Jann Engelken
Creative Director
Experience
Dec 2018 - Present
6 years 8 monthsCreative Director
Geometry Global merge to VMLY&R merge to Scholz & Friends BuyQ
- Focus: Lidl Nonfood (INT)
- Gradual centralization and unification of TV communication for 33 European Lidl countries - initially in the Nonfood segment
- One concept for 33 countries
- Up to 250 TV spots per year, with a weekly changing offer of nonfood themes across 9 product categories
- Set production budget with a production house in Poland
- Counter-seasonal production (summer/winter) in Europe
- Development of tailored and modular creative concepts for all Lidl product groups
- Collaboration in building a system landscape for aligning creative and production results
- Creation and alignment of up to 250 TV spots per year and many creative concepts
- Creation of various guidelines to establish sub-brands
- Building and training a production team at a client-appointed production house in Poland
- Support for various productions in Poland, Germany, and Spain
- Continuous optimization of creative and production processes and results within the client budget
- Preparation and execution of review and adjustment meetings with all stakeholders
- Other clients: Beurer, Varta, NB
- Focus: leading creative teams, capacity planning and workflow management, campaign concept development, idea generation, quality assurance in copy/concept/creative, presentations to new and existing clients
- Work areas: traditional advertising, social media, POS, B2C/B2B communication
Dec 2014 - Jul 2018
3 years 8 months Hamburg, Germany
Creative Director
Serviceplan Campaign International GmbH & Co. KG
- Focus: leading creative teams, capacity planning and workflow management, campaign concept development, quality assurance in copy/concept/creative, presentations to existing and new clients, creative leadership in new business (together with management)
- Work areas: traditional advertising, social media, POS, online, VKL, B2C/B2B communication
- Clients served: Becks, Continental, Europcar, Ferrero, Spezi (AU), NB
Aug 2013 - Nov 2014
1 year 4 monthsCopy Writer / Creative Director
Freelance
- Focus: development and implementation of communication concepts (various channels) for top titles from Rowohlt publishing (Reinbek/Berlin)
Jul 2010 - Jul 2013
3 years 1 month Hamburg, Germany
Creative Director
Serviceplan Hamburg GmbH & Co. KG
- Focus: leading creative teams, capacity planning and workflow management, campaign concept development, quality assurance in copy/concept/creative, presentations to existing and new clients, creative leadership in new business (together with management)
- Work areas: traditional advertising, POS, PR, online, VKL, B2C/B2B communication, lecturer at Texterschmiede Hamburg e.V.
- Clients served: BMW, BestDrive, Continental, Europcar, Google, Grey Goose, Martini, Museum Folkwang, Nordex, Staatliche Kunstsammlungen Dresden, NB
Apr 2010 - Jun 2010
3 months Hamburg, Germany
‘On-call’ Senior Copywriter
Serviceplan Hamburg GmbH & Co. KG
- Focus: concept development for various advertising materials and full campaigns in day-to-day work and new business, creative support for designing the BMW Flagship Store in Munich, mentoring juniors
- Work areas: traditional advertising, POS, online, VKL and B2C/B2B communication
- Clients served: BMW, BAT, Nordex, NB
Jan 2009 - Mar 2010
1 year 3 monthsCopy Writer / Creative Director
Freelance
- Focus: campaign and concept development for various agencies such as Scholz & Friends, Fischer Appelt, Grimm, Gallun, Holtappels
- Several months covering CD role at Leiseder Kommunikation Plus, in-house CD for Harry Brot GmbH, in-house copywriter for Lange & Söhne Glashütte/SA
- Work areas: traditional advertising, POS, online, VKL, annual reports and B2C/B2B communication
- Clients served: Beiersdorf (Tesa), Harry Brot, Ikea, Lange & Söhne, Lufthansa Flight Training, SAGA GWG
Oct 2003 - Dec 2009
5 years 3 months Hamburg, Germany
Senior Texter / Creative Director
Leagas Delaney GmbH
- Focus: leading creative teams, campaign concept development and implementation, quality assurance in copy/concept, presentations to existing clients
- Work areas: traditional advertising, POS, PR (press releases), VKL and B2C/B2B communication
- Clients served: Apollinaris, ART, auto motor und sport, Cosmos Direct, German Red Cross, Followfish, Global Marshall Plan, Goodyear, Niederegger, Opodo, Skoda, Stern, Wempe, West Coast Hospital Brunsbüttel/Heide
Sep 2001 - Sep 2003
2 years 1 month Hamburg, Germany
Junior Texter / Texter
Kolle Rebbe GmbH
- Focus: concept development and implementation of ad campaigns and award ideas
- Work areas: traditional advertising, VKL, POS and B2C/B2B communication
- Clients served: Deka Investments, Dialog in the Dark, Lübecker Nachrichten, Provinzial Versicherungen, Scout 24 Group, VW Leasing
Languages
German
Native
English
Advanced
Education
Oct 2000 - Present
Georg August University of Göttingen
M.A. · Business and Social Psychology, Media Studies, Sports Science · Göttingen, Germany
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