Andreas Kerzmann
Chief Product Officer
Experience
Chief Product Officer
doctorly
- Responsible for the first customer launch in 2021 and ongoing expansion of the customer base
- Built and led a high-performing product team (3 PMs, 3 UX)
- Set up cross-functional teams in agile product development with SCRUM
- Formulated and translated overarching product strategies, analyzed market trends, defined product requirements and design
- Transformed product development to focus on business value and users by improving processes and prioritization methods
- Established clear communication with stakeholders inside and outside the company
- Supported regulatory approval with KBV and gematik
Chief Product Officer and Managing Director
NOVENTI Digital
- Built a digital spin-off for the NOVENTI Group to create new B2B2C business models around digital health services
- Built a corporate startup from scratch, growing from 2 to 30 employees in 2 years; responsible for technology and product
- Launched the first version of the vimedi B2B2C platform in less than a year
- Rebooted the callmyApo platform based on vimedi, onboarding nearly 5,000 pharmacies as clients and over 30,000 users nationwide
- Developed the digital strategy for the NOVENTI Group, leading to the establishment of NOVENTI's health platform
Consultant
kerzmann.digital
Provided consulting services in digital health in Germany
Expertise: strategy consulting, product management and digital health innovation
Project and product management in implementation projects
Supported regulatory matters (gematik, KBV)
Provided strategic advice on changing legal frameworks (DigiG, GDNG, GDAG, KHVVG (hospital reform), NotfallreformG, ApothekenreformG, GVSG)
Software manufacturers: impact of the KHVVG on MD audits and the opportunities from it
Statutory health insurance: developed a data strategy related to the introduction of e-prescriptions and the associated regulatory framework
Regulator: created an e-prescription concept and a patient-centric strategy
Pharmacy billing service providers: analyzed the impact of new digitalization laws (especially DVPMG) and the resulting potentials and new business areas
Chief Product Officer
Ada Health
- Transformed the former medx Clinical Decision Support System into a B2B2C offering with a strong focus on healthcare and patient centricity
- Worked closely with the CTO to implement the B2B2C platform as a cloud-first microservices architecture for native app integration
- Responsible for the first market launch of Ada as a patient-centric app, which became one of the highest-rated health apps in all app stores (e.g., 4.7-star rating in the Apple App Store, $120 million Series B funding)
- Led the product department and the medical editorial team (30 doctors/medical editors) that translate medical knowledge into AI-ready data
Project Manager
gematik
- Project manager for nationwide digital clinical health records (eFA)
- Project manager for data management to improve safety in medication-based treatment (AMTS)
- Project manager for all test regions of the electronic health card (eGK) (5 federal states) during the first rollout
- Conducted scientific evaluation of the eGK rollout in Germany
Senior Product Manager
medx
- Responsible for the product roadmap and development of the Berlin-based organization from an early stage to professional implementation, including product development
- Defined implementation and architecture together with the lead software architect
- Led the first clinical collaborations with major hospitals in Germany, focusing on Munich and Berlin
- Project lead for the health platform project BFG funded by the German Federal Ministry of Education and Research (BMBF)
Consultant
VDI/VDE Innovation + Technik
- Consulting for federal ministries (Federal Ministry of Education and Research, Federal Ministry for Economic Affairs and Energy) and several large companies
- Project lead for multiple large publicly funded industrial research projects, e.g., SmartSenior with 28 partners nationwide, total budget of €43 million
- Supported German ministries in developing the national innovation strategy, including implementation through federal funding initiatives
Product Manager
Visage Imaging
- Managed the top products Visage CS and Visage 7 thin-client image review and distribution, including clinical applications for heart analysis, perfusion imaging, and vessel tracking
- Led research and implementation projects in major hospitals in Germany and the USA (mainly Charité and MGH)
- Responsible for compliance with Class IIa medical device regulations, including FDA and Health Canada accreditation (ISO 13485 / ISO 14971)
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Healthcare (17.5 years), Information Technology (12 years), Professional Services (9.5 years), and Government and Administration (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (18 years), Product Development (15.5 years), Strategy (10.5 years), Information Technology (4.5 years), and Research and Development (3.5 years).
Languages
Education
University of Tübingen
Ph.D. in Bioinformatics, Dr. rer. nat. · Bioinformatics · Tübingen, Germany
Saarland University
University Diploma in Computer Science · Computer Science · Saarbrücken, Germany
Profile
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