Business Consultant and Project Manager | Retail Media, Ad Tech, Privacy protection

Strategy consultant, business coach, and project manager with over 26 years of experience supporting organisations across industries in the digital transformation of their business models with a strong network in the German, Swiss, and other European markets.

Specialised in online marketing with a strong focus on consulting in Ad Tech, loyalty programs, retail media, and data-driven product management.

Combines deep knowledge in GDPR compliance, AI Act, and Identity Management to help clients navigate complex regulatory landscapes.

Continuously driven by a commitment to creating innovative, privacy-conscious marketing solutions that align with modern technology trends.

Fluency in German and English ensures impactful collaboration across diverse teams and markets.

Technical and strategy consultant for brands like #COOP, #German Telekom, #ProSieben.Sat1, #RTL, #Ringier, #Deutsche Postbank Group, #Zalando SE, #Axel Springer SE, #Otto Group, #IONOS, #Payback, #Dentsu Aegis and others.

Areas of expertise: Project management, digital strategy, ad tech, targeting, GDPR, AI Act, data privacy audits, vendor selection, id management, digital product development, multi channel marketing, data driven, content commerce, SSO, technical buy side due diligence, CRM

Industries: #E-commerce, #retail, #retailmedia, #telco, #publisher, #loyalty, #finance, #FMCG, #technology, #software, #construction, #B2B, #B2C, #digitalmedia