Daniel Klose - Digital Strategy Manager

Q: Where is Daniel based?

Daniel is based in Berlin, Germany .

Q: What languages does Daniel speak?

Daniel speaks the following languages: German (Native), Croatian (Native), English (Advanced) .

Q: How many years of experience does Daniel have?

Daniel has at least 17 years of experience. During this time, Daniel has worked in at least 11 different roles and for 12 different companies . The average length of individual experience is 1 year and 3 months . Note that Daniel may not have shared all experience and actually has more experience.

Q: What is Daniel's latest experience?

Daniel's most recent position is Digital Strategy Manager at Germany Trade And Invest GmbH .

Q: What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for Germany Trade And Invest GmbH .

Q: Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Media, Entertainment and Publishing , Government and Public Administration , and Advertising . Daniel also has some experience in Tourism and Hospitality , Information Technology (IT) , and Professional Services .

Q: Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Project Management , Information Technology (IT) , and Strategy and Planning . Daniel also has some experience in Marketing , Sales , and Product Development .

Q: Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Government and Public Administration .

Q: Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Information Technology (IT) , Project Management , and Strategy and Planning .

Recommended expert

Berlin, Germany

Experience

Jul 2019 - Present

6 years 8 months

Berlin, Germany

Digital Strategy Manager

Germany Trade And Invest GmbH

Development and implementation of a holistic digital strategy in a federal government-owned company with a global focus
Coordination of cross-departmental digitization projects with a focus on efficiency, quality, and future readiness in an international environment
Management of strategic IT projects, including data platforms, cloud solutions, AI applications, and cross-functional software platforms (CRM, ERP)
Cross-departmental coordination, requirements management, and translation of business needs into IT-strategic viable concepts and procurements
Leading methodically grounded workshops with interdisciplinary and international teams
Analysis and optimization of existing process, workflow, and lifecycle structures to increase organizational efficiency
Building and further developing digital systems, platforms, and services with regard to international audiences, partners, and standards
Supporting change processes to ensure sustainable implementation
Introducing agile methods and leadership principles to promote cross-team collaboration, dynamism, and innovation

Deputy Head of Digitalization until the reorganization in December 2024

Deputy Data Protection Officer:

Establishment and implementation of the processing register and introduction of processes for recording processing activities
Continuous review of (new) applications and preparation for assessing emerging technology topics with a focus on AI.

Nov 2016 - Jun 2019

2 years 8 months

Zug, Switzerland

Business Coach

Epteca GmbH

Design and implementation of the go-to-market strategy and product portfolios for an early-stage travel-tech SaaS startup
Negotiation of strategic partnerships

Nov 2016 - Jun 2019

2 years 8 months

Zürich, Switzerland

Consultant (Head of Business Development)

Publicitas GmbH

Designing the digital strategy for the DACH region and developing new digital products and business areas
Supporting the change process

Nov 2016 - Jun 2019

2 years 8 months

Berlin, Germany

Consultant

Shazam Media Services GmbH

Analysis and development of strategic partnerships with TV broadcasters, sports clubs, and print media
Leading the technical implementation of the partnerships

Nov 2016 - Jun 2019

2 years 8 months

Berlin, Germany

Consultant

T-Base Consulting GmbH

Consulting and designing digital business models, product/service design, and strategically required digitization initiatives for clients
Conducting workshops

Nov 2016 - Jun 2019

2 years 8 months

Potsdam, Germany

Business Coach

Targomo GmbH

Conceptualization and implementation of digital business models and product portfolios in the SaaS area
Development of product brands and associated marketing and communication strategies
Establishing procedural and organizational structures for customer acquisition

Nov 2016 - Jun 2019

2 years 8 months

Berlin, Germany

Co-Founder

green tree

Conceptualization of brand, products, and digital sales channels

Nov 2014 - Jun 2015

8 months

Sabbatical

Traveling through the Balkan states

May 2014 - Oct 2014

6 months

Berlin, Germany

Brand Director

Condè Nast Verlag GmbH

Structural development of the WIRED brand
Budget planning, P&L, and monitoring of activities
Initiating brand partnerships and managing projects for the brand platform (Conferences, Consulting, Education) and its digital concepts and infrastructure

Jan 2013 - Mar 2014

1 year 3 months

Berlin, Germany

Editorial Advisor to the BILD.de/BILD Editor-in-Chief

BILD.de GmbH & Co. KG/Axel Springer SE

Coordinating and implementing special projects for the editor-in-chief
Tracking tasks and projects of the editor-in-chief across departments
Supporting editorial change processes for the paid content strategy
Coordinating event formats

Apr 2011 - Mar 2012

1 year

Berlin, Germany

Account Director

VZnet Ltd.

Management and acquisition of (key) accounts in social media marketing with revenue responsibility (approx. €2M p.a.)
Initiation and management of strategic projects
Negotiation of annual contracts
Leading and developing a sales team member

Apr 2010 - Mar 2011

1 year

Berlin, Germany

Performance Sales Manager

Media Impact - Axel Springer SE

Development, management and acquisition of (key) accounts in performance marketing with revenue responsibility (approx. €3M p.a.)
Project support for the Digital Sales management
Point of contact for international sales units

Jan 2007 - Mar 2010

3 years 3 months

Berlin, Germany

Digital Sales Manager

BILD.de GmbH & Co. KG/Axel Springer SE

Point of contact for non-digital and international units and project support for the Digital Sales management
Association work at BVDW
Acquisition and development focusing on mobile marketing with revenue responsibility (approx. €1.2M p.a.)
Nominated as "Young Professional 2008" by Axel Springer AG

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (8.5 years), Government and Administration (6.5 years), Advertising (4.5 years), Tourism (3 years), Information Technology (2.5 years), and Professional Services (2.5 years).

Media and Entertainment

Government and Administration

Advertising

Tourism

Information Technology

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (12 years), Information Technology (9.5 years), Strategy (9.5 years), Marketing (8 years), Sales (8 years), and Product Development (2.5 years).

Project Management

Information Technology

Strategy

Marketing

Sales

Product Development

Languages

German

Native

Croatian

Native

English

Advanced

Education

Steinbeis School of Management and Innovation (SMI)

Bachelor of Business Administration "Media & Management" · Business Administration, Media & Management · Munich, Germany

Steinbeis School of Management and Innovation (SMI)

Master of Business Administration (Executive MBA) · Business Administration · Munich, Germany · 1,3

Certifications & licenses

AI-Privacy-Expert GDDcert. EU

Gesellschaft für Datenschutz und Datensicherheit e.V.

Advanced Project Management

Horvath & Partner

Agile Leadership CAL-E/T/O

Scrum Alliance

Corporate Data Protection Officer

IHK Potsdam

Certified Change Paractitioner

PROSCI

Data Protection Impact Assessment Training

WEKA Akademie

Data Strategy Culture

Datentreiber GmbH

Data Strategy Design

Datentreiber GmbH

IREB Foundation Lv. 3.0

Serview

Lego Serious Play Practitioner

Agile Heroes

Management Of Portfolios

Serview, PeopleCert

Prince2 Agile Foundation

Serview, PeopleCert

SCRUM Master

Scrum.org

SCRUM Productowner

Scrum Alliance

Service Design Thinking

xDi Institut

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniel based?

Daniel is based in Berlin, Germany.

What languages does Daniel speak?

Daniel speaks the following languages: German (Native), Croatian (Native), English (Advanced).

How many years of experience does Daniel have?

Daniel has at least 17 years of experience. During this time, Daniel has worked in at least 11 different roles and for 12 different companies. The average length of individual experience is 1 year and 3 months. Note that Daniel may not have shared all experience and actually has more experience.

What roles would Daniel be best suited for?

Based on recent experience, Daniel would be well-suited for roles such as: Digital Strategy Manager, Business Coach, Consultant (Head of Business Development).

What is Daniel's latest experience?

Daniel's most recent position is Digital Strategy Manager at Germany Trade And Invest GmbH.

What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for Germany Trade And Invest GmbH.

Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Media, Entertainment and Publishing, Government and Public Administration, and Advertising. Daniel also has some experience in Tourism and Hospitality, Information Technology (IT), and Professional Services.

Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Project Management, Information Technology (IT), and Strategy and Planning. Daniel also has some experience in Marketing, Sales, and Product Development.

Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Government and Public Administration.

Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Information Technology (IT), Project Management, and Strategy and Planning.

What is Daniel's education?

Daniel holds a Master in Business Administration from Steinbeis School of Management and Innovation (SMI) and a Bachelor in Business Administration, Media & Management from Steinbeis School of Management and Innovation (SMI).

Does Daniel have any certificates?

Daniel has 15 certificates. Among them, these include: AI-Privacy-Expert GDDcert. EU, Advanced Project Management, and Agile Leadership CAL-E/T/O.

What is the availability of Daniel?

Daniel is immediately available for suitable projects.

What is the rate of Daniel?

Daniel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.