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Virginia Palm
Founder & CEO
Experience
Jan 2025 - Present
1 year 2 monthsBerlin, Germany
Founder & CEO
Augment Mind
- Founded a neuro-coaching and employee well-being platform for organizations and high-performing leaders
- Designed and tested the MVP using neuroscience-based feedback loops and AI-driven insights
- Partnered with HR and C-suite leaders to integrate data-driven leadership development programs
- Focused on measurable behavioral change, engagement, and leadership resilience
Jan 2021 - Dec 2024
4 yearsBerlin, Germany
Associate Director, Product Management
McKinsey & Company
- Defined product strategy and roadmaps for employee-facing tools and agile operating models
- Led digital transformation initiatives for global clients in HR, automotive, and industrial sectors
- Coached cross-functional teams on OKR-setting, prioritization, and high-performance collaboration
- Drove the design and rollout of digital products that improved engagement and retention metrics
- Partnered with senior stakeholders to align business goals with people and experience outcomes
Jan 2018 - Dec 2020
3 yearsBerlin, Germany
Venture Partner
Thinkt Digital (NKT Cables)
- Co-led development of industrial IoT products from concept to MVP
- Structured partnerships with Siemens and Bosch to expand product capabilities
- Managed product roadmap and agile delivery, achieving a 6-month release cycle
Jan 2016 - Dec 2018
3 yearsBerlin, Germany
Digital Transformation Consultant
HY – Axel Springer Consulting
- Designed and facilitated HR innovation programs for BASF, Audi, and Allianz
- Introduced lean and agile practices to accelerate internal transformation and employee adoption
- Supported leadership teams in developing new employee experience and cultural change frameworks
Jan 2016 - Dec 2016
1 yearStockholm, Sweden
Investment Analyst
Creandum VC
- Supported portfolio founders on strategic and organizational challenges
- Conducted due diligence on digital ventures, assessing product-market fit and leadership capacity
Jan 2014 - Dec 2016
3 yearsBerlin, Germany
Regional Manager Nordics
Outfittery
- Led and developed a 40+ person cross-market team, improving motivation, resilience, and performance
- Introduced coaching frameworks and feedback practices that improved employee engagement and retention
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (8 years), Manufacturing (7 years), Automotive (4 years), Energy (3 years), Fashion (3 years), and Retail (3 years).
Professional Services
Manufacturing
Automotive
Energy
Fashion
Retail
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (8 years), Project Management (7 years), Strategy (7 years), Human Resources (6 years), Information Technology (3 years), and Operations (3 years).
Product Development
Project Management
Strategy
Human Resources
Information Technology
Operations
Summary
Product leader and executive coach with 10+ years of experience driving digital transformation, employee experience innovation, and leadership development across technology and consulting environments.
Combines product strategy expertise (McKinsey, NKT, Axel Springer) with psychological insight (Certified Executive Coach, Counseling Psychologist) to design human-centered, scalable products that enhance engagement, performance, and resilience.
Founder of Augment Mind, a neuro-coaching platform applying neuroscience and AI to enable data-driven behavior change. Passionate about shaping the Future of Work through technology that empowers people and organizations.
Skills
- Product Strategy
- Employee Experience & Hr Tech
- People Analytics
- Agile Product Development
- Ai & Data-driven Insights
- Leadership Coaching
- Organizational Transformation
- Neuro-leadership
- Stakeholder Management
- Okr Design & Facilitation
Languages
Swedish
NativeGerman
AdvancedEnglish
AdvancedPolish
AdvancedEducation
Stockholm University
B.Sc. Political Science & Economics · Political Science & Economics · Stockholm, Sweden
Certifications & licenses
Advanced Product Owner (CSPO)
Certified Executive Coach
Certified Scrum Master (CSM)
Certified Senior Professional Coach (SCPC)
Counseling Psychologist (CBT)
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Virginia based?
Virginia is based in Berlin, Germany.
What languages does Virginia speak?
Virginia speaks the following languages: Swedish (Native), German (Advanced), English (Advanced), Polish (Advanced).
How many years of experience does Virginia have?
Virginia has at least 12 years of experience. During this time, Virginia has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 2 years. Note that Virginia may not have shared all experience and actually has more experience.
What roles would Virginia be best suited for?
Based on recent experience, Virginia would be well-suited for roles such as: Founder & CEO, Associate Director, Product Management, Venture Partner.
What is Virginia's latest experience?
Virginia's most recent position is Founder & CEO at Augment Mind.
What companies has Virginia worked for in recent years?
In recent years, Virginia has worked for Augment Mind and McKinsey & Company.
Which industries is Virginia most experienced in?
Virginia is most experienced in industries like Professional Services, Manufacturing, and Automotive. Virginia also has some experience in Energy, Fashion and Apparel, and Retail.
Which business areas is Virginia most experienced in?
Virginia is most experienced in business areas like Product Development, Project Management, and Strategy and Planning. Virginia also has some experience in Human Resources (HR), Information Technology (IT), and Operations.
Which industries has Virginia worked in recently?
Virginia has recently worked in industries like Professional Services, Automotive, and Manufacturing.
Which business areas has Virginia worked in recently?
Virginia has recently worked in business areas like Product Development, Project Management, and Strategy and Planning.
What is Virginia's education?
Virginia holds a Bachelor in Political Science & Economics from Stockholm University.
Does Virginia have any certificates?
Virginia has 5 certificates. Among them, these include: Advanced Product Owner (CSPO), Certified Executive Coach, and Certified Scrum Master (CSM).
What is the availability of Virginia?
Virginia is immediately available for suitable projects.
What is the rate of Virginia?
Virginia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Virginia?
To hire Virginia, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 840-1000 €
Market avg: 840-1000 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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