Alicja Ryczak
Senior Product Owner Mobile + Payment
Experience
Senior Product Owner BFSG – Digital Accessibility & Conversion Optimization
AIDA Cruises
- Analyze existing digital platforms for accessibility requirements according to BFSG and WCAG 2.1 with a consulting partner
- Develop a product vision that unites digital accessibility and business goals like conversion optimization
- Define relevant KPIs to measure success in both target areas
- Strategically align with interdisciplinary stakeholders, including legal, BFSG consulting firm, compliance, UX, development, and marketing
- Create and maintain a prioritized product backlog focused on accessible features and conversion-related measures
- Derive detailed user stories and acceptance criteria based on legal standards (BFSG, WCAG) in close coordination with development teams
- Ensure BFSG compliance in digital product development with the help of a BFSG consulting firm
- Work closely with UX/UI designers to create accessible prototypes
- Conduct user research and usability tests focusing on users with disabilities
- Support the development of an accessible design system
- Integrate A/B testing to evaluate conversion-related measures
- Oversee the technical implementation of accessible features by the development team
- Perform accessibility tests (e.g., screen reader, keyboard navigation)
- Monitor and optimize implemented features based on usage data and feedback
- Responsible for rollout/releases and conducting user acceptance tests
- Design and deliver interactive training on BFSG, WCAG, and UX accessibility for design and development teams and POs in collaboration with the consulting firm
- Build an internal knowledge platform to sustainably anchor accessibility principles
- Foster company-wide awareness of inclusive digital products
Product Owner
WHATEVER.WORKS
- End-to-end responsibility for the feature planning process, including prioritization, release planning, and delivery
- Apply the Shape Up method for systematic feature definition, requirements analysis, and specification of acceptance criteria (including edge cases & prioritization scenarios)
- Create business cases & use cases to evaluate API providers and compatibility analysis with HRIS systems (e.g., SAP SF, Personio)
- Conduct customer onboarding sessions, stakeholder workshops, and feedback loops for product validation
- Plan, conduct, and analyze usability tests to assess feature acceptance and derive prioritized optimizations
- Prepare internal enablement materials (FAQs, demo videos, product documentation) to train customer support and sales
- Lead the API integration stream (Personio, SAP SuccessFactors) in a cross-functional team (dev, QA, UI/UX)
- Successfully integrated and deployed for two clients (including end-to-end QA and UAT approval)
- Build technical documentation for interface integration and conduct internal training sessions (sales & support)
- Localize the platform into two additional languages to scale the customer base
- Achieved 100% of all OKRs in the product stream
- Delivered the strategic roadmap on time, including critical core features
- Acquired new customers through successfully delivered releases with promised features
Product Owner - Pluxee App (iOS/Android/Web)
Sodexo/Pluxee
- Conduct a fit-gap analysis to identify differences between old and new solutions for planning development effort, timeline, and budget
- Gather feature and UI/UX requirements for the fit-gap analysis
- Perform usability tests to ensure user needs are met
- Prioritize the backlog
- Define and run in-app messaging campaigns via Firebase to increase user adoption and awareness of new apps, including rebranding and new features
- Represent two countries to prepare new features for the SAFe PI planning and request migration-critical features and adjustments
- Define the migration plan and coordinate with stakeholders on migration planning and customer communication
- Align development and marketing timelines
- Manage localization and translations for German/English
- Define and coordinate end-to-end tests for connected backend systems to minimize risk and meet go-to-market timelines
- Prioritize requirements and bugs for app and web releases for quality assurance
- Perform release acceptance tests on all platforms and quality control
- Coordinate and manage test execution, including test documentation and bug management with the QA team
- Define performance metrics and continuously track and analyze KPIs to monitor migration status, app performance, and app ratings
- Provide weekly reports to stakeholders, including app downloads, MAU, migration rate, and app penetration
- Coordinate end-to-end card issuance (BIN/profile, personalization, quality check, activation), including shipping logistics to delivery
- Coordinate card production and personalization, including redesign, card profiles, test runs, supply chain, SLA/OTIF
- Coordinate the global card processor workshop: card streams DACH (provisioning, lifecycle, limits, disputes) and identify innovation opportunities
- Support Apple Pay and Google Pay enablement: tokenization, provisioning flows, certifications, test cases, and go-lives
- Plan and execute E2E tests across core banking, card processor, and mobile app, including acceptance and defect triaging
- Administer operational processes for card products
- Coordinate fraud monitoring and escalation paths; establish chargeback/dispute processes, including SLAs and root-cause analysis
- Coordinate with stakeholders across compliance, fraud/risk, payments, operations, customer service, finance, and legal
- Specify limits and self-service journeys in an app-first context; create testable user stories with UAC
- Successfully migrated three native apps (Android & iOS) into a global app solution for Germany and Austria on schedule
- Achieved successful migration of 25% of existing customers within the first 3 months and 50% after 5 months
- Met all planned release dates, supported by a phased migration plan
- Rebranded the global app and web portal, including translations, in parallel with migration
Product Owner Mobile App - SecurePIM Android
Materna Virtual Solution GmbH
- Orchestrated on-time releases and delivered promised features to customers, increasing customer satisfaction and boosting customer lifetime value by 20%
- Led two major projects from concept to final release, delivered desired features, and secured a contract with a new client due to timely project completion
- Revamped the in-app calendar feature by prioritizing user feedback and modern design trends, leading to increased customer satisfaction
- Improved app performance and stability by implementing new processes and prioritizing technical upgrades, resulting in a 40% reduction in the bug backlog and a 30% decrease in support requests
- Managed a cross-functional remote team of 14, communicated the product vision, and motivated the team to achieve business goals
- Managed releases and prepared technical documentation every two months
- Planned and monitored roadmap goals in close coordination with sales, product, and support
- Prioritized the product backlog based on the roadmap and customer feedback
- Led Scrum meetings (sprint reviews, planning meetings, refinements, & retrospectives)
Technical Product Owner - Mobile App (iOS and Android)
Trivago N.V.
- Led the Android and iOS development teams
- Served as Scrum Master for two teams
- Planned, organized, and led refinements
- Collaborated with marketing and UI/UX to develop and deliver new features
- Planned and executed A/B tests for usability and design
- Successfully led a 6-month redesign for RTL languages, increasing usability and user engagement by 15%
- Continuous A/B tests with an MVP approach resulted in a 15% increase in click-through rate and a 10% increase in conversion rate
Working Student in Product Management
AutoScout24
- Improved user experience with effective A/B tests and automated listings, boosting customer satisfaction
- Optimized private listings with a guide that increased revenue and platform efficiency with 50% fewer manual processes and reduced abandonment rates by 20% using the UI Competency Framework
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (9.5 years), Tourism (3.5 years), Automotive (3 years), and Banking and Finance (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (12.5 years), Project Management (8 years), Information Technology (4.5 years), Quality Assurance (2.5 years), and Customer Service (0.5 years).
Summary
Product Owner with 12+ years of experience in managing customer-focused projects in B2B and B2C markets. Building trusted and strong relationships with stakeholders is key to my work. I am personally committed to developing user-centered solutions that are simple and practical and foster long-term customer relationships. This is my passion that drives me to make an impact in the industry.
Skills
- Product Management
- Roadmap Planning
- Requirements Management
- Stakeholder Management
- Stakeholder Communication
- Prioritization
- Product Backlog Management
- Acceptance Criteria
- User Stories / Epics / Initiatives
- Pi Plannings
- Release Management
- Payment Networks / Card Management
- Kpi Reporting
- A/b Tests
- Mock-ups & Prototyping
- Technical Documentation
- App Store Management
- Agile Methods And Management
- Jira / Confluence
- Google Analytics
- Firebase
- Localization
- Shape Up / Kanban / Agile
Languages
Education
Business School Potsdam
MA · Communications & Management · Potsdam, Germany
Profile
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