Dzintra V.
Senior Technical Program Manager
Experience
Feb 2022 - Aug 2025
3 years 7 monthsGermany
Senior Technical Program Manager
Adidas AG
- Established data-driven governance and KPIs for the €10M portfolio, providing C-level with accurate status and enabling confident strategic decisions.
- Directed on-budget delivery of a €5-10M annual portfolio for critical DTC Backoffice systems, including inventory allocation, replenishment, and AI-driven forecasting capabilities.
- Led an AI-driven forecasting POC achieving 60-70% accuracy, de-risking investment and providing data-backed evidence for a strategic go/no-go decision.
- Aligned a fragmented ecosystem of 120+ business and technical staff, resolving workflow friction through targeted Agile training.
- Advised on vendor selection and RFPs, influencing multi-year, multi-million euro partnership decisions.
Apr 2016 - Jan 2022
5 years 10 monthsGermany
Senior Project & Product Manager
2e Systems GMBH
- Led the strategic COVID-19 crisis response for Fortune 500 airline partners including the Lufthansa Group, designing business continuity solutions that preserved revenue and customer relations during industry-wide disruption.
- Drove product strategy and commercial model for a reusable check-in platform, negotiating feature funding to balance custom needs with scalable development.
- Guaranteed system availability against DDOS attacks, leading crisis response and serving as primary client contact to maintain confidence.
- Led the program delivery of an AI caching layer to intelligently serve third-party price bots, ensuring system stability without disrupting sales channels. The initiative reduced expensive backend API calls (e.g., Amadeus) by over 30%.
- Acted as key technical advisor in pre-sales, translating client needs into viable solution designs that won new enterprise accounts.
Sep 2014 - Jan 2016
1 year 5 monthsLatvia
IT Consultant & Systems Analyst
Valdati Grupa
- Conducted business and systems analysis for the development of Latvenergo's new customer self-service portal, Elektrum.lv.
- Delivered comprehensive requirements and documentation for a platform serving 475,000+ active users, enabling bill payments, usage monitoring, and service management.
Aug 2011 - Aug 2014
3 years 1 monthLatvia
Head of E-Business Division
airBaltic
- Promoted to Head of E-Business within 3 months; assumed full P&L ownership for the multi-million euro online revenue stream.
- Led technical crisis response to payment provider bankruptcy, resurrecting a legacy solution to safeguard primary revenue stream.
- Owned and allocated the division budget, authoring business cases and ROI analyses for internal projects and cross-departmental services.
- Directed a digital transformation roadmap including site redesign and A/B testing, improving site performance and online revenue growth.
Jun 2007 - Aug 2011
4 years 3 monthsLatvia
Project Manager & Technical Lead
SWH SETS
- Executed end-to-end technical integrations for large-scale technology solutions in telecommunications and procurement for clients including Telecom Italia and Nextel, collaborating with multi-country teams.
- Contributed to and managed the technical phases of the project lifecycle, including system analysis, integration, testing, and deployment, ensuring alignment with client business objectives.
Summary
Director-level Technology Leader with 15+ years delivering digital transformation across global enterprises and B2B SaaS. Proven record of leading cross-functional teams of 120+ professionals, shaping multi-million-euro portfolios, and aligning C-level stakeholders. Expert in building scalable operating models and delivering measurable, data-driven business outcomes.
Languages
Latvian
NativeEnglish
AdvancedRussian
AdvancedGerman
IntermediateEducation
Riga International School of Economics and Business Administration
Bachelor’s degree, E-Commerce · E-Commerce · Riga, Latvia
Certifications & licenses
Certified Scrum Product Owner® (CSPO®)
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