Jann Engelken

Creative Director

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Hamburg, Germany

Experience

Dec 2018 - Present
7 years 1 month

Creative Director

Geometry Global merged into VMLY&R merged into Scholz & Friends BuyQ

  • Focus: Lidl Nonfood (INT)
  • Gradual centralization and standardization of TV communications for 33 European Lidl countries in the Nonfood segment
  • Challenges: One concept for 33 countries; up to 250 TV spots per year with a weekly changing range over 9 product categories; fixed budget with a production house in Poland; counter-seasonal production (summer/winter) in Europe
  • Developing tailored and modular creative concepts for all Lidl product groups
  • Collaborating on building a system for aligning creative and production outputs
  • Creating and coordinating up to 250 TV spots per year and multiple creative concepts
  • Creating various guidelines to establish sub-brands
  • Building and training a production team at the production house in Poland
  • Overseeing productions in Poland, Germany, and Spain
  • Optimizing creative and production processes within the client's budget
  • Preparing and conducting review and adjustment meetings with all stakeholders
  • Other clients: Beurer, Varta, NB
  • Leading creative teams, capacity planning, and workflow management; campaign concept development; idea generation; quality control in text/concept/creative; presentations to new and existing clients
  • Areas: traditional advertising, social media, POS, B2C/B2B communication
Dec 2014 - Jul 2018
3 years 8 months
Hamburg, Germany

Creative Director

Serviceplan Campaign International GmbH & Co. KG

  • Leading creative teams, capacity planning, and workflow management
  • Campaign concept development and quality control in text/concept/creative
  • Presentations to existing and new clients and creative leadership on new business together with management
  • Areas: traditional advertising, social media, POS, online, in-store marketing, B2C/B2B communication
  • Clients: Becks, Continental, Europcar, Ferrero, Spezi (AU), NB
Aug 2013 - Nov 2014
1 year 4 months

Copy Writer / Creative Director

Freelance

  • Developing and realizing communication concepts across various channels for top titles from Rowohlt Verlag (Reinbek/Berlin)
Jul 2010 - Jul 2013
3 years 1 month
Hamburg, Germany

Creative Director

Serviceplan Hamburg GmbH & Co. KG

  • Leading creative teams, capacity planning, and workflow management
  • Campaign concept development and quality control in text/concept/creative
  • Presentations to existing and new clients and creative leadership on new business together with management
  • Teaching at Texterschmiede Hamburg e.V.
  • Areas: traditional advertising, POS, PR, online, in-store marketing, B2C/B2B communication
  • Clients: BMW, BestDrive, Continental, Europcar, Google, Grey Goose, Martini, Museum Folkwang, Nordex, Staatliche Kunstsammlungen Dresden, NB
Apr 2010 - Jun 2010
3 months
Hamburg, Germany

Senior Copywriter

Serviceplan Hamburg GmbH & Co. KG

  • Concept development for various ad materials and complete campaigns in day-to-day business and new projects
  • Creative support for the layout of the BMW Flagship Store in Munich
  • Mentoring junior staff
  • Areas: traditional advertising, POS, online, in-store marketing, B2C/B2B communication
  • Clients: BMW, BAT, Nordex, NB
Jan 2009 - Mar 2010
1 year 3 months

Copy Writer / Creative Director

Freelance

  • Campaign and concept development for agencies such as Scholz & Friends, Fischer Appelt, Grimm, Gallun, Holtappels
  • Several-month role as acting Creative Director at Leiseder Kommunikation Plus
  • In-house Creative Director for Harry Brot GmbH and in-house Copywriter for Lange & Söhne Glashütte/SA
  • Areas of work: traditional advertising, POS, online, sales literature, annual reports, B2C/B2B communication
  • Clients: Beiersdorf (Tesa), Harry Brot, Ikea, Lange & Söhne, Lufthansa Flight Training, SAGA GWG
Oct 2003 - Dec 2008
5 years 3 months
Hamburg, Germany

Senior Copywriter / Creative Director

Leagas Delaney GmbH

  • Leading creative teams, campaign conception and execution
  • Quality assurance in text and concept
  • Presentations to existing clients
  • Areas of work: traditional advertising, POS, PR (press releases), sales literature, B2C/B2B communication
  • Clients: Apollinaris, ART, auto, motor und sport, Cosmos Direct, Deutsches Rotes Kreuz, Followfish, Global Marshall Plan, Goodyear, Niederegger, Opodo, Skoda, stern, Wempe, Westküstenklinikum Brunsbüttel/Heide
Sep 2001 - Sep 2003
2 years 1 month
Hamburg, Germany

Junior Copywriter / Copywriter

Kolle Rebbe GmbH

  • Concept and execution of advertising campaigns and award ideas
  • Areas of work: traditional advertising, sales literature, POS, B2C/B2B communication
  • Clients: Deka Investments, Dialog im Dunkeln, Lübecker Nachrichten, Provinzial Versicherungen, Scout 24 Gruppe, VW Leasing
  • Awards: Art Directors Club Bronze (2×), LIA Awards Gold, Silver, Shortlist; Das Plakat Gold; New York Festivals Silver (2×), Finalist (2×); Clio Awards Shortlist; Ramses Shortlist

Skills

  • Very Good Knowledge Of Microsoft Office
  • Very Good Knowledge Of Macos X …

Languages

German
Native
English
Advanced

Education

University of Göttingen

M.A. degree · Economic and social psychology, journalism, sports science · Göttingen, Germany

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