Dirk H. - Evaluation and Revision of the Marketing Data Hub

Düsseldorf, Germany

Experience

May 2022 - Present

3 years 8 months

Evaluation and Revision of the Marketing Data Hub

ERGO

Feb 2022 - Dec 2022

11 months

Implementation of consent management for the digital TV platform

Vodafone

Sep 2021 - Present

4 years 4 months

Lecturer in Internet Law (Master's program)

Hochschule Niederrhein

Dec 2020 - Aug 2021

9 months

Implementation of cross-brand data-driven services

VW Group

May 2020 - Present

5 years 8 months

Data protection compliance for online marketing

Breuninger

Mar 2020 - Dec 2021

1 year 10 months

Various consent management projects

DB Vertrieb

Apr 2019 - Jan 2020

10 months

Head of GDPR Task Force for the rollout of a new CRM system

E.ON SE

May 2018 - Present

7 years 8 months

External Data Protection Officer

Various SMEs

Nov 2017 - Present

8 years 2 months

Freelance consultant and trainer for data protection and data-driven marketing

digitEX

External Data Protection Officer
Data Protection Audits
Project Management
Training, Seminars and Presentations

Jan 2009 - Dec 2017

9 years

Head of Product Management; Director of Product Management and Technology; In-house Data Protection Officer

OMS Vermarktungs GmbH & Co. KG

Building a highly profitable startup organization with committed, satisfied and success-focused employees
Transforming the company from a pure online marketer to a competitive quality leader in the digital marketing segment
Implementing national and international data protection certifications
Technical and disciplinary leadership of four departments with a total of 18 employees
Developing a data protection management system and ensuring long-term data protection compliance in line with all national and international regulations
Overall consulting, development and support for national and international media companies on digital marketing strategies and concepts
Development, design, technology and usability of websites & apps
Market analysis and acquisition of key accounts (publishers) as well as selection and management of external service providers (agencies)

Nov 2000 - Dec 2008

8 years 2 months

Junior Product Manager; Product Manager; Director Product Management

AdLINK Internet Media GmbH

Managed and provided strategic consulting to key publishers with national and international focus
Conducted market research and publisher acquisition, handled contract negotiations through to closing
Responsible for marketing, communications, and PR activities, including budget management and agency coordination
Led the product management team both functionally and disciplinarily, overseeing seven staff members

Mar 1999 - Aug 1999

6 months

Practical semester, Marketing Pharma Health Care department

3M Medica GmbH

Feb 1996 - Jul 1996

6 months

Internship

Tourist Office of the City of Borken

Summary

Over 23 years of experience in data protection, marketing technology, and project management.

Passionate and ethical entrepreneur with excellent communication skills, strong persuasive skills, and a proven track record in management.

Inspiring and motivating professional trainer and lecturer with extensive expertise.

Skills

Expert In Leveraging Customer And User Data For Marketing And Analytics Within Legal And Technical Frameworks.
Comprehensive Understanding Of Online Marketing Technology (Cookies, Scripts, Etc.) As Well As Adtech And Martech Systems.
Confident Use Of Online Marketing Tools And Standard Software.
Extensive Experience In Corporate Data Protection And Working With Data Protection Authorities And International Data Privacy Certifications.
Excellent Knowledge Of The Digital Media Landscape With An Active Network In Germany And Europe.
Long-standing Experience In Online Marketing, Account Management, And Media Consulting At All Levels.
In-depth Knowledge Of All Aspects And Segments Of The Digital Marketing Industry.