Head of Partnerships

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported

Building and designing processes in CRM and customer journey

Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis

Stakeholder management with internal and external interfaces and agencies

Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns

Creating the product value proposition and further developing the UX/UI of the website and print materials

Selecting, leading, and developing teams (up to 17 members)

Speaking and moderating at conferences and trade shows

Tripled lead numbers by digitizing marketing and sales processes

Significantly increased profitability by optimizing the customer journey and marketing automation

Generated new customers and developed business areas through product expansion and funnel optimization

Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns, and customer success, partly AI-supported

Building and designing processes in CRM and customer journey

Planning and implementing proactive targeting strategies and innovative marketing initiatives based on market and KPI analysis

Stakeholder management with internal and external interfaces and agencies

Managing and overseeing SEO/SEA campaigns, website relaunches, email automation, PR and content campaigns, and various performance marketing and social media campaigns

Creating the product value proposition and further developing the UX/UI of the website and print materials

Selecting, leading, and developing teams (up to 17 members)

Speaking and moderating at conferences and trade shows

Tripled lead numbers by digitizing marketing and sales processes

Significantly increased profitability by optimizing the customer journey and marketing automation

Generated new customers and developed business areas through product expansion and funnel optimization

Leading all marketing activities and initiatives, including communications and public relations

Designing and running advertising campaigns based on market, competitive, and trend analysis

Identifying target groups, selecting marketing channels, and setting budgets

Developing and maintaining the corporate brand

Monitoring and analyzing performance KPIs

Optimizing the website and creating offline materials like flyers and print

Social media marketing including community management and mobile marketing (app marketing)

Managing stakeholders and influencers

Increased app downloads by 30,000 in four months

Significant revenue growth through the development of new products and product diversifications

Created the corporate identity, including the brand book

Built a new marketing and sales department with nine team members

Developed key account business with international corporate clients for life insurance products

Introduced solid sponsorship concepts to enhance brand image

Managed strategic and operational marketing for PR, events, and TV campaigns

Responsible for a nationwide roadshow with the Federal Foreign Office

Initiated C-level contacts and developed business development/growth strategy

Launched new products with significant revenue growth and increased brand awareness

Established high-level networks with decision-makers as a board member of the European Chamber of Commerce

Expanded business operations in Western China by acquiring international key accounts