Hubert Kogel
Marketing & Communications Consultant
Experience
Marketing & Communications Consultant
stadtmobil carsharing
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Target-specific addressing of municipalities, companies and organizations with landing pages and calls to action
Development and execution of Meta and Google Ads
Building and maintaining contacts with relevant media
Writing press releases
Director Marketing & Sales
nxt move
Development and implementation of marketing and sales strategies
Building and maintaining contacts with companies, potential sponsors, clubs, athletes
Selecting and onboarding candidates for building a sales team
Secretary (09/2019–09/2023) and Chair (since 09/2023) of the Support Association
Bauernhausmuseum Gebersheim
Development and implementation of marketing and communications strategies
Building and maintaining the website
Writing social media contributions and creating marketing materials
Planning and execution of events
Building and maintaining contacts with regional media and handling media inquiries
Leading board meetings and general assemblies
Supervising and motivating board members and association members
Liaison with city administration and other associations
Monitoring and managing budgets and external service providers
Press Spokesperson
Hoffnungsträger Stiftung
Development and implementation of marketing and communications strategies focused on website and social media (paid, owned, earned)
Planning and execution of citizen information events on construction projects (planning, construction, completion, inauguration, operation)
Stakeholder management and liaison with municipalities and authorities
Writing newsletters, press releases and speeches for the board
Building and maintaining contacts with relevant media and handling media inquiries
Managing media during events
Creating marketing materials and developing Meta and Google Ads
Monitoring and managing budgets and external service providers
Director Marketing & Sales
Glemseck GmbH
Development and implementation of the product portfolio and international marketing and sales strategies
Building and maintaining contacts with motorcycle manufacturers and dealers
Organization of one of Europe’s largest motorcycle events
Monitoring and managing budgets
Line management of about five employees and coordination of external service providers
Project Manager Marketing
Carl Zeiss
Preparation of the ZEISS ZX1 digital camera launch
Coordination of communication and marketing disciplines (advertising, dealer trainings, events, internal and external communications, landing pages, newsletters, online shop, PoS, social media)
Monitoring and managing budgets
Line management of about ten employees and coordination of external service providers
Editorial Director
Airbus Defence & Space
Responsibility for extensive documents addressing the interior and defense ministry
Disciplinary leadership of three employees and functional leadership of about 50 development staff
Marketing and Communications Consultant
E.ON
Development and implementation of marketing and communications strategies
Internal communication for fundamental change processes
Press Spokesperson and Editorial Director
Solitude Revival
Building and maintaining contacts with trade and lifestyle media
Responding to media inquiries and writing press releases
Writing website and social media contributions
Media handling at events
Director Marketing & Communications
Simone Suko
Development and implementation of international marketing and sales strategies for the actress
Building and maintaining contacts with film productions and casting agencies
Director Marketing & Communications
Däumling
Development and implementation of international marketing and sales strategies for the band’s first album
Building and maintaining contacts with music labels, radio and TV stations, and film productions
Writing press releases and website and social media contributions
Director Marketing & Sales
JAM Media
- Development and implementation of marketing and sales strategies for six news portals in partnership with ministries and parliamentary groups
Marketing and Communications Consultant
Daimler AG
Development and implementation of marketing and communications strategies
Internal communication for fundamental change processes
Journalist and Marketing and Communications Consultant
BMW AG
Writing key messages and argumentation aids for new product launches
Supporting customer acquisition by the sales organization
Director Marketing & Communications
Message from a Bottle
Development and implementation of international marketing and communications strategies for brand and product launch
Building and maintaining contacts with lifestyle media
Writing press releases and website and social media contributions
Director Marketing & Communications
Quiet Planet
Development and implementation of international marketing and communications strategies
Writing press releases and website and social media contributions
Functional leadership of seven employees and coordination of external service providers
Director Marketing & Communications
Romina Arena / Ennio Morricone
Development and implementation of international marketing and communications strategies for multiple albums
Writing press releases and building and maintaining contacts with trade and lifestyle media
Director Marketing & Communications
Perseverance Records
Development and implementation of international marketing and communications strategies for multiple soundtracks
Writing press releases and building and maintaining contacts with trade and lifestyle media
Head of Communications and Press Spokesperson
Ferrostaal AG
Building and maintaining contacts with business, trade and lifestyle media
Responding to media inquiries, writing press kits, press releases, FAQs and speeches for the CEO and board members
Managing TV appearances and interviews
Editorial responsibility for annual reports and brochures
Managing Manchester City FC sponsorship (contract negotiations, activation, media cooperations, events)
Monitoring and managing budgets
Disciplinary leadership of ten employees and coordination of external service providers
Freelance Marketing & Communications
Hubert K.
Development and implementation of integrated marketing and communications strategies
Brand building and positioning of companies, products and services
Creative transfer of best practices across industries
Customer-centric agenda-setting and storytelling to improve media coverage and employee motivation
Communications Consultant
Mazda Motor Europe
Development and implementation of international communications strategies
Monitoring and managing budgets
Line management of about ten employees and coordination of external service providers
Global Press Spokesperson Smart, Mercedes-Benz A- and B-Class, Mercedes-Benz Guard and Accessories
Daimler AG
Global press spokesperson and media inquiries handling
Building and maintaining contacts with business, trade and lifestyle media
Developing and implementing communication strategies including smart fortwo launch in the USA
Managing PR managers worldwide
Writing press releases and Q&As and coordinating TV appearances and interviews
Budget planning and management
Functional leadership of up to 40 employees and coordination of external service providers
Global Press Spokesperson Smart
smart gmbh
Global press spokesperson and media inquiries handling
Building and maintaining contacts with business, trade and lifestyle media
Developing and implementing communication strategies for European launches
Communication for Robbie Williams as brand testimonial
Managing PR managers worldwide
Writing press kits, press releases, Q&As and speeches, coordinating TV appearances and interviews
Budget planning and management
Functional leadership of up to 40 employees and coordination of external service providers
Freelance Marketing & Communications
Hubert K.
Writing contributions for Porsche customer magazine Christophorus and employee magazine Carrera
Reporting on humanitarian aid for the Diaconal Work including on-site in Chechnya
Editor-in-chief of a music magazine and head of automotive section for Sunday editions of daily newspapers
Budget planning and management
Functional leadership of up to ten employees and coordination of external service providers
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (24.5 years), Automotive (23.5 years), Advertising (18 years), Arts and Crafts (6.5 years), Sport (4.5 years), and Government and Administration (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (35.5 years), Sales (7 years), Finance (6.5 years), Information Technology (6.5 years), Operations (1 year), and Product Development (1 year).
Summary
With my international experience as a global press officer, and in developing and rolling out integrated marketing and communication strategies, I know how to build brands and successfully position companies, products and services both internally and externally. Working for international clients in very different industries has taught me how to adapt best practices creatively and successfully to other sectors.
One of my key strengths is thinking from the clients' perspective, spotting relevant topics and using agenda-setting and storytelling to share them so that perception by the key audiences, the quality and quantity of media coverage, as well as staff motivation and their contribution to company success, all improve significantly.
Languages
Education
Universität Hohenheim
Postgraduate Program in Journalism · Journalism · Stuttgart, Germany
Freie Theologische Hochschule Gießen
Diploma · Theology · Giessen, Germany
Max-Eyth-Schule Stuttgart
High School Diploma · Technical High School · Stuttgart, Germany
Profile
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