Recommended expert

Kilian Kohnen

Marketing Consultant

Kilian Kohnen
Wuppertal, Germany

Experience

Aug 2025 - Present
6 months

Marketing Consultant

Freelancer

  • Advising and implementing holistic brand & marketing projects
  • Developing targeted campaigns to increase brand awareness and generate leads
  • Analyzing and preparing complex marketing data to derive targeted and actionable recommendations
  • Developing and training specialized AI models focused on branding, marketing, and communication
  • Coordinating and collaborating with external partners to ensure consistent and efficient marketing activities
Dec 2024 - Jun 2025
7 months
Dreieich, Germany

Head of Marketing a.i. & Member of Executive Board

SD Worx

  • Interim leadership of the German marketing team with a focus on strategic realignment and operational excellence
  • Developing a new marketing strategy with a clear focus on digital performance and brand presence
  • Improving campaign performance and lead quality through optimized pre-qualification (online and offline): +20% SQLs YTD in Q1 2025
  • Implementing numerous quick wins for immediate growth activation while building the foundations for long-term growth
  • Managing a €1M operational marketing budget for cross-channel initiatives
  • Leading and restructuring an 8-person team to boost quality, efficiency, and execution speed
  • Actively shaping key company decisions as part of the executive board
  • Improving collaboration between marketing, sales, portfolio & product management, and external vendors
Sep 2024 - Jun 2025
10 months
Antwerp, Belgium

Strategic Marketing Partner DACH, CEE & Adriatic

SD Worx

  • Strategically managing integrated marketing initiatives for local execution of global campaigns
  • Developing and rolling out core marketing strategies for DACH, CEE, and Adriatic markets
  • Adapting global initiatives to local market needs and sales objectives
  • Collaborating with central and regional sales and marketing teams to ensure a consistent customer journey
  • Owning regional marketing budgets and defining as well as optimizing KPIs
Sep 2022 - Sep 2024
2 years 1 month
Cologne, Germany

Head of IT & Competence Center AI

gmk Markenberatung

  • Strategically directing the integration of AI into brand activation to boost efficiency, consistency, and innovation
  • Leading a 4-person team to implement AI-driven initiatives
  • Integrating AI tools into brand communication processes (up to 1 FTE savings)
  • Ensuring brand-compliant content creation (image & copy)
  • Designing and conducting internal training for the effective use of AI solutions
Mar 2022 - Sep 2024
2 years 7 months
Cologne, Germany

Brand Consultant

gmk Markenberatung

  • Responsible for international B2B & B2C branding and marketing projects in the HVAC industry (Bosch Home Comfort, Buderus)
  • Coordinating and executing international brand campaigns to increase brand awareness (up to +100%)
  • Leading a 3–5-person team on end-to-end branding projects
  • Developing brand positioning and managing brand architectures
  • Executing brand transfers and rebranding initiatives (complexity and cost savings up to 50%)
  • Activating the brand across relevant touchpoints in target-specific customer journeys
  • Monitoring and optimizing brand performance across the entire funnel based on KPIs
  • Developing and implementing international marketing plans for over 20 markets
  • Managing stakeholders across branding, marketing, sales, and product management
Dec 2020 - Mar 2022
1 year 4 months
Cologne, Germany

Junior Brand Consultant

gmk Markenberatung

  • Support brand projects through research, analysis, project coordination and internal documentation
  • Contribute to brand positioning, rebranding initiatives and brand transfers for international B2B clients
  • Create client presentations and coordinate between creative and marketing teams
Jun 2020 - Dec 2020
7 months
Cologne, Germany

Brand Consulting Intern

gmk Markenberatung

  • Conduct market and competitor analyses to support strategy development
  • Assist with brand audits, positioning drafts and workshop materials
  • Support project coordination and maintain internal documentation
Feb 2018 - Jun 2018
5 months
Wincrange, Luxembourg

Marketing Intern

Faymonville Group

  • Create a brand guide to optimize brand perception among partner dealers
  • Ensure consistent implementation of the corporate identity across all dealer touchpoints
Jan 2018 - Dec 2023
6 years
Saint Vith, Belgium

Business & Marketing Consultant

Start-up company

  • Build digital and marketing foundations (website, content, design and pricing) to accelerate company growth

Summary

Experience? Tons. Killer ideas? More than enough. Challenging the status quo? I'm all in – that's my thing. Planning, powering, delivering. That's my motto. Missing something? Then I'll build it up – focused and tireless. Time to take action? I shift into high gear and lead the way. I'm the engine – not just a passenger.

Skills

  • Strategic Marketing Planning And Execution In International Markets

  • Clear Communication And Creation Of Impactful Stakeholder Presentations

  • Leading Cross-functional Marketing And Project Teams

  • Managing International And Regional Marketing Rollouts

  • Mapping The Customer Journey And Optimizing The Customer Experience (Cx)

  • Data-driven Decision Making And Marketing Performance Analysis

  • Budget Ownership And Cost Optimization In Marketing

  • Managing Agencies And Ensuring Alignment With Internal Stakeholders

  • Planning & Analysis: Monday, Planner, Salesforce, Power Bi, Google Analytics, Etc.

  • Execution & Creation: M365, Adobe Creative Cloud, Canva, Midjourney, Etc.

  • Communication & Collaboration: Teams, Loop, Miro, Sharepoint, Etc.

  • Communicative, Outgoing, And Team-oriented

  • Ambitious, Structured, And Self-driven

  • Goal-oriented, Reliable, And Detail-focused

Languages

German
Native
English
Advanced
French
Advanced
Dutch
Elementary

Education

Jan 2019 - Jan 2020

Tilburg University

Master in Marketing Management · Marketing Management · Netherlands

Sep 2018 - Jan 2019

Tilburg University

Pre-Master in Marketing Management · Marketing Management · Netherlands

Sep 2015 - Jul 2018

HELMo Campus Guillemins

Bachelor in Marketing · Marketing · Liège, Belgium

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