Wolfgang Göddertz

Leading the EMEA marketing team and representing EMEA marketing in global meetings with management and all internal and external stakeholders

Planning and executing advertising, PR, social media, direct marketing, and event activities with setting and monitoring all KPIs

Developing and implementing communication and product concepts to build new sales channels

Leading cross-functional project teams

Planning, reviewing, and reporting on sales and marketing cost budgets (~€5 million)

Successfully reorganized the Customer Engagement EMEA team as part of a global restructure, then took over the leadership role (8 Direct Reports)

Created and established a new budgeting and forecasting process, taking responsibility for all sales & marketing cost budgets with resulting forecast accuracy of >97%, fully J-SOX compliant. All internal and external audits were passed successfully

Developed new communication and product concepts to open new sales channels and consumer target groups in Germany, the UK, and Italy (2022), resulting in the successful acquisition of the planned new sales partners (>100 stores) with additional revenues >€250k in 2022

Planning & executing global trade shows and events with international teams

Developing an annual event strategy in coordination with regional sales and marketing teams

Planning, monitoring, and adjusting budgets

Creating global content for product launches

Successfully reorganized the global event team as part of a global restructure, then took on the leadership role (6 Direct Reports)

Developed and introduced a global B2C & B2B lead system, resulting in a DPA/GDPR compliant system and an annual increase of B2C leads by +50% and B2B leads by +20%

Led the marketing team for Germany, Austria, Slovenia & the Netherlands (9 direct reports + 2 team leaders, total 20 employees)

Member of the marketing core team at Europe HQ and project-based EU & global trade marketing function

Planning, execution and optimization of marketing and sales goals and KPIs, including performance tracking

Defining the online strategy and planning social media marketing activities

Developing the communication strategy in close collaboration with sales

Planning and executing ATL & BTL campaigns and promotions, as well as channel-specific activities

Trade show (national & international) and event planning

PR responsibility

Quarterly planning and revision of media and marketing budgets (>€10M)

Analyzing market research data for campaign and communication planning

Leadership responsibility with target setting and staff development

Agency management

Built the marketing country structure (Germany, Netherlands, Austria, Slovenia) in 2006

Realigned brand positioning and advertising strategy towards target-group-specific TV and online advertising, successfully increasing market share (from ~8% in 2014 to >20% in 2015) and significantly improving media budget efficiency