Dora V.

Senior Consultant (Freelance)

Antwerp, Belgium

Experience

Sep 2024 - Oct 2025
1 year 2 months

Senior Consultant (Freelance)

Pepco Group

  • Built standardized reporting framework aligning growth KPIs → eliminated fragmented reporting, improved transparency
  • Combines data insights with human interaction to drive change that is embraced across teams
  • Created promotional calendar → now system-integrated and embedded in operations
  • Led planning team operating model → introduced organization-, process- and strategy design
  • Designed Strategic Target Forum process and template (per BCG recommendation) → outputs integrated into 5-year plan
  • Drove underwear business recovery → returned category to growth above LFL; created reusable turnaround template
  • Coordinated Poland recovery plan → implemented successfully; approach replicated for 2026
Jan 2018 - Dec 2024
7 years

Head of Strategic Transformation & CMO Strategic Business Development Operations

C&A Europe

  • Repositioned product & pricing strategy resulting in ~25% efficiency gains and sales growth in collaboration with Bain & BCG
  • Designed and implemented new operating model for the CMO area
  • Launched denim marketing plan achieving double-digit growth
Jan 2016 - Dec 2018
3 years

Lead Transformation

C&A Europe

  • Partnered with McKinsey to deliver restructuring → freed ~30% of resources for reinvestment
  • Designed and implemented strategic KPIs, dashboards, and project governance
Jan 2013 - Dec 2016
4 years

Lead Business & Strategy Development

C&A Europe

  • Embedded in 3-year transformation with McKinsey and BCG → responsible for buying stream in defining and implementing new end-to-end process
  • Negotiated and managed partnerships (Beeline, JClub, Next & Rossmann)
Jan 2004 - Dec 2012
9 years
Antwerp, Belgium

Product Manager

C&A Buying

  • Managed product development and supplier relationships
  • Improved product quality and optimized cost structures

Summary

Senior consultant with 20+ years’ experience in leading complex transformation

Commercially minded and analytically strong, with a sharp eye for opportunities and growth KPIs

Combines data insights with human interaction to drive change that is embraced across teams

Pragmatic, dynamic, and hands-on, known for turning complex strategies into practical, executable plans

Builds trust between leadership and teams, delivering results with impact -and a touch of humor that strengthens collaboration

Languages

Dutch
Native
German
Advanced
English
Advanced
French
Advanced
Chinese
Advanced

Education

Oct 1997 - Jun 2002

University of Antwerp

Master in Applied Economics · Applied Economics · Belgium

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