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Alicja Ryczak

Senior Product Owner Mobile + Payment

Alicja Ryczak
Berlin, Germany

Experience

Jan 2025 - Aug 2025
8 months

Senior Product Owner BFSG – Digital Accessibility & Conversion Optimization

AIDA Cruises

  • Analyze existing digital platforms for accessibility requirements according to BFSG and WCAG 2.1 with a consulting partner
  • Develop a product vision that unites digital accessibility and business goals like conversion optimization
  • Define relevant KPIs to measure success in both target areas
  • Strategically align with interdisciplinary stakeholders, including legal, BFSG consulting firm, compliance, UX, development, and marketing
  • Create and maintain a prioritized product backlog focused on accessible features and conversion-related measures
  • Derive detailed user stories and acceptance criteria based on legal standards (BFSG, WCAG) in close coordination with development teams
  • Ensure BFSG compliance in digital product development with the help of a BFSG consulting firm
  • Work closely with UX/UI designers to create accessible prototypes
  • Conduct user research and usability tests focusing on users with disabilities
  • Support the development of an accessible design system
  • Integrate A/B testing to evaluate conversion-related measures
  • Oversee the technical implementation of accessible features by the development team
  • Perform accessibility tests (e.g., screen reader, keyboard navigation)
  • Monitor and optimize implemented features based on usage data and feedback
  • Responsible for rollout/releases and conducting user acceptance tests
  • Design and deliver interactive training on BFSG, WCAG, and UX accessibility for design and development teams and POs in collaboration with the consulting firm
  • Build an internal knowledge platform to sustainably anchor accessibility principles
  • Foster company-wide awareness of inclusive digital products
Apr 2024 - Dec 2024
9 months

Product Owner

WHATEVER.WORKS

  • End-to-end responsibility for the feature planning process, including prioritization, release planning, and delivery
  • Apply the Shape Up method for systematic feature definition, requirements analysis, and specification of acceptance criteria (including edge cases & prioritization scenarios)
  • Create business cases & use cases to evaluate API providers and compatibility analysis with HRIS systems (e.g., SAP SF, Personio)
  • Conduct customer onboarding sessions, stakeholder workshops, and feedback loops for product validation
  • Plan, conduct, and analyze usability tests to assess feature acceptance and derive prioritized optimizations
  • Prepare internal enablement materials (FAQs, demo videos, product documentation) to train customer support and sales
  • Lead the API integration stream (Personio, SAP SuccessFactors) in a cross-functional team (dev, QA, UI/UX)
  • Successfully integrated and deployed for two clients (including end-to-end QA and UAT approval)
  • Build technical documentation for interface integration and conduct internal training sessions (sales & support)
  • Localize the platform into two additional languages to scale the customer base
  • Achieved 100% of all OKRs in the product stream
  • Delivered the strategic roadmap on time, including critical core features
  • Acquired new customers through successfully delivered releases with promised features
Jul 2022 - Mar 2024
1 year 9 months

Product Owner - Pluxee App (iOS/Android/Web)

Sodexo/Pluxee

  • Conduct a fit-gap analysis to identify differences between old and new solutions for planning development effort, timeline, and budget
  • Gather feature and UI/UX requirements for the fit-gap analysis
  • Perform usability tests to ensure user needs are met
  • Prioritize the backlog
  • Define and run in-app messaging campaigns via Firebase to increase user adoption and awareness of new apps, including rebranding and new features
  • Represent two countries to prepare new features for the SAFe PI planning and request migration-critical features and adjustments
  • Define the migration plan and coordinate with stakeholders on migration planning and customer communication
  • Align development and marketing timelines
  • Manage localization and translations for German/English
  • Define and coordinate end-to-end tests for connected backend systems to minimize risk and meet go-to-market timelines
  • Prioritize requirements and bugs for app and web releases for quality assurance
  • Perform release acceptance tests on all platforms and quality control
  • Coordinate and manage test execution, including test documentation and bug management with the QA team
  • Define performance metrics and continuously track and analyze KPIs to monitor migration status, app performance, and app ratings
  • Provide weekly reports to stakeholders, including app downloads, MAU, migration rate, and app penetration
  • Coordinate end-to-end card issuance (BIN/profile, personalization, quality check, activation), including shipping logistics to delivery
  • Coordinate card production and personalization, including redesign, card profiles, test runs, supply chain, SLA/OTIF
  • Coordinate the global card processor workshop: card streams DACH (provisioning, lifecycle, limits, disputes) and identify innovation opportunities
  • Support Apple Pay and Google Pay enablement: tokenization, provisioning flows, certifications, test cases, and go-lives
  • Plan and execute E2E tests across core banking, card processor, and mobile app, including acceptance and defect triaging
  • Administer operational processes for card products
  • Coordinate fraud monitoring and escalation paths; establish chargeback/dispute processes, including SLAs and root-cause analysis
  • Coordinate with stakeholders across compliance, fraud/risk, payments, operations, customer service, finance, and legal
  • Specify limits and self-service journeys in an app-first context; create testable user stories with UAC
  • Successfully migrated three native apps (Android & iOS) into a global app solution for Germany and Austria on schedule
  • Achieved successful migration of 25% of existing customers within the first 3 months and 50% after 5 months
  • Met all planned release dates, supported by a phased migration plan
  • Rebranded the global app and web portal, including translations, in parallel with migration
Jan 2017 - Dec 2022
6 years

Product Owner Mobile App - SecurePIM Android

Materna Virtual Solution GmbH

  • Orchestrated on-time releases and delivered promised features to customers, increasing customer satisfaction and boosting customer lifetime value by 20%
  • Led two major projects from concept to final release, delivered desired features, and secured a contract with a new client due to timely project completion
  • Revamped the in-app calendar feature by prioritizing user feedback and modern design trends, leading to increased customer satisfaction
  • Improved app performance and stability by implementing new processes and prioritizing technical upgrades, resulting in a 40% reduction in the bug backlog and a 30% decrease in support requests
  • Managed a cross-functional remote team of 14, communicated the product vision, and motivated the team to achieve business goals
  • Managed releases and prepared technical documentation every two months
  • Planned and monitored roadmap goals in close coordination with sales, product, and support
  • Prioritized the product backlog based on the roadmap and customer feedback
  • Led Scrum meetings (sprint reviews, planning meetings, refinements, & retrospectives)
Jan 2015 - Dec 2017
3 years

Technical Product Owner - Mobile App (iOS and Android)

Trivago N.V.

  • Led the Android and iOS development teams
  • Served as Scrum Master for two teams
  • Planned, organized, and led refinements
  • Collaborated with marketing and UI/UX to develop and deliver new features
  • Planned and executed A/B tests for usability and design
  • Successfully led a 6-month redesign for RTL languages, increasing usability and user engagement by 15%
  • Continuous A/B tests with an MVP approach resulted in a 15% increase in click-through rate and a 10% increase in conversion rate
Jan 2013 - Dec 2015
3 years

Working Student in Product Management

AutoScout24

  • Improved user experience with effective A/B tests and automated listings, boosting customer satisfaction
  • Optimized private listings with a guide that increased revenue and platform efficiency with 50% fewer manual processes and reduced abandonment rates by 20% using the UI Competency Framework

Summary

Product Owner with 12+ years of experience in managing customer-focused projects in B2B and B2C markets. Building trusted and strong relationships with stakeholders is key to my work. I am personally committed to developing user-centered solutions that are simple and practical and foster long-term customer relationships. This is my passion that drives me to make an impact in the industry.

Skills

  • Product Management
  • Roadmap Planning
  • Requirements Management
  • Stakeholder Management
  • Stakeholder Communication
  • Prioritization
  • Product Backlog Management
  • Acceptance Criteria
  • User Stories / Epics / Initiatives
  • Pi Plannings
  • Release Management
  • Payment Networks / Card Management
  • Kpi Reporting
  • A/b Tests
  • Mock-ups & Prototyping
  • Technical Documentation
  • App Store Management
  • Agile Methods And Management
  • Jira / Confluence
  • Google Analytics
  • Firebase
  • Localization
  • Shape Up / Kanban / Agile

Languages

German
Native
Polish
Native
English
Advanced
French
Advanced
Indonesian
Elementary

Education

Business School Potsdam

MA · Communications & Management · Potsdam, Germany

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