Daniel (Zdenko) K.
Manager Digital Strategy; Deputy Digitalization Division Head; Deputy Data Protection Officer
Experience
Jul 2019 - Present
6 years 5 monthsBerlin, Germany
Manager Digital Strategy; Deputy Digitalization Division Head; Deputy Data Protection Officer
Germany Trade And Invest GmbH
- Development and implementation of a comprehensive digital strategy in a federally owned corporation with a global focus
- Coordination of cross-divisional digitization projects with a focus on efficiency, quality, and future readiness in an international environment
- Management of strategic IT projects, including data platforms, cloud solutions, AI applications, and cross-departmental software platforms (CRM, ERP)
- Cross-functional coordination, requirements management, and translation of business needs into IT-strategically viable concepts and procurements
- Conducting methodically sound workshops with interdisciplinary and international teams
- Analysis and optimization of existing process, workflow, and lifecycle structures to increase organizational efficiency
- Building and further development of digital systems, platforms, and services with a view to international target groups, partners, and standards
- Supporting change processes to ensure sustainable implementation
- Introduction of agile methods and leadership principles to promote cross-team collaboration, momentum, and innovation
- Establishment and implementation of the processing activities register and introduction of processes for recording processing activities
- Continuous review of (new) applications and preparation for the evaluation of emerging technology topics with a focus on AI.
Nov 2016 - Jun 2019
2 years 8 monthsZug, Switzerland
Business Coach
Epteca GmbH
- Design and implementation of the go-to-market strategy & product portfolio for an early-stage travel tech SaaS startup
- Negotiation of strategic partnerships.
Nov 2016 - Jun 2019
2 years 8 monthsLondon, United Kingdom
Consultant (Head of Business Development)
Publicitas GmbH
- Design of the digital strategy in the DACH region and development of new digital products and business areas
- Support of the change process.
Nov 2016 - Jun 2019
2 years 8 monthsBerlin, Germany
Consultant
Shazam Media Services GmbH
- Analysis and development of strategic partnerships with TV broadcasters, sports clubs, and print media
- Leading the technical implementation of partnerships.
Nov 2016 - Jun 2019
2 years 8 monthsBerlin, Germany
Consultant
T-Base Consulting GmbH
- Consulting and design of digital business models, product/service design, and related strategically necessary digitalization initiatives for clients
- Conducting workshops.
Nov 2016 - Jun 2019
2 years 8 monthsPotsdam, Germany
Business Coach
Targomo GmbH
- Design and implementation of digital business models and product portfolios in the SaaS sector
- Development of product brands and related marketing and communication strategies
- Building the procedural and organizational structures for customer acquisition.
Nov 2016 - Jun 2019
2 years 8 monthsBerlin, Germany
Co-Founder
green tree
- Conceptualization of brand, products & digital sales channels.
Nov 2014 - Jun 2015
8 monthsSabbatical
- Traveling through the Balkan countries.
May 2014 - Oct 2014
6 monthsBerlin, Germany
Brand Director
Condè Nast Verlag GmbH
- Building the WIRED brand structure
- Budget planning, P&L, and monitoring of activities
- Initiating brand partnerships and leading the project management and direction of the brand platform (Conferences, Consulting, Education) and its related digital concepts and infrastructure.
Jan 2013 - Mar 2014
1 year 3 monthsBerlin, Germany
Editor-in-Chief’s Office Advisor, BILD.de/BILD
BILD.de GmbH & Co. KG/Axel Springer SE
- Coordinating and implementing special projects of the editor-in-chief’s office
- Tracking tasks and projects of the editor-in-chief’s office across relevant departments
- Supporting the editorial change processes for the paid content strategy
- Coordinating event formats.
Apr 2011 - Mar 2012
1 yearBerlin, Germany
Account Director
VZnet Ltd.
- Managed and acquired (key) accounts in Social Media Marketing with revenue responsibility (approx. €2M p.a.)
- Initiated strategic projects and led their execution
- Negotiated annual contracts
- Managed and developed a sales team member
Apr 2010 - Mar 2011
1 yearBerlin, Germany
Performance Sales Manager
Media Impact - Axel Springer SE
- Built, managed, and acquired (key) accounts in Performance Marketing with revenue responsibility (approx. €3M p.a.)
- Provided project support to the head of Digital Sales
- Point of contact for international marketing units
Jan 2007 - Mar 2010
3 years 3 monthsBerlin, Germany
Digital Sales Manager
BILD.de GmbH & Co. KG/Axel Springer SE
- Point of contact for non-digital and international units and supported Digital Sales management on projects
- Association work at BVDW
- Acquired and grew Mobile Marketing business with revenue responsibility (approx. €1.2M p.a.)
- Nominated as 'Young Professional 2008' by Axel Springer AG
Languages
German
NativeCroatian
NativeEnglish
AdvancedEducation
Steinbeis School of Management and Innovation
Master of Business Administration · Business Administration · Berlin, Germany
Steinbeis School of Management and Innovation
Bachelor of Business Administration, Media & Management · Media & Management · Berlin, Germany
Certifications & licenses
AI-Privacy-Expert GDDcert. EU
Gesellschaft für Datenschutz und Datensicherheit e.V.
Advanced Project Management
Horvath & Partner
Agile Leadership CAL-E/T/O
Scrum Alliance
Corporate Data Protection Officer
IHK Potsdam
Certified Change Paractitioner
PROSCI
DPIA Training
WEKA Akademie
Data Strategy Culture
Datentreiber GmbH
Data Strategy Design
Datentreiber GmbH
IREB Foundation Level 3.0
Serview
Lego Serious Play Practitioner
Agile Heroes
Management of Portfolios
Serview, PeopleCert
Prince2 Agile Foundation
Serview, PeopleCert
SCRUM Master
Scrum.org
SCRUM Product Owner
Scrum Alliance
Service Design Thinking
xDi Institut
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