Wolfgang G. - Strategy Advisor for Marketing & Sales

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Dormagen, Germany

Experience

Nov 2024 - Present

1 year 2 months

Leverkusen, Germany

Supervisory Board Member

Bitech AG

Bitech AG is an independent IT consulting firm for SAP and non-SAP solutions with expertise in SAP Analytics, SAP Development, SAP Processes, critical infrastructure (KRITIS), cyber security and AI.

May 2024 - May 2025

1 year 1 month

Düsseldorf, Germany

Interim Consultant Business Development, Sales & Marketing

WELTENMACHER GmbH

Aug 2023 - Present

2 years 5 months

Dormagen, Germany

Business Owner

WOLFGANG GÖDDERTZ

As a strategy advisor, I support companies in developing and implementing sustainable growth strategies with over 30 years of international leadership experience in marketing and sales.
Building high-performance teams, developing effective brand strategies and market-oriented transformation of sales models.
Developing and implementing holistic marketing and sales strategies.
International experience in leadership roles in consumer and capital goods.
Leading and building departments and interdisciplinary project teams.
Planning and implementing go-to-market strategies, cross-channel campaigns & POS activities.
Brand management, positioning and creative design across all channels.
Managing market research, competitive analysis and data-driven strategy development.
Developing new sales channels and product-related communication strategies.
Budget responsibility, controlling and performance reporting.
Event management – from trade fairs to incentives.
As a panel speaker and board member, I shape professional dialogue and take responsibility for the strategic development of companies.

Jul 2020 - Jun 2023

3 years

Düsseldorf, Germany

Director Customer Engagement EMEA

Wacom Europe GmbH

Leading the EMEA marketing team.
Representing EMEA marketing in global meetings with management as well as internal and external stakeholders.
Strategic planning and implementation of advertising, PR, social media, direct marketing and event activities.
Creating and implementing communication and product concepts to open new sales channels.
Leading cross-functional project teams.
Planning, reviewing and reporting sales and marketing budgets.

Oct 2018 - Jul 2020

1 year 10 months

Düsseldorf, Germany

Director Trade Marketing EMEA

Wacom Europe GmbH

Developing and implementing channel marketing activities for EMEA partners to expand the market and achieve growth targets (revenue and OPI).
Creating the annual channel marketing plan for EMEA in collaboration with regional sales.
Coordinating marketing and sales teams in executing the marketing plan to support product positioning and branding initiatives.
Planning and executing campaigns, trade fairs and other promotional activities.
Developing B2B marketing materials such as whitepapers and case studies.
Aligning the latest product and marketing information with regional sales teams.

Jul 2017 - Sep 2018

1 year 3 months

Düsseldorf, Germany

Director global events & production asset

Wacom Europe GmbH

Planning and executing global trade shows & events with international teams.
Developing annual event strategies in alignment with regional sales and marketing teams.
Budget planning, monitoring and adjustment.
Managing the global event planning and approval process including KPI management.
Developing and overseeing global event guidelines.
Managing lead capture (B2C/B2B).
Optimizing achievement of local business goals and overarching sales/marketing objectives.
Creating global content for consumer product launches.

Dec 2016 - Jun 2017

7 months

Dormagen, Germany

Owner

68-Marketing

International interim & project management.
Marketing Consulting.

Dec 2016 - Jun 2017

7 months

Düsseldorf, Germany

Interim Consultant Global Product Launch Communication & Events

Wacom Europe GmbH

Building and restructuring a product launch team for global consumer product launches and a global event team.
Creating global content for consumer product launches.
Planning and executing global trade shows & events with international teams.
Developing annual event strategies in alignment with regional sales and marketing teams.
Budget planning, monitoring and adjustment.
Managing the global event planning and approval process including KPI management.
Developing and overseeing global event guidelines.
Managing lead capture (B2C/B2B).
Optimizing achievement of local business goals and overarching sales/marketing objectives.

Jul 2014 - Present

11 years 6 months

Dormagen, Germany

Founder and Owner

Zonser Zeitreisen

Historical city tours in Zons on the Rhine.

Jan 2014 - Sep 2016

2 years 9 months

Germany

Department Manager Marketing Communications, PR & Trade Marketing

Nikon GmbH

Responsible for ATL & BTL marketing and PR, including planning and execution of brand campaigns, sales promotions and custom trade marketing activities.
Defining and evaluating KPIs.
Budget management.
Coordinating marketing strategy with EU countries and EU HQ.
Leading national and international teams.

Aug 2005 - Jan 2014

8 years 6 months

Marketing Manager

Nikon GmbH

European marketing responsibility for Germany, Austria, Slovenia, and the Netherlands, including product and channel marketing, education and training, and business-to-business activities.

Jan 2001 - Dec 2005

5 years

Germany

Trade Marketing Manager

Agfa Deutschland

Marketing responsibility for ATL & BTL activities in Germany for film, memory cards, minilab systems, papers & chemicals.
Key account management for selected customers.

Jan 1999 - Dec 2001

3 years

Germany

Sales Manager Consumer Digital Products & New Business

Agfa Gevaert AG

National sales of professional scanners, consumer scanners, digital cameras, and inkjet papers, focusing on prepress dealers and IT distribution.
Building new sales channels for existing products and product variants, including private-label sales.

Summary

With my many years of experience in marketing and sales, I help companies successfully develop and implement sustainable growth strategies. I combine strategic foresight with operational implementation strength.

My focus is on building high-performance teams, developing effective brand and sales strategies, and successfully transforming business models.

In addition, as a panel speaker and board member, I provide valuable insights for strategic corporate decisions.