Recommended expert
Alicja Ryczak
Senior Product Owner Mobile + Payment
Experience
Jan 2025 - Aug 2025
8 monthsSenior Product Owner BFSG – Digital Accessibility & Conversion Optimization
AIDA Cruises
- Analyze existing digital platforms for accessibility requirements according to BFSG and WCAG 2.1 with a consulting partner
- Develop a product vision that unites digital accessibility and business goals like conversion optimization
- Define relevant KPIs to measure success in both target areas
- Strategically align with interdisciplinary stakeholders, including legal, BFSG consulting firm, compliance, UX, development, and marketing
- Create and maintain a prioritized product backlog focused on accessible features and conversion-related measures
- Derive detailed user stories and acceptance criteria based on legal standards (BFSG, WCAG) in close coordination with development teams
- Ensure BFSG compliance in digital product development with the help of a BFSG consulting firm
- Work closely with UX/UI designers to create accessible prototypes
- Conduct user research and usability tests focusing on users with disabilities
- Support the development of an accessible design system
- Integrate A/B testing to evaluate conversion-related measures
- Oversee the technical implementation of accessible features by the development team
- Perform accessibility tests (e.g., screen reader, keyboard navigation)
- Monitor and optimize implemented features based on usage data and feedback
- Responsible for rollout/releases and conducting user acceptance tests
- Design and deliver interactive training on BFSG, WCAG, and UX accessibility for design and development teams and POs in collaboration with the consulting firm
- Build an internal knowledge platform to sustainably anchor accessibility principles
- Foster company-wide awareness of inclusive digital products
Apr 2024 - Dec 2024
9 monthsProduct Owner
WHATEVER.WORKS
- End-to-end responsibility for the feature planning process, including prioritization, release planning, and delivery
- Apply the Shape Up method for systematic feature definition, requirements analysis, and specification of acceptance criteria (including edge cases & prioritization scenarios)
- Create business cases & use cases to evaluate API providers and compatibility analysis with HRIS systems (e.g., SAP SF, Personio)
- Conduct customer onboarding sessions, stakeholder workshops, and feedback loops for product validation
- Plan, conduct, and analyze usability tests to assess feature acceptance and derive prioritized optimizations
- Prepare internal enablement materials (FAQs, demo videos, product documentation) to train customer support and sales
- Lead the API integration stream (Personio, SAP SuccessFactors) in a cross-functional team (dev, QA, UI/UX)
- Successfully integrated and deployed for two clients (including end-to-end QA and UAT approval)
- Build technical documentation for interface integration and conduct internal training sessions (sales & support)
- Localize the platform into two additional languages to scale the customer base
- Achieved 100% of all OKRs in the product stream
- Delivered the strategic roadmap on time, including critical core features
- Acquired new customers through successfully delivered releases with promised features
Jul 2022 - Mar 2024
1 year 9 monthsProduct Owner - Pluxee App (iOS/Android/Web)
Sodexo/Pluxee
- Conduct a fit-gap analysis to identify differences between old and new solutions for planning development effort, timeline, and budget
- Gather feature and UI/UX requirements for the fit-gap analysis
- Perform usability tests to ensure user needs are met
- Prioritize the backlog
- Define and run in-app messaging campaigns via Firebase to increase user adoption and awareness of new apps, including rebranding and new features
- Represent two countries to prepare new features for the SAFe PI planning and request migration-critical features and adjustments
- Define the migration plan and coordinate with stakeholders on migration planning and customer communication
- Align development and marketing timelines
- Manage localization and translations for German/English
- Define and coordinate end-to-end tests for connected backend systems to minimize risk and meet go-to-market timelines
- Prioritize requirements and bugs for app and web releases for quality assurance
- Perform release acceptance tests on all platforms and quality control
- Coordinate and manage test execution, including test documentation and bug management with the QA team
- Define performance metrics and continuously track and analyze KPIs to monitor migration status, app performance, and app ratings
- Provide weekly reports to stakeholders, including app downloads, MAU, migration rate, and app penetration
- Coordinate end-to-end card issuance (BIN/profile, personalization, quality check, activation), including shipping logistics to delivery
- Coordinate card production and personalization, including redesign, card profiles, test runs, supply chain, SLA/OTIF
- Coordinate the global card processor workshop: card streams DACH (provisioning, lifecycle, limits, disputes) and identify innovation opportunities
- Support Apple Pay and Google Pay enablement: tokenization, provisioning flows, certifications, test cases, and go-lives
- Plan and execute E2E tests across core banking, card processor, and mobile app, including acceptance and defect triaging
- Administer operational processes for card products
- Coordinate fraud monitoring and escalation paths; establish chargeback/dispute processes, including SLAs and root-cause analysis
- Coordinate with stakeholders across compliance, fraud/risk, payments, operations, customer service, finance, and legal
- Specify limits and self-service journeys in an app-first context; create testable user stories with UAC
- Successfully migrated three native apps (Android & iOS) into a global app solution for Germany and Austria on schedule
- Achieved successful migration of 25% of existing customers within the first 3 months and 50% after 5 months
- Met all planned release dates, supported by a phased migration plan
- Rebranded the global app and web portal, including translations, in parallel with migration
Jan 2017 - Dec 2022
6 yearsProduct Owner Mobile App - SecurePIM Android
Materna Virtual Solution GmbH
- Orchestrated on-time releases and delivered promised features to customers, increasing customer satisfaction and boosting customer lifetime value by 20%
- Led two major projects from concept to final release, delivered desired features, and secured a contract with a new client due to timely project completion
- Revamped the in-app calendar feature by prioritizing user feedback and modern design trends, leading to increased customer satisfaction
- Improved app performance and stability by implementing new processes and prioritizing technical upgrades, resulting in a 40% reduction in the bug backlog and a 30% decrease in support requests
- Managed a cross-functional remote team of 14, communicated the product vision, and motivated the team to achieve business goals
- Managed releases and prepared technical documentation every two months
- Planned and monitored roadmap goals in close coordination with sales, product, and support
- Prioritized the product backlog based on the roadmap and customer feedback
- Led Scrum meetings (sprint reviews, planning meetings, refinements, & retrospectives)
Jan 2015 - Dec 2017
3 yearsTechnical Product Owner - Mobile App (iOS and Android)
Trivago N.V.
- Led the Android and iOS development teams
- Served as Scrum Master for two teams
- Planned, organized, and led refinements
- Collaborated with marketing and UI/UX to develop and deliver new features
- Planned and executed A/B tests for usability and design
- Successfully led a 6-month redesign for RTL languages, increasing usability and user engagement by 15%
- Continuous A/B tests with an MVP approach resulted in a 15% increase in click-through rate and a 10% increase in conversion rate
Jan 2013 - Dec 2015
3 yearsWorking Student in Product Management
AutoScout24
- Improved user experience with effective A/B tests and automated listings, boosting customer satisfaction
- Optimized private listings with a guide that increased revenue and platform efficiency with 50% fewer manual processes and reduced abandonment rates by 20% using the UI Competency Framework
Summary
Product Owner with 12+ years of experience in managing customer-focused projects in B2B and B2C markets. Building trusted and strong relationships with stakeholders is key to my work. I am personally committed to developing user-centered solutions that are simple and practical and foster long-term customer relationships. This is my passion that drives me to make an impact in the industry.
Skills
- Product Management
- Roadmap Planning
- Requirements Management
- Stakeholder Management
- Stakeholder Communication
- Prioritization
- Product Backlog Management
- Acceptance Criteria
- User Stories / Epics / Initiatives
- Pi Plannings
- Release Management
- Payment Networks / Card Management
- Kpi Reporting
- A/b Tests
- Mock-ups & Prototyping
- Technical Documentation
- App Store Management
- Agile Methods And Management
- Jira / Confluence
- Google Analytics
- Firebase
- Localization
- Shape Up / Kanban / Agile
Languages
German
NativePolish
NativeEnglish
AdvancedFrench
AdvancedIndonesian
ElementaryEducation
Business School Potsdam
MA · Communications & Management · Potsdam, Germany
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