Luc (Georges Emile) Masson
Executive Transformation Advisor | Governance
Experience
Strategic Advisor
VO Europe
Advised VO Europe on strengthening governance and decision-making within its PM² framework. Assessed strategic alignment, prioritisation logic, and sustainability integration, delivering clear recommendations to improve resource allocation, execution discipline, and long-term transformation coherence.
Governance, Strategic Alignment, Decision Support, Portfolio Prioritisation, Transformation Advisory
Government Relations Strategist
Project Management Institute (PMI)
Supported PMI’s strategy to strengthen its presence within the European landscape through policy engagement, stakeholder mapping, and regulatory alignment. Delivered insights on EU initiatives, legislative trends, and long-term strategic priorities. Conducted political landscape analysis, developed policy recommendations, and facilitated alignment with digital priorities such as the Digital Decade, NIS2, DORA, and the Cyber Resilience Act.
Public Sector Consulting, Regulatory Strategy, Stakeholder Engagement, Policy Analysis, Strategic Advisory
Roadmap Lead
European Commission
Led two enterprise digital roadmaps within the European Commission’s digital workplace programme, coordinating 16 initiatives. Focused on governance, prioritisation, and executive alignment to improve service performance, delivery coherence, and decision-making in a complex institutional environment.
Portfolio Governance, Strategic planning, Target Operating Model, Change & Transformation Management, Stakeholder Alignment
Enterprise Architecture
European Commission
Provided enterprise architecture and governance support to the European Commission and 27 Member States across 300+ EU programmes (€392B). Focused on strategic alignment, audit traceability, and process simplification, enabling consistent decision-making, regulatory compliance, and sustainable adoption across large-scale institutional systems.
Enterprise Architecture, Governance, Strategic Alignment, Process Simplification, Stakeholder Coordination
Deputy Head of Change Management Office
ORES
Acted as Deputy Head of the Change Management Office, supporting governance and execution across eight strategic energy portfolios (€70M). Led enterprise-wide change enablement, stakeholder alignment, and adoption governance across multiple departments to ensure consistent execution, readiness, and measurable transformation outcomes.
Change & Transformation Management, Governance, Stakeholder Engagement, Organizational Change Management, Portfolio Oversight
Program Manager
Elia
Led a regulatory reporting compliance programme across 20 cross-functional initiatives within Elia’s Customer, Market & System division. Focused on governance, prioritisation, and regulatory alignment, coordinating multiple divisions to ensure compliant execution, decision clarity, and sustainable programme control.
Program Governance, Regulatory Compliance, Portfolio Management, Stakeholder Coordination, Strategic planning
Founder & Executive Transformation Advisor
BAS4ICT
Founder of BAS4ICT. I advise CEOs and executive teams on governance, decision clarity, and accountability in complex ICT-enabled transformations. My work focuses on restoring control, aligning operating models, and ensuring reliable outcomes in EU and other regulated environments where decisions, compliance, and long-term impact matter.
Corporate strategy, Governance, Target Operating Model, Change & Transformation Management, Regulatory Strategy
ICT Project Manager / Business Analyst
European Commission
Contributed to large-scale digital transformation initiatives across multiple European Commission Directorates-General. Focused on business analysis, project governance, and alignment with EU electronic archiving and document management standards, supporting mission-critical systems and cross-DG decision-making.
Business analysis, ICT Project Management, Digital Transformation, Governance & Decision Processes, Stakeholder Coordination
ICT Functional Analyst
MCKINSEY & COMPANY
Contributed to the functional design of a research-focused digital application supporting China's economic analysis. Acted as the interface between business leaders and technical teams, translating complex requirements into user-centred functional designs, prototypes, and decision-support visualisations.
Business analysis, Requirements Management, Stakeholder Alignment, Data analysis, User-Centred Design
ICT Business Analyst / Change Manager
SWIFT
Supported a strategic digital transformation at SWIFT, leading the replacement of the Web Content Management System. Acted as the bridge between business and IT, driving requirements alignment, change readiness, and adoption across departments, from solution selection to rollout and user acceptance.
Business analysis, Change Management, Stakeholder Engagement, Requirements Prioritization, User Acceptance Testing
ICT Project Support Officer
European Commission
Supported early digital transformation initiatives within the European Commission, contributing to institutional web platforms and decentralised content management. Enabled large-scale adoption of publishing standards, improved intranet usability, and supported alignment between DG CONNECT and corporate communication standards.
Digital Content Management, Intranet Architecture, Information Governance, User Experience, Stakeholder Coordination
ICT Portfolio Manager
Attitudeweb
February 2000 - November 2009 (9 years and 9 months) Bruxelles, Belgium Managed ICT and digital portfolios for legal, public, and institutional clients. Led end-to-end web and software initiatives, translating complex requirements into scalable digital solutions. Focused on portfolio governance, service quality, stakeholder alignment, and adoption of early cloud and data-driven practices.
ICT Portfolio Management, Digital Transformation, Stakeholder Management, Service Delivery, Change Enablement
Business Unit Manager
ROSSEL
Led the Real Estate business unit of a major Belgian media group, overseeing strategy, revenue growth, and partnerships. Defined commercial roadmaps, negotiated national advertising budgets, built strategic alliances, and introduced early software specifications to streamline advertising and operational workflows.
Business Unit Strategy, P&L Management, Strategic Partnerships, Commercial Negotiation, Market Positioning
Senior Account Manager
ITT Inc
Managed key client portfolios for the Yellow Pages business directory, delivering tailored advertising solutions to B2B clients. Owned client relationships, negotiated advertising budgets and contracts, and translated business needs into effective visibility strategies across print and early digital channels.
Commercial Negotiation, Key Account Management, Client Relationship Management, Portfolio Management, Revenue Growth
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Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (22 years), Government and Administration (20 years), Information Technology (13 years), Media and Entertainment (12 years), Advertising (4 years), and Energy (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (27.5 years), Project Management (26 years), Strategy (20 years), Marketing (12 years), Business Intelligence (7.5 years), and Sales (4 years).
Summary
Luc advises CEOs and executive teams on governance and decision clarity in complex ICT-enabled transformations, notably for the European Commission and SWIFT. With over 25 years of experience, Luc specialises in governance, decision control, and strategic alignment, among other areas. Luc has also founded BAS4ICT and worked on enterprise digital roadmaps and large-scale institutional systems.
Languages
Education
SOLVAY BRUSSELS SCHOOL
Advanced Master Degree - Marketing and Advertising · Marketing and Advertising · Brussels, Belgium
Executive specialisation in strategic marketing and advertising.
ICHEC BRUSSELS MANAGEMENT SCHOOL
Advanced Master Degree - Marketing and Trade · Marketing and Trade · Brussels, Belgium
ICHEC BRUSSELS MANAGEMENT SCHOOL
Advanced Master Degree - Management · Management · Brussels, Belgium
Accelerated programme
Certifications & licenses
Planning with Advanced Roadmaps
Atlassian University
PM2-Agile Essentials
European Commission
Confluence Fundamentals
Atlassian University
Jira Fundamentals
Atlassian University
Learning COBIT - A framework for IT governance
Enterprise Architecture in Practice
PM² Essentials, Project Management Methodology
European Commission
Business Transformation Management Methodology (BTM2)
CXO Transform
Prosci® Certification in Change Management
Nexum
Profile
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