Nathalie Meeuwes
Head Digital Design and Integration / ICT Program Manager
Experience
Head Digital Design and Integration / ICT Program Manager
De Lijn
Built and led a cross-functional department spanning five core capability areas: on-premise & cloud data platforms, UX/UI and digital passenger experience, integration architecture and development, program and project management
Managed over 30+ FTE, ensuring alignment between technical innovation, stakeholder expectations, and delivery excellence
Acted as strategic bridge between IT, business units, government partners, and technology vendors to steer complex programs with high societal and operational impact
Managed a portfolio of organisation-wide programmes impacting over 300 systems and multiple stakeholder domains
Led end-to-end programme delivery from concept to implementation, combining business alignment, ICT readiness, risk management, and change enablement
Acted as a trusted advisor to the CIO and C-level leadership, ensuring effective communication, stakeholder buy-in, and seamless business integration
Flagship initiatives delivered:
- Digital passenger communication ecosystem: rollout of screens on board and at stops, real-time information flow, and a unified control platform across all digital signage
- On-board IT transformation: designed IT architecture supporting smart vehicles and digital services
- ABT 2.0: account-based ticketing platform for seamless digital-first travel
- VOM 2.0: redesign of vehicle operations management systems
- Student transport: implementation of a dedicated school transport solution
- VOM – Mobility on Demand: demand-based mobility platform with risk analysis, pilot rollout, and scale-up
- BBH ICT – Basic Accessibility: cross-system impact analysis, executive dashboards, end-to-end testing strategy, coordination of ICT teams and budgets
- Digital Collaboration: rollout of Microsoft Teams and SharePoint during COVID-19
- Transformation to SharePoint Online: migration from SharePoint 2013 to cloud, market analysis, vendor sourcing, infrastructure and cyber security compliance
- ABT Reset – Strategic Vision: framework for transition to an account-based mobility platform
Digital Manager
Independent Health Insurance Fund (OZ) – currently Helan
- Shaped and executed the short-term digital strategy, defining the digital ecosystem blueprint and migration tracks for all platforms in preparation for a 2022 merger
- Restructured and led a team of 7 online experts, fostering an agile, performance-driven mindset and ensuring operational excellence
- Introduced agile ways of working across digital, marketing, BI, and IT teams, bridging communication across departments and vendors
Key achievements:
- Led digital crisis management and communication strategies to ensure business continuity and customer engagement
- Implemented GDPR guidelines, cookie policies, and data privacy standards across all digital channels
- Directed management of all digital channels and implemented advanced digital tracking and analytics with Supermetrics and Google Data Studio
- Translated corporate vision into technical and business requirements to support strategic goals and merger readiness
- Oversaw full-cycle digital campaign execution, lead generation strategies, and budget ownership to drive measurable business impact
Head of Online Marketing
Gamma
- Defined and executed the digital marketing and e-commerce strategy, translating corporate objectives into a clear roadmap with KPIs and measurable impact
- Led omnichannel initiatives by aligning e-commerce, CRM, POS, and in-store activities to strengthen the customer journey from awareness to loyalty
- Oversaw migration and optimisation of digital channels and content platforms, ensuring GDPR compliance and scalable operations
- Directed cross-functional collaboration between Belgian operations, Dutch HQ, IT, and external partners
- Built and coached a digital team, managed vendors, and governed budgets, KPIs, and dashboards for ROI-driven growth
Key achievements:
- Enabled a scalable, customer-centric digital marketing model
- Strengthened organizational digital maturity in a complex retail environment
- Established a sustainable digital foundation for future innovation
Digital Manager
Eni
- Defined and steered the omnichannel e-commerce vision, aligning B2B and B2C platforms with corporate growth strategy
- Acted as overall digital leader accountable for shaping, implementing, and governing the organisation’s digital agenda
- Built and led a digital expertise center driving innovation and operational excellence
- Oversaw optimisation and scalability of digital platforms, ensuring security, compliance, and future readiness
- Owned customer-facing ecosystems including websites, portals, and onboarding experiences to improve retention
- Developed and executed lifecycle roadmaps enhancing journeys from awareness through loyalty
- Directed online campaigns, omnichannel engagement, and customer interaction platforms including AI-enabled tools
- Led design and rollout of digital invoicing and e-billing flows to improve efficiency and compliance
- Ensured GDPR compliance and implemented governance frameworks across digital operations
- Managed digital budgets and vendor contracts, setting KPIs and delivering measurable ROI
- Prepared and migrated digital ecosystems into a future-proof architecture for pre-merger integration
Digital Transformation Consultant
Südzucker Group (Tiense Suiker)
- Advised on international digital transformation by leading an international transformation workshop in Frankfurt
Digital Expert & Product Owner Scrum
Wolters Kluwer
- Defined and executed the digital transformation strategy for the business unit, driving customer-centric innovation, cloud adoption, and platform migrations
- Acted as product owner for digital services (TAA software), aligning IT, marketing, and business functions
- Led end-to-end customer experience management from journey mapping to acquisition, retention, and loyalty with marketing automation
- Directed risk management, compliance, and governance for digital operations
- Managed cross-functional stakeholder and partner relationships, translating strategic requirements into user stories
Digital Marketing Manager
Beduco
- Defined and executed digital brand and campaign strategies to drive lead generation, conversion, and customer engagement across B2B and B2C markets
- Led website migrations and digital ecosystem consolidation, including corporate and brand sites and rollout of a central customer database
- Directed cross-functional and external partner management, aligning brand, sales, and commercial leadership with agencies and technology partners
- Built data-driven marketing capabilities leveraging SEO/SEA, analytics, and social media
- Governed digital budgets, KPIs, and performance measurement to ensure ROI and business alignment
- Delivered integrated trade and field marketing programmes, linking digital presence with on-the-ground brand experience
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Government and Administration (6 years), Retail (3 years), Advertising (3 years), Insurance (2 years), Energy (1 year), and Food and Beverage (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (11 years), Marketing (7 years), Project Management (6 years), Business Intelligence (5 years), Strategy (1 year), and Product Development (1 year).
Summary
With over 15 years of experience leading IT and digital transformations across retail, FMCG, transport, healthcare and public sector, I bring a unique combination of strategic IT leadership and deep digital marketing expertise.
I have successfully defined and executed enterprise-wide IT strategies, integrating a variety of systems and applications into seamless digital ecosystems. My added value lies in my ability to bridge IT and marketing/business, ensuring that technology investments directly translate into measurable business growth, stronger customer experience, and enhanced brand performance.
My leadership track record includes building and inspiring cross-functional IT and digital teams (30+ FTE), steering multi-million-euro budgets, and managing complex vendor and contract landscapes. I have delivered large-scale transformations involving cyber security, cloud adoption, AI, automation, and data & analytics governance, always with a pragmatic and results-oriented approach.
As a strategic yet hands-on leader, I thrive on aligning IT with business goals, breaking down silos between functions, and driving innovation across organizations. This unique blend of IT governance, digital transformation expertise, and customer-focused marketing insight enables me to create sustainable value by aligning technology, business, customer and employee experience.
Skills
Business & Leadership Skills
- It & Digital Strategy Development
- Omnichannel Transformation (Retail & Fmcg)
- Erp, Crm & Pos Implementation
- Supply Chain & Customer-facing Systems
- Data & Analytics Governance
- Cybersecurity Oversight & Risk Management
- Program & Portfolio Management (Agile / Scrum Po Certified)
- Change & Crisis Management
- Vendor & Contract Negotiation
- Budget Management (Multi-million Scale)
- Cross-functional Team Leadership (30+ Fte)
- Stakeholder Engagement (C-level, Business Units, Partners)
- Seo/sea, Social Media, Digital Campaign Orchestration.
Technical & Domain Expertise
- Marketing & E-commerce Platforms (Oracle Bronto, Hubspot, Eloqua)
- Crm & Customer Platforms (Microsoft Dynamics, Selligent, Zendesk, Salesforce)
- Erp & Integration Ecosystems (Experience Across Retail/transport)
- Pos & In-store Technologies (Omnichannel Enablement)
- Cms Solutions (Contentful, Sitecore, Drupal, Wordpress, Umbraco)
- Cloud & Infrastructure (Microsoft, Citrix, Sharepoint)
- Data & Analytics Tools
- Ai & Automation In Customer Experience
Languages
Education
KASK Ghent
Master in Arts and Mixed Media · Arts and Mixed Media · Ghent, Belgium
Certifications & licenses
Scrum Certified Product Owner
Inbound Certified
HubSpot
Profile
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