Vera Spratte - Founder & Independent Consultant

Munich, Germany

Experience

Jan 2019 - Present

7 years 1 month

Founder & Independent Consultant

VS Consulting

Transformed the marketing department of a global logistics and transport manufacturer in Germany, identifying value-driving measures, coordinating key stakeholders like CMO and CSO, and designing and implementing revenue-driving initiatives.
Led a strategic transformation & change-management and implementation project for the CMO and CPO of a KKR portfolio company (HQ in NYC & Geneva), optimizing PMO structures, designing and leading executive workshops, managing executive stakeholders, and reporting across key global markets.
Identified and quantified growth and cost-cutting opportunities for a global F&B/FMCG manufacturer & distributor through market sizing, competitive analysis, and profitability assessments, highlighting €300 m e-commerce growth potential and €100 m savings.
Directed internal communications and PMO for an enterprise-wide analytics initiative at a global pharma company, creating executive-ready packs, newsletters, and storylines for leadership, while maintaining RAID/critical path and aligning 10+ workstreams across regions.
Designed and directed a national go-to-market marketing strategy covering customer segmentation, digital/offline touchpoints, and e-commerce journeys for the German commercial lead of a new therapy at a global pharma corporation, earning ‘lighthouse project’ recognition by the country CEO.
Led a project and team for the board of a DAX-40 company in a comprehensive organizational transformation strategy, managing scopes, budgets, timelines, and stakeholders to deliver a strategy affecting over 100,000 employees globally.
Upgraded reporting and organizational structure for an automotive e-commerce marketplace, driving operational efficiency and supporting €615 m annual revenue.

Jan 2019 - Dec 2020

2 years

Germany

Interim CMO

Direct-To-Consumer Startup

Conducted customer, market, and competitor analyses, audited the growth roadmap, and steered digital marketing & analytics to deepen e-commerce penetration and refine product positioning, while leading a cross-functional team.
Led organizational design improvements, including optimizing operational processes, recruiting, and conducting contract termination conversations to enhance team performance and efficiency.

Jan 2017 - Dec 2018

2 years

United States

Strategy & Operations Advisor

Blockchain Startup

Developed and implemented a business plan for a Stanford-tech startup, leading to a successful $10 M Series A financing.
Established marketing workflows and processes from the ground up, implementing comprehensive customer and market analysis to inform strategic decisions and drive integration efforts.

Jan 2016 - Dec 2019

4 years

Austria

Senior Consultant

Monitor Deloitte

Developed and executed a comprehensive organizational transformation and communication strategy for a post-merger integration, facilitating the seamless transition of 160 employees and improving overall organizational alignment.
Developed marketing and commercial strategies, go-to-market plans, and business plans for various firms in the consumer, pharma, blockchain, and automotive sectors.
Created customer experience strategy and developed strategic change and communication activities and materials for a €20 million organizational transformation project for a premium European airline.
Enabled a premium German car manufacturer to develop a new global pricing methodology for an after-sales product with a yearly turnover of €560 million.
Analyzed innovation structures of leading EU corporations for a global chemical company, crafting detailed profiles for 20+ key players to influence strategic decisions and contribute to long-term growth.
Identified 10+ new revenue streams for a European consumer bank, projecting €50 M in annual growth through innovative business models and strategic ideation workshops.

Jan 2014 - Dec 2016

3 years

United Kingdom

Consultant

Deloitte Digital

Created and implemented a digital marketing strategy for a leading car manufacturer, integrating personalized email campaigns and targeted SEA, resulting in a 20% increase in retailer satisfaction and a 35% boost in online engagement.
Supported organizational transformation through the development of a car-owner app for a premium car manufacturer, establishing governance processes, managing stakeholders, and implementing agile methods, resulting in higher efficiency.
Led organizational transformation projects focused on enhancing operational processes and team collaboration, directly contributing to increased productivity and efficiency.
Identified digital marketing capabilities and gaps and produced a B2B2C customer-experience target picture for the aftersales department, enabling a German car manufacturer to prioritize tactics and streamline operations.

Jan 2013 - Dec 2014

2 years

Germany

Marketing & E-Commerce Consultant for SMEs & Startups

Independent Marketing Consultant

Crafted a €50,000 digital marketing strategy and trained two employees for a new e-commerce business.
Spearheaded online marketing as interim CMO for a consumer e-commerce marketplace in the wedding industry.
Designed a sales forecast and pitch deck for a wellness-food startup, resulting in a €2 million investment.

Jan 2012 - Dec 2013

2 years

Amsterdam, Netherlands

Interim COO

Uitgetypt

Jan 2011 - Dec 2011

1 year

Gütersloh, Germany

Corporate Development

Bertelsmann

Jan 2010 - Dec 2010

1 year

Hamburg, Germany

Intern, social listening for McKinsey clients

Nielsen - NM Incite

Jan 2009 - Dec 2009

1 year

Gütersloh, Germany

International Marketing

Miele

Summary

Independent consultant with 15+ years’ experience in driving change management, transformation, PMO, internal communications, and marketing for global corporations and startups. Proven track record in strategy, implementation, and innovation execution. Formerly Monitor Deloitte & Deloitte Digital.

Skills

Pmo & Project Management: Internal Communications, Jira, Confluence, Ms Project, Monday.com, Miro, Power Bi, Generative Ai Apps.
Soft Skills: Analytical, Independent, High-drive, Empathetic, Creative And Structured Approach To Complex Projects.

Languages

German

Native

English

Advanced

French

Elementary

Dutch

Elementary

Education

Tilburg University

Research Master’s in Business · Business · Netherlands

WHU - Otto Beisheim School of Management

Innovation Management · Germany

Waikato University

Bachelor of Marketing & International Management · Marketing & International Management · Hamilton, New Zealand

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Experience

Founder & Independent Consultant

VS Consulting

Interim CMO

Direct-To-Consumer Startup

Strategy & Operations Advisor

Blockchain Startup

Senior Consultant

Monitor Deloitte

Consultant

Deloitte Digital

Marketing & E-Commerce Consultant for SMEs & Startups

Independent Marketing Consultant

Interim COO

Uitgetypt

Corporate Development

Bertelsmann

Intern, social listening for McKinsey clients

Nielsen - NM Incite

International Marketing

Miele

Summary

Skills

Languages

Education

Tilburg University

Research Master’s in Business · Business · Netherlands

WHU - Otto Beisheim School of Management

Innovation Management · Germany

Waikato University

Bachelor of Marketing & International Management · Marketing & International Management · Hamilton, New Zealand

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