Dario Marotta
Managing Director
Experience
Managing Director
CWF (Children Worldwide Fashion)
- P&L responsibility for 7 countries in Europe (DACH, Northern Europe)
- Company transformation project
- Stabilization of daily operations
- Development of a clear omnichannel strategy in each market
- Identification of quick wins and strategic projects to boost performance and accelerate change
Business Consultant
Parfümerie Douglas GmbH
- Consulting project in purchasing and category management to introduce a dynamic supplier terms platform in 26 countries across Europe through data layers, mapping, and business intelligence
Interim Manager
Parfümerie Douglas GmbH
- Support for the SOP restructuring program for Europe-wide restructuring measures
- Financial tracking and digital transformation
- Support for strategic projects and operational decisions in coordination with country organizations and group management
Business Consultant
Parfümerie Douglas GmbH
- Omnichannel consulting project
- Product Owner responsibility for "Ship from Store"
- Setting the strategic direction for in-store omnichannel services
- Building the future IT landscape and processes for over 2,000 stores in Europe
Business Consultant
Rose Bikes GmbH
- Development of the online and offline strategy
- Management of subprojects in category management, supply chain management, and visual merchandising
CEO
Matratzen Concord DACH
Managed the company with 850 stores and about 2,300 employees
Provided professional and disciplinary leadership to the management team with 8 direct reports and divisions for purchasing, marketing, sales, finance, e-commerce, HR, IT, and supply chain
Planned and implemented restructuring measures to stabilize the core business
Led coordination of digitization across all processes
Ensured transparent stakeholder and change management
Successfully led digital transformation, developed an omnichannel mindset, and introduced "Ship from Store"
Established a modern leadership and performance culture with e-commerce monitoring tools
Won the "Shop Usability Award 2018" for the best online shop in Germany thanks to technical optimization, focus on UX, and integration of innovative features
Launched private labels on Amazon and implemented dropshipping with own suppliers
Increased market share and penetration in target segments (e.g., +20% in foam mattresses)
Stabilized overall revenue and exceeded EBITDA targets in 2019 (+50%)
Managing Director
Pimkie Deutschland & Österreich
Led the fashion company with 150 stores and about 1,200 employees
Headed the management team with 10 direct reports in purchasing, sales, marketing, finance, HR, and IT
Developed and implemented strategies to increase revenue and profit
Optimized business processes and improved efficiency
Built and maintained relationships with customers, suppliers, and other business partners
Digitized the companies and served as a driver for digitalization in Europe
Developed an aggressive sales strategy and strong brand image through PR, blogs, social media, and a loyalty program
Built an omnichannel presence for a consistent image and strategy
Doubled e-commerce share and tripled loyalty card holders in Germany
Successfully repositioned the brand
Managing Director
Stefanel Deutschland & Österreich
Led the company with 50 stores and 300 employees
Monitored business development and achieved company goals
Prepared business plans and budgets
Developed strategies to increase sales and reduce costs
Designed and implemented innovative, market-oriented sales strategies
Negotiated with franchisees and business partners
Optimized the store network through relocations, closures, and openings to improve profitability
Developed the multi-channel sales strategy (retail, web, outlets, franchising, shop-in-shop)
Increased profitability by 30% in the German and Austrian markets
International Concept Director
Decathlon, France
- Oversaw the international store concept of the global brand in 19 countries
- Designed and strategically aligned shop-in-shop concepts for 20 private labels
- Increased revenue by 10% and reduced costs by 15%
Regional Director
Decathlon, Germany
- Oversaw store operations and location, product, and market strategy
- Built networks and strategic partnerships
- Exceeded profit and EBITDA targets
Department Head, Operations Manager, Store Manager
Decathlon, England
- Responsible for budget, profit and loss, product selection, store layout, communication strategy and in-store merchandising
- Exceeded gross profit and EBITDA targets at the Manchester store
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Retail (23 years), Fashion (7 years), Sport (7 years), and Cosmetics (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (18 years), Operations (14.5 years), Marketing (13.5 years), Finance (5.5 years), Sales (4.5 years), and Information Technology (2 years).
Summary
Seasoned Managing Director and Business Consultant with deep expertise in business transformation, digitalization, and omnichannel presence. Strong leadership skills and excellent interpersonal abilities for nurturing customer and supplier relationships. Broad strategic perspective for analyzing and optimizing business processes to increase efficiency and effectiveness. Solid investment decision-making and budgeting to drive growth and minimize risks. Combines analytical thinking and strategic acumen in developing business strategies with a hands-on mentality and strong implementation skills. Open-minded and adaptable to different corporate cultures and working methods. Expertise in negotiating with customers, suppliers, and other business partners.
Skills
- Executive Management
- Digital Transformation
- Business Consulting
- Change Management
- Business Development
- Turnaround Management
- Omnichannel Marketing
- Systemic Coaching
Languages
Education
Bocconi University
M.Sc. in Economics & Business · Economics & Business · Milan, Italy
Certifications & licenses
Systemic Coaching and Change Management
Institute at the University of Cologne
Professional SCRUM Master
Maxpert, Cologne
Profile
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