Claudius (Phd) W.

Project Manager: Agile Leadership & Digital Projects

Bonn, Germany

Experience

Consultant / Speaker

ConsultantsToGo Services GmbH

  • Identified digital potentials for development agency and provincial administration
  • Outlined digital strategy cornerstones through three workshops

Product Owner IT Migration

ConsultantsToGo Services GmbH

  • Building and aligning the migration strategy & concept, getting management board approval
  • Migrating six prepaid and postpaid brands (company owned and partner brands) with over 30 million customers in Germany from legacy telco IT stack to a new, best-in-class IT stack (efficiency & transformation project)
  • Definition of epic/feature backlog with business owners based on customer journeys (postpaid/prepaid/fixed line)
  • Coordinating agile development teams, handing over requirements, approving code artefacts
  • Managing and solving all migration blockers with units of business, network, IT development & external suppliers
  • Migration progress reporting and risk assessment to board
  • Steering a team of four external consultants

Program Manager

ConsultantsToGo Services GmbH

  • Increased Deutsche Telekom’s benchmarked cost base from 50% to 100% (EUR 40 billion) by implementing a harmonized benchmarking taxonomy and promoting a benchmarking culture
  • Revealed a billion-EUR benchmarking cost gap across all business functions
  • Realized cost-cutting measures delivering 15% OPEX savings (approx. EUR 7 billion) between 2010 and 2013
  • Defined ambition levels and cost potentials for Telekom IT applications management (three-digit million-EUR level over three years)

Project Manager

ConsultantsToGo Services GmbH

  • Conducted European benchmark market analysis for most innovative telco products and services
  • Performed 5G international benchmark study

Project Manager

ConsultantsToGo Services GmbH

  • Performed competitive analysis of Big Data business landscape in Germany for Huawei
  • Developed market entry strategy for research and development center

Project Manager

ConsultantsToGo Services GmbH

  • Analyzed and steered marketing efficiency for global key products (voice and data tariffs, terminals and services) across complete life cycle
  • Stabilized average revenue per user in the contract segment
  • Improved revenue in iPhone and Google Phone customer segment by up to 40%
  • Reduced portfolio complexity by 20% through market potential and strategy reviews
  • Introduced group-wide harmonized market research tools and customer insight management methods (e.g., TRI*M)

Project Manager

ConsultantsToGo Services GmbH

  • Developed content strategy and business case for FIFA World Cup sponsorship for Deutsche Telekom

Project Manager

ConsultantsToGo Services GmbH

  • Selected campaign software for startup fintech
  • Designed and conducted email and SMS campaign management
  • Managed content and copywriting, including video production
  • Designed business processes

Project Manager

ConsultantsToGo Services GmbH

  • Developed online crowd-based sourcing tool for candidate recruitment for a headhunting agency

Project Manager

ConsultantsToGo Services GmbH

  • Introduced customer lifecycle and customer value concept to identify churn candidates; achieved 20% annual churn reduction
  • Implemented international best practice CRM campaign platform supporting around 15% of all local campaigns
  • Tested, implemented, and improved over 10 international ATL and over 50 BTL micro-segment mobile campaigns

Project Manager

ConsultantsToGo Services GmbH

  • Led international B2C roll-out and go-to-market strategy for app product
  • Managed app product UX/UI development
  • Developed communication strategy and channel marketing
  • Built up marketing department of up to five employees

Project Manager

ConsultantsToGo Services GmbH

  • Developed business cases and introduced finance and controlling processes for Minick AG’s mobile venture internationalization
  • Prepared company for IPO

Project Manager

ConsultantsToGo Services GmbH

  • Supported international growth extension strategy for e-commerce B2C physical goods
  • Provided customer insights and multiple operational KPIs
  • Identified customer service improvement levers
  • Initiated improvement activities with country managers

Project Manager

ConsultantsToGo Services GmbH

  • Defined target customer journey and jobs-to-be-done for e-commerce B2B digital goods
  • Managed B2B e-commerce and payment proposition product management (renewal automation and guided selling)
  • Established customer insights processes and conducted competitive analysis
  • Defined subscription management proposition
  • Orchestrated campaign management for customer acquisition, up-sell, and retention
  • Selected and implemented CRM and campaigning tools (HubSpot and Salesforce)

Project Manager

ConsultantsToGo Services GmbH

  • Developed and globally rolled out consumer insight-based "customer life-stage" segmentation in 100% of T-Mobile subsidiaries to optimize CRM campaigning and product development
  • Developed and selectively implemented a premium customer strategy delivering approximately 33% higher average revenue per user
  • Developed and implemented customer service strategy across all T-Mobile subsidiaries, delivering efficiency potentials up to 25%

Project Manager

ConsultantsToGo Services GmbH

  • Evaluated market and competition for online fashion brand startup
  • Built online shops and managed business development for social media platform of international fashion designers

Project Manager / KAM

ConsultantsToGo Services GmbH

  • Built up distribution infrastructure and key account management for Turkish network operator, generating revenue from EUR 0 to over EUR 15 million per annum within 18 months
  • Achieved sales and revenue increases in overseen key accounts of up to 30%

Roll-Out Manager

ConsultantsToGo Services GmbH

  • Managed roll-out of hardware (routers) and software (medical office operating systems) to 50 000 medical service institutions in Germany to ensure compliance with German health regulation
  • Steered and coordinated external partners (IT systems integrators and technical engineering companies)
  • Conducted pilot installations, testing, and process improvements
  • Set up standardized processes for reliable order processing
  • Provided regular progress reporting to top management

Sub Project Lead

ConsultantsToGo Services GmbH

  • Identified efficiency levers in call center operations delivering over 15% cost savings
  • Conducted call center benchmarking study focusing on cost-cutting initiatives and efficiency improvement
  • Assessed efficiency and implemented cost cutting in corporate communication unit delivering double-digit million-EUR savings

Summary

  • Independent Project Manager with strong track record in marketing, agile leadership, and digital transformation projects
  • 20+ years executive experience across service providers, management consulting, consumer electronics, and tech start-ups
  • Deep industry knowledge in B2B and B2C markets, primarily in telecommunications, e-commerce, SaaS and health tech.
  • Proven ability to build strong industry relationships across diverse verticals
  • Hands-on, results-driven leader with expertise in marketing, sales, IT and general management in dynamic, high-pressure environments
  • Skilled in leading cross-functional teams, motivating people, and aligning stakeholders toward shared goals
  • Multilingual communicator & negotiator (English, German, Spanish) with excellent interpersonal skills

Languages

German
Native
English
Advanced
Spanish
Advanced
French
Elementary
Italian
Elementary

Education

Jun 2013 - Nov 2015

Excellence University of Bremen

PhD · Business / Marketing · Bremen, Germany

Oct 1991 - Jun 1996

Johann-Wolfgang-Goethe University Frankfurt

MBA · Marketing, Logistics · Frankfurt, Germany

German Abitur

German Abitur · Bad Homburg, Germany

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