Freelance Product Manager, Product Owner, Scrum Master & Agile Coach

Freelance product owner, scrum master and agile coach in various projects spanning from local agencies to multinational corporations in diverse industries.

Last projects:

Adevinta: Technical Project Manager responsible for coordination of several sub-workstreams building the world’s largest classifieds multi-tenant platform.

Aroundhome (a ProSiebenSat.1 company): Product Manager implementing and verifying on the business side a concept for digital qualification of user requests for matching service providers.

Peek & Cloppenburg Düsseldorf: Product Manager Mobile advising on and guiding the rebuild of Android and iOS apps.

Visual Meta GmbH (an Axel Springer company), Berlin: Director Product co-leading the Product & Engineering department together with the Director Engineering.

Responsibilities at Visual Meta GmbH:

Define and deliver a 3–5 year horizon product strategy including a product vision & mission connecting to existing company strategy and strategies from adjacent departments.

Refine an existing OKR process together with OKR master and directors of other departments to increase focus and outcome.

Support the Director Engineering in creating a platform transformation strategy to transform a monolithic on-premise tech stack into a service-oriented, cloud-based architecture and establish a domain-based organizational setup.

Accountability for a motivated and talented team of 5 head-level colleagues and 17 operational team members from product management, data and UX/UI design.

Key achievements at Visual Meta GmbH:

Defined and delivered a 3–5 year horizon product strategy including a product vision & mission.

Increased focus within OKR process by moving from 10 company-level objectives to 2 and from several hundred team-level key results to a few dozen.

Created a career path framework for the product team defining roles and responsibilities from junior to head level positions.

Member of the HRS Innovation Hub leadership team and extended HRS leadership team for product development & IT.

Responsibilities:

Define and deliver a next generation Search & Book platform.

Use data, machine-learning and recommendation technology to identify the lowest and best-matching rates for customers.

People management responsibility for a team of up to 5 motivated and talented individuals from product management, software engineering and UX/UI design.

Interim lead Finance for the product development & IT part of the HRS Innovation Hub from November 2018 to June 2019.

Key achievements:

Achieved a 48% conversion rate uplift on the new Search & Book platform.

Delivered up to 450,000 USD additional monthly savings for the company’s largest account.

First full-time product manager for mobile applications at mobile.de.

Representative for eBay Advertising in the Association of Online Research (AGOF) 2012–2013.

Responsibilities:

Owned web-based and native mobile applications across various form factors and platform ecosystems.

Ensured maximum user and business value through regular user testing, usability testing, A/B testing and analysis of tracking data.

Identified and delivered measures to increase the Net Promoter Score of products.

Conceived and implemented measures in collaboration with mobile advertising, mobile performance marketing and product marketing.

Key achievements:

Rewrote an existing iPhone app into a feature-complete app, resulting in 57% more monthly unique users than direct competitor.

Delivered a native Android app for phone and tablet, resulting in 107% more monthly unique users than direct competitor.

Delivered a state-of-the-art web-based mobile website, resulting in 56% and 173% more monthly unique users than the company’s own iPhone and Android apps.