Dario Marotta
Business Consultant
Experience
Feb 2022 - Present
3 years 6 months Germany
Business Consultant
Parfümerie Douglas GmbH
- Consulting project for restructuring and the digital transformation of the Group
- Support for strategic projects and decisions
- Financial tracking for the SOP (Store Optimization Program)
- Investor relations
- Sparring partner for the country and group CEO and CFO
Oct 2021 - Jan 2022
4 months Germany
Business Consultant
Parfümerie Douglas GmbH
- Consulting project in cross-channel
- PO responsibility for “Ship from Store”
- Definition of the strategic direction for in-store cross-channel services (Ship from Store, Click & Collect, Reserve & Collect, marketplace, etc.)
- Development of the future IT landscape and processes for more than 2,000 stores in Europe
Nov 2019 - Dec 2020
1 year 2 months Germany
Business Consultant
Rose Bikes GmbH
- Main areas of assignment: sales, marketing & e-commerce
- Development of the online and offline strategy
- Category management, supply chain management & visual merchandising
- Successful implementation of omni-presence and services
Jan 2018 - Aug 2019
1 year 8 months Gevelsberg, Germany
CEO
Matratzen Concord DACH
- 8 direct reports, 180 employees at headquarters, 850 stores, approx. 2,300 employees in the DACH region
- Functional and disciplinary leadership of the management team consisting of: Executive Board (Purchasing), Marketing, Sales, CFO, eCommerce, HR and IT/Logistics
- Establishment of online retail and necessary infrastructure
- Development of the urgently needed omnichannel mentality and culture for the transformation into a future-proof digital business model
- Restructuring measures for stabilizing the core business
- Introduction and strengthening of the online shop through technical optimization and increased focus on UX topics
- Placement of private label brands on Amazon
- Successful leader of digital transformation in the company
- Establishment of a modern leadership and performance culture (including monitoring tools for e-commerce: online reviews, Google Analytics, online marketing, performance on Amazon vs. own website)
- Increase in market shares and market penetration in the various target sectors
Jan 2015 - Nov 2017
2 years 11 monthsManaging Director
Pimkie Deutschland & Österreich
- 10 direct reports, approx. 50 employees at headquarters, 150 stores, approx. 1,200 employees
- Digitalization of the two entities in Germany and Austria and strong driver for the digitalization of the entire group in Europe
- Development of an aggressive promotional sales strategy while simultaneously building a strong, quality- and fashion-oriented brand image (PR, blog, social networks, loyalty card program)
- Development of omnichannel presence (retail, web, app) to ensure a consistent image and coherent strategy across channels
- Doubling of e-commerce share
- Increase in loyalty card holders by 300% in Germany (1 in 2 customers holds a card)
- Successful introduction of the loyalty card program in Austria
- Achievement of budget targets
- Successful repositioning of the brand (from “teen” brand to “young women” brand)
Mar 2013 - Dec 2015
1 year 10 monthsManaging Director
Stefanel Deutschland & Österreich
- 5 direct reports, 50 stores, approx. 300 employees
- Optimization of the store network through relocations, closures and openings to improve profitability
- Development of multi-channel sales strategy (retail, web, outlets, franchising, shop-in-shop formats)
- Negotiations with franchise and business partners
- Significant improvement of profitability for the German and Austrian markets
Jun 2010 - Feb 2013
2 years 9 months France
International Concept Director
Decathlon
- Head of the concept department at headquarters with 13 direct reports and 23 department employees, 600 stores worldwide
- Responsible for the international store concept of the Decathlon master brand in 19 countries and for sourcing store fixtures and merchandising materials
- Design and strategic orientation of shop-in-shop concepts for the company’s 20 own brands in physical and online retail
- Member of the supervisory board of the Decathlon own brand Geonaute
- Revenue increase of 10%
- Achieved revenue target of €7.5 billion worldwide in 2011
- Cost reduction of 15%
- 80 store openings per year
Apr 2006 - May 2010
4 years 2 months Germany
Regional Manager
Decathlon
- Responsible for existing stores and for new openings
- Site selection and development of the appropriate product/market strategy
- Building a network of decision-makers from politics and business in the region as well as establishing nationwide strategic partnerships
- Profit and EBITDA 20% above budget
Oct 2001 - Mar 2006
4 years 6 months United Kingdom
Department Manager, Operations Manager, Store Manager
Decathlon
- Sales areas up to approx. 8,000 m2, approx. 200 employees and 10 direct reports
- Responsible for budget, P&L, assortment selection, store layout, communication strategy and location-specific merchandising
- Gross profit and EBITDA 15% above budget in both stores
Summary
With approximately 20 years of experience in retail (FMCG focus with emphasis on fashion, sports, furniture and perfumery) of which 10 years in C-level positions, I can today offer a diverse range of consulting services. My strong ability to execute in the operational business also qualifies me for interim management mandates at Managing Director or CEO level. My various international experiences in England, France and Italy demonstrate my performance in multicultural contexts as well as my language skills. Engagements are possible both in growth situations and in turnaround to restructuring environments based on my own practical experience in these contexts.
Languages
Italian
Native
English
Advanced
French
Advanced
German
Advanced
Education
Sep 1996 - Feb 2001
Bocconi University
M. Sc. · Economics & Business · Milan, Italy · 108/110
Sep 1991 - Jul 1996
Scientific High School Cremona
Milan, Italy
Certifications & licenses
Certified Systemic Coach & Change Management
Certified Scrum Master
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