Sabine Clappaert

Change and culture strategist and coach

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Brussels, Belgium

Experience

Apr 2019 - Feb 2025
5 years 11 months
Brussels, Belgium

Junior Partner, People and Transformation Practice

FTI Consulting

  • Designing and leading change management and communication workstreams as part of the transformation office for clients.
  • Acting as trusted communication advisor to clients during strategic change initiatives, developing comprehensive internal and external change communication strategies and roadmaps.
  • Coaching people managers, leaders and leadership teams for clients including Merck Pharmaceuticals, HSBC, Siemens-Gamesa and ICBC on effective collaboration and leadership effectiveness.
  • Designing and developing the worldwide training program to enable effective leadership, collaboration and communication in a hybrid working environment for a global pharma company.
  • Delivering over 500 online learning sessions on leadership effectiveness for clients in the pharma, financial services, energy and manufacturing industries.
  • Facilitating ExCo team meetings for clients on topics ranging from divestment and strategy change implementation to restructuring and workforce reduction.
  • Developing proprietary culture assessment methodology and implementing culture transformation programs for pharma and financial services companies.
Mar 2014 - Jan 2018
3 years 11 months
Brussels, Belgium

Marketing Director EMEA

Goodman Group

  • Redesigning and decentralising the European marketing department (23 FTEs).
  • Developing a multi-year marketing and corporate communication strategy and restructuring the EMEA marketing budget and spend allocation to align with marketing and business objectives.
  • Leading the culture change workstream in an operating model transformation project to a lean/agile model.
  • Training all people managers in leading change, driving culture and collaborating in a holacratic business model.
  • Collaborating with the HR team to redesign the employee value proposition and employee experience across the employee lifecycle in alignment with an agile working model.
Oct 2006 - Mar 2014
7 years 6 months
Ghent, Belgium

Founder / Owner

Muse Communication

  • Developing an award-winning employee value proposition positioning campaign for a leading global IT services brand to support building a stronger values-driven culture.
  • Developing the European diversity, equity & inclusion program communication strategy and program for a major consumer goods brand.
  • Providing communication and media training for company spokespersons in the automotive, technology and FMCG sectors.
  • Training regional and store managers of a Belgian fashion brand in leadership effectiveness.
  • Developing an employee engagement campaign to activate and embed company values in leaders, people managers and teams for a global IT solutions provider consultancy.
Jul 2005 - Oct 2006
1 year 4 months
Brussels, Belgium

Account Director

Weber Shandwick

  • Developing an employee engagement campaign to activate and embed company values in leaders, people managers and teams for a global IT solutions provider consultancy.
  • Creating an award-winning employee value proposition positioning campaign for a leading professional services brand.
  • Developing the European diversity, equity & inclusion program communication strategy for a major consumer goods brand.
  • Training regional and store managers of a Belgian fashion brand in leadership effectiveness.
Mar 2001 - Jul 2005
4 years 5 months
Belgium

Marketing Communications Manager, Barco Media & Entertainment

Barco NV

  • Developing and orchestrating implementation of a comprehensive internal and external communications strategy for CEO succession, including crafting executive messaging, designing multi-phase stakeholder engagement plans and developing all critical announcement materials.

  • Developing and implementing the cultural integration roadmap for two acquisition integrations, including values assessment and alignment as well as change management messaging and leader briefings across both merged organizations.

Jul 1999 - Jan 2001
1 year 7 months
Sydney, Australia

Public Relations Manager, Asia-Pacific

The Attik

  • Developing communication materials for internal and external use, handling all media enquiries, briefing spokespersons and writing press releases to promote The Attik brand across Asia-Pacific.

Summary

Sabine is a Prosci-certified change and culture strategist and coach who helps leaders steer and embed change, build powerful teams and create cultures where people and performance thrive.

With 20+ years’ experience in international organizations, her approach is rooted in a deep understanding of business challenges, and focuses on equipping leaders, managers and teams with the skills and knowledge essential for organizational and professional growth.

Skills

Change Enablement

  • Designing And Leading Change Management And Communication Workstreams As Part Of The Transformation Office For Clients.
  • Stakeholder Mapping, Engagement Strategy & Plan.
  • Change Impact Assessment And Readiness Diagnostics.
  • Leadership Alignment Sessions.
  • Sponsor And Spokesperson Coaching.
  • Change Network Design And Activation Plan.
  • Metrics And Tracking Dashboard For Adoption And Engagement.

Change Communication

  • Acted As Trusted Communication Advisor To Clients During Strategic Change Initiatives, Developing Comprehensive Internal- And External Change Communication Strategies, Narratives And Roadmaps.
  • Change Narrative And Key Messaging Framework.
  • Communication Strategy And Rollout Plan.
  • Executive Talking Points And Leadership Toolkits.
  • Campaign Content (Faqs, Newsletters, Videos, Intranet Updates, Etc.).
  • Townhall And Event Design With Story-driven Facilitation.

Strategic (Offsite) Meeting Facilitation

I Develop And Facilitate Interactive, High-impact Sessions To Help Leadership Teams Define, Articulate And Align On Strategic Topics. Behind-the-scenes Tension, Politics Or Egos? I Will Create A Neutral, Confidential Space Where Your Team Can Explore Deeper Debate, Find Shared Clarity And Make Better Decisions For Greater Impact.

Design & Preparation

  • Conduct Pre-session Interviews To Identify Goals, Challenges, And Dynamics.
  • Co-create The Agenda And Design Interactive Exercises.
  • Align With The Sponsor On Success Criteria And Outcomes.
  • Develop Tailored Pre-read Or Reflection Prompts For Participants.
  • Craft Facilitation Materials, Visual Aids, And Templates.

Facilitation & Alignment

  • Create An Environment Of Psychological Safety And Open Dialogue.
  • Facilitate Strategic Alignment Around Purpose, Priorities, And Next Steps.
  • Navigate Sensitive Dynamics Or Unspoken Conflicts Constructively.
  • Use Live Synthesis Tools (E.g., Visual Mapping Or Real-time Clustering) To Track Ideas.
  • Build Shared Ownership Of Decisions And Commitments.

Follow-up & Embedding

  • Summarize Insights And Decisions In A Debrief Report.
  • Provide Recommendations Or Action Roadmap.
  • Optional Post-offsite Coaching Or Team Check-in.
  • Support Leadership Team In Communicating Outcomes To The Wider Organization.

Leadership & Team Coaching

One-on-one Leadership Coaching

  • I Empower Leaders Through Coaching And Strategic Sparring To Cultivate Self-awareness, Authentic Confidence, And Actionable Strategies For Leading With Authenticity, Purpose And Confidence In Times Of Uncertainty And Change.

Team Coaching

  • I Design And Deliver Bespoke Team Coaching Workshops Or Programs That Help Improve Team Effectiveness, Alignment, And Culture.
  • I Help Teams Build The Trust, Clarity, And Shared Accountability That Enable High Performance And Resilience—especially When Navigating Complexity Or Change.

Leadership Development & Training

What I Do

  • I Design And Deliver Leadership Development Programs That Enable Leaders To Lead With Confidence, Clarity, And Authenticity In A Rapidly Changing World.
  • My Focus Is On Equipping Leaders With The Mindset, Skills, And Behaviours To Inspire Teams, Foster Collaboration, And Navigate Complexity, Both In-person And In Hybrid Environments.

Program Delivery & Enablement

  • Deliver Large-scale Leadership Programs And Interactive Virtual Workshops.
  • Facilitate Immersive Sessions On Communication, Collaboration, Resilience, And Trust.
  • Design And Deliver Train-the-trainer Programs To Scale Leadership Capability.
  • Coach Internal Facilitators And Hr Business Partners To Sustain Impact.

Program Design & Development

  • Design Bespoke Leadership Development Journeys Aligned To Organizational Strategy.
  • Develop Modular Learning Architectures For All Leadership Levels (From Emerging Leaders To Executives).
  • Create Experiential Learning Content Combining Reflection, Practice, And Feedback.
  • Translate Leadership Frameworks Into Practical Toolkits And Micro-learning Resources.

Culture Assessment & Change

Culture Assessment

  • I Help Organizations Understand, Evolve, And Embed The Culture Required To Deliver Their Strategy.
  • Drawing On The Culture Assessment Methodology And Diagnostic Tool I Developed, I Bring Both Data-driven Insight And Deep Qualitative Understanding To Guide Sustainable Cultural Transformation.
  • Design And Deploy Qualitative And Quantitative Culture Diagnostics.
  • Conduct Leadership Interviews And Focus Groups To Uncover Cultural Dynamics.
  • Analyze Organizational Values, Behaviours, And Leadership Patterns.
  • Identify Cultural Strengths And Misalignments With Strategic Goals.
  • Deliver A Data-informed Culture Report And Insight Synthesis.
  • Present Executive Summary And Facilitate Leadership Alignment On Findings.

Culture Transformation & Embedding

  • Co-create A Clear Cultural Vision And Strategic Culture Roadmap.
  • Define The Mindsets, Behaviours, And Rituals That Enable The Desired Culture.
  • Design And Facilitate Leadership Workshops To Model And Cascade Change.
  • Integrate Culture Work Into Talent And Performance Systems And Communication.
  • Develop Engagement Campaigns And Storytelling Tools To Bring The Culture To Life.
  • Track Progress Through Pulse Checks And Behavioural Indicators.

Languages

English
Native
Dutch
Native

Certifications & licenses

Certified Professional Co-Active Coach (CPCC)

The Alchemy Of Leadership, Dirk Oellibrandt

Alchemy: The Art Of Co-Facilitation

Heart-Based Leadership

Organization And Relationship Systems Coach (ORSC)

Prosci Change Management Certification

Certified Barretts Culture Transformation Practitioner

Leading Change With Theory-U

Transformational Presence In Leadership

Centre For Transformational Presence

Leadership Development Program

Centre For Creative Leadership (CCL)

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