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Daniela Meier-Richardon

Senior Marketing / Content Manager

Daniela Meier-Richardon
Cologne, Germany

Experience

Feb 2025 - Present
1 year 1 month
Cologne, Germany
Remote

Freelancer (Content Marketing / Content Management)

rireco - Content Creation & Consulting

I'm a storyteller! – I tell stories that make an impact. Each brand has a story – I help you tell it clearly, emotionally and with purpose. As a content strategist, copywriter and project partner, I'm by your side – from the first idea to the final click.

  • Content writing & brand storytelling
  • Content strategy & management
  • Project & marketing management
  • Professional voice recordings
  • Previous clients include: Eurowings GmbH, Mit Vergnügen GmbH, SPD Cologne, Brunel GmbH, Webworks GmbH
Oct 2022 - Nov 2024
2 years 2 months
Cologne, Germany
Hybrid

Senior Marketing Rebel

Rebel Recruiting

  • Developing the marketing strategy and defining the marketing mix
  • Content creation and editing for the blog (Rebel Radar)
  • Content creation for social media (text, graphics, video)
  • Leading the website relaunch including quality management and agency coordination
  • Analytics and reporting
  • Video editing and post-production
  • Creating promotional materials and goodies
  • Event management and support in planning speaker activities
Jul 2021 - Oct 2022
1 year 4 months
Cologne, Germany
Hybrid

Social Media Rebel

Rebel Recruiting

Jul 2017 - Dec 2020
3 years 6 months
Cologne, Germany
Hybrid

Freelancer

rireco - Content Creation and Consulting

  • I'm a storyteller! – I tell stories that make an impact.
  • Each brand has a story – I help you tell it clearly, emotionally and with purpose.
  • As a content strategist, copywriter and project partner, I'm by your side – from the first idea to the final click.
  • Content writing & brand storytelling
  • Content strategy & management
  • Project & marketing management
  • Professional voice recordings
  • Previous clients include: Eurowings GmbH, Mit Vergnügen GmbH, SPD Cologne, Webworks GmbH
Oct 2016 - Apr 2017
7 months
Cologne, Germany
On-site

Senior Project Manager

TWT reality bytes GmbH

  • Project management with agile methods
  • Client support and requirements management
  • Budget planning and controlling
  • Resource planning and coordination
  • Planning and management of service providers
  • Testing and quality management
Jun 2012 - Sep 2016
4 years 4 months
Hamburg, Germany
On-site

Project Management & Concept Development

DI UNTERNEHMER - digital products

  • Project leadership using agile methods
  • Customer support and acquisition
  • Requirements management
  • Communication consulting (customer communication and content)
  • Conceptual and process design (wireframing, workflow modeling)
  • Budget planning and controlling
  • Resource planning and management
  • Planning and coordination of service providers
  • Testing and quality management
  • Implementation and training on the client side
Apr 2011 - May 2012
1 year 2 months
Hamburg, Germany
On-site

Junior Project Manager Social Media

melting elements GmbH

  • Consulting, conceptualization and management of social media profiles
  • Editorial support and community management
  • Conceptualization and booking of Facebook Ads
  • Monitoring and reporting of activities
  • Editorial support and content management for various online portals (TYPO3, WordPress)
  • Planning and management of brand image for the B2B portal BusinessVALUE24
  • Managing the partnership with Neu-Ulm University and seminar presentations
Jan 2011 - Dec 2020
10 years
Cologne, Germany

Blogger

rassambla.de / veedelsliebe.de

  • Writing editorial articles
  • Photography and graphic design
  • Social media and community management
  • Content management and blog setup (WordPress)
  • Production of the “Veedelsstimmen” podcast
Mar 2009 - Sep 2009
7 months
Munich, Germany
On-site

Project Management Creative Solutions Intern

ProSiebenSat.1 Media AG

  • Support in preparation, execution and follow-up of projects
  • Independent management of projects (contest trailers, vacation cover)
  • Scheduling and briefing of personnel
  • Project assignment and control
  • Budget planning and accounting
  • General administrative and planning tasks
Aug 2007 - Sep 2007
2 months
Ulm, Germany
On-site

Sales / Training Intern

Kumatronik GmbH

  • Support in sales, training and service
  • Creation of presentation documents
  • Inventory recording and reconciliation
  • Inviting customers to information events (telemarketing) and on-site representation
  • Training in cold calling, new customer acquisition and reactivating existing customers
Mar 2007 - Mar 2007
1 month
Ulm, Germany
On-site

Design Intern

Unimess GmbH

  • Image editing
  • Creating design drafts for websites
  • Creating graphics and Flash animations

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (11.5 years), Professional Services (8.5 years), Advertising (5.5 years), and Information Technology (5 years).

Media and Entertainment
Professional Services
Advertising
Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14.5 years), Project Management (13 years), Information Technology (10 years), Quality Assurance (7 years), Operations (4.5 years), and Customer Service (0.5 years).

Marketing
Project Management
Information Technology
Quality Assurance
Operations
Customer Service

Summary

Content with concept and impact: Think strategically, implement editorially, communicate effectively.

Every brand has a story waiting to be told – with emotion, clarity and recognizability.

I help make that story visible: on the website, in the newsletter or on social media.

For a digital presence that moves, convinces and is remembered.

Feel free to reach out. I look forward to hearing from you.

Skills

  • Project Management
  • Marketing Strategy
  • Blogging
  • Editorial Copywriting
  • Content Creation (Text, Graphics, Video)
  • Community Management
  • Content Management

Languages

German
Native
English
Advanced
Spanish
Elementary
French
Elementary

Education

Oct 2017 - Jun 2019

music support group GmbH - Deutsche POP Academy

Moderator & Editor · Cologne, Germany

Oct 2007 - Jun 2011

Neu-Ulm University of Applied Sciences

Bachelor of Arts · Information Management and Corporate Communication · Neu-Ulm, Germany

Sep 2006 - Jul 2007

Ferdinand von Steinbeis School Ulm

One-year vocational school diploma, Media and Printing Technology · Media and Printing Technology · Ulm, Germany

...and 1 more

Certifications & licenses

Data-Driven Marketing Compact

Haufe Academy

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniela based?

Daniela is based in Cologne, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Daniela speak?

Daniela speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), French (Elementary).

How many years of experience does Daniela have?

Daniela has at least 15 years of experience. During this time, Daniela has worked in at least 11 different roles and for 10 different companies. The average length of individual experience is 1 year and 4 months. Note that Daniela may not have shared all experience and actually has more experience.

What roles would Daniela be best suited for?

Based on recent experience, Daniela would be well-suited for roles such as: Freelancer (Content Marketing / Content Management), Senior Marketing Rebel, Social Media Rebel.

What is Daniela's latest experience?

Daniela's most recent position is Freelancer (Content Marketing / Content Management) at rireco - Content Creation & Consulting.

What companies has Daniela worked for in recent years?

In recent years, Daniela has worked for rireco - Content Creation & Consulting and Rebel Recruiting.

Which industries is Daniela most experienced in?

Daniela is most experienced in industries like Media, Entertainment and Publishing, Professional Services, and Advertising. Daniela also has some experience in Information Technology (IT) and Manufacturing.

Which business areas is Daniela most experienced in?

Daniela is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Daniela also has some experience in Quality Assurance (QA), Operations, and Customer Service.

Which industries has Daniela worked in recently?

Daniela has recently worked in industries like Professional Services, Advertising, Media, and Entertainment and Publishing.

Which business areas has Daniela worked in recently?

Daniela has recently worked in business areas like Marketing, Project Management, and Quality Assurance (QA).

What is Daniela's education?

Daniela holds a Bachelor in Moderator & Editor from music support group GmbH - Deutsche POP Academy and a Bachelor in Information Management and Corporate Communication from Neu-Ulm University of Applied Sciences.

Does Daniela have any certificates?

Daniela has 1 certificate: Data-Driven Marketing Compact.

What is the availability of Daniela?

Daniela will be available part-time from March 2026.

What is the rate of Daniela?

Daniela's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Daniela?

To hire Daniela, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 720-880 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.