Pieter Geeraerts - Chief Revenue Officer

Q: Where is Pieter based?

Pieter is based in Gent, Belgium .

Q: What languages does Pieter speak?

Pieter speaks the following languages: Dutch (Native), English (Advanced), French (Advanced) .

Q: How many years of experience does Pieter have?

Pieter has at least 25 years of experience. During this time, Pieter has worked in at least 15 different roles and for 8 different companies . The average length of individual experience is 2 years and 8 months . Note that Pieter may not have shared all experience and actually has more experience.

Q: What is Pieter's latest experience?

Pieter's most recent position is Chief Revenue Officer at Expensya .

Q: What companies has Pieter worked for in recent years?

In recent years, Pieter has worked for Expensya , Isabel Group , and Play Magnus .

Q: Which industries is Pieter most experienced in?

Pieter is most experienced in industries like Telecommunication , Information Technology (IT) , and Banking and Finance . Pieter also has some experience in Education .

Q: Which business areas is Pieter most experienced in?

Pieter is most experienced in business areas like Sales , Operations , and Strategy and Planning . Pieter also has some experience in Marketing , Product Development , and Project Management .

Q: Which industries has Pieter worked in recently?

Pieter has recently worked in industries like Banking and Finance , Information Technology (IT) , and Education .

Q: Which business areas has Pieter worked in recently?

Pieter has recently worked in business areas like Marketing , Sales , and Strategy and Planning .

Recommended expert

Gent, Belgium

Experience

Sep 2022 - Oct 2023

1 year 2 months

Chief Revenue Officer

Expensya

Professionalized and industrialized sales and marketing to prepare for next capital raise or sale
Lowered customer acquisition cost and increased deal size, improving CAC payback time from 3 years to 18 months
Reduced cost per qualified lead by 50% through outbound SDR activities
Shifted sales approach from feature/price to value selling
Installed robust sales organization and processes
Redefined target market: moved smaller deals to self-serve and focused sales reps on larger deals, resulting in enterprise-level pipeline and first +100k€ ARR deals
Created new messaging framework focused on customer benefits

Company was acquired by Medius at a 10x valuation, and teams were integrated into Medius sales and marketing.

Jun 2021 - Sep 2022

1 year 4 months

Chief Banking Officer

Isabel Group

P&L responsibility for the banking division (~18M€ turnover) including open banking solutions
Managed sales, marketing, and product management using pooled development and support resources
Transformed technical shareholder solutions into sellable products across Europe
Reestablished relationships with four shareholder banks and delivered complex blockchain-based KYB sharing project
Rebuilt marketing messages for PSD2-based open banking and launched international marketing

Left by mutual agreement as shareholders did not support international expansion.

Nov 2020 - Jul 2021

9 months

Managing Director Cochess & Head of M&A

Play Magnus

Managed startup subsidiary CoChess, targeting person-to-person online chess coaching platform
Conducted deep analysis on CAC/CLTV ratio and wound down unprofitable Cochess activities
Initiated and led six due diligences and closed four acquisitions within eight months

Jan 2018 - Dec 2020

3 years

CEO

MobileXpense

Appointed by private equity fund Fortino Capital
Transformed organization by establishing structure, processes, and strategy
Tripled revenue from 7M€ to 21M€ and grew headcount from 60 to 170 while remaining EBITDA positive
Initiated and executed three acquisitions, managing integration
Installed strong company culture and formal HR processes to enable growth
Defined and launched clear value proposition and marketing team, achieving ‘Major Player’ status by IDC
Created go-to-market strategy: doubled prices and switched to upfront payments to boost cash flow
Introduced clear operational processes with ITIL-based operations to improve customer satisfaction and reduce costs

Jan 2017 - Dec 2018

2 years

Head of Global Bid Management & Strategic Deals

Worldline

Created Global Bid Management & Strategic Deal Office to professionalize bid management and increase win rate
Responsible for follow-up and bid management of all strategic deals (+25M€ TCV)
Led team of senior bid managers and dealmakers for +100M€ deals
Rolled out companywide training program for complex deal management (Miller Heiman, bid management)
Personally managed and closed first big deal (+80M€ TCV)

Jan 2015 - Dec 2017

3 years

Sales Director Benelux

Worldline

Responsible for sales across three product segments in Benelux (~370M€ turnover, ~100 FTE)
Member of Benelux executive team during transition to global matrix organization
Professionalized sales by introducing CRM and major account planning
Installed customer focus across frontline and support functions
Completed divestment of Paysquare Belgium as required by EU for Equens SE acquisition approval

Jan 2013 - Dec 2015

3 years

VP Sales Belgium, Netherlands & France, Country Manager Belgium & France

Basware

Led direct and indirect sales, marketing, and presales across three countries (~25 HC, ~30M€ revenue)
Restructured teams and installed sales management processes (pipeline reviews, go/no-go meetings)
Achieved 110% of sales target in 2014 with 75% of planned sales headcount
Doubled order entry year-on-year for Belgium from 2013 to 2014
Accountable for country P&L (~70 FTE in BE, ~15 FTE in FR)
Stabilized and integrated Basware Belgium into global organization
Stabilized and re-motivated Basware France after major staff departures

Jan 2013 - Dec 2013

1 year

Head of Business & Quality Office, Global Technical Support

Alcatel-Lucent

Created and led Business & Quality Office (~30 FTE) for global maintenance division
Designed and implemented lean/Six Sigma HC reduction of 15% (3500 to 3000 FTE) in six months alongside offshoring to China/India

Jan 2012 - Dec 2012

1 year

EMEA HQ Sales Operations Lead

Alcatel-Lucent

Transformed team of BI, CRM, tools, and process experts at EMEA HQ responsible for €4.5B order and revenue forecasting
Replaced Siebel CRM with Salesforce
Reduced forecast generation and analysis time from three weeks to five days

Jan 2009 - Dec 2012

4 years

General Programme Manager, Managed Services/Customer Delivery BeLux

Alcatel-Lucent

Business unit manager with P&L for managed services and outsourcing in Belgium (+40M€ revenue, 200+ FTE)
Focused on KPN Group Belgium 3G network outsourcing programme
Turned around a heavily loss-making business unit to profitability in 15 months

Jan 2007 - Dec 2009

3 years

Key Account Manager for Belgacom Group

Alcatel-Lucent

Stabilized Belgacom account after turbulent period and rebuilt executive-level trust
Grew infrastructure business order intake from 20M€ to 30M€ per year in two years

Jan 2005 - Dec 2007

3 years

Business Manager/Business Operations Manager

Alcatel-Lucent

Managed financial, logistics, and operational aspects of broadband business in Northern Europe (+200M€ turnover)
Responsible for sales in Central and Eastern Europe

Jan 2003 - Dec 2005

3 years

Commercial Office Manager

Alcatel-Lucent

Managed bid processes for large fixed network equipment projects at EMEA HQ
Supported senior management on commercial and product strategy for broadband equipment

Jan 2000 - Dec 2003

4 years

System Engineer, VDSL Virtual Company

Alcatel-Lucent

Conducted R&D of analog/digital VDSL chipset and firmware in virtual start-up model
Contributed to development of first commercially available VDSL chipset and several patents

Jan 1999 - Dec 2000

2 years

Researcher

Ghent University

Conducted fundamental research towards PhD

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Telecommunication (14 years), Information Technology (7 years), Banking and Finance (5 years), and Education (2.5 years).

Telecommunication

Information Technology

Banking and Finance

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (12 years), Operations (11 years), Strategy (8.5 years), Marketing (8 years), Product Development (7 years), and Project Management (7 years).

Sales

Operations

Strategy

Marketing

Product Development

Project Management

Summary

Executive leadership role in a growing or transforming tech-oriented and/or cloud-based company, focusing on driving the change, building robust organisations, and delivering results. Leverage my experience in both large multinational corporations and dynamic SaaS environments to drive growth and innovation.

A versatile executive with over 20 years of experience in technology, mainly in telecom and SaaS/Fintech. Proven track record in creating the vision, driving the changes, building and scaling organizations, creating and executing go-to-market strategies, and delivering results both in a B2B and B2C context. A unique combination of a deep technology understanding, operational excellence, commercial acumen, general management skills. Strong communicator and negotiator, true people leader and an outspoken adherent of ‘culture eats strategy for breakfast’.

Languages

Dutch

Native

English

Advanced

French

Advanced

Education

Oct 2004 - Jun 2005

Vlerick Management School

MBA, International Management · International Management · Belgium · magna cum laude

Oct 1994 - Jun 1999

Ghent University

Civil Engineer, Applied Electronics · Applied Electronics · Ghent, Belgium · magna cum laude

Certifications & licenses

Nlp Practitioner

Project Management Professional (PMP)

Profile

Created

December 2023

Last Update

December 2024

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Pieter based?

Pieter is based in Gent, Belgium.

What languages does Pieter speak?

Pieter speaks the following languages: Dutch (Native), English (Advanced), French (Advanced).

How many years of experience does Pieter have?

Pieter has at least 25 years of experience. During this time, Pieter has worked in at least 15 different roles and for 8 different companies. The average length of individual experience is 2 years and 8 months. Note that Pieter may not have shared all experience and actually has more experience.

What roles would Pieter be best suited for?

Based on recent experience, Pieter would be well-suited for roles such as: Chief Revenue Officer, Chief Banking Officer, Managing Director Cochess & Head of M&A.

What is Pieter's latest experience?

Pieter's most recent position is Chief Revenue Officer at Expensya.

What companies has Pieter worked for in recent years?

In recent years, Pieter has worked for Expensya, Isabel Group, and Play Magnus.

Which industries is Pieter most experienced in?

Pieter is most experienced in industries like Telecommunication, Information Technology (IT), and Banking and Finance. Pieter also has some experience in Education.

Which business areas is Pieter most experienced in?

Pieter is most experienced in business areas like Sales, Operations, and Strategy and Planning. Pieter also has some experience in Marketing, Product Development, and Project Management.

Which industries has Pieter worked in recently?

Pieter has recently worked in industries like Banking and Finance, Information Technology (IT), and Education.

Which business areas has Pieter worked in recently?

Pieter has recently worked in business areas like Marketing, Sales, and Strategy and Planning.

What is Pieter's education?

Pieter holds a Master in International Management from Vlerick Management School and a Master in Applied Electronics from Ghent University.

Does Pieter have any certificates?

Pieter has 2 certificates. These include: Nlp Practitioner and Project Management Professional (PMP).

What is the availability of Pieter?

Pieter is immediately available for suitable projects.

What is the rate of Pieter?

Pieter's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.