Michael R.

Director Digital Strategy (part-time)

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Hamburg, Germany

Experience

Feb 2025 - Present
11 months

Director Digital Strategy (part-time)

VASATASCHRÖDER GmbH

  • Focus on integrated comms planning, marketing consulting and brand strategy in a director role (3 direct reports)
  • Providing C-level advice on brand building and management
  • Responsible for major new business wins
  • Strategic development of integrated marcom and brand strategy
  • Clients (among others): Pfister, Mainova, Hamburger Energienetze
May 2024 - Present
1 year 8 months

Strategy Director & Brand Consultant

Freelance

  • Creative strategy work for creative companies (e.g. Scholz & Friends, häppy, VASATASCHRÖDER, Odaline, Llama League, Simon & Paul, Tumult, Higgins Design)
  • Optimization of brand management & marketing strategies (e.g. BMW, RotkäppchenMumm, McDonald's Deutschland, Brooklyn Soap, gmk Markenberatung, ZEAL, Bisschop)
  • Agency development work such as team management, development of leadership principles and blueprints (e.g. Scholz & Friends, VASATASCHRÖDER)
Jun 2021 - Apr 2024
2 years 11 months

Executive Director Brand Consulting / Management Board

DIE NEUE VERNUNFT GmbH

  • Holistic brand strategy as de facto CEO (15 direct reports)
  • Management, financial and personnel responsibility
  • C-level consulting on brand development and strategy
  • Responsible for important new business activities
  • Clients (among others): Evonik, Signal Iduna, Brooklyn Soap, AOK Baden-Württemberg, Wempe
Nov 2019 - May 2021
1 year 7 months

Director Strategic Planning

Kolle Rebbe GmbH | Today Accenture Song

  • Focus on integrated comms planning, marketing consulting and brand strategy in a director role (7 direct reports)
  • Provided C-level advice on brand building and management
  • Responsible for major new business wins
  • Strategic development of integrated marcom and brand strategy
  • Clients (among others): Zalando, Facebook, Lufthansa and Google
Mar 2017 - Oct 2019
2 years 8 months

Team Lead Strategy

elbdudler GmbH

  • Responsible for agency-wide strategic planning, influencer marketing and media planning in a director role (8 direct reports)
  • Focus on comms planning, digital channel planning and brand strategy
  • Lead responsibility for all new business development activities
  • Strategic development of integrated marketing communications
  • Clients (amongst others): Campari, Bahlsen, Edeka, PepsiCo, Johnson&Johnson and Hochland
Sep 2016 - Feb 2017
6 months

Senior Digital Strategist

Plan.Net Hamburg GmbH | Part of Serviceplan Group

  • Strategies for digital communications and marketing consultancy with a focus on brand and digital strategy in a senior role
  • Strong involvement in international new business for Serviceplan Group
  • Development of digital communication strategies
  • Clients (among others): Continental, Beck's, Frosch and Rügenwalder Mühle
Nov 2014 - Aug 2016
1 year 10 months

Consultant Social Media & Content Marketing

Philipp und Keuntje GmbH

  • Lead responsibility for developing a new social media department in a team leader role (2 subordinates)
  • Highly involved in new business activities
  • Focus on integrated social media activities and management
  • Clients (amongst others): Kühne, Carlsberg, Sennheiser, Deutsche Bank and Audi
Mar 2014 - Jun 2014
4 months

Content Marketing Assistant

Catbird Seat GmbH

  • Exploring the dark side of the internet in a junior role
  • Focus on evolving off-page-SEO to actual content marketing
  • Account management and executional responsibility
  • Clients (among others): EMG, Axel Springer and Scout24
Oct 2012 - Dec 2013
1 year 3 months

Consultant Social Media

pilot Hamburg GmbH

  • Participation in developing a new social media team within the agency in an active and client-oriented junior role
  • Digitization of marketing activities and social media 101
  • Being the one-stop-shop for social media and digital consulting
  • Clients (among others): P&G, ProSiebenSat.1 and Bacardi
Nov 2011 - Mar 2012
5 months

Account Management Intern

adscale GmbH

  • Getting to grips with digital marketing as an intern
  • Managing international clients in video and display ads
  • Explaining to clients what real-time-bidding is (now called “programmatic advertising”)
  • Getting to know investor-backed, dynamic start-up culture

Summary

Hi, nice to meet you! Starting in the glorious times of innovative social media comms, I have spent the last fifteen years in integrated advertising and communications as a strategist and brand consultant. I developed expertise in simplifying complex challenges and generating brand value through a unique evidence-based process I call Brand OS. I feel the most pride in work that is characterised by great transformational power. I am keen to put what I have learned about building teams, creating effectiveness and growing brands to good use. Working with you could be just that. Let's find out!

Languages

German
Advanced
English
Advanced

Education

Feb 2010 - Sep 2014

Hochschule für angewandtes Management Erding

B.A. · Economic Psychology · Erding, Germany · 2,3

Sep 2008 - Jan 2010

Ludwig-Maximilians-Universität München

B.A. · Political Sciences · Munich, Germany

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