Daniel (Zdenko) K.
Digital Strategy Manager
Experience
Jul 2019 - Present
6 years 6 monthsBerlin, Germany
Digital Strategy Manager
Germany Trade And Invest GmbH
- Development and implementation of a holistic digital strategy in a federal government-owned company with a global focus
- Coordination of cross-departmental digitization projects with a focus on efficiency, quality, and future readiness in an international environment
- Management of strategic IT projects, including data platforms, cloud solutions, AI applications, and cross-functional software platforms (CRM, ERP)
- Cross-departmental coordination, requirements management, and translation of business needs into IT-strategic viable concepts and procurements
- Leading methodically grounded workshops with interdisciplinary and international teams
- Analysis and optimization of existing process, workflow, and lifecycle structures to increase organizational efficiency
- Building and further developing digital systems, platforms, and services with regard to international audiences, partners, and standards
- Supporting change processes to ensure sustainable implementation
- Introducing agile methods and leadership principles to promote cross-team collaboration, dynamism, and innovation
Deputy Head of Digitalization until the reorganization in December 2024
Deputy Data Protection Officer:
- Establishment and implementation of the processing register and introduction of processes for recording processing activities
- Continuous review of (new) applications and preparation for assessing emerging technology topics with a focus on AI.
Nov 2016 - Jun 2019
2 years 8 monthsZug, Switzerland
Business Coach
Epteca GmbH
- Design and implementation of the go-to-market strategy and product portfolios for an early-stage travel-tech SaaS startup
- Negotiation of strategic partnerships
Nov 2016 - Jun 2019
2 years 8 monthsZürich, Switzerland
Consultant (Head of Business Development)
Publicitas GmbH
- Designing the digital strategy for the DACH region and developing new digital products and business areas
- Supporting the change process
Nov 2016 - Jun 2019
2 years 8 monthsBerlin, Germany
Consultant
Shazam Media Services GmbH
- Analysis and development of strategic partnerships with TV broadcasters, sports clubs, and print media
- Leading the technical implementation of the partnerships
Nov 2016 - Jun 2019
2 years 8 monthsBerlin, Germany
Consultant
T-Base Consulting GmbH
- Consulting and designing digital business models, product/service design, and strategically required digitization initiatives for clients
- Conducting workshops
Nov 2016 - Jun 2019
2 years 8 monthsPotsdam, Germany
Business Coach
Targomo GmbH
- Conceptualization and implementation of digital business models and product portfolios in the SaaS area
- Development of product brands and associated marketing and communication strategies
- Establishing procedural and organizational structures for customer acquisition
Nov 2016 - Jun 2019
2 years 8 monthsBerlin, Germany
Co-Founder
green tree
- Conceptualization of brand, products, and digital sales channels
Nov 2014 - Jun 2015
8 monthsSabbatical
Sabbatical
- Traveling through the Balkan states
May 2014 - Oct 2014
6 monthsBerlin, Germany
Brand Director
Condè Nast Verlag GmbH
- Structural development of the WIRED brand
- Budget planning, P&L, and monitoring of activities
- Initiating brand partnerships and managing projects for the brand platform (Conferences, Consulting, Education) and its digital concepts and infrastructure
Jan 2013 - Mar 2014
1 year 3 monthsBerlin, Germany
Editorial Advisor to the BILD.de/BILD Editor-in-Chief
BILD.de GmbH & Co. KG/Axel Springer SE
- Coordinating and implementing special projects for the editor-in-chief
- Tracking tasks and projects of the editor-in-chief across departments
- Supporting editorial change processes for the paid content strategy
- Coordinating event formats
Apr 2011 - Mar 2012
1 yearBerlin, Germany
Account Director
VZnet Ltd.
- Management and acquisition of (key) accounts in social media marketing with revenue responsibility (approx. €2M p.a.)
- Initiation and management of strategic projects
- Negotiation of annual contracts
- Leading and developing a sales team member
Apr 2010 - Mar 2011
1 yearBerlin, Germany
Performance Sales Manager
Media Impact - Axel Springer SE
- Development, management and acquisition of (key) accounts in performance marketing with revenue responsibility (approx. €3M p.a.)
- Project support for the Digital Sales management
- Point of contact for international sales units
Jan 2007 - Mar 2010
3 years 3 monthsBerlin, Germany
Digital Sales Manager
BILD.de GmbH & Co. KG/Axel Springer SE
- Point of contact for non-digital and international units and project support for the Digital Sales management
- Association work at BVDW
- Acquisition and development focusing on mobile marketing with revenue responsibility (approx. €1.2M p.a.)
- Nominated as "Young Professional 2008" by Axel Springer AG
Languages
German
NativeCroatian
NativeEnglish
AdvancedEducation
Steinbeis School of Management and Innovation (SMI)
Bachelor of Business Administration "Media & Management" · Business Administration, Media & Management · Munich, Germany
Steinbeis School of Management and Innovation (SMI)
Master of Business Administration (Executive MBA) · Business Administration · Munich, Germany · 1,3
Certifications & licenses
AI-Privacy-Expert GDDcert. EU
Gesellschaft für Datenschutz und Datensicherheit e.V.
Advanced Project Management
Horvath & Partner
Agile Leadership CAL-E/T/O
Scrum Alliance
Corporate Data Protection Officer
IHK Potsdam
Certified Change Paractitioner
PROSCI
Data Protection Impact Assessment Training
WEKA Akademie
Data Strategy Culture
Datentreiber GmbH
Data Strategy Design
Datentreiber GmbH
IREB Foundation Lv. 3.0
Serview
Lego Serious Play Practitioner
Agile Heroes
Management Of Portfolios
Serview, PeopleCert
Prince2 Agile Foundation
Serview, PeopleCert
SCRUM Master
Scrum.org
SCRUM Productowner
Scrum Alliance
Service Design Thinking
xDi Institut
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