Strategic and internationally experienced "hands-on" marketing and IT executive — focused for the past 12 years on company-wide digital transformation in the retail and healthcare sectors (b2b & b2c/d2c), with a strong emphasis on CRM, loyalty, customer journey, sales and campaign management within reorganizations and IT architecture restructuring.
Development of innovative and successful digital business models. Many years of management consulting expertise in digital matters.
Cross-functional entrepreneurial mindset and advice on implementing innovative structures and tools to achieve marketing and sales expansion goals: implementing and developing processes for data-driven, future-proof IT architectures at the enterprise level, customer data platforms, building loyalty concepts, CRM and service processes, campaign systems, eCommerce, content, performance marketing, and customer retention/CRM — with a special focus on new digital touchpoints. Familiar with processes and operations in both corporate and mid-sized companies. Strong leadership skills and experience developing project teams and staff of up to 60 people.
Discover other experts with similar qualifications and experience