Recommended expert

Rayan Naceur

Consultant

Rayan Naceur
Paris, France

Experience

Feb 2024 - Mar 2025
1 year 2 months

Consultant

Ernst & Young

  • Advised C-level leaders in banking, telecom, and public administration on transformation and organizational performance.

  • Co-led national digital literacy and employability programs, designing strategy and operational rollout.

  • Managed cross-functional project teams delivering multi-stream initiatives on tight timelines.

  • Conducted policy research, market studies, and organizational assessments to support decision-making.

  • Produced implementation roadmaps, investor briefs, and executive presentation materials.

  • Delivered a national digital literacy strategy for a government program.

  • Supported talent transformation and startup ecosystem initiatives across multiple regions.

  • Designed operational playbooks used in large-scale transformation programs.

  • Collaborated with World Bank–affiliated entities, UNDP, GIZ, national ministries, public development agencies, African startup programs, and multinational telecom operators.

Jun 2020 - Dec 2021
1 year 7 months

Senior Consultant

KPMG Advisory

  • Delivered organizational and digital transformation programs for top-tier banks and public institutions.

  • Conducted business impact analyses, operating model redesigns, and restructuring mandates.

  • Led business continuity planning engagements, including scenario modeling and C-level interviews.

  • Contributed to tourism sector restructuring, including digital transformation, CRM, and payroll system implementation.

  • Worked with international teams to deploy agile delivery and scalable reporting frameworks.

  • Co-led the BCP and operational resilience program for a major financial institution.

  • Developed a national tourism federation digital transformation roadmap.

  • Strengthened decision-making through clearer governance and reporting systems.

  • Collaborated with World Bank–linked advisory programs, BERD, public sector authorities, and leading financial institutions across North Africa.

May 2015 - Present
10 years 10 months

Associate Partner

Efficiency Consulting

  • Led strategic initiatives, operational transformation programs, and venture-building efforts across proptech, greentech, fintech, and marketplaces.

  • Acted as a fractional COO / CSO for multiple ventures, overseeing roadmaps, delivery governance, and execution alignment.

  • Designed and implemented operating models, OKRs, sprint structures, and CRM frameworks to strengthen delivery and scaling capacity.

  • Supported international program development in Tunisia, Saudi Arabia, and France, including GTM design and stakeholder coordination.

  • Managed distributed teams of 15+ across multiple continents, ensuring structured communication, prioritization, and performance tracking.

  • Co-led the organizational spin-off of a Tier 1 bank into an independent IT entity with 2000+ employees.

  • Supported multiple early-stage startups from MVP to fundraising and operational readiness.

  • Designed execution and reporting systems that reduced delivery cycles by 30–40%.

  • Collaborated with USAID, EY, Air Liquide, Orange, Sartex, Roche, Attijari Bank, Addixo, Machines Talk, SGS, Ooredoo, GIZ, and Carrefour.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (11 years), Energy (11 years), Real Estate (11 years), Government and Administration (2.5 years), Tourism (1.5 years), and Telecommunication (1 year).

Banking and Finance
Energy
Real Estate
Government and Administration
Tourism
Telecommunication

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (11 years), Strategy (11 years), Operations (11 years), Information Technology (1.5 years), and Research and Development (1 year).

Project Management
Strategy
Operations
Information Technology
Research and Development

Summary

Bringing structure, clarity, and execution discipline to organizations.

Strategic operator with 10+ years of international experience leading operations, transformation programs, and cross-functional delivery across the Americas, Europe, MENA, and Asia-Pacific.

Combines Big Four discipline with entrepreneurial execution to help companies establish strong operating models, streamline workflows, and deliver predictable performance.

Experienced in building and managing distributed teams across multiple time zones, ensuring alignment, accountability, and data-driven decision-making.

Known for bringing clarity, prioritization, and calm to complex environments; able to simplify workflows and establish scalable operating models.

Led multi-stream programs across five continents, coordinating teams, timelines, and resources to ensure predictable delivery.

Transforms strategy into structured execution through workflows, reporting systems, and governance mechanisms that improve consistency.

Worked in 15+ countries, building alignment in multicultural, multi-time-zone environments.

Supports leadership teams on organizational design, roadmap structuring, decision-making frameworks, and operational readiness.

Skills

  • Program & Portfolio Management
  • Pmo / Governance
  • Operational Excellence
  • Structured Thinker
  • Strategic Execution
  • Organizational Design
  • Process Optimization
  • Program & Portfolio Leadership
  • Remote Team Leadership
  • Cross-functional Delivery
  • Digital Transformation (Non-technical Programs)
  • Stakeholder & Executive Alignment
  • Cultural Fluency
  • Strategic Advisory

Languages

Arabic
Native
French
Native
English
Advanced

Education

Oct 2020 - Jun 2022

Sciences Po Tunis

Master in Public Administration (MPA) – Governance & Public Policy Management · Public Administration, Governance & Public Policy Management · Tunis, Tunisia

Oct 2015 - Jun 2018

IHEC Carthage Tunis

Bachelor’s Degree in Business Administration (Bachelor’s in Management) · Business Administration · Tunisia

Certifications & licenses

Digital HR Specialist

Enneagram Profiling (Behavioral Analysis)

Google Project Management

Organizational Development Practitioner

Neuro-Linguistic Programming – NLPNL Certified (France)

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rayan based?

Rayan is based in Paris, France and can operate in on-site, hybrid, and remote work models.

What languages does Rayan speak?

Rayan speaks the following languages: Arabic (Native), French (Native), English (Advanced).

How many years of experience does Rayan have?

Rayan has at least 11 years of experience. During this time, Rayan has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 4 years and 7 months. Note that Rayan may not have shared all experience and actually has more experience.

What roles would Rayan be best suited for?

Based on recent experience, Rayan would be well-suited for roles such as: Consultant, Senior Consultant, Associate Partner.

What is Rayan's latest experience?

Rayan's most recent position is Consultant at Ernst & Young.

What companies has Rayan worked for in recent years?

In recent years, Rayan has worked for Ernst & Young, KPMG Advisory, and Efficiency Consulting.

Which industries is Rayan most experienced in?

Rayan is most experienced in industries like Banking and Finance, Energy, and Real Estate. Rayan also has some experience in Government and Public Administration, Tourism and Hospitality, and Telecommunication.

Which business areas is Rayan most experienced in?

Rayan is most experienced in business areas like Project Management, Strategy and Planning, and Operations. Rayan also has some experience in Information Technology (IT) and Research and Development (R&D).

Which industries has Rayan worked in recently?

Rayan has recently worked in industries like Banking and Finance, Energy, and Real Estate.

Which business areas has Rayan worked in recently?

Rayan has recently worked in business areas like Project Management, Strategy and Planning, and Operations.

What is Rayan's education?

Rayan holds a Master in Public Administration, Governance & Public Policy Management from Sciences Po Tunis and a Bachelor in Business Administration from IHEC Carthage Tunis.

Does Rayan have any certificates?

Rayan has 5 certificates. Among them, these include: Digital HR Specialist, Enneagram Profiling (Behavioral Analysis), and Google Project Management.

What is the availability of Rayan?

Rayan is immediately available for suitable projects.

What is the rate of Rayan?

Rayan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Rayan?

To hire Rayan, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 700-860 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.