Ha-Jo Konrad
Freelance Product Owner / Product Manager
Experience
Freelance Product Owner / Product Manager
Alleherzen
- Oversee high-impact innovation and discovery projects for German energy providers, focusing on identifying and developing forward-thinking product concepts.
- Improved user experience, increased operational efficiency, and simplified sales processes in dynamic energy market by conceptualizing digital platform.
- Drove exploration of new product ideas whilst positioning company for growth and competitiveness in the rapidly evolving energy sector.
Freelance Product/Project Manager
FFW
- Directed integration of virtual house tours into the web configurator by providing immersive, realistic property previews to improve customer experience and coordinating with development, design, and marketing teams to ensure seamless execution and launch of the web-configurator, aligning technology with user needs and business goals.
- Boosted customer engagement and enhanced decision-making by creating innovative house web configurator for leading German construction company.
Freelance Product Manager/Owner
Market Logic Software AG
- Orchestrated planning, specification, and implementation of budget planning tool for Fortune 500 company by integrating the tool into existing project platform to enable global real-time planning, tracking, and optimisation of budgets for various project stages.
- Facilitated improved financial decision-making and project budget oversight whilst significantly contributing to company's strategic financial management and operational efficiency.
Sr. Director Product Management (Product Owner)
Market Logic Software AG
- Led Agile Research and budget management application with over 40 global clients and 10,000 users to drive significant user engagement and platform success by developing and executing product vision, strategy, and roadmap, and prioritising backlogs in alignment with internal and external stakeholders and international development teams in India and Russia.
- Acted as pivotal liaison up to C-level by balancing politics, interests, and requirements to achieve strategic objectives.
- Conducted client and product ideation workshops to translate complex needs into actionable product developments.
- Created initial prototypes and mock-ups by defining user stories to visualise and communicate product ideas.
- Worked closely with UX researchers, UI/UX designers, and PO/development teams to materialise product concepts.
- Managed vendor integration of external research vendors and PO systems like SAP Ariba and Coupa.
- Spearheaded projects for major clients, including Coca-Cola, Unilever, Mars, Visa, American Express, Procter & Gamble, and Shell.
- Increased client acquisition and retention by assisting sales team in responding to RFP, RFI, and statements of work.
- Guaranteed market alignment and brand consistency by collaborating with product marketing teams on positioning and messaging.
Director Consulting & Product Owner Mobile Applications
Market Logic Software AG
- Expanded client consulting team from three to over 100 members, including recruiting team members and working students, by demonstrating strong leadership and organisational growth skills.
- Led project management for software implementation, encompassing consulting, requirements workshops, project planning, security audits, user acceptance tests, and client-side launch communication and change management.
- Directed the development and implementation of mobile applications such as mobile approval, mobile news, and mobile search by overseeing solution design, development team management, client consulting, and entire rollout process.
- Managed projects for notable clients, including Unilever, Beiersdorf, Heineken, JTI, Intel, and Vodafone.
- Enhanced client engagement and business development by supporting sales team in responding to RFP and RFI requests and generating statements of work.
Marketing Research Consultant
Happy Thinking People
Brand & Strategy Agency
diffferent
Communication & Design Consultant
Simon & Goetz Communication & Design Agency
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (10 years), Professional Services (10 years), Advertising (8 years), Energy (2 years), Construction (2 years), and Real Estate (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (17 years), Product Development (13 years), Project Management (9 years), Information Technology (6 years), Strategy (5 years), and Sales (5 years).
Summary
Strategic-thinking, visionary leader with over 10 years of start-up experience and commendable record of transforming ideas into profitable products, driving innovations in various industries, encompassing Fortune 500 companies in retail, FMCG/CPG, finance, energy, health care & pharma.
Proven history of success in executing complex software implementation projects throughout the lifecycle, including consultation, workshop moderation, security auditing, stakeholder engagement, and change management (up to C-level). Strong aptitude in overseeing mobile application product lines from conception to launch, including solution designs, cross-functional leadership, and strategic launch planning across diverse markets. Expertise in leading meticulous guiding of product marketing and sales teams through RFP/RFI processes to achieve revenue growth. Proficient in orchestrating integrations with external systems and vendors, such as SAP Ariba and Coupa, to enhance operational efficiencies and drive process automation. Instrumental in steering diverse, remote product teams across international landscapes, including India, Russia, and Poland. Distinguished engagement with top-tier clients, such as Coca-Cola, Unilever, Visa, Procter & Gamble, REWE, Walmart. Technically proficient in Agile, Scrum, and Kanban methodologies, backed by solid expertise in UX/UI team leadership, to achieve outstanding user experiences in products, while ensuring technical and process excellence to improve end users' experience.
Skills
Product Management / Owner
Business Analytics Incl. Bpmn
Ux/ui Design, Wireframes, Prototyping Driven
Product Discovery & Innovation
Requirements Engineering & Mgmt.
Market/consumer Research & Analysis
Agile/scrum/kanban Methodologies
Process Analysis & Improvement
Cross-functional Leadership & Collaboration
Strategic Planning & Execution
Stakeholder Engagement
B2b Saas
Mobile Application Management
Change Management
Data-driven Decision Making
Jira
Confluence
Aha!
Miro
Figma
Adobe Xd
Open.ai (Chatgpt)
Google Bard
Wordpress
Zoom
Slack
Microsoft 365
Google Workspace
Languages
Education
Bachelor of Arts · Social Science
Profile
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