Dirk Hellmann
Evaluation and Revision of the Marketing Data Hub
Experience
Evaluation and Revision of the Marketing Data Hub
ERGO
Implementation of consent management for the digital TV platform
Vodafone
Lecturer in Internet Law (Master's program)
Hochschule Niederrhein
Implementation of cross-brand data-driven services
VW Group
Data protection compliance for online marketing
Breuninger
Various consent management projects
DB Vertrieb
Head of GDPR Task Force for the rollout of a new CRM system
E.ON SE
External Data Protection Officer
Various SMEs
Freelance consultant and trainer for data protection and data-driven marketing
digitEX
- External Data Protection Officer
- Data Protection Audits
- Project Management
- Training, Seminars and Presentations
Head of Product Management; Director of Product Management and Technology; In-house Data Protection Officer
OMS Vermarktungs GmbH & Co. KG
Building a highly profitable startup organization with committed, satisfied and success-focused employees
Transforming the company from a pure online marketer to a competitive quality leader in the digital marketing segment
Implementing national and international data protection certifications
Technical and disciplinary leadership of four departments with a total of 18 employees
Developing a data protection management system and ensuring long-term data protection compliance in line with all national and international regulations
Overall consulting, development and support for national and international media companies on digital marketing strategies and concepts
Development, design, technology and usability of websites & apps
Market analysis and acquisition of key accounts (publishers) as well as selection and management of external service providers (agencies)
Junior Product Manager; Product Manager; Director Product Management
AdLINK Internet Media GmbH
- Managed and provided strategic consulting to key publishers with national and international focus
- Conducted market research and publisher acquisition, handled contract negotiations through to closing
- Responsible for marketing, communications, and PR activities, including budget management and agency coordination
- Led the product management team both functionally and disciplinarily, overseeing seven staff members
Practical semester, Marketing Pharma Health Care department
3M Medica GmbH
Internship
Tourist Office of the City of Borken
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (17 years), Media and Entertainment (17 years), Professional Services (8.5 years), Retail (6 years), Education (4.5 years), and Insurance (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (26 years), Product Development (17 years), Information Technology (12.5 years), Legal (8.5 years), Project Management (8.5 years), and Sales (8 years).
Summary
Over 23 years of experience in data protection, marketing technology, and project management.
Passionate and ethical entrepreneur with excellent communication skills, strong persuasive skills, and a proven track record in management.
Inspiring and motivating professional trainer and lecturer with extensive expertise.
Skills
- Expert In Leveraging Customer And User Data For Marketing And Analytics Within Legal And Technical Frameworks.
- Comprehensive Understanding Of Online Marketing Technology (Cookies, Scripts, Etc.) As Well As Adtech And Martech Systems.
- Confident Use Of Online Marketing Tools And Standard Software.
- Extensive Experience In Corporate Data Protection And Working With Data Protection Authorities And International Data Privacy Certifications.
- Excellent Knowledge Of The Digital Media Landscape With An Active Network In Germany And Europe.
- Long-standing Experience In Online Marketing, Account Management, And Media Consulting At All Levels.
- In-depth Knowledge Of All Aspects And Segments Of The Digital Marketing Industry.
Languages
Education
University of Applied Sciences Gelsenkirchen, Bocholt campus
Diploma in Business Administration (FH) · Business Administration · Bocholt, Germany
Bierbaum Textilwerke GmbH & Co. KG
Industrial Clerk · Industrial Clerk · Borken, Germany
Mariengarden Gymnasium
General higher education entrance qualification · Borken, Germany
Certifications & licenses
Trainer Expert
TÜV Akademie
Certified Data Protection Officer (DSC Standard)
Profile
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