Axel L.

Strategy Consulting & Project Lead

Berlin, Germany

Experience

Oct 2022 - Present
3 years 2 months
Berlin, Germany

Independent Consultant

Freelance

  • Providing strategic and operational support for organisations building digital products and services
  • Helping clients define product vision, strategy, and roadmaps – from discovery to launch
  • Assembling and managing cross-functional teams
  • Selecting the right agencies and freelancers for efficient project delivery
Oct 2022 - Jun 2024
1 year 9 months
Berlin, Germany

Independent Strategy Consultant & Project Lead (Digital Healthcare)

HÄVG Hausärztliche Vertragsgemeinschaft AG

  • Developed the digital strategy adopted by the association’s general assembly
  • Led the conception and delivery of a nationwide patient engagement web platform
  • Guided implementation of a nationwide web directory of primary care practices
  • Helped build a cross-functional in-house team, aligning interests across regional and national levels
  • Navigated complex stakeholder dynamics within a politically federated organisation
  • Selected and directed multiple external agencies for UX design, development, and communications
Jan 2020 - Oct 2025
5 years 10 months
Berlin, Germany

Founder / CEO

grow.photos GmbH

  • Built a digital-physical photo platform from concept to market
  • Defined brand, IP, and technology stack
  • Led design and product development for a native iOS app
  • Architected the full tech stack and cloud infrastructure using Google Cloud, BigQuery, and Firebase
  • Managed external teams of 5–10 freelancers and agencies
  • Secured €70K in government grants
  • Received iF Design Award 2025 for its intuitive and elegant user experience design
Jan 2010 - Dec 2019
10 years
Hamburg, Germany

Co-Publisher

Rowohlt Verlag GmbH

  • Collaborated with Rowohlt to produce and publish five bestselling paperback books
  • Curated and edited user-generated content from "SMS von gestern Nacht"
  • Together, the titles sold over one million copies
  • Extended the brand from digital media into mainstream publishing
Jan 2009 - Dec 2019
11 years
Germany

Co-Founder / CEO

gutenacht Media GmbH / SMS von gestern Nacht

  • Co-founded and scaled a digital publishing business behind "SMS von gestern Nacht"
  • Established one of Germany’s most popular online entertainment brands
  • Built a high-traffic content web platform and mobile apps (1M+ downloads)
  • Reaching multiple millions of monthly users and 2M+ social media followers
  • Managed a diverse team of developers, designers, and editors
  • Monetised content through advertising, book publishing, and licensing
  • Achieved €600K annual revenue and a profitable exit after 10 years
Jan 2008 - Dec 2011
4 years
Germany

Scientific Editor

Wiley VCH

Jan 2006 - Dec 2007
2 years
Germany

Strategy Consultant

Roland Berger

Summary

Strategic generalist.

Profound experience in digital B2C products and healthcare digitalization.

Leveraging a rigorous analytical foundation in physics and over a decade of hands-on experience building and launching successful digital businesses.

Languages

German
Native
English
Advanced
Spanish
Elementary
Portuguese
Elementary

Education

Oct 1998 - Jun 2004

Technische Universität Berlin

Diploma · Physics · Berlin, Germany

Certifications & licenses

iF Design Award 2025

iF Design

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