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Dzintra Valdate

Senior Technical Program Manager

Dzintra Valdate
Manching, Germany

Experience

Feb 2022 - Aug 2025
3 years 7 months
Germany

Senior Technical Program Manager

Adidas AG

  • Established data-driven governance and KPIs for the €10M portfolio, providing C-level with accurate status and enabling confident strategic decisions.
  • Directed on-budget delivery of a €5-10M annual portfolio for critical DTC Backoffice systems, including inventory allocation, replenishment, and AI-driven forecasting capabilities.
  • Led an AI-driven forecasting POC achieving 60-70% accuracy, de-risking investment and providing data-backed evidence for a strategic go/no-go decision.
  • Aligned a fragmented ecosystem of 120+ business and technical staff, resolving workflow friction through targeted Agile training.
  • Advised on vendor selection and RFPs, influencing multi-year, multi-million euro partnership decisions.
Apr 2016 - Jan 2022
5 years 10 months
Germany

Senior Project & Product Manager

2e Systems GMBH

  • Led the strategic COVID-19 crisis response for Fortune 500 airline partners including the Lufthansa Group, designing business continuity solutions that preserved revenue and customer relations during industry-wide disruption.
  • Drove product strategy and commercial model for a reusable check-in platform, negotiating feature funding to balance custom needs with scalable development.
  • Guaranteed system availability against DDOS attacks, leading crisis response and serving as primary client contact to maintain confidence.
  • Led the program delivery of an AI caching layer to intelligently serve third-party price bots, ensuring system stability without disrupting sales channels. The initiative reduced expensive backend API calls (e.g., Amadeus) by over 30%.
  • Acted as key technical advisor in pre-sales, translating client needs into viable solution designs that won new enterprise accounts.
Sep 2014 - Jan 2016
1 year 5 months
Latvia

IT Consultant & Systems Analyst

Valdati Grupa

  • Conducted business and systems analysis for the development of Latvenergo's (Latvia's largest electricity provider) new customer self-service portal, Elektrum.lv.
  • Delivered comprehensive requirements and documentation for a platform serving 475,000+ active users, enabling bill payments, usage monitoring, and service management.
Aug 2011 - Aug 2014
3 years 1 month
Latvia

Head of E-Business Division

airBaltic

  • Promoted to Head of E-Business within 3 months; assumed full P&L ownership for the multi-million euro online revenue stream.
  • Led technical crisis response to payment provider bankruptcy, resurrecting a legacy solution to safeguard primary revenue stream.
  • Owned and allocated the division budget, authoring business cases and ROI analyses for internal projects and cross-departmental services.
  • Directed a digital transformation roadmap including site redesign and A/B testing, improving site performance and online revenue growth.
Jun 2007 - Aug 2011
4 years 3 months
Latvia

Project Manager & Technical Lead

SWH SETS

  • Executed end-to-end technical integrations for large-scale technology solutions in telecommunications and procurement for clients including Telecom Italia and Nextel, collaborating with multi-country teams.
  • Contributed to and managed the technical phases of the project lifecycle, including system analysis, integration, testing, and deployment, ensuring alignment with client business objectives.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (10 years), Aerospace and Defense (9 years), Telecommunication (4 years), Fashion (3.5 years), Retail (3.5 years), and Utilities (1.5 years).

Information Technology
Aerospace and Defense
Telecommunication
Fashion
Retail
Utilities

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (13.5 years), Information Technology (12 years), Product Development (7 years), Sales (6 years), Procurement (4 years), and Supply Chain Management (3.5 years).

Project Management
Information Technology
Product Development
Sales
Procurement
Supply Chain Management

Summary

Director-level Technology Leader with 15+ years delivering digital transformation across global enterprises and B2B SaaS. Proven record of leading cross-functional teams of 120+ professionals, shaping multi-million-euro portfolios, and aligning C-level stakeholders. Expert in building scalable operating models and delivering measurable, data-driven business outcomes.

Skills

Strategic Leadership:

  • Strategic Planning & Roadmap Development
  • P&l Oversight & Budget Management
  • Business Case & Roi Analysis
  • Go-to-market (Gtm) Strategy
  • Vendor & Partner Management
  • Organizational Design
  • Change Leadership
  • Data-driven Decision Making

Program & Portfolio Management:

  • Portfolio Governance
  • Agile Transformation
  • Cross-functional & Multi-vendor Team Leadership
  • Risk & Issue Management
  • Kpi & Sla Governance
  • Stakeholder Alignment
  • Delivery & Scope Negotiation

Technical & Domain Expertise:

  • Digital Transformation
  • Saas Product Delivery
  • E-commerce & Retail Systems
  • Sap S/4hana
  • Cloud Migration & Strategy
  • Systems Analysis

Languages

Latvian
Native
English
Advanced
Russian
Advanced
German
Intermediate

Education

Riga International School of Economics and Business Administration

Bachelor’s Degree in E-Commerce · E-Commerce · Riga, Latvia

Certifications & licenses

Certified Scrum Product Owner (CSPO)

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Dzintra based?

Dzintra is based in Manching, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Dzintra speak?

Dzintra speaks the following languages: Latvian (Native), English (Advanced), Russian (Advanced), German (Intermediate).

How many years of experience does Dzintra have?

Dzintra has at least 18 years of experience. During this time, Dzintra has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 4 years and 7 months. Note that Dzintra may not have shared all experience and actually has more experience.

What roles would Dzintra be best suited for?

Based on recent experience, Dzintra would be well-suited for roles such as: Senior Technical Program Manager, Senior Project & Product Manager, IT Consultant & Systems Analyst.

What is Dzintra's latest experience?

Dzintra's most recent position is Senior Technical Program Manager at Adidas AG.

What companies has Dzintra worked for in recent years?

In recent years, Dzintra has worked for Adidas AG and 2e Systems GMBH.

Which industries is Dzintra most experienced in?

Dzintra is most experienced in industries like Information Technology (IT), Aerospace and Defense, and Telecommunication. Dzintra also has some experience in Fashion and Apparel, Retail, and Utility Services.

Which business areas is Dzintra most experienced in?

Dzintra is most experienced in business areas like Project Management, Information Technology (IT), and Product Development. Dzintra also has some experience in Sales, Procurement and Purchasing, and Supply Chain Management.

Which industries has Dzintra worked in recently?

Dzintra has recently worked in industries like Aerospace and Defense, Information Technology (IT), and Fashion and Apparel.

Which business areas has Dzintra worked in recently?

Dzintra has recently worked in business areas like Project Management, Product Development, and Sales.

What is Dzintra's education?

Dzintra holds a Bachelor in E-Commerce from Riga International School of Economics and Business Administration.

Does Dzintra have any certificates?

Dzintra has 1 certificate: Certified Scrum Product Owner (CSPO).

What is the availability of Dzintra?

Dzintra is immediately available full-time for suitable projects.

What is the rate of Dzintra?

Dzintra's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Dzintra?

To hire Dzintra, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 820-980 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.