Oliver Hickfang
Head of Partnerships
Experience
Head of Partnerships
Berlinale
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported
Building and designing processes in CRM and customer journey
Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis
Stakeholder management with internal and external interfaces and agencies
Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns
Creating the product value proposition and further developing the UX/UI of the website and print materials
Selecting, leading, and developing teams (up to 17 members)
Speaking and moderating at conferences and trade shows
Tripled lead numbers by digitizing marketing and sales processes
Significantly increased profitability by optimizing the customer journey and marketing automation
Generated new customers and developed business areas through product expansion and funnel optimization
Head of Marketing
aconium
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported
Building and designing processes in CRM and customer journey
Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis
Stakeholder management with internal and external interfaces and agencies
Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns
Creating the product value proposition and further developing the UX/UI of the website and print materials
Selecting, leading, and developing teams (up to 17 members)
Speaking and moderating at conferences and trade shows
Tripled lead numbers by digitizing marketing and sales processes
Significantly increased profitability by optimizing the customer journey and marketing automation
Generated new customers and developed business areas through product expansion and funnel optimization
Interim Head of Marketing
eBazaaris
Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported
Building and designing processes in CRM and customer journey
Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis
Stakeholder management with internal and external interfaces and agencies
Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns
Creating the product value proposition and further developing the UX/UI of the website and print materials
Selecting, leading, and developing teams (up to 17 members)
Speaking and moderating at conferences and trade shows
Tripled lead numbers by digitizing marketing and sales processes
Significantly increased profitability by optimizing the customer journey and marketing automation
Generated new customers and developed business areas through product expansion and funnel optimization
Head of Marketing and Webmaster/Online Marketing Management
Federal Association of Medium-Sized Businesses
Managing and overseeing all marketing-related processes nationally and internationally
Leading the marketing team (7 members)
Developing and implementing marketing strategies and actions to increase brand awareness and lead generation
Repositioning media in the audiovisual sector, developing and launching a podcast, short videos, and image content for social media
Introducing a strong incentive strategy
180-degree turnaround during the COVID-19 pandemic to an online-first strategy with a digital lead funnel, performance marketing, social commerce, and marketing automation
Planning and executing the global brand relaunch
Increasing referral rates by 230% through implementing and scaling a member referral program
Boosting awareness and lead conversion through a website relaunch, managing over 30 social media accounts, and building a social commerce lead funnel
Head of Marketing and Communications
Benefit Media
Leading all marketing activities and initiatives, including communications and public relations
Designing and running advertising campaigns based on market, competitive, and trend analysis
Identifying target groups, selecting marketing channels, and setting budgets
Developing and maintaining the corporate brand
Monitoring and analyzing performance KPIs
Optimizing the website and creating offline materials like flyers and print
Social media marketing including community management and mobile marketing (app marketing)
Managing stakeholders and influencers
Increased app downloads by 30,000 in four months
Significant revenue growth through the development of new products and product diversifications
Created the corporate identity, including the brand book
Partner, Startup Founder and CMO / Senior Manager
3digitalminds / Saatchi & Saatchi
Established and managed business activities with a focus on digital marketing
Full responsibility for strategy and marketing management across diverse projects
Developed marketing and communication strategies
Developed marketing initiatives to increase brand awareness and customer base
Built, acquired, managed, and advised international key accounts
Co-managed Saatchi & Saatchi's international digital accounts as a third-party agency
Account-based marketing as well as strategic and operational leadership of various online marketing projects
Led an international team
Co-founded a D2C startup in the DIY fashion space with full responsibility for marketing, communications, and business development
Launched an international affiliate program and increased revenue by 170%
Led management in spinning off a D2C startup, building a loyal customer base, and a partial exit
Achieved double-digit revenue growth across different product categories of global key accounts
Senior Manager
Allianz China Life Insurance
Built a new marketing and sales department with nine team members
Developed key account business with international corporate clients for life insurance products
Introduced solid sponsorship concepts to enhance brand image
Managed strategic and operational marketing for PR, events, and TV campaigns
Responsible for a nationwide roadshow with the Federal Foreign Office
Initiated C-level contacts and developed business development/growth strategy
Launched new products with significant revenue growth and increased brand awareness
Established high-level networks with decision-makers as a board member of the European Chamber of Commerce
Expanded business operations in Western China by acquiring international key accounts
Head of Marketing & Sales
BITKOM, Bundesverband IT
Senior Consultant
BearingPoint/KPMG Consulting
Liaison Manager
German Chamber of Commerce (AHK)
Consultant
Ketchum PLEON
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (5 years), Advertising (4 years), Fashion (4 years), Retail (4 years), Media and Entertainment (3.5 years), and Information Technology (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (16.5 years), Strategy (10.5 years), Sales (6.5 years), and Customer Service (3 years).
Summary
Successful marketing, strategy, and AI expert with a broad portfolio in designing and implementing marketing and growth initiatives. Deep understanding of strategic positioning, market needs, and customer success, combined with know-how in executing KPI- and data-driven cross-media marketing activities for sustainable customer acquisition in D2C, B2B, and B2C markets. Experienced in turning around established company structures and scaling fast-growing startups partly through automated lead generation and AI-supported campaigns/GPT/LLM strategies. Hands-on team player and initiator who excels at developing and motivating talent. Managed budgets over 5 million euros.
Skills
- Ai-powered Marketing Strategies And Operations
- Lead Management, Crm, Marketing Automation
- Customer Journey And Scaling/growth
- Performance Marketing / Seo/sea / Online Strategies
- Branding (Ci), Brand Architecture, And Processes
- Social, Content, And Influencer Marketing
- Ms Office
- Genai/ai: Chatgpt/heygen, Etc.
- Marketing Automation: Brevo/hubspot/klicktipp
- Google Tools
- Sistrix
- Seolyze
- Crm: Salesforce/sugar/cobra
- Typo3
- Meta Tools
- Hootsuite
- Asana/ms Project
Languages
Education
University of Potsdam
Dipl. pol. · Political Science · Potsdam, Germany · good+ (1.8; top 15%)
Free University of Berlin
Diploma in Culture and Media Management · Cultural and Media Management · Berlin, Germany · very good (1.0; top 1%)
Certifications & licenses
AI Consultant (ongoing training)
AI Institute | AI Club
Trainer/Educator Qualification
Federal Agency for Political Education, Berlin
Tutor Coach/Train-the-Trainer and Trainer Certificate
University of Potsdam
Certified Business Coach
BZTB
Certified NLP Practitioner
German NLP Institute, Berlin
Profile
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