Lea Scholdan

Project Management

Lea Scholdan
Berlin, Germany

Experience

Jan 2025 - Dec 2025
1 year

Project Lead

Confidential Client

  • Developed a scalable emergency operating model to secure operations in 11 European markets during a potential franchise crisis due to impending insolvency
  • Delivered an immediately deployable model later adopted as a global best-practice blueprint
Jan 2025 - Dec 2025
1 year

Project Lead

Confidential Client

  • Assessed marketing, service, and pricing processes for automation and AI potential, and prioritized short- and mid-term levers
  • Identified efficiency potential in the mid double-digit percent range and developed a clearly prioritized implementation roadmap across all relevant functions
Jan 2025 - Dec 2025
1 year

Project Lead

Confidential Client

  • Analyzed the end-to-end e-commerce process chain to identify opportunities in personalization, dynamic pricing, and automated content creation
  • Derived concrete measures to improve digital efficiency and customer journey performance based on a cross-functional optimization model
Jan 2024 - Dec 2024
1 year

Project Lead

Confidential Client

  • Developed integrated marketing planning in a key transformation year, decommissioning the Payback program and introducing a new loyalty program
  • Reduced the entire planning process by about 50 percent
  • Ensured revenue and traffic stability through a data-driven control model across marketing, CRM, and category management
Jan 2023 - Dec 2023
1 year

Project Lead

Confidential Client

  • Developed a data-driven growth model based on comprehensive customer and product group analyses to identify profitable core and target segments
  • Created a prioritized growth roadmap covering marketing, assortment, and category management to unlock revenue and margin potential in the beauty market
Jan 2022 - Dec 2022
1 year

PMO Lead

Confidential Client

  • Realignment of sales and HR structures as part of a nationwide efficiency initiative to unlock operational and organizational synergies
  • Achieved mid double-digit million savings and sustainably simplified organizational structures
Jan 2021 - Dec 2021
1 year

Interim Project Lead

Confidential Client

  • Developed a segmentation and growth system to expand target reach while strengthening the core customer base in a restructuring program
  • Created a cross-functional roadmap across marketing, assortment and category management to tap into profitable customer segments
Jan 2021 - Dec 2021
1 year

Senior Expert

Confidential Client

  • Analyzed a fragmented product portfolio and harmonized redundant brands to sharpen strategic positioning
  • Reduced brand count by about 25% and boosted efficiency and procurement synergies
Jan 2020 - Dec 2022
3 years

Project Lead

Confidential Client

  • Designed a new premium lifestyle retail concept from ideation to market launch, including business model, brand and location strategy
  • Launched two pilot sites and built a scalable business model with revenue potential in the high nine-figure range
  • Strengthened the group's premium positioning
Jan 2020 - Dec 2021
2 years

Expert

Confidential Client

  • Designed and implemented a group-wide CDP and a new loyalty program to integrate customer and transaction data during an overarching restructuring
  • Increased customer loyalty and significantly improved data-driven marketing and sales management
Jan 2020 - Dec 2020
1 year

Senior Consultant

Confidential Client

  • Assessment of organizational, brand, and cost structures to identify relevant synergies and risks
  • Definition of the future brand management model
  • Creation of a solid decision-making basis for acquisition, integration design, and brand continuation
Jan 2020 - Dec 2020
1 year

Senior Consultant

Confidential Client

  • Standardization and restructuring of central marketing and CRM processes in a post-merger context, including a comprehensive bottom-up synergy analysis
  • Realization of tens of millions of euros in synergy effects from efficiency measures and retail media levers despite challenging COVID conditions
Jan 2019 - Dec 2020
2 years

PMO Lead

Confidential Client

  • Harmonization of different loyalty systems and preparation for migration to a unified, data-driven customer loyalty model during a critical PMI phase
  • Ensuring stable revenue and building a scalable, long-term sustainable CRM foundation
Jan 2019 - Dec 2019
1 year

PMO Lead

Confidential Client

  • Management of a group-wide turnaround program across sales, logistics, procurement, HR, IT, finance, and e-commerce to stabilize a financially distressed portfolio
  • Addressing a turnaround need of around €150M through significant revenue boosts and major structural cost reduction measures
Jan 2019 - Dec 2019
1 year

Senior Consultant

Confidential Client

  • Analysis of regional market potentials and operational requirements to develop a prioritized expansion strategy
  • Definition of focused location clusters to tap into high-growth regions
Jan 2019 - Dec 2019
1 year

Senior Consultant

Confidential Client

  • Assessing economic and structural location factors to optimize the branch portfolio before a potential transaction
  • Deriving prioritized recommendations for location consolidation and investment focus
Jan 2017 - Dec 2018
2 years

Expert

Confidential Client

  • Analyzing future market, consumer, and technology trends in food retail to identify long-term growth opportunities
  • Supporting the board in shaping new business and innovation strategies as part of the Future Retail 2030 initiative
Jan 2017 - Dec 2017
1 year

Expert

Confidential Client

  • Optimizing core sales, marketing, and production processes, including Salesforce implementation
  • Improving process quality and strengthening customer focus through a modern CRM foundation

Summary

Over 10 years of experience developing and implementing growth, transformation, and innovation strategies for leading companies, strategy consultancies, startups, and private equity firms. My clients value my analytical strategist mindset and entrepreneurial focus on practical solutions to successfully execute complex growth and innovation projects. My key areas include post-merger integration, restructuring, and growth strategy, backed by a proven track record in managing demanding change management initiatives and increasing operational efficiency, for example through implementing AI-first processes. I connect strategic vision with operational excellence to drive sustainable innovation, growth, and transformation.

Skills

  • Project Tools: Ms Project, Jira, Confluence, Monday, Visio

  • Data & Bi: Tableau, Looker, Power Bi, Sap, Salesforce

  • Productivity: Microsoft Office, G Suite, Ai Tools

Languages

German
Native
English
Advanced
French
Elementary

Education

Sep 2014 - Jun 2015

RSM Erasmus Universiteit

Master of Science, Strategic Entrepreneurship · Strategic Entrepreneurship · Rotterdam, Netherlands

Feb 2012 - Jun 2012

Université Panthéon Sorbonne (Paris I)

Exchange Semester, Business · Business · Paris, France

Sep 2010 - Jun 2013

Universiteit Maastricht

Bachelor of Science, International Business - Major Strategy · International Business · Maastricht, Netherlands

Certifications & licenses

Certified AI Manager & AI Models Representative

ZFU certified

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