Martin Wiederholt - Senior Brand Strategist

Q: Where is Martin based?

Martin is based in Hamburg, Germany .

Q: What languages does Martin speak?

Martin speaks the following languages: English (Advanced), German (Intermediate), Spanish (Elementary), French (Elementary), Portuguese (Elementary) .

Q: How many years of experience does Martin have?

Martin has at least 25 years of experience. During this time, Martin has worked in at least 24 different roles and for 29 different companies . The average length of individual experience is 1 year and 8 months . Note that Martin may not have shared all experience and actually has more experience.

Q: What is Martin's latest experience?

Martin's most recent position is Senior Brand Strategist at Piratas Werbeagentur .

Q: What companies has Martin worked for in recent years?

In recent years, Martin has worked for Piratas Werbeagentur , ista , Serviceplan Bubble , Targobank , and Alpha-Test .

Q: Which industries is Martin most experienced in?

Martin is most experienced in industries like Advertising , Professional Services , and Banking and Finance . Martin also has some experience in Telecommunication , Insurance , and Utility Services .

Q: Which business areas is Martin most experienced in?

Martin is most experienced in business areas like Marketing , Project Management , and Strategy and Planning . Martin also has some experience in Customer Service , Sales , and Operations .

Q: Which industries has Martin worked in recently?

Martin has recently worked in industries like Professional Services , Banking and Finance , and Advertising .

Q: Which business areas has Martin worked in recently?

Martin has recently worked in business areas like Marketing , Strategy and Planning , and Project Management .

Recommended expert

Hamburg, Germany

Experience

Jan 2023 - Dec 2023

1 year

Senior Brand Strategist

Piratas Werbeagentur

Strategy development for the client Stadtwerke Krefeld and the curanto brand.
Development of brand and communication approaches for market positioning.
Creation of presentations and arguments for internal and external stakeholders.

Jan 2023 - Dec 2023

1 year

Marketing Manager

ista

Development and implementation of marketing campaigns for the focus product EcoTrend.
Management of the entire campaign execution from concept to roll-out.
Coordination with internal departments and external service providers.

Jan 2022 - Dec 2022

1 year

Account Director

Serviceplan Bubble

Leadership of an internal communications project for the client O2.
Coordination of concept, creative development, and implementation of internal initiatives.
Management of collaboration with various stakeholders on the client side.

Jan 2022 - Dec 2022

1 year

Senior Brand Strategist

Targobank

Support for a pitch and onboarding of a new lead agency.
Strategic advice on brand management and communication direction.
Creation of decision-making materials and presentations for management.

Jan 2021 - Dec 2022

2 years

Senior Brand Strategist

Targobank

Communication responsibility for building a new sub-brand.
Development of brand positioning.
Management of market research and design processes.
Budgeting and development of media and communication strategies.
Coordination with internal departments and external agencies.

Jan 2021 - Dec 2021

1 year

Marketing Advisor

Alpha-Test

Advising on the development of a brand positioning.
Establishing basic marketing processes within the company.
Advising on the selection of external agency partners.

Jan 2021 - Dec 2021

1 year

Account Director

Freunde des Hauses

Developing campaigns and executing various projects for clients DKB and Warsteiner.
Managing client relationships at the Account Director level.
Coordinating creative, media, and production.

Jan 2021 - Dec 2021

1 year

Project Navigator

Health Crowd

Project management for communication projects of the client Janssen-Cilag.
Overseeing projects in oncology and immunology.
Coordinating timing, budget, and interfaces between client, agency, and service providers.

Jan 2021 - Dec 2021

1 year

Brand Strategist

Targobank

Developing a brand portfolio strategy for Targobank.
Creating multiple presentations for the management board.
Analyzing and structuring the brand portfolio for strategic development.

Jan 2021 - Dec 2021

1 year

Marketing Manager

ista

Developing a product positioning for the real estate management platform facilioo.
Designing and implementing a sales campaign for this platform.
Collaborating with sales and other internal stakeholders.

Jan 2020 - Dec 2020

1 year

Client Service Director

Piratas Werbeagentur

Vacation cover at client service director level.
Onboarding a new business win (E.ON).
Setting up processes and structures in customer management.
Developing a brand and content strategy.
Campaign development for the IQ Energy product line.

Jan 2020 - Dec 2020

1 year

Project Manager / Community Manager

WeightWatchers

Member support for a test pilot.
Casting participants for a test pilot as well as the winter campaign 2020/21.
Community management and support in participant activation.

Jan 2019 - Dec 2020

2 years

Senior Brand Strategist

Santander Consumer Bank

Strategy lead for the Santander brand in Germany.
Developing brand positioning and communication strategy for Santander Germany.
Implementing various communication measures.
Close collaboration with internal marketing and product teams.

Jan 2019 - Dec 2019

1 year

Account Director

Geometry Global

Developing and executing a Christmas campaign for the client Lidl.
Managing shoot and production logistics.
Managing budget, timing, and client coordination.

Jan 2019 - Dec 2019

1 year

Senior Account Manager

thjnk

Implementing various communication activities for the client Viega.
Managing projects from briefing to delivery.
Coordinating creative, production, and client communication.

Jan 2018 - Dec 2018

1 year

Brand Consultant

Grey / KW43

Supported a design relaunch for client Zeiss.
Developed brand and design strategies.
Developed strategies for multiple pitches.

Jan 2018 - Dec 2018

1 year

Account Director

Zum goldenen Hirschen

Developed and implemented a TV campaign for client OBI.
Executed several national promotions for OBI.
Managed shoot and filming organization.
Developed strategy and design for OBI's private label baliv.

Jan 2017 - Dec 2018

2 years

Marketing Manager

Targobank

Managed an ATL campaign (TV, print, radio).
Developed a new online visual identity.
Oversaw the repositioning and design relaunch of the Targobank brand.
Coordinated internal and external stakeholders.

Jan 2017 - Dec 2017

1 year

Senior Account Manager

Geometry Global

Developed and implemented campaigns and initiatives for the Lucky Strike and Pall Mall brands.
Managed the BeNeLux markets.
Coordinated country-specific adaptations and roll-outs.

Jan 2017 - Dec 2017

1 year

Senior Brand Manager

Verlagsgruppe Handelsblatt

Held primary responsibility for all communication activities of the Handelsblatt brand.
Developed brand and communication strategies.
Coordinated campaigns, initiatives, and service providers.

Jan 2016 - Dec 2016

1 year

Consultant / POS Strategist

Kontrast

Strategy development to implement Vodafone's new brand positioning at the point of sale.
Designing POS activities and guidelines.
Coordination with sales and retail partners.

Jan 2016 - Dec 2016

1 year

Brand Manager ATL / Campaign Manager

Unitymedia

Development and management of multiple comprehensive 360-degree campaigns (TV, OOH, print, online, POS, direct marketing).
Coordination of shoots and filming.
Managing collaboration with agencies and internal teams.

Jan 2016 - Dec 2016

1 year

Account Director

Wunderman

Developing online and print campaigns for clients Intel and Microsoft.
Managing concept, creative, and production.
Coordinating international stakeholders.

Jan 2015 - Dec 2015

1 year

Account Director

Geometry Global

Developing the launch campaign for the Vype e-cigarette brand (client: British American Tobacco).
Responsible for concept, creative, and implementation.
Coordinating with the international client.

Jan 2015 - Dec 2015

1 year

B2B Marketing Manager

Unitymedia

Communication responsibility for the Unitymedia Business sub-brand.
Development of various communication initiatives.
Concept and execution of a launch campaign for the new Business Wi-Fi product.
Tailoring communication to B2B target groups.

Jan 2014 - Dec 2015

2 years

Marketing Project Manager

ERGO Versicherungsgruppe

Relaunched a digital sales platform.
Developed communications for a new advisory concept.
Implemented various communication initiatives.
Realigned several processes within the marketing department.
Coordinated IT, sales and external service providers.

Jan 2014 - Dec 2014

1 year

Group Account Director

BBDO

Implemented a relaunch event and the related communications for the 5Gum brand.
Managed the event concept, communication materials, and execution.
Coordinated production, partners, and clients.

Jan 2014 - Dec 2014

1 year

Account Manager

Geometry Global

Implemented various communication initiatives for the Pall Mall brand.
Managed day-to-day projects.
Coordinated with clients, creative teams, and production.

Jan 2013 - Dec 2013

1 year

Account Manager

Ogilvy Action

Developed and implemented various communication initiatives for the Pall Mall brand.
Provided day-to-day client support.
Managed production and rollout.

Jan 2013 - Dec 2013

1 year

Marketing Manager

congstar

Managed congstar's beach volleyball sponsorship.
Developed and executed several DRTV spots.
Developed and implemented an internal communications concept for new employees.
Coordinated sponsorship activities and activation measures.

Jan 2012 - Dec 2012

1 year

Account Director

Gramm

Operational main contact for the client ThyssenKrupp.
Managed various projects and campaigns.
Strategy development and project management for multiple pitches.
Responsible for timing, budget, and quality.

Jan 2012 - Dec 2012

1 year

Senior Planner

TBWA

Revised international brand positioning for the client Henkel.
Developed strategies for multiple new business initiatives.
Prepared and designed workshops for the client Intersnack.
Developed insights and strategic recommendations.

Jan 2012 - Dec 2012

1 year

Marketing Manager

congstar

Developed and implemented POS activities for prepaid and postpaid products.
Led an agency pitch to revamp the packaging concept.
Managed overall communication for the white labels ja!mobil and PENNYmobil.
Coordinated collaboration with retail partners and agencies.

Jan 2011 - Present

15 years 2 months

Freelance Client Consultant and Strategist

Brand Strategy and Consulting (Freelance)

Freelance marketing consultant and strategic advisor at executive level.
Managed complex projects on both agency and client sides.
Brand management and development and execution of integrated campaigns.
Development of brand, communications, and content strategies.
Strategy, concept development, and planning for national and international brands.
Supervision, team leadership, budget management, and overall management experience.
Budget and personnel responsibility in various assignments.
Collaboration with agencies and companies across different industries.
Freelance clients (selection, 2011–2023): BBDO, congstar, ERGO Versicherungsgruppe, Freunde des Hauses, Geometry, Gramm, Grey, Health Crowd, ista, Kontrast, Ogilvy Action, Piratas, Santander Consumer Bank, Serviceplan, Targobank, TBWA, thjnk, Unitymedia, Verlagsgruppe Handelsblatt, WeightWatchers, Wunderman, Zum goldenen Hirschen.
Clients and brands served (selection): British American Tobacco, Congstar, DKB, Emil Lux, E.ON, ERGO, Handelsblatt, Henkel, Intel, ista, Janssen-Cilag, Lidl, Microsoft, OBI, O2, Santander, Targobank, ThyssenKrupp, Unitymedia, Viega, Vodafone, Warsteiner, WeightWatchers, Wilo, Wrigley, Zeiss, and various pitches.

Jan 2011 - Dec 2011

1 year

Account Director

Gramm

Developed a new literature concept for the client Wilo.
Implemented multiple projects for Wilo.
Strategy development and project management for multiple pitches.
Managed internal teams and external service providers.

Jan 2009 - Dec 2010

2 years

Account Director / Head of Client Services

Die Gefährten GmbH

Established, expanded, and managed the communications department (8-person team plus freelancers) in collaboration with the Creative Director.
Provided strategic and partly operational support to all agency clients (new business acquisition and existing accounts).
Responsible for the budget and personnel of the entire department.
Member of the management team with direct reporting to executive management.
Served clients in consumer goods and retail sectors (e.g., Compo, Mars, Mäurer & Wirtz, Metten, Nokia, Philips, Sara Lee).
Focused on sales promotion, POS communication, and trade communication (sell-in/sell-out).

Jan 2007 - Dec 2008

2 years

Senior Account Manager / Team Leader

Krall.Partner Werbeagentur GmbH

Led the client service team for the key account Bosch Thermotechnik, reporting to executive management.
Held strategic and operational responsibility for the client in day-to-day business.
Managed the Buderus brand.
Developed and implemented classic campaigns (print, radio), sales promotion activities, marketing materials, and B2B communication.
Managed direct marketing and corporate design projects.

Jan 2005 - Dec 2006

2 years

Account Executive

SMART Werbeagentur GmbH

Member of the new business team and provided project-based support to existing clients, reporting directly to the Client Service Director.
Offered strategic and operational support to various agency clients.
Led two junior consultants.
Served clients in insurance, electronics, sports, and food sectors (e.g., AachenMünchener, Alpine Electronics, Cologne Centurions, Deutsche Vermögensberatung, Nissin Foods).
Executed classic, out-of-home, sales promotion, promotional, and event campaigns.

Jan 2003 - Dec 2005

3 years

Junior Account Executive

GRECO Werbeagentur GmbH (Grey Global Group)

Provided operational support to various clients in day-to-day business, sometimes independently, sometimes in collaboration with a management supervisor.
Gained initial strategic experience and assisted with new business, including preparation for presentations (for GRECO and across the network).
Served clients in retail, financial services, spirits, and snack sectors (e.g., Carsch-Haus, DAB bank, Hardenberg-Wilthen, Intersnack, Sara Lee, Vodafone Information Systems).
Executed classic campaigns (TV, print), direct marketing, as well as POS and trade communication and marketing materials.

Jan 2001 - Dec 2002

2 years

Junior Account Manager / Account Manager

Masthoff Werbeagentur GmbH

Provided operational support for the Ferrero key account (Milch-Schnitte brand) and other project accounts in day-to-day business.
Reported directly to executive management.
Managed clients Ferrero, Pfizer, and Dr. Mewes Heilmittel.
Executed classic campaigns (TV, print), promotional and sponsorship activities, as well as direct marketing.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (22 years), Professional Services (15 years), Banking and Finance (6 years), Telecommunication (5 years), Insurance (2 years), and Utilities (1 year).

Advertising

Professional Services

Banking and Finance

Telecommunication

Insurance

Utilities

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (25 years), Project Management (17 years), Strategy (15 years), Customer Service (7 years), Sales (1 year), and Operations (1 year).

Marketing

Project Management

Strategy

Customer Service

Sales

Operations

Summary

46 years old
Freelancer
Marketing consultant

Skills

Client Consulting At Decision-maker Level
Managing Complex Projects
Brand Management
Integrated Campaign Development And Management On Both Agency And Client Sides
Strategy And Conceptualization
Planning
Supervision
Team Leadership
Account Management
Management Experience
Budget And Personnel Responsibility
Ms Office
Zoom
Teams
Slack
Jira
Confluence
Miro
Bootcamp

Languages

English

Advanced

German

Intermediate

Spanish

Elementary

French

Elementary

Portuguese

Elementary

Education

Oct 1996 - Jun 2001

Heinrich Heine University Düsseldorf

Diploma in Business Administration · Business Administration with a focus on Marketing and Corporate Management · Düsseldorf, Germany

Oct 1995 - Jun 1995

Gymnasium Haus Overbach

German high school diploma · Jülich, Germany

Certifications & licenses

OMR Deep Dive Influencer Marketing

OMR

OMR Deep Dive TikTok

OMR

Squared Online Digital Marketing and Leadership Certificate

Certificate in Online Marketing

Google Digital Workshop

Certificate in Advanced Google Analytics

Google

IHK Start-up Seminar

IHK

IHK Seminar on Rights and Obligations of a GmbH Managing Director

IHK

Certificate in Direct Marketing

Siegfried Vögele Institute

Profile

Created

March 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Martin based?

Martin is based in Hamburg, Germany.

What languages does Martin speak?

Martin speaks the following languages: English (Advanced), German (Intermediate), Spanish (Elementary), French (Elementary), Portuguese (Elementary).

How many years of experience does Martin have?

Martin has at least 25 years of experience. During this time, Martin has worked in at least 24 different roles and for 29 different companies. The average length of individual experience is 1 year and 8 months. Note that Martin may not have shared all experience and actually has more experience.

What roles would Martin be best suited for?

Based on recent experience, Martin would be well-suited for roles such as: Senior Brand Strategist, Marketing Manager, Account Director.

What is Martin's latest experience?

Martin's most recent position is Senior Brand Strategist at Piratas Werbeagentur.

What companies has Martin worked for in recent years?

In recent years, Martin has worked for Piratas Werbeagentur, ista, Serviceplan Bubble, Targobank, and Alpha-Test.

Which industries is Martin most experienced in?

Martin is most experienced in industries like Advertising, Professional Services, and Banking and Finance. Martin also has some experience in Telecommunication, Insurance, and Utility Services.

Which business areas is Martin most experienced in?

Martin is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Martin also has some experience in Customer Service, Sales, and Operations.

Which industries has Martin worked in recently?

Martin has recently worked in industries like Professional Services, Banking and Finance, and Advertising.

Which business areas has Martin worked in recently?

Martin has recently worked in business areas like Marketing, Strategy and Planning, and Project Management.

What is Martin's education?

Martin holds a Master in Business Administration with a focus on Marketing and Corporate Management from Heinrich Heine University Düsseldorf.

Does Martin have any certificates?

Martin has 8 certificates. Among them, these include: OMR Deep Dive Influencer Marketing, OMR Deep Dive TikTok, and Squared Online Digital Marketing and Leadership Certificate.

What is the availability of Martin?

The availability of Martin needs to be confirmed.

What is the rate of Martin?

Martin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.