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Axel Lilienblum

Strategy Consulting & Project Lead

Axel Lilienblum
Berlin, Germany

Experience

Jan 2022 - Dec 2024
3 years
Berlin, Germany

Strategy Consulting & Project Lead

Deutscher Hausärzteverband

  • Germany’s largest professional association of primary care physicians.
  • Developed the digital strategy to reposition Germany’s primary care physicians (GPs) in the digital health market.
  • Managed stakeholders within the association to ensure majority capability.
  • Project lead for implementing a central digital patient platform, connecting 10M+ patients with 30k+ primary care practices.
  • Built and led a cross-functional team (internal and external) to deliver the platform end to end, covering brand development and go-to-market strategy.
  • Led implementation of a nationwide primary care directory (30k+ practices).
Jan 2019 - Dec 2025
7 years
Berlin, Germany

Founder & CEO

Grow.photos GmbH

  • Provider of a digital platform for personalized, printed photo books.
  • Successfully launched an innovative digital-physical product from scratch, receiving the renowned iF Design Award 2025 for its user experience design.
  • Managed the entire product lifecycle from initial concept to market introduction with external teams of 5–10 freelancers and agencies.
  • Defined and secured intellectual property (IP) and brand identity.
  • Architected the design, development, and technology stack for a native iOS application (using Google Cloud, BigQuery, Firebase, Gemini, OpenAI, Stripe).
  • Incorporated GmbH and secured €70k+ in government grants.
Jan 2009 - Dec 2018
10 years
Berlin, Germany

Founder & CEO

Gutenacht Media GmbH

  • Online media publisher behind “SMS von gestern Nacht”.
  • Built and scaled a successful digital business from concept to profitable exit, reaching millions of users (10M+).
  • Developed and managed a high-traffic CMS website and multiple mobile applications (iOS/Android) with significant download numbers (1M+).
  • Built and managed social media channels reaching millions of followers.
  • Successfully monetized digital content through diverse channels, including app sales and publishing of five bestselling books (1M+ copies sold via Rowohlt).
  • Managed and coordinated a team of internal staff and external service providers (designers, developers, social media managers).
  • Negotiated and executed the sale of the company to a leading advertising firm.

Summary

I take digital products from strategy to launch. AI-native, with a background in physics and 15+ years of hands-on entrepreneurial experience, I’ve founded and led two B2C tech ventures and recently served as a strategy consultant in digital health.

Skills

  • Digital Strategy
  • Product Leadership & Roadmaps
  • Growth / Performance (B2c)
  • Ai (Llms & Agent Automation)
  • Stakeholder & Consensus Building
  • Data & Analytics (Sql, Bigquery)
  • Team & Vendor Management
  • Ip & Brand (Patents/trademarks)

Languages

German
Native
English
Advanced
Spanish
Elementary
Portuguese
Elementary

Education

Technical University Berlin

Diploma · Physics · Berlin, Germany

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Axel based?

Axel is based in Berlin, Germany.

What languages does Axel speak?

Axel speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Portuguese (Elementary).

How many years of experience does Axel have?

Axel has at least 16 years of experience. During this time, Axel has worked in at least 2 different roles and for 3 different companies. The average length of individual experience is 5 years and 7 months. Note that Axel may not have shared all experience and actually has more experience.

What roles would Axel be best suited for?

Based on recent experience, Axel would be well-suited for roles such as: Strategy Consulting & Project Lead, Founder & CEO.

What is Axel's latest experience?

Axel's most recent position is Strategy Consulting & Project Lead at Deutscher Hausärzteverband.

What companies has Axel worked for in recent years?

In recent years, Axel has worked for Deutscher Hausärzteverband and Grow.photos GmbH.

Which industries is Axel most experienced in?

Axel is most experienced in industries like Media, Entertainment and Publishing, Information Technology (IT), and Retail. Axel also has some experience in Healthcare.

Which business areas is Axel most experienced in?

Axel is most experienced in business areas like Product Development, Information Technology (IT), and Marketing. Axel also has some experience in Project Management and Strategy and Planning.

Which industries has Axel worked in recently?

Axel has recently worked in industries like Information Technology (IT), Retail, and Healthcare.

Which business areas has Axel worked in recently?

Axel has recently worked in business areas like Product Development, Information Technology (IT), and Project Management.

What is Axel's education?

Axel holds a Master in Physics from Technical University Berlin.

What is the availability of Axel?

Axel is immediately available for suitable projects.

What is the rate of Axel?

Axel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Axel?

To hire Axel, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 780-940 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.