Michael Reinicke - Director Digital Strategy (part-time)

Q: Where is Michael based?

Michael is based in Hamburg, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Michael speak?

Michael speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Michael have?

Michael has at least 13 years of experience. During this time, Michael has worked in at least 10 different roles and for 10 different companies . The average length of individual experience is 1 year and 4 months . Note that Michael may not have shared all experience and actually has more experience.

Q: What is Michael's latest experience?

Michael's most recent position is Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH .

Q: What companies has Michael worked for in recent years?

In recent years, Michael has worked for VASATASCHRÖDER GmbH , Freelance , DIE NEUE VERNUNFT GmbH , and Kolle Rebbe GmbH | Today Accenture Song .

Q: Which industries is Michael most experienced in?

Michael is most experienced in industries like Advertising and Professional Services .

Q: Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Marketing , Strategy and Planning , and Sales .

Q: Which industries has Michael worked in recently?

Michael has recently worked in industries like Advertising and Professional Services .

Q: Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Marketing and Strategy and Planning .

Recommended expert

Hamburg, Germany

Experience

Feb 2025 - Present

1 year 1 month

Director Digital Strategy (part-time)

VASATASCHRÖDER GmbH

Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
Providing C-level advice on brand building and management
Responsible for major new business wins
Strategic development of integrated marcom and brand strategy
Clients (among others): Pfister, Mainova, Hamburger Energienetze

May 2024 - Present

1 year 10 months

Strategy Director & Brand Consultant

Freelance

Creative strategy work for creative companies (e.g. Scholz & Friends, häppy, VASATASCHRÖDER, Odaline, Llama League, Simon & Paul, Tumult, Higgins Design)
Optimization of brand management & marketing strategies (e.g. BMW, RotkäppchenMumm, McDonald's Deutschland, Brooklyn Soap, gmk Markenberatung, ZEAL, Bisschop)
Agency development work such as team management, development of leadership principles and blueprints (e.g. Scholz & Friends, VASATASCHRÖDER)

Jun 2021 - Apr 2024

2 years 11 months

Executive Director Brand Consulting / Management Board

DIE NEUE VERNUNFT GmbH

Holistic brand strategy as de facto CEO (15 direct reports)
Management, financial and personnel responsibility
C-level consulting on brand development and strategy
Responsible for important new business activities
Clients (among others): Evonik, Signal Iduna, Brooklyn Soap, AOK Baden-Württemberg, Wempe

Nov 2019 - May 2021

1 year 7 months

Director Strategic Planning

Kolle Rebbe GmbH | Today Accenture Song

Focus on integrated comms planning, marketing consulting and brand strategy in a director role (7 direct reports)
Provided C-level advice on brand building and management
Responsible for major new business wins
Strategic development of integrated marcom and brand strategy
Clients (among others): Zalando, Facebook, Lufthansa and Google

Mar 2017 - Oct 2019

2 years 8 months

Team Lead Strategy

elbdudler GmbH

Responsible for agency-wide strategic planning, influencer marketing and media planning in a director role (8 direct reports)
Focus on comms planning, digital channel planning and brand strategy
Lead responsibility for all new business development activities
Strategic development of integrated marketing communications
Clients (amongst others): Campari, Bahlsen, Edeka, PepsiCo, Johnson&Johnson and Hochland

Sep 2016 - Feb 2017

6 months

Senior Digital Strategist

Plan.Net Hamburg GmbH | Part of Serviceplan Group

Strategies for digital communications and marketing consultancy with a focus on brand and digital strategy in a senior role
Strong involvement in international new business for Serviceplan Group
Development of digital communication strategies
Clients (among others): Continental, Beck's, Frosch and Rügenwalder Mühle

Nov 2014 - Aug 2016

1 year 10 months

Consultant Social Media & Content Marketing

Philipp und Keuntje GmbH

Lead responsibility for developing a new social media department in a team leader role (2 subordinates)
Highly involved in new business activities
Focus on integrated social media activities and management
Clients (amongst others): Kühne, Carlsberg, Sennheiser, Deutsche Bank and Audi

Mar 2014 - Jun 2014

4 months

Content Marketing Assistant

Catbird Seat GmbH

Exploring the dark side of the internet in a junior role
Focus on evolving off-page-SEO to actual content marketing
Account management and executional responsibility
Clients (among others): EMG, Axel Springer and Scout24

Oct 2012 - Dec 2013

1 year 3 months

Consultant Social Media

pilot Hamburg GmbH

Participation in developing a new social media team within the agency in an active and client-oriented junior role
Digitization of marketing activities and social media 101
Being the one-stop-shop for social media and digital consulting
Clients (among others): P&G, ProSiebenSat.1 and Bacardi

Nov 2011 - Mar 2012

5 months

Account Management Intern

adscale GmbH

Getting to grips with digital marketing as an intern
Managing international clients in video and display ads
Explaining to clients what real-time-bidding is (now called “programmatic advertising”)
Getting to know investor-backed, dynamic start-up culture

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (13 years) and Professional Services (3 years).

Advertising

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (13 years), Strategy (9.5 years), and Sales (2.5 years).

Marketing

Strategy

Sales

Summary

Hi, nice to meet you! Starting in the glorious times of innovative social media comms, I have spent the last fifteen years in integrated advertising and communications as a strategist and brand consultant. I developed expertise in simplifying complex challenges and generating brand value through a unique evidence-based process I call Brand OS. I feel the most pride in work that is characterised by great transformational power. I am keen to put what I have learned about building teams, creating effectiveness and growing brands to good use. Working with you could be just that. Let's find out!

Languages

German

Advanced

English

Advanced

Education

Feb 2010 - Sep 2014

Hochschule für angewandtes Management Erding

B.A. · Economic Psychology · Erding, Germany · 2,3

Sep 2008 - Jan 2010

Ludwig-Maximilians-Universität München

B.A. · Political Sciences · Munich, Germany

Profile

Created

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Michael based?

Michael is based in Hamburg, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Michael speak?

Michael speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Michael have?

Michael has at least 13 years of experience. During this time, Michael has worked in at least 10 different roles and for 10 different companies. The average length of individual experience is 1 year and 4 months. Note that Michael may not have shared all experience and actually has more experience.

What roles would Michael be best suited for?

Based on recent experience, Michael would be well-suited for roles such as: Director Digital Strategy (part-time), Strategy Director & Brand Consultant, Executive Director Brand Consulting / Management Board.

What is Michael's latest experience?

Michael's most recent position is Director Digital Strategy (part-time) at VASATASCHRÖDER GmbH.

What companies has Michael worked for in recent years?

In recent years, Michael has worked for VASATASCHRÖDER GmbH, Freelance, DIE NEUE VERNUNFT GmbH, and Kolle Rebbe GmbH | Today Accenture Song.

Which industries is Michael most experienced in?

Michael is most experienced in industries like Advertising and Professional Services.

Which business areas is Michael most experienced in?

Michael is most experienced in business areas like Marketing, Strategy and Planning, and Sales.

Which industries has Michael worked in recently?

Michael has recently worked in industries like Advertising and Professional Services.

Which business areas has Michael worked in recently?

Michael has recently worked in business areas like Marketing and Strategy and Planning.

What is Michael's education?

Michael holds a Bachelor in Economic Psychology from Hochschule für angewandtes Management Erding and a Bachelor in Political Sciences from Ludwig-Maximilians-Universität München.

What is the availability of Michael?

Michael is immediately available part-time for suitable projects.

What is the rate of Michael?

Michael's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.