Senior Brand Strategist

Strategy development for the client Stadtwerke Krefeld or the curanto brand

Internal communications project for the client O2

Communicative responsibility for building a new secondary brand (development of positioning, management of market research and design processes, budgeting, media and communication strategy)

Campaign development and various projects for the clients DKB and Warsteiner

Development of a brand portfolio strategy and several management board presentations

• Holiday cover at CSD level
• Onboarding of a new business win (E.ON)
• Establishing processes and structures
• Development of brand and content strategy
• Campaign development for the IQ Energy product area

• Strategy lead for the Santander brand
• Development of a brand positioning and communication strategy for Santander Germany
• Implementation of various communication measures

Implementation of various communication measures for the client Viega

• Development and implementation of a TV campaign as well as several national promotions for the client OBI including shoot/production organization
• Strategy and design development for the new OBI private label baliv

Development and implementation of campaigns and measures for the Lucky Strike and Pall Mall brands in the Benelux markets

Strategy development for the implementation of the client Vodafone's new brand positioning at the point of sale

Campaign development (online and print) for the clients Intel and Microsoft

• Communicative responsibility for the subbrand Unitymedia Business
• Development of various communication measures including a launch campaign for the new Business Wifi product

Execution of relaunch event and communication for the 5GUM brand

Development and implementation of various communication measures for the Pall Mall brand

• Operational main contact for the client ThyssenKrupp
• Management of various projects and campaigns for this client
• Strategy development and project management for multiple pitches

• Development and implementation of POS activities for prepaid and postpaid products
• Conducting an agency pitch to revise the packaging concept
• Management of overall communication for the two white labels ja!mobil and PENNYmobil

• Establishment, expansion and management of the communications department (8-member team + freelancers) in collaboration with the Creative Director
• Strategic (and partly operational) support of all agency clients (new client acquisition and existing business)
• Budget and personnel responsibility for the entire department
• Member of the management team, direct reporting to the executive management
• Clients include: Compo, Mars, Mäurer & Wirtz, Metten, Nokia, Philips, Sara Lee
• Areas: sales promotion, POS communication, trade communication (sell-in/sell-out)

• Part of the New Business team and project-based support of existing clients in direct coordination with the Client Service Director
• Strategic and operational support of various agency clients
• Professional leadership of 2 junior consultants
• Clients include: AachenMünchener, Alpine Electronics, Cologne Centurions, Deutsche Vermögensberatung, Nissin Foods
• Areas: traditional media, out-of-home, sales promotion, promotion, event

• Operational management of the key account Ferrero (brand: Milch-Schnitte) as well as other project budgets in day-to-day business
• Direct liaison with executive management
• Clients: Ferrero, Pfizer, Dr. Mewes Heilmittel
• Areas: traditional media (TV, print), promotion, sponsorship, direct marketing