Kilian K.

Marketing Consultant

Saint Vith, Belgium

Experience

Aug 2025 - Present
3 months

Marketing Consultant

Freelancer

  • Developing differentiated campaigns to increase brand awareness and lead generation
  • Analyzing and processing complex marketing data to develop targeted and actionable recommendations
  • Developing and training highly specialized AI models focused on branding, marketing, and communication
  • Coordinating and collaborating with external partners to ensure consistent and efficient marketing activities
Dec 2024 - Jun 2025
7 months
Dreieich, Germany

Acting Head of Marketing & Management Board Member

SD Worx

  • Developing a new marketing strategy with a clear focus on digital performance and brand presence (core areas: brand awareness, lead generation, and customer activation)
  • Improving campaign performance and lead quality through optimized pre-qualification online and offline: +20% SQLs YTD in Q1 2025
  • Implementing numerous quick wins to activate immediate growth (e.g., optimizing lead flow for faster sales response, expanding content channels for wider reach, brand refresh for overall modernization) while simultaneously building the foundation for long-term growth
  • Managing and efficiently controlling an operational marketing budget of €1M for cross-channel marketing activities (online & offline)
  • Leading, developing, and strategically restructuring an eight-person team to significantly boost quality, efficiency, and execution speed
  • Actively shaping key company decisions as part of the management board – closely aligning marketing strategy with business objectives
  • Significantly improving collaboration and coordination between marketing, sales, portfolio and product management, and external service providers and agencies
Sep 2024 - Jun 2025
10 months
Antwerp, Belgium

Strategic Marketing Partner DACH, CEE & Adriatic

SD Worx

  • Developing and rolling out central marketing strategies for the DACH, CEE, and Adriatic markets
  • Adapting global initiatives to local market needs and sales goals to boost brand awareness and long-term lead generation
  • Closely collaborating with central and regional sales and marketing teams to ensure a consistent customer journey
  • Managing regional marketing budgets and defining and continuously optimizing KPIs to increase efficiency and impact
Sep 2022 - Sep 2024
2 years 1 month
Cologne, Germany

Head of IT & AI Competence Center

gmk Markenberatung

  • Leading a four-person team to implement AI-driven initiatives
  • Integrating AI tools into brand communication processes to boost efficiency (up to 1 FTE saved) and ensure brand-compliant content creation (image & text)
  • Designing and delivering internal training to empower teams in effective and brand-aligned use of AI solutions
Mar 2022 - Sep 2024
2 years 7 months
Cologne, Germany

Brand Consultant

gmk Markenberatung

  • Leading national and international B2B & B2C mandates in the HVAC industry (Heating, Ventilation, Air Conditioning) with major clients Bosch Home Comfort and Buderus
  • Coordinating and executing international brand campaigns with impactful rollouts to increase brand awareness (up to +100%) across multiple markets
  • Leading a 3-5 person team to successfully deliver end-to-end branding projects
  • Developing brand positioning and building and managing brand architectures (from corporate to product level)
  • Conducting single- and multi-stage brand transfers (e.g., reducing from 15 to 5 brands) and rebranding initiatives to cut complexity and costs (up to 50%)
  • Activating the brand across all relevant touchpoints within target-specific customer journeys (B2B & B2C) to improve lead generation
  • Monitoring and optimizing brand performance across the entire funnel (from brand awareness through relevant set to first choice) based on KPIs
  • Developing and executing annual international marketing plans for over 20 markets by defining strategic goals and KPIs, aligning local marketing plans, and managing budget allocations
  • Managing stakeholders in branding, marketing, sales, and product management
Dec 2020 - Mar 2022
1 year 4 months
Cologne, Germany

Junior Brand Consultant

gmk Markenberatung

  • Supporting brand projects through research, analysis, project coordination, and internal documentation to prepare strategic decisions
  • Contributing to brand positioning, rebranding initiatives, and brand transfers for international B2B clients
  • Creating client presentations and ensuring content alignment between creative and marketing teams
Jun 2020 - Dec 2020
7 months
Cologne, Germany

Brand Consulting Intern

gmk Markenberatung

  • Conducting market and competitor analyses to support strategy development
  • Assisting in creating brand audits, positioning drafts, and workshop materials
  • Supporting project coordination and maintaining internal documentation for various brand initiatives
Feb 2018 - Jun 2018
5 months
Wincrange, Luxembourg

Marketing Intern

Faymonville Group

  • Developing a brand guide to improve brand perception with partner dealers
  • Ensuring consistent implementation of the corporate identity across all dealer touchpoints
Jan 2018 - Dec 2023
6 years
Saint Vith, Belgium

Business & Marketing Consultant

Start-up company

  • Building digital and marketing foundations (website, content, design, and pricing) to accelerate company growth

Summary

Experience? Plenty.

Ideas? More than enough.

Challenging the status quo? I'm in – that's exactly my thing.

Planning, powering, delivering. That's my motto.

Something missing? Then I build it up – focused and relentless.

Time to act? I rev up and take charge.

I'm the engine – not a passenger.

Languages

German
Native
English
Advanced
French
Advanced
Dutch
Elementary

Education

Jan 2019 - Jan 2020

Tilburg University

Master in Marketing Management · Marketing Management · Netherlands

Sep 2018 - Jan 2019

Tilburg University

Pre-Master in Marketing Management · Marketing Management · Netherlands

Sep 2015 - Jul 2018

HELMo Campus Guillemins

Bachelor in Marketing · Marketing · Liège, Belgium

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