Kilian K. - Marketing Consultant

Go to Website

Saint Vith, Belgium

Experience

Aug 2025 - Present

3 months

Marketing Consultant

Freelancer

Developing differentiated campaigns to increase brand awareness and lead generation
Analyzing and processing complex marketing data to develop targeted and actionable recommendations
Developing and training highly specialized AI models focused on branding, marketing, and communication
Coordinating and collaborating with external partners to ensure consistent and efficient marketing activities

Dec 2024 - Jun 2025

7 months

Dreieich, Germany

Acting Head of Marketing & Management Board Member

SD Worx

Developing a new marketing strategy with a clear focus on digital performance and brand presence (core areas: brand awareness, lead generation, and customer activation)
Improving campaign performance and lead quality through optimized pre-qualification online and offline: +20% SQLs YTD in Q1 2025
Implementing numerous quick wins to activate immediate growth (e.g., optimizing lead flow for faster sales response, expanding content channels for wider reach, brand refresh for overall modernization) while simultaneously building the foundation for long-term growth
Managing and efficiently controlling an operational marketing budget of €1M for cross-channel marketing activities (online & offline)
Leading, developing, and strategically restructuring an eight-person team to significantly boost quality, efficiency, and execution speed
Actively shaping key company decisions as part of the management board – closely aligning marketing strategy with business objectives
Significantly improving collaboration and coordination between marketing, sales, portfolio and product management, and external service providers and agencies

Sep 2024 - Jun 2025

10 months

Antwerp, Belgium

Strategic Marketing Partner DACH, CEE & Adriatic

SD Worx

Developing and rolling out central marketing strategies for the DACH, CEE, and Adriatic markets
Adapting global initiatives to local market needs and sales goals to boost brand awareness and long-term lead generation
Closely collaborating with central and regional sales and marketing teams to ensure a consistent customer journey
Managing regional marketing budgets and defining and continuously optimizing KPIs to increase efficiency and impact

Sep 2022 - Sep 2024

2 years 1 month

Cologne, Germany

Head of IT & AI Competence Center

gmk Markenberatung

Leading a four-person team to implement AI-driven initiatives
Integrating AI tools into brand communication processes to boost efficiency (up to 1 FTE saved) and ensure brand-compliant content creation (image & text)
Designing and delivering internal training to empower teams in effective and brand-aligned use of AI solutions

Mar 2022 - Sep 2024

2 years 7 months

Cologne, Germany

Brand Consultant

gmk Markenberatung

Leading national and international B2B & B2C mandates in the HVAC industry (Heating, Ventilation, Air Conditioning) with major clients Bosch Home Comfort and Buderus
Coordinating and executing international brand campaigns with impactful rollouts to increase brand awareness (up to +100%) across multiple markets
Leading a 3-5 person team to successfully deliver end-to-end branding projects
Developing brand positioning and building and managing brand architectures (from corporate to product level)
Conducting single- and multi-stage brand transfers (e.g., reducing from 15 to 5 brands) and rebranding initiatives to cut complexity and costs (up to 50%)
Activating the brand across all relevant touchpoints within target-specific customer journeys (B2B & B2C) to improve lead generation
Monitoring and optimizing brand performance across the entire funnel (from brand awareness through relevant set to first choice) based on KPIs
Developing and executing annual international marketing plans for over 20 markets by defining strategic goals and KPIs, aligning local marketing plans, and managing budget allocations
Managing stakeholders in branding, marketing, sales, and product management

Dec 2020 - Mar 2022

1 year 4 months

Cologne, Germany

Junior Brand Consultant

gmk Markenberatung

Supporting brand projects through research, analysis, project coordination, and internal documentation to prepare strategic decisions
Contributing to brand positioning, rebranding initiatives, and brand transfers for international B2B clients
Creating client presentations and ensuring content alignment between creative and marketing teams

Jun 2020 - Dec 2020

7 months

Cologne, Germany

Brand Consulting Intern

gmk Markenberatung

Conducting market and competitor analyses to support strategy development
Assisting in creating brand audits, positioning drafts, and workshop materials
Supporting project coordination and maintaining internal documentation for various brand initiatives

Feb 2018 - Jun 2018

5 months

Wincrange, Luxembourg

Marketing Intern

Faymonville Group

Developing a brand guide to improve brand perception with partner dealers
Ensuring consistent implementation of the corporate identity across all dealer touchpoints

Jan 2018 - Dec 2023

6 years

Saint Vith, Belgium