Dora V.
Senior Consultant (Freelance)
Experience
Sep 2024 - Oct 2025
1 year 2 monthsSenior Consultant (Freelance)
Pepco Group
- Built standardized reporting framework aligning growth KPIs → eliminated fragmented reporting, improved transparency
- Combines data insights with human interaction to drive change that is embraced across teams
- Created promotional calendar → now system-integrated and embedded in operations
- Led planning team operating model → introduced organization-, process- and strategy design
- Designed Strategic Target Forum process and template (per BCG recommendation) → outputs integrated into 5-year plan
- Drove underwear business recovery → returned category to growth above LFL; created reusable turnaround template
- Coordinated Poland recovery plan → implemented successfully; approach replicated for 2026
Jan 2018 - Dec 2024
7 yearsHead of Strategic Transformation & CMO Strategic Business Development Operations
C&A Europe
- Repositioned product & pricing strategy resulting in ~25% efficiency gains and sales growth in collaboration with Bain & BCG
- Designed and implemented new operating model for the CMO area
- Launched denim marketing plan achieving double-digit growth
Jan 2016 - Dec 2018
3 yearsLead Transformation
C&A Europe
- Partnered with McKinsey to deliver restructuring → freed ~30% of resources for reinvestment
- Designed and implemented strategic KPIs, dashboards, and project governance
Jan 2013 - Dec 2016
4 yearsLead Business & Strategy Development
C&A Europe
- Embedded in 3-year transformation with McKinsey and BCG → responsible for buying stream in defining and implementing new end-to-end process
- Negotiated and managed partnerships (Beeline, JClub, Next & Rossmann)
Jan 2004 - Dec 2012
9 yearsAntwerp, Belgium
Product Manager
C&A Buying
- Managed product development and supplier relationships
- Improved product quality and optimized cost structures
Summary
Senior consultant with 20+ years’ experience in leading complex transformation
Commercially minded and analytically strong, with a sharp eye for opportunities and growth KPIs
Combines data insights with human interaction to drive change that is embraced across teams
Pragmatic, dynamic, and hands-on, known for turning complex strategies into practical, executable plans
Builds trust between leadership and teams, delivering results with impact -and a touch of humor that strengthens collaboration
Languages
Dutch
NativeGerman
AdvancedEnglish
AdvancedFrench
AdvancedChinese
AdvancedEducation
Oct 1997 - Jun 2002
University of Antwerp
Master in Applied Economics · Applied Economics · Belgium
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