Fractional Chief Marketing Officer

• Developed an online platform leveraging data, science, and AI to accelerate healthy routines
• Designed 1-1 and group coaching programs based on 15 years of experience in healthy living
• Mission to guide and enable 1 million entrepreneurs to improve health and energy by 2030

The RevOps Co-Op is a community providing on-demand expertise, best practice content, educational opportunities, and networking events for go-to-market operations professionals.

• Built a world-class integrated marketing and customer-centric function
• Grew and reported on marketing and sales KPIs from brand awareness to full-funnel conversion and velocity
• Aligned internal product and commercial stakeholders around common goals
• Leveraged data and insights to fine-tune targeting, messaging, and value propositions
• Developed short- and long-term marketing roadmaps
• Optimized marketing strategies and campaigns across channels and dashboards
• Oversaw global, regional, and local thought leadership and communications programs

Member of a global community for B2B technology and SaaS marketers to connect, share, learn, and grow.

• Led marketing team transformation and operations
• Optimized search and online marketing, ROI, and dashboards
• Supported commercial team through lead generation for international expansion

• Set up and optimized global demand generation campaigns and channels
• Transformed marketing into a Revenue Marketing Center of Excellence
• Coordinated, recruited, and coached regional and field marketing specialists
• Co-drove foundation demand generation projects with agencies
• Planned campaigns, pilot projects, paid media, SEO, workshops, and ROI analysis

• Balanced quick wins and fact-based strategic thinking through workshops, coaching, quick-scans, sprint consultancy, and interim management
• Boosted marketing and sales performance at Belgium and EMEA levels
• Led and transformed three marketing teams of 4+ people for digital age readiness
• Managed brand and persona studies, content and digital strategies, and inbound-outbound channels across 10+ countries
• Trained over 200 executives and employees on social branding and selling
• Increased key account win rates through account-based marketing
• Developed sales intranet for 400 sales managers and competitor intelligence for 500 internal clients

• Led branding, advertising, online marketing, content, client marketing, PR, internal and external communications, and events
• Supervised recruitment marketing and media relations across five industry sectors
• Managed strategy, planning, campaigns, budgets, and a cross-functional team

• Managed demand generation, SEO, SEA, social media, email, telemarketing, and campaigns across 19 European countries
• Increased lead quality and quantity for the mid-market segment

• Managed projects for consulting and client firms in marketing intelligence, competitor analysis, intranet development, and communications
• Produced newsletters, reports, and branding materials
• Delivered coaching workshops and journalism for trade magazines

• Managed market intelligence and document services units with a £600k budget
• Launched marketing information products and managed shared information systems
• Led configuration and document management implementation and supported executive committee

• Managed marcom projects for 3M Europe, Europay/MasterCard, AT&T/Unisource, DHL Worldwide, and others
• Conducted market analysis, brand strategy, focus groups, creative mock-ups, and internal communications