Senior Brand Strategist

Strategy development for the client Stadtwerke Krefeld and the curanto brand

Internal communication project for the client O2

Communication responsibility for building a new secondary brand (developing positioning, managing market research and design processes, budgeting, media and communication strategy)

Campaign development and various projects for the clients DKB and Warsteiner

Development of a brand portfolio strategy and several management board presentations

• Holiday cover at CSD level
• Onboarding of a new business win (E.ON)
• Setting up processes and structures
• Developing brand and content strategy
• Campaign development for the IQ Energy product area

• Strategy lead for the Santander brand
• Development of brand positioning and communication strategy for Santander Germany
• Implementation of various communication measures

Implementation of various communication measures for the client Viega

• Development and execution of a TV campaign and several national promotions for the client OBI including shoot/production organization
• Strategy and design development for the new OBI private label baliv

Development and implementation of campaigns and measures for the Lucky Strike and Pall Mall brands in the Benelux markets

Strategy development for implementing the client's new Vodafone brand positioning at the point of sale

Campaign development (online and print) for the clients Intel and Microsoft

• Communication responsibility for the subbrand Unitymedia Business
• Development of various communication measures including a launch campaign for the new Business Wifi product

Relaunch event and communication for the 5GUM brand

Development and implementation of various communication measures for the Pall Mall brand

• Main operational contact for the client ThyssenKrupp
• Management of various projects and campaigns for this client
• Strategy development and project management for several pitches

• Development and implementation of POS activities for prepaid and postpaid products
• Conducting an agency pitch to redesign the packaging concept
• Management of overall communication for the two white labels ja!mobil and PENNYmobil

• Building, expanding and leading the communication department (8-person team + freelancers) in collaboration with the creative director
• Strategic (and partly operational) support of all agency clients (new business and existing clients)
• Budget and personnel responsibility for the entire department
• Member of the management team, direct reporting to the executive board
• Clients include: Compo, Mars, Mäurer & Wirtz, Metten, Nokia, Philips, Sara Lee
• Areas: sales promotion, POS communication, trade communication (sell-in/sell-out)

• Member of the new business team and project-based support of existing clients reporting to the Client Service Director
• Strategic and operational support of various agency clients
• Supervision of two junior consultants
• Clients include: AachenMünchener, Alpine Electronics, Cologne Centurions, Deutsche Vermögensberatung, Nissin Foods
• Areas: classic, out-of-home, sales promotion, promotion, event

• Operational support of the key account Ferrero (brand: Milch-Schnitte) and other project accounts in daily business
• Direct reporting to the executive board
• Clients: Ferrero, Pfizer, Dr. Mewes Heilmittel
• Areas: classic (TV, print), promotion, sponsorship, direct marketing