Marc Clasen - Consultant and Interim Manager

Q: Where is Marc based?

Marc is based in Hamburg, Germany .

Q: What languages does Marc speak?

Marc speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Marc have?

Marc has at least 31 years of experience. During this time, Marc has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 4 years and 10 months . Note that Marc may not have shared all experience and actually has more experience.

Q: What is Marc's latest experience?

Marc's most recent position is Consultant and Interim Manager at Marc Clasen Consultancy .

Q: What companies has Marc worked for in recent years?

In recent years, Marc has worked for Marc Clasen Consultancy .

Q: Which industries is Marc most experienced in?

Marc is most experienced in industries like Retail , Banking and Finance , and Automotive . Marc also has some experience in Construction , Tourism and Hospitality , and Advertising .

Q: Which business areas is Marc most experienced in?

Marc is most experienced in business areas like Marketing , Information Technology (IT) , and Product Development . Marc also has some experience in Customer Service and Project Management .

Q: Which industries has Marc worked in recently?

Marc has recently worked in industries like Automotive , Construction , and Retail .

Q: Which business areas has Marc worked in recently?

Marc has recently worked in business areas like Information Technology (IT) , Marketing , and Product Development .

Recommended expert

Hamburg, Germany

Experience

Dec 2017 - Present

8 years 3 months

Hamburg, Germany

Consultant and Interim Manager

Marc Clasen Consultancy

Strategic marketing and IT consulting with a focus on CRM
Advising companies after buyout and restructuring (e-commerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES and tourism
Strategy development including marketing, sales and digital strategy
Conducting IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
Implementing and integrating CRM data in marketing including loyalty programs and campaigns
Supporting pitches for IT systems, implementation service providers and agencies
Developing omni-channel sales campaigns (online and offline) including customer journey and defining insights and channels
International scaling of business models
Processes, organization, introduction and optimization of agile structures
Developing SEO/SEA, content and CRM processes and structures
Building marketing frameworks and strategies

Jan 2017 - Nov 2017

11 months

Hamburg, Germany

CCO - Chief Client Officer/Board Member

TRACK GmbH

Responsible for consulting, strategy and project management in brand management, customer experience (CRM) and digital touchpoints
Managing clients like Lindt, Otto, L’Oréal, La Prairie, MINI/BMW, comdirect, Ergo, Vodafone, McDonalds, Stage
Leadership responsibility for 25 employees
Developing experience management concepts and integrated digital and CRM approaches for customer acquisition and gathering data on response and customer behavior
Advising on all IT-related aspects such as system architecture and database structures
Advising on digital communication and developing overall digital strategies including lead concepts
Developing repositioning and brand management
Advising on segmentation with data-driven and analytical data models (data mining)
Consulting and implementing campaign and CRM system solutions (Adobe Campaign, Salesforce)
Customer acquisition, loyalty models and churn prevention
Developing data-driven loyalty and repurchase strategies

Apr 2014 - Dec 2016

2 years 9 months

Solingen, Germany

Global Director Marketing Communications

Zwilling J.A. Henckels AG

Global leadership of the marketing department with full responsibility for a €7M budget
Leading 45 employees through direct reports
Responsible for expansion strategy and transformation of the business model into the digital world
Advising top management on digital transformation
Sparring partner for IT and company-wide requirements management
Developing a consistent multi-channel concept including the marketing strategy "Right product, right time, right place"
Strategic rebuild of the corporate and multi-brand architecture
Digital transformation including e-commerce strategy, platform, CMS and performance marketing
Repositioning in the premium segment and restructuring the organization toward content-driven structures
Developing stories and a content platform for brand positioning
Building KPI-based international controlling
Developing a data-driven campaign approach including A/B tests
Developing a unified global content and themes
Responsible for culinary relations partnerships with restaurants, cooking schools and food bloggers
Building a central CRM system including data mining and data mart

Oct 2011 - Mar 2014

2 years 6 months

Männedorf, Switzerland

Director Global Multichannel/CRM

Daniel Swarovski Corp. AG

Overall leadership of the CRM and customer branding department with responsibility for a €24M budget and managing 26 employees
Increasing customer profitability in digital channels
Customer branding with segmentation and positioning across all distribution channels
Developing a new SCS club strategy; product management and management of global SCS VIP lounges
Creative development of relevant campaigns across all touchpoints
Transformation process focusing on digital channels and e-commerce
CRM business responsibility for the SCS customer club and "beSwarovski" loyalty program
E-commerce business responsibility for existing customers (b2b and b2c)
Developing and rolling out the company-wide omni-channel strategy at POS and in e-commerce
Developing a global multichannel loyalty program, implementing a customer card, CLV and unified communication
Increasing profitability by 24% through the introduction of omni-channel and loyalty card

Oct 2002 - Sep 2011

9 years

Bad Oldesloe, Germany

Various positions: Board Representative, Chairman of the Board, Head of Marketing, Deputy Head of Sales Support

Sparkasse Holstein/Stormarn

Board representative and chairman of the board
Head of marketing: full responsibility for strategic marketing, campaign management, traditional communication, marketing partnerships, product PR and media sales (electronic banking, internet branch, mobile banking)
Deputy head of sales support: overseeing CRM/sales marketing, electronic business/internet, call center (inbound and outbound)
Head of sales marketing: implementing sales-supporting processes and measures like multi-stage campaign management and online sales

Jul 2000 - Sep 2002

2 years 3 months

Hamburg, Germany

Director Communication & Product

letscros GmbH

Set up the e-commerce startup as an online portal for crossword puzzles
Organized and led the Communication and Product Development department
Developed the business plan to attract investors

Aug 1998 - Jun 2000

1 year 11 months

Hamburg, Germany

Head eCommerce Consultant / Unit Lead

Schaffhausen Werbeagentur

Took full responsibility for leading the integrated communication unit as a profit center

Jul 1995 - Jul 1998

3 years 1 month

Hamburg, Germany

Responsible Consultant

Schaffhausen Werbeagentur

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (10.5 years), Banking and Finance (9 years), Automotive (8 years), Construction (8 years), Tourism (8 years), and Advertising (6 years).

Retail

Banking and Finance

Automotive

Construction

Tourism

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (30.5 years), Information Technology (18 years), Product Development (13 years), Customer Service (9 years), and Project Management (1 year).

Marketing

Information Technology

Product Development

Customer Service

Project Management

Summary

Strategically and internationally experienced "hands-on" marketing and IT executive — in the last 12 years focusing on company-wide implementation of digital transformation in the retail and healthcare sectors (b2b & b2c/d2c) with substantial involvement in CRM, loyalty, customer journey, sales and campaign management as part of reorganizations and IT architecture restructures.

Development of innovative and successful digital business models. Many years of management consulting experience in digital matters.

Cross-functional entrepreneurial mindset and consulting on implementing innovative structures and tools to achieve expansion goals in marketing and sales: implementing and developing processes for data-driven, future-proof IT architectures at the enterprise level, customer data platforms, building loyalty concepts, CRM and service processes, campaign systems, e-commerce, content, performance marketing and customer retention/CRM — with a special focus on new digital touchpoints. Familiar with processes and procedures in both corporations and mid-sized companies. Strong leadership skills and development of project teams and staff of up to 60 people.

Languages

German

Native

English

Advanced

Education

Oct 1995 - Jun 1999

Nordakademie University of Applied Sciences

Diploma in Business Administration (FH), Marketing, Multimedia/E-Commerce · Business Administration · Elmshorn, Germany

Oct 1993 - Jun 1995

Schaffhausen Advertising Agency

Advertising clerk · Advertising clerk · Elmshorn, Germany

Oct 1989 - Jun 1992

Rotenburg/W. Business High School

Abitur (general university entrance qualification) · Rotenburg, Germany

Profile

Created

March 2025

Last Update

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Marc based?

Marc is based in Hamburg, Germany.

What languages does Marc speak?

Marc speaks the following languages: German (Native), English (Advanced).

How many years of experience does Marc have?

Marc has at least 31 years of experience. During this time, Marc has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 4 years and 10 months. Note that Marc may not have shared all experience and actually has more experience.

What roles would Marc be best suited for?

Based on recent experience, Marc would be well-suited for roles such as: Consultant and Interim Manager, CCO - Chief Client Officer/Board Member, Global Director Marketing Communications.

What is Marc's latest experience?

Marc's most recent position is Consultant and Interim Manager at Marc Clasen Consultancy.

What companies has Marc worked for in recent years?

In recent years, Marc has worked for Marc Clasen Consultancy.

Which industries is Marc most experienced in?

Marc is most experienced in industries like Retail, Banking and Finance, and Automotive. Marc also has some experience in Construction, Tourism and Hospitality, and Advertising.

Which business areas is Marc most experienced in?

Marc is most experienced in business areas like Marketing, Information Technology (IT), and Product Development. Marc also has some experience in Customer Service and Project Management.

Which industries has Marc worked in recently?

Marc has recently worked in industries like Automotive, Construction, and Retail.

Which business areas has Marc worked in recently?

Marc has recently worked in business areas like Information Technology (IT), Marketing, and Product Development.

What is Marc's education?

Marc holds a Bachelor in Business Administration from Nordakademie University of Applied Sciences.

What is the availability of Marc?

Marc is immediately available full-time for suitable projects.

What is the rate of Marc?

Marc's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.