traditional advertising, social media, POS, online, in-store marketing, B2C/B2B communication
Clients: Becks, Continental, Europcar, Ferrero, Spezi (AU), NB

Aug 2013 - Nov 2014

1 year 4 months

Copy Writer / Creative Director

Freelance

Developing and realizing communication concepts across various channels for top titles from Rowohlt Verlag (Reinbek/Berlin)

Jul 2010 - Jul 2013

3 years 1 month

Hamburg, Germany

Creative Director

Serviceplan Hamburg GmbH & Co. KG

Leading creative teams, capacity planning, and workflow management
Campaign concept development and quality control in text/concept/creative
Presentations to existing and new clients and creative leadership on new business together with management
Teaching at Texterschmiede Hamburg e.V.
Areas: traditional advertising, POS, PR, online, in-store marketing, B2C/B2B communication
Clients: BMW, BestDrive, Continental, Europcar, Google, Grey Goose, Martini, Museum Folkwang, Nordex, Staatliche Kunstsammlungen Dresden, NB

Apr 2010 - Jun 2010

3 months

Hamburg, Germany

Senior Copywriter

Serviceplan Hamburg GmbH & Co. KG

Concept development for various ad materials and complete campaigns in day-to-day business and new projects
Creative support for the layout of the BMW Flagship Store in Munich
Mentoring junior staff
Areas: traditional advertising, POS, online, in-store marketing, B2C/B2B communication
Clients: BMW, BAT, Nordex, NB

Jan 2009 - Mar 2010

1 year 3 months

Copy Writer / Creative Director

Freelance

Campaign and concept development for agencies such as Scholz & Friends, Fischer Appelt, Grimm, Gallun, Holtappels
Several-month role as acting Creative Director at Leiseder Kommunikation Plus
In-house Creative Director for Harry Brot GmbH and in-house Copywriter for Lange & Söhne Glashütte/SA
Areas of work: traditional advertising, POS, online, sales literature, annual reports, B2C/B2B communication
Clients: Beiersdorf (Tesa), Harry Brot, Ikea, Lange & Söhne, Lufthansa Flight Training, SAGA GWG

Oct 2003 - Dec 2008

5 years 3 months

Hamburg, Germany

Senior Copywriter / Creative Director

Leagas Delaney GmbH

Leading creative teams, campaign conception and execution
Quality assurance in text and concept
Presentations to existing clients
Areas of work: traditional advertising, POS, PR (press releases), sales literature, B2C/B2B communication
Clients: Apollinaris, ART, auto, motor und sport, Cosmos Direct, Deutsches Rotes Kreuz, Followfish, Global Marshall Plan, Goodyear, Niederegger, Opodo, Skoda, stern, Wempe, Westküstenklinikum Brunsbüttel/Heide

Sep 2001 - Sep 2003

2 years 1 month

Hamburg, Germany

Junior Copywriter / Copywriter

Kolle Rebbe GmbH

Concept and execution of advertising campaigns and award ideas
Areas of work: traditional advertising, sales literature, POS, B2C/B2B communication
Clients: Deka Investments, Dialog im Dunkeln, Lübecker Nachrichten, Provinzial Versicherungen, Scout 24 Gruppe, VW Leasing
Awards: Art Directors Club Bronze (2×), LIA Awards Gold, Silver, Shortlist; Das Plakat Gold; New York Festivals Silver (2×), Finalist (2×); Clio Awards Shortlist; Ramses Shortlist

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (22.5 years) and Media and Entertainment (1.5 years).

Advertising

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (24 years) and Quality Assurance (7 years).

Marketing

Quality Assurance

Skills

Very Good Knowledge Of Microsoft Office
Very Good Knowledge Of Macos X …

Languages

German

Native

English

Advanced

Education

University of Göttingen

M.A. degree · Economic and social psychology, journalism, sports science · Göttingen, Germany

Profile

Created

November 2023

Last Update

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Jann based?

Jann is based in Hamburg, Germany.

What languages does Jann speak?

Jann speaks the following languages: German (Native), English (Advanced).

How many years of experience does Jann have?

Jann has at least 24 years of experience. During this time, Jann has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 3 years. Note that Jann may not have shared all experience and actually has more experience.

What roles would Jann be best suited for?

Based on recent experience, Jann would be well-suited for roles such as: Creative Director, Copy Writer / Creative Director, Senior Copywriter.

What is Jann's latest experience?

Jann's most recent position is Creative Director at Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ.

What companies has Jann worked for in recent years?

In recent years, Jann has worked for Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ.

Which industries is Jann most experienced in?

Jann is most experienced in industries like Advertising, Media and Entertainment and Publishing.

Which business areas is Jann most experienced in?

Jann is most experienced in business areas like Marketing and Quality Assurance (QA).

Which industries has Jann worked in recently?

Jann has recently worked in industries like Advertising.

Which business areas has Jann worked in recently?

Jann has recently worked in business areas like Marketing and Quality Assurance (QA).

What is Jann's education?

Jann holds a Master in Economic and social psychology, journalism, sports science from University of Göttingen.

What is the availability of Jann?

Jann is immediately available for suitable projects.

What is the rate of Jann?

Jann's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.