Philippe Ruttens

Q: Where is Philippe based?

Philippe is based in Antwerpen, Belgium and can operate in on-site , hybrid , and remote work models.

Q: What languages does Philippe speak?

Philippe speaks the following languages: French (Native), English (Advanced), Dutch (Advanced) .

Q: How many years of experience does Philippe have?

Philippe has at least 33 years of experience. During this time, Philippe has worked in at least 21 different roles and for 20 different companies . The average length of individual experience is 1 year and 6 months . Note that Philippe may not have shared all experience and actually has more experience.

Q: What is Philippe's latest experience?

Philippe's most recent position is Founder at Titeos .

Q: What companies has Philippe worked for in recent years?

In recent years, Philippe has worked for Titeos , Fractionals United , RevOps Co-op , Revenue Marketing Alliance , and Tyk .

Q: Which industries is Philippe most experienced in?

Philippe is most experienced in industries like Professional Services , Information Technology (IT) , and Manufacturing . Philippe also has some experience in Media, Entertainment and Publishing , Banking and Finance , and Transportation and Logistics .

Q: Which business areas is Philippe most experienced in?

Philippe is most experienced in business areas like Marketing , Business Intelligence , and Strategy and Planning . Philippe also has some experience in Sales , Project Management , and Operations .

Q: Which industries has Philippe worked in recently?

Philippe has recently worked in industries like Information Technology (IT) , Professional Services , and Manufacturing .

Q: Which business areas has Philippe worked in recently?

Philippe has recently worked in business areas like Marketing , Sales , and Business Intelligence .

Recommended expert

Antwerpen, Belgium

Experience

Jan 2025 - Present

1 year 2 months

Antwerp, Belgium

Founder

Titeos

Exploring and implementing a range of techniques and habits to boost energy, health, and life with a mission to guide and enable 1 million entrepreneurs to better health and energy by 2030.
Online platform using various tools and knowledge, 1-1 and group coaching leveraging data, science, and AI to accelerate healthy routines.

Nov 2024 - Jul 2025

9 months

Antwerp, Belgium

Member (Fractional CMO)

Fractionals United

Jun 2024 - Jul 2025

1 year 2 months

Member

RevOps Co-op

Community built to serve its members through on-demand expertise, best practice content, educational opportunities, and networking events.
Open to all go-to-market operations professionals, from marketing to customer success.

Oct 2023 - Mar 2024

6 months

Antwerp, Belgium

Ambassador

Revenue Marketing Alliance

Nominated as one of 20 ambassadors to educate and grow the revenue focus for CMOs and B2B marketing teams worldwide.

Feb 2022 - Jul 2025

3 years 6 months

London, United Kingdom

Chief Marketing Officer (CMO)

Tyk

Focused on growing the ecosystem, customers, and revenue to make the brand a leader in interconnectivity and API management.
Created stronger and healthier teams and operations with a 100% focus on customer-centric growth and measurable impact.
Built a world-class integrated marketing team and customer-centric function.
Reported on main marketing and sales KPIs, from brand awareness to full-funnel conversion and velocity.
Aligned internal product and commercial stakeholders around common goals, operations, and the buyer journey.
Leveraged data, analysis, and learnings from customers, partners, prospects, and users to fine-tune targeting, messaging, and value propositions.
Developed short- and long-term roadmaps for marketing planning and execution.
Optimized marketing strategies and campaigns, from messaging and content to channels and dashboards.
Oversaw development and execution of thought leadership and communications programs at global, regional, and local levels.

Oct 2021 - Dec 2022

1 year 3 months

Amsterdam, Netherlands

Executive Member (EMEA)

Pavilion

Executive member in a private center for high-growth operators, contributing B2B marketing knowledge and international experience across sales, marketing, and revenue operations communities.

May 2021 - Jan 2025

3 years 9 months

London, United Kingdom

Member

Finite

Member of a global community for marketers in B2B technology and SaaS focused on connecting, sharing, learning, and growing.

Jun 2020 - Jan 2022

1 year 8 months

Cologne, Germany

Global Demand Generation, ABM & Digital Marketing (ad interim)

cleverbridge

Responsible for setting up and implementing ABM and demand generation operations.
Integrated sales and BDR teams, managed digital channels, digital performance, agency coordination, data, and dashboards on a consultant and interim manager basis.

Mar 2020 - May 2020

3 months

Amsterdam, Netherlands

Marketing Operations & Performance Manager (ad interim)

Mollie

Led marketing team leadership and transformation.
Managed marketing operations, performance, search, and online marketing.
Optimized ROI and dashboards.
Supported the commercial team through lead generation and international expansion.

Jan 2020 - Present

6 years 2 months

Antwerp, Belgium

Freelance B2B Marketing Consultant & Interim Manager

Malt Strategy

Worked ad-hoc as a fractional CMO, Demand/Revenue Marketeer and freelance consultant through COMATCH (acquired by MALT Strategy).

Sep 2018 - Feb 2020

1 year 6 months

London, United Kingdom

Global Demand Generation Director (consultant/ad interim)

World Courier

Set up and optimised global demand generation-related campaigns and channels.
Transformed the marketing function into a Revenue Marketing Center of Excellence.
Coordinated, recruited, and coached regional and field marketing specialists.
Co-drove foundation demand generation projects with a B2B demand gen agency.
Managed campaign planning, pilot projects, paid media, SEO, and dashboard optimisation.
Led workshops, data-driven ROI analysis, and growth-based decision-making.

Aug 2018 - Present

7 years 7 months

Antwerp, Belgium

Board Advisor, Speaker, Coach, CMO & Change Agent

TheMarketAir

Blend the power of AI with experience-built human expertise and context to help boards, CMOs, investors and marketing teams navigate, transform, and win.
Focused on pragmatic, actionable strategy optimisation to leverage the AI revolution and boost marketing performance every quarter and year.
Help boards and C-suites transform their marketing for today’s fast, uncertain, AI-powered world through energy, speed, and clarity.
Conduct fast workshops to align teams and unlock go-to-market (GTM) plans.
Provide pragmatic CMO coaching and support with a focus on real impact.
Offer board-level advisory including audits, benchmarks, and roadmaps for quick wins.
Speak at and energise executive events.
Deliver pipeline and revenue growth, reduced customer acquisition costs (CAC), and deal times.
Focus on real team engagement, alignment, and clear ROI and AI-driven insights.
Quantify the ROI of marketing and sales efforts through a structured 100% pragmatic coaching program.
Use short audits, templates, benchmarks, and tools to focus on the 20-80 of B2B marketing.
Coach B2B CMOs and marketing teams to manage the right KPIs and develop simple dashboards and roadmaps.

Sep 2016 - Jul 2025

8 years 11 months

Antwerp, Belgium

B2B Marketing & Communications Consultant

ruttens.com

Helped large and medium-size professional services, IT, and industrial companies improve their reputation, online footprint, and sales through B2B marketing, communications, and demand generation expertise.
Balanced quick wins and fact-based strategic thinking to boost marketing and sales performance through workshops, coaching, quick-scan, and interim management.
Led and transformed three marketing teams of 4+ people for the digital age.
Managed a range of brand and personas studies, content and digital marketing strategies, and inbound-outbound channels including telemarketing, email, events, web, and social media.
Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 websites.
Trained and coached over 200 executives and employees on social branding and selling.
Helped increase win rate for over 10 key account teams in telecom, insurance, and government through account-based marketing (ABM).
Developed marketing and sales intranet for 400 sales managers.
Created new marketing information products covering the smart card and consulting market for over 300 senior managers.
Set up and managed EMEA competitor intelligence function for over 500 internal clients.
Focused on accelerating lead generation and nurturing through Human-to-Human (H2H) marketing and pragmatic consulting advice.

Nov 2011 - Sep 2016

4 years 11 months

Belgium

Senior Manager, Marketing & Communications (BeLux)

Accenture

Led the Marketing & Communications team and function in Belgium and Luxembourg.
Served as Media Relations and Social Media Lead.
Managed branding, advertising, online marketing, content marketing, client marketing, marcom, PR, internal and external communications, events, and recruitment marketing.
Responsible for planning, strategy, campaign development, execution, reporting, budget, and people management.
Covered field marketing across five industry sectors and four growth platforms: Strategy, Technology, Operations, and Digital.

Mar 2010 - Oct 2011

1 year 8 months

Lead Generation, Telemarketing & Online Marketing Manager (Europe)

Iron Mountain

Responsible for demand generation, SEO, SEA, social media, email, telemarketing, and campaign management for Iron Mountain Europe.
Developed, delivered, and measured targeted and segmented sales and marketing campaigns across multiple channels in 19 European countries, focusing on the mid-size segment.

Jul 2007 - Mar 2010

2 years 9 months

Belgium

Marketing & Knowledge Manager (Member of the Management Team)

The House of Marketing

Responsible for the strategy, planning, operations, and tools for corporate and marketing communications.
Supported the sharing and creation of knowledge across the firm.
Managed brand strategy, marcom collaterals, PR, events, social media, online and print, sponsorship, and customer database management.
Provided sales support, engagement debriefs, and knowledge coaching.

Mar 2001 - Jun 2007

6 years 4 months

Freelance Marketing Consultant, Photographer and Journalist

ruttens.com

Served as Interim Information Manager for a medium-size marketing intelligence consultancy, managing the research team, projects, processes, and tools.
Conducted international market and competitor analysis, including newsletter and report writing for over 3,000 staff worldwide for a Big Five strategic consultancy.
Developed a marketing and sales intranet portal for over 400 sales managers at a major IT service firm.
Served as Interim Marketing Communications Manager for a B2B eMarketplace, developing the marketing plan, branding strategy, and communications plan for commercial launch.
Developed and ran coaching programs and business marketing workshops in partnership with colleges.
Conducted journalism work for trade magazines including editing, research, and writing.

Nov 2000 - Feb 2001

4 months

Career Break

5-month trip around the world.

Oct 1999 - Oct 2000

1 year 1 month

Knowledge Manager

Cap Gemini Ernst & Young

Responsible for Europe-wide definition and implementation of knowledge support activities for accounts, pursuits, and engagements.
Developed European and global service offerings and packaged tools for knowledge workers.
Increased awareness of knowledge processes and coached over 50 knowledge workers, sales managers, and consultants.
Supported the sales process through participation in new business wins.
Developed and facilitated training workshops in Italy, the Netherlands, and the UK.

Jan 1998 - Aug 1999

1 year 8 months

Senior Manager, Market Intelligence Unit

Mondex MasterCard International

Responsible for the strategy and management of Market Intelligence, Configuration, and Document Services units.
Managed a budget of over £600k, including revenue targets and £100k+ in cost savings.
Conducted strategic reviews and internal audits for information services.
Developed and launched new marketing information products covering the smart card market and competition analysis.
Managed the company’s shared information systems, including the intranet site and knowledge management activities.
Led the selection and initial implementation of configuration and document management systems and processes.
Supported the Mondex Executive Committee and shareholders across over 20 leading banks.

Jan 1996 - Jan 1998

2 years 1 month

EMEA Competitive Intelligence and Analyst Relations Manager

Accenture

Set up and managed the Competitor Intelligence function for Europe serving over 500 internal clients.
Optimised European relationships with analyst firms such as Gartner Group, Dataquest, IDC, and Datamonitor.
Gathered, analysed, and reported primary and secondary information on consulting and IT markets across Europe for strategic and sales usage.

Sep 1992 - Dec 1995

3 years 4 months

Consultant Pan-European Marketing Communications

Clarus Consulting

Managed marcom projects for European headquarters of US blue-chip firms.
Conducted market analysis and reporting for 3M Europe.
Developed brand migration strategy for seven debit/credit brands for Europay/MasterCard, including focus groups and production of creative mock-ups.
Created brand strategy, plan, and tactics for the launch of the Uniworld brand for AT&T/Unisource.
Developed internal newsletters and analyzed advertising data across Europe for DHL Worldwide.
Managed brand manuals for Owens-Corning Fiberglass and marketing systems for Brown & Williamson and Colgate Palmolive.

Summary

With 30+ years in B2B marketing across 10 sectors & 12+ companies, trusted by 45 recommendations, I help GTM C-suite, CMO, CEO & CFOs transform and increase their sales & marketing ROI, team & operations.

My purpose is to inspire, guide & deliver impact & ROI value to senior leaders/teams by focusing on the 20-80 of their B2B marketing across strategy, tech, brand, operations & channels.

My three proven strengths gained from multi-projects & roles:

High energy & change-making approach
Mentorship-style leadership with people-first focus
Holistic expertise, from sales & marketing stakeholders to AI tech, B2B & GTM strategies, data & analysis, to tactics & campaigns and dashboards

Board advisor, soundboard, team coach focused on pragmatic, actionable strategy optimisation to leverage the AI revolution and boost marketing performance every quarter & year.

Through my venture TITEOS, I also coach busy execs & entrepreneurs to improve their health & energy effortlessly with my 15 years' experience in healthy living.

"Phil transformed our marketing into a data-driven, revenue-focused engine. He aligns marketing with business goals and was key to implementing automation and measurable value."

"Phil built our ABM from the ground up—delivering on data, targeting, tools, and team coaching. A go-to partner for upgrading B2B strategy and results."

"Phil brings unmatched energy, focus, and a data-first mindset to marketing and coaching. He leads by embracing the latest trends and tools, drives change, and excels at working with boards. An outstanding mentor and catalyst for results."

Imagine if you could...

Accelerate your GTM with hands-on, executive-level GTM and AI coaching built for results.
Boost your marketing ROI by 10-30% within 6 months—dynamic data & AI-powered process and tools to turn your marketing budget into a pipeline engine.
Boost your brand visibility & trust on LinkedIn. Become your market authority and unlock C-level engagement & leads.

I deliver your missing ROI ingredient by guiding your CMO & GTM leads with my structured high-energy approach, applying best “AI age” marketing practices to meet your investors, sales & board’s growth & efficiency KPIs.

I energise your GTM teams & strategy through four goal-specific service packs, using my Performance Express Builder, as well as 6-12 month scoaching plans (retainers).

Skills

Roi Strategies
Sales And Marketing
Analytical Skills

Languages

French

Native

English

Advanced

Dutch

Advanced

Education

Sep 1990 - Sep 1991

University of Strathclyde

MSc · International Marketing · Glasgow, United Kingdom

Oct 1985 - Jun 1990

Université de Namur

BSc + MSc · Economics and Information Technology · Namur, Belgium

Profile

Created

December 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Philippe based?

Philippe is based in Antwerpen, Belgium and can operate in on-site, hybrid, and remote work models.

What languages does Philippe speak?

Philippe speaks the following languages: French (Native), English (Advanced), Dutch (Advanced).

How many years of experience does Philippe have?

Philippe has at least 33 years of experience. During this time, Philippe has worked in at least 21 different roles and for 20 different companies. The average length of individual experience is 1 year and 6 months. Note that Philippe may not have shared all experience and actually has more experience.

What roles would Philippe be best suited for?

Based on recent experience, Philippe would be well-suited for roles such as: Founder, Member (Fractional CMO), Member.

What is Philippe's latest experience?

Philippe's most recent position is Founder at Titeos.

What companies has Philippe worked for in recent years?

In recent years, Philippe has worked for Titeos, Fractionals United, RevOps Co-op, Revenue Marketing Alliance, and Tyk.

Which industries is Philippe most experienced in?

Philippe is most experienced in industries like Professional Services, Information Technology (IT), and Manufacturing. Philippe also has some experience in Media, Entertainment and Publishing, Banking and Finance, and Transportation and Logistics.

Which business areas is Philippe most experienced in?

Philippe is most experienced in business areas like Marketing, Business Intelligence, and Strategy and Planning. Philippe also has some experience in Sales, Project Management, and Operations.

Which industries has Philippe worked in recently?

Philippe has recently worked in industries like Information Technology (IT), Professional Services, and Manufacturing.

Which business areas has Philippe worked in recently?

Philippe has recently worked in business areas like Marketing, Sales, and Business Intelligence.

What is Philippe's education?

Philippe holds a Master in International Marketing from University of Strathclyde and a Master in Economics and Information Technology from Université de Namur.

What is the availability of Philippe?

Philippe is immediately available full-time for suitable projects.

What is the rate of Philippe?

Philippe's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.