Jann E.
Creative Director
Experience
Dec 2018 - Present
7 years 1 monthCreative Director
Geometry Global merge to VMLY&R merge to Scholz & Friends BuyQ
- Focus: Lidl Nonfood (INT)
- Gradual centralization and unification of TV communication for 33 European Lidl countries - initially in the Nonfoood segment.
- One concept for 33 countries
- Up to 250 TV spots per year through a weekly rotating nonfood offering across 9 product categories
- Set budget for production with a production house in Poland
- Counter-cyclical production (summer/winter) in Europe
- Development of tailored and modular creative concepts for all Lidl product groups
- Collaboration in building a system landscape to coordinate creative and production results
- Creation and coordination of up to 250 TV spots per year and multiple creative concepts
- Creation of various guidelines to establish sub-brands
- Establishment and training of a production team in a client-specified production house in Poland
- Oversight of various productions in Poland, Germany and Spain
- Consistent optimization of creative and production processes and results within the client budget
- Preparation and conduct of review and adjustment meetings with all stakeholders
- Other clients: Beurer, Varta, NB
- Focus: leading creative teams, capacity planning and workflow management, campaign concept development, idea generation, quality assurance in text/concept/creative, presentations to new and existing clients
- Areas: traditional advertising, social media, POS, B2C/B2B communication
Dec 2014 - Jul 2018
3 years 8 monthsHamburg, Germany
Creative Director
Serviceplan Campaign International GmbH & Co. KG
- Focus: leading creative teams, capacity planning and workflow management, campaign concept development, quality assurance in text/concept/creative, presentations to existing and new clients, creative leadership on new business (together with the managing director)
- Areas: traditional advertising, social media, POS, online, sales promotion, B2C/B2B communication
- Clients: Becks, Continental, Europcar, Ferrero, Spezi (AU), NB
Aug 2013 - Nov 2014
1 year 4 monthsCopy Writer / Creative Director
Freelance
- Focus: development and implementation of communication concepts (various channels) for top titles from Rowohlt Verlag (Reinbek/Berlin)
Jul 2010 - Jul 2013
3 years 1 monthHamburg, Germany
Creative Director
Serviceplan Hamburg GmbH & Co. KG
- Focus: leading creative teams, capacity planning and workflow management, campaign concept development, quality assurance in text/concept/creative, presentations to existing and new clients, creative leadership on new business (together with the managing director)
- Areas: traditional advertising, POS, PR, online, sales promotion, B2C/B2B communication, teaching at Texterschmiede Hamburg e.V.
- Clients: BMW, BestDrive, Continental, Europcar, Google, Grey Goose, Martini, Museum Folkwang, Nordex, Staatliche Kunstsammlungen Dresden, NB
Apr 2010 - Jun 2010
3 monthsHamburg, Germany
"On-Call" Senior Copywriter
Serviceplan Hamburg GmbH & Co. KG
- Focus: concept development for various advertising materials and full campaigns in day-to-day operations and new business, creative support in designing the BMW flagship store in Munich, mentoring juniors
- Areas: traditional advertising, POS, online, sales promotion and B2C/B2B communication
- Clients: BMW, BAT, Nordex, NB
Jan 2009 - Mar 2010
1 year 3 monthsCopy Writer / Creative Director
Freelance
- Focus: campaign and concept development for various agencies like Scholz & Friends, Fischer Appelt, Grimm, Gallun, Holtappels.
- Several months covering CD duties at Leiseder Kommunikation Plus, in-house CD for Harry Brot GmbH, in-house copywriter for Lange & Söhne Glashütte/SA.
- Areas of work: traditional advertising, POS, online, VKL, annual reports, and B2C/B2B communication.
- Clients: Beiersdorf (Tesa), Harry Brot, IKEA, Lange & Söhne, Lufthansa Flight Training, SAGA GWG
Oct 2003 - Dec 2008
5 years 3 monthsHamburg, Germany
Senior Copywriter / Creative Director
Leagas Delaney GmbH
- Focus: leading creative teams, campaign concept and execution, quality control in text and concept, presentations to existing clients.
- Areas of work: traditional advertising, POS, PR (press releases), VKL, and B2C/B2B communication.
- Clients: Apollinaris, ART, auto, motor und sport, Cosmos Direct, German Red Cross, Followfish, Global Marshall Plan, Goodyear, Niederegger, Opodo, Skoda, stern, Wempe, West Coast Clinic Brunsbüttel/Heide
Sep 2001 - Sep 2003
2 years 1 monthHamburg, Germany
Junior Copywriter / Copywriter
Kolle Rebbe GmbH
- Focus: concept and execution of ad campaigns and award ideas.
- Areas of work: traditional advertising, VKL, POS, and B2C/B2B communication.
- Clients: Deka Investments, Dialog im Dunkeln, Lübecker Nachrichten, Provinzial Insurance, Scout 24 Group, VW Leasing
Languages
German
NativeEnglish
AdvancedEducation
Oct 2000 - Present
Georg-August University of Göttingen
M.A. degree · Business and Social Psychology, Journalism, Sports Sciences · Göttingen, Germany
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