Anna Moiseeva - Senior Product Manager / Project Lead

Q: Where is Anna based?

Anna is based in Berlin, Germany .

Q: What languages does Anna speak?

Anna speaks the following languages: Russian (Native), English (Advanced), German (Elementary) .

Q: How many years of experience does Anna have?

Anna has at least 13 years of experience. During this time, Anna has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 3 years and 3 months . Note that Anna may not have shared all experience and actually has more experience.

Q: What is Anna's latest experience?

Anna's most recent position is Senior Product Manager / Project Lead at Keepcode .

Q: What companies has Anna worked for in recent years?

In recent years, Anna has worked for Keepcode , Picom , and Centre .

Q: Which industries is Anna most experienced in?

Anna is most experienced in industries like Beauty and Cosmetics , Retail , and Information Technology (IT) . Anna also has some experience in Professional Services .

Q: Which business areas is Anna most experienced in?

Anna is most experienced in business areas like Marketing , Project Management , and Product Development . Anna also has some experience in Business Intelligence .

Q: Which industries has Anna worked in recently?

Anna has recently worked in industries like Information Technology (IT) and Professional Services .

Q: Which business areas has Anna worked in recently?

Anna has recently worked in business areas like Project Management , Product Development , and Marketing .

Recommended expert

Berlin, Germany

Experience

Aug 2022 - Present

3 years 7 months

Dubai, United Arab Emirates

Senior Product Manager / Project Lead

Keepcode

Define and own the end-to-end product lifecycle for flagship project (web and mobile app, more than 15M total users). Lead delivery, track and analyse product metrics, data and KPIs.
Drive roadmap planning: translate long-term product vision and product strategy, business objectives, customer needs into a prioritised backlog for cross-functional teams.
Lead cross-functional teams using Agile methodologies: facilitate daily stand-up meetings, sprint planning, poker-planning, retrospectives, and demos; conduct feature kick-off meetings.
Maintain clear and trust communication with stakeholders through product updates, presentations and regular reports, acting as a bridge between technical teams and business leaders.
Apply data-driven hands-on approach with product analytics, experimentation, and customer interviews for decision-making across product development.
Contribute to annual strategic planning with the Board by translating market dynamics, customer needs and competitive positioning into actionable product roadmap and goals.
Increased in-app conversion by 13% and reduced average purchase time by 50% through Google Analytics implementation and UX/UI redesign.
Reduced support workload by 60% by implementing an AI-powered support system with a knowledge base and automated Jira ticket creation.
Reduced key client churn by 14% and increased internal project revenue by 22% YoY by building a data-driven analytics framework in Power BI.
Optimised referral program costs by 17% and improved retention by 22%.
Enabled global market expansion across 6+ regions by leading the design and delivery of a payment integration platform, integrating 10+ payment methods via a unified API.

Jun 2021 - Aug 2022

1 year 3 months

Izhevsk, Russian Federation

Product Manager + Marketing Analyst

Picom

Owned end-to-end product delivery and execution across multiple active client projects (2–3 per month); drove product roadmaps, strategy, vision, delivery milestones, KPIs and success metrics.
Led cross-functional collaboration between product, engineering, analytics, and sales teams to align strategy, roadmap execution and backlog prioritisation.
Worked closely with engineering teams to ensure agile product delivery, balancing scope, speed, and quality.
Used a data-driven approach for quantitative and qualitative research including customer development, CJM, LTV modeling, product analysis and competitive trend analysis.
Translated customer needs, user insights, and market trends into actionable requirements, hypotheses, and prioritised backlog items.
Tracked and reported key metrics and KPIs, delivering presentations and reports to align delivery with client expectations.
Launched analytics as a standalone commercial service and defined go-to-market strategy, partnering with Sales to unlock a new recurring revenue stream.
Delivered an MVP mobile app for investor acquisition by conducting market and competitor analysis of mentor-matching platforms.
Conducted research for over 600 customers, implemented onboarding process and reduced call center incoming calls by 10%.

Mar 2018 - Jun 2021

3 years 4 months

Izhevsk, Russian Federation

Project Manager + Marketing Analyst

Centre

Managed cross-functional project teams end-to-end: planning, brainstorming, proposal delivery, KPI tracking, client negotiations, consulting, and upsell execution.
Drove revenue growth by increasing the marketing department’s annual revenue and raising average bill value per customer by up to 20%.
Supported organisational transformation and change management, contributing to the Marketing Department’s transition into a standalone business unit with defined processes and financial accountability.

Apr 2013 - Mar 2018

5 years

Izhevsk, Russian Federation

Lead Marketing Manager / Marketing Director

OPTIMA

Led marketing initiatives for e-commerce transition, developing and executing integrated digital campaigns that drove a 15% QoQ increase in online store revenue.
Managed and led the marketing team, defining data-driven strategies to increase customer acquisition, retention, and revenue across offline and online stores.
Developed and implemented influencer marketing strategy and processes to increase brand awareness, engagement, and conversion.
Owned B2B marketing and vendor collaboration with global brands (Maybelline NY, Henkel, Unilever) to design and deliver co-marketing campaigns, events, and promotional activities aligned with commercial goals and KPIs.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Cosmetics (5 years), Retail (5 years), Information Technology (4.5 years), and Professional Services (3.5 years).

Cosmetics

Retail

Information Technology

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (9.5 years), Project Management (8 years), Product Development (4.5 years), and Business Intelligence (3.5 years).

Marketing

Project Management

Product Development

Business Intelligence

Summary

Data-driven Product Manager with a seven-year experience and a proven track record of delivering results and AI-driven products. I bring strong product management experience across the end-to-end product lifecycle, a data-driven approach, analytical mindset to make effective product decisions aligned with business and customer needs. My technical understanding and communication skills enables effective collaboration with cross-functional teams and stakeholders in agile environments.

Skills

Product Management
Cross-functional Leadership
Product Analytics
Ux/ui
Data-driven Approach
Communication
Agile (Scrum, Kanban) Methodologies
Stakeholder Management
Mobile Apps
Kpi & Performing Tracking
Jira
Confluence
You Track
Figma
Fig Jam
Miro
Metabase
Superset
Sql
Power Bi
Microsoft Office Package
G-suite (Google Workspace)

Languages

Russian

Native

English

Advanced

German

Elementary

Education

Oct 2009 - Jun 2014

Udmurt State University, Institute of Social Communications

Master’s degree, Youth Management · Youth Management · Izhevsk, Russian Federation · GPA 5.0/5.0

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Anna based?

Anna is based in Berlin, Germany.

What languages does Anna speak?

Anna speaks the following languages: Russian (Native), English (Advanced), German (Elementary).

How many years of experience does Anna have?

Anna has at least 13 years of experience. During this time, Anna has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 3 months. Note that Anna may not have shared all experience and actually has more experience.

What roles would Anna be best suited for?

Based on recent experience, Anna would be well-suited for roles such as: Senior Product Manager / Project Lead, Product Manager + Marketing Analyst, Project Manager + Marketing Analyst.

What is Anna's latest experience?

Anna's most recent position is Senior Product Manager / Project Lead at Keepcode.

What companies has Anna worked for in recent years?

In recent years, Anna has worked for Keepcode, Picom, and Centre.

Which industries is Anna most experienced in?

Anna is most experienced in industries like Beauty and Cosmetics, Retail, and Information Technology (IT). Anna also has some experience in Professional Services.

Which business areas is Anna most experienced in?

Anna is most experienced in business areas like Marketing, Project Management, and Product Development. Anna also has some experience in Business Intelligence.

Which industries has Anna worked in recently?

Anna has recently worked in industries like Information Technology (IT) and Professional Services.

Which business areas has Anna worked in recently?

Anna has recently worked in business areas like Project Management, Product Development, and Marketing.

What is Anna's education?

Anna holds a Master in Youth Management from Udmurt State University, Institute of Social Communications.

What is the availability of Anna?

Anna will be available full-time from February 2026.

What is the rate of Anna?

Anna's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.