Daniel (Zdenko) K.

Digital Strategy Manager

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Berlin, Germany

Experience

Jul 2019 - Present
6 years 6 months
Berlin, Germany

Digital Strategy Manager

Germany Trade And Invest GmbH

  • Development and implementation of a holistic digital strategy in a federal government-owned company with a global focus
  • Coordination of cross-departmental digitization projects with a focus on efficiency, quality, and future readiness in an international environment
  • Management of strategic IT projects, including data platforms, cloud solutions, AI applications, and cross-functional software platforms (CRM, ERP)
  • Cross-departmental coordination, requirements management, and translation of business needs into IT-strategic viable concepts and procurements
  • Leading methodically grounded workshops with interdisciplinary and international teams
  • Analysis and optimization of existing process, workflow, and lifecycle structures to increase organizational efficiency
  • Building and further developing digital systems, platforms, and services with regard to international audiences, partners, and standards
  • Supporting change processes to ensure sustainable implementation
  • Introducing agile methods and leadership principles to promote cross-team collaboration, dynamism, and innovation

Deputy Head of Digitalization until the reorganization in December 2024

Deputy Data Protection Officer:

  • Establishment and implementation of the processing register and introduction of processes for recording processing activities
  • Continuous review of (new) applications and preparation for assessing emerging technology topics with a focus on AI.
Nov 2016 - Jun 2019
2 years 8 months
Zug, Switzerland

Business Coach

Epteca GmbH

  • Design and implementation of the go-to-market strategy and product portfolios for an early-stage travel-tech SaaS startup
  • Negotiation of strategic partnerships
Nov 2016 - Jun 2019
2 years 8 months
Zürich, Switzerland

Consultant (Head of Business Development)

Publicitas GmbH

  • Designing the digital strategy for the DACH region and developing new digital products and business areas
  • Supporting the change process
Nov 2016 - Jun 2019
2 years 8 months
Berlin, Germany

Consultant

Shazam Media Services GmbH

  • Analysis and development of strategic partnerships with TV broadcasters, sports clubs, and print media
  • Leading the technical implementation of the partnerships
Nov 2016 - Jun 2019
2 years 8 months
Berlin, Germany

Consultant

T-Base Consulting GmbH

  • Consulting and designing digital business models, product/service design, and strategically required digitization initiatives for clients
  • Conducting workshops
Nov 2016 - Jun 2019
2 years 8 months
Potsdam, Germany

Business Coach

Targomo GmbH

  • Conceptualization and implementation of digital business models and product portfolios in the SaaS area
  • Development of product brands and associated marketing and communication strategies
  • Establishing procedural and organizational structures for customer acquisition
Nov 2016 - Jun 2019
2 years 8 months
Berlin, Germany

Co-Founder

green tree

  • Conceptualization of brand, products, and digital sales channels
Nov 2014 - Jun 2015
8 months

Sabbatical

Sabbatical

  • Traveling through the Balkan states
May 2014 - Oct 2014
6 months
Berlin, Germany

Brand Director

Condè Nast Verlag GmbH

  • Structural development of the WIRED brand
  • Budget planning, P&L, and monitoring of activities
  • Initiating brand partnerships and managing projects for the brand platform (Conferences, Consulting, Education) and its digital concepts and infrastructure
Jan 2013 - Mar 2014
1 year 3 months
Berlin, Germany

Editorial Advisor to the BILD.de/BILD Editor-in-Chief

BILD.de GmbH & Co. KG/Axel Springer SE

  • Coordinating and implementing special projects for the editor-in-chief
  • Tracking tasks and projects of the editor-in-chief across departments
  • Supporting editorial change processes for the paid content strategy
  • Coordinating event formats
Apr 2011 - Mar 2012
1 year
Berlin, Germany

Account Director

VZnet Ltd.

  • Management and acquisition of (key) accounts in social media marketing with revenue responsibility (approx. €2M p.a.)
  • Initiation and management of strategic projects
  • Negotiation of annual contracts
  • Leading and developing a sales team member
Apr 2010 - Mar 2011
1 year
Berlin, Germany

Performance Sales Manager

Media Impact - Axel Springer SE

  • Development, management and acquisition of (key) accounts in performance marketing with revenue responsibility (approx. €3M p.a.)
  • Project support for the Digital Sales management
  • Point of contact for international sales units
Jan 2007 - Mar 2010
3 years 3 months
Berlin, Germany

Digital Sales Manager

BILD.de GmbH & Co. KG/Axel Springer SE

  • Point of contact for non-digital and international units and project support for the Digital Sales management
  • Association work at BVDW
  • Acquisition and development focusing on mobile marketing with revenue responsibility (approx. €1.2M p.a.)
  • Nominated as "Young Professional 2008" by Axel Springer AG

Languages

German
Native
Croatian
Native
English
Advanced

Education

Steinbeis School of Management and Innovation (SMI)

Bachelor of Business Administration "Media & Management" · Business Administration, Media & Management · Munich, Germany

Steinbeis School of Management and Innovation (SMI)

Master of Business Administration (Executive MBA) · Business Administration · Munich, Germany · 1,3

Certifications & licenses

AI-Privacy-Expert GDDcert. EU

Gesellschaft für Datenschutz und Datensicherheit e.V.

Advanced Project Management

Horvath & Partner

Agile Leadership CAL-E/T/O

Scrum Alliance

Corporate Data Protection Officer

IHK Potsdam

Certified Change Paractitioner

PROSCI

Data Protection Impact Assessment Training

WEKA Akademie

Data Strategy Culture

Datentreiber GmbH

Data Strategy Design

Datentreiber GmbH

IREB Foundation Lv. 3.0

Serview

Lego Serious Play Practitioner

Agile Heroes

Management Of Portfolios

Serview, PeopleCert

Prince2 Agile Foundation

Serview, PeopleCert

SCRUM Master

Scrum.org

SCRUM Productowner

Scrum Alliance

Service Design Thinking

xDi Institut

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