Andreas Kerzmann
Chief Product Officer
Experience
Mar 2021 - Mar 2024
3 years 1 monthBerlin, Germany
Chief Product Officer
doctorly
- doctorly builds an all-in-one SaaS health platform aimed at making healthcare simpler, more effective, and more secure by connecting all stakeholders
- Responsible for the first customer launch in 2021 and ongoing expansion of the customer base
- Built and led a high-performing product team (3 PMs, 3 UX)
- Established cross-functional teams in agile product development using SCRUM
- Formulated and translated overarching product strategies, analyzed market trends, defined product requirements and design
- Transformed product development toward business value and user focus by professionalizing processes and prioritization methods
- Set up tailored communication with stakeholders inside and outside the company
- Supported regulatory approval with KBV and gematik
Jan 2017 - Mar 2020
3 years 3 monthsMunich, Germany
Chief Product Officer and Managing Director
NOVENTI Digital
- Built a digital spin-off for the NOVENTI Group to create new B2B2C business models around digital health services
- Grew a corporate start-up from scratch, from 2 to 30 employees in 2 years; responsible for tech and product
- Launched the first version of the vimedi B2B2C platform in under a year
- Relaunched the callmyApo platform based on vimedi with almost 5,000 pharmacies as customers and over 30,000 users nationwide
- Developed the NOVENTI Group’s digital strategy, leading to the launch of NOVENTI’s health platform
Nov 2016 - Present
8 years 9 monthsBerlin, Germany
Management Consultant
kerzmann.digital
- Provided consulting services in digital health in Germany. Expertise in strategy consulting, product management, and digital health innovation.
- Focus areas:
- Project and product management in implementation projects
- Support on regulatory topics (gematik, KBV)
- Strategic advice on changing legal frameworks (DigiG, GDNG, GDAG, KHVVG (hospital reform), Emergency Reform Act, Pharmacy Reform Act, GVSG)
- Select projects:
- Software vendor: impact of KHVVG on MD audits and resulting opportunities
- Public health insurer: developing a data strategy around e-prescriptions and the related regulatory framework
- Regulator: creating an e-prescription concept and patient-centered strategy
- Pharmacy billing service: analyzing the impact of new digitalization laws (especially DVPMG) and the resulting potentials and new business fields
Jul 2015 - Oct 2016
1 year 4 monthsBerlin, Germany
Chief Product Officer
Ada Health
- Ada is one of Europe’s largest healthcare startups building an AI health platform with the world’s best diagnostic decision system
- Transformed the former medx Clinical Decision Support System into a B2B2C offering with a strong focus on healthcare delivery and patient centricity
- Worked closely with the CTO to implement the B2B2C platform as a cloud-first microservices setup for native app integration
- Responsible for Ada’s first market launch as a patient-focused app, which became one of the top-rated health apps in all app stores (e.g., 4.7-star rating in Apple App Store, $120 M Series B)
- Led the product department and medical editorial team (30 MDs/editors) translating medical knowledge into AI-ready data
Mar 2013 - Jun 2015
2 years 4 monthsBerlin, Germany
Project Manager
gematik
- gematik is a key player in digitizing German healthcare by defining and regulating nationwide implementation based on German legislation/Ministry of Health
- Project lead for:
- Nationwide digital clinical health records (eFA)
- Data management to improve safety in drug-based treatment (AMTS)
- All test regions for the electronic health card (eGK) (5 states) during the first roll-outs
- Scientific evaluation of the eGK rollout in Germany
Sep 2011 - Jan 2013
1 year 5 monthsBerlin, Germany
Senior Product Manager
medx
- medx is a highly innovative clinical decision support software; predecessor of Ada
- Responsible for the product roadmap and growing the Berlin-based organization from a very early stage to professional operations including product and development
- Defined implementation and architecture together with the lead software architect
- Ran initial clinical collaborations with major hospitals in Germany, focused on Munich and Berlin
- Led the BMBF-funded health platform project BFG
Apr 2010 - Aug 2011
1 year 5 monthsBerlin, Germany
Consultant
VDI/VDE Innovation + Technik
- Management consulting for federal ministries (Ministry of Education and Research, Ministry of Economics and Technology) and large corporations
- Led multiple large, publicly funded industrial research projects, e.g., SmartSenior with 28 partners nationwide, combined budget €43 M
- Assisted German ministries in developing the national innovation strategy and implementing it through federal funding initiatives
Oct 2006 - Mar 2010
3 years 6 monthsBerlin, Germany
Product Manager
Visage Imaging
- Provider of centralized true 3D PACS solutions independent of imaging methods, offering clinical radiologists the most efficient workflows
- Managed top products Visage CS and Visage 7 thin-client image review and distribution, including clinical apps for cardiac analysis, perfusion imaging, and vessel tracking
- Led research and implementation projects in major hospitals in Germany and the USA (mainly Charité and MGH)
- Ensured compliance with Class IIa medical device regulations, including FDA and Health Canada accreditation (ISO 13485 / ISO 14971)
Languages
German
NativeEnglish
Advanced Education
University of Tübingen
Dr. rer. nat. · Bioinformatics · Tübingen, Germany
Saarland University
University Diploma · Computer Science · Saarbrücken, Germany
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