Axel L.
Strategy Consulting & Project Lead
Experience
Oct 2022 - Present
3 years 2 monthsBerlin, Germany
Independent Consultant
Freelance
- Providing strategic and operational support for organisations building digital products and services
- Helping clients define product vision, strategy, and roadmaps – from discovery to launch
- Assembling and managing cross-functional teams
- Selecting the right agencies and freelancers for efficient project delivery
Oct 2022 - Jun 2024
1 year 9 monthsBerlin, Germany
Independent Strategy Consultant & Project Lead (Digital Healthcare)
HÄVG Hausärztliche Vertragsgemeinschaft AG
- Developed the digital strategy adopted by the association’s general assembly
- Led the conception and delivery of a nationwide patient engagement web platform
- Guided implementation of a nationwide web directory of primary care practices
- Helped build a cross-functional in-house team, aligning interests across regional and national levels
- Navigated complex stakeholder dynamics within a politically federated organisation
- Selected and directed multiple external agencies for UX design, development, and communications
Jan 2020 - Oct 2025
5 years 10 monthsBerlin, Germany
Founder / CEO
grow.photos GmbH
- Built a digital-physical photo platform from concept to market
- Defined brand, IP, and technology stack
- Led design and product development for a native iOS app
- Architected the full tech stack and cloud infrastructure using Google Cloud, BigQuery, and Firebase
- Managed external teams of 5–10 freelancers and agencies
- Secured €70K in government grants
- Received iF Design Award 2025 for its intuitive and elegant user experience design
Jan 2010 - Dec 2019
10 yearsHamburg, Germany
Co-Publisher
Rowohlt Verlag GmbH
- Collaborated with Rowohlt to produce and publish five bestselling paperback books
- Curated and edited user-generated content from "SMS von gestern Nacht"
- Together, the titles sold over one million copies
- Extended the brand from digital media into mainstream publishing
Jan 2009 - Dec 2019
11 yearsGermany
Co-Founder / CEO
gutenacht Media GmbH / SMS von gestern Nacht
- Co-founded and scaled a digital publishing business behind "SMS von gestern Nacht"
- Established one of Germany’s most popular online entertainment brands
- Built a high-traffic content web platform and mobile apps (1M+ downloads)
- Reaching multiple millions of monthly users and 2M+ social media followers
- Managed a diverse team of developers, designers, and editors
- Monetised content through advertising, book publishing, and licensing
- Achieved €600K annual revenue and a profitable exit after 10 years
Jan 2008 - Dec 2011
4 yearsGermany
Scientific Editor
Wiley VCH
Jan 2006 - Dec 2007
2 yearsGermany
Strategy Consultant
Roland Berger
Summary
Strategic generalist.
Profound experience in digital B2C products and healthcare digitalization.
Leveraging a rigorous analytical foundation in physics and over a decade of hands-on experience building and launching successful digital businesses.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryPortuguese
ElementaryEducation
Oct 1998 - Jun 2004
Technische Universität Berlin
Diploma · Physics · Berlin, Germany
Certifications & licenses
iF Design Award 2025
iF Design
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