Business Consultant and Project Manager | Retail Media, Ad Tech, Privacy protection

Strategy consultant, business coach, and project manager with over 26 years of experience supporting organizations across industries in the digital transformation of their business models with a strong network in the German, Swiss market and other European markets.

Specialized in online marketing with a strong focus on consulting within Ad Tech, loyalty programs, retail media, and data-driven product management.

Combines deep knowledge in GDPR compliance, AI Act and identity management to support clients in navigating complex regulatory landscapes.

Continuously driven by a commitment to creating innovative, privacy-conscious marketing solutions that align with modern technology trends.

Fluency in German and English ensures impactful collaboration across diverse teams and markets.

Technical and strategy consultant for brands like #COOP, #German Telekom, #ProSieben.Sat1, #RTL, #Ringier, #Deutsche Postbank Group, #Zalando SE, #Axel Springer SE, #Otto Group, #IONOS, #Payback, #Dentsu Aegis among others.

Areas of expertise: Project management, digital strategy, ad tech, targeting, GDPR, AI Act, data privacy audits, vendor selection, identity management, digital product development, multichannel marketing, data driven, content commerce, SSO, technical buy side due diligence, CRM

Industries: #E-commerce, #retail, #retailmedia, #telco, #publisher, #loyalty, #finance, #FMCG, #technology, #software, #construction, #B2B, #B2C, #digitalmedia