Recommended expert
Diana Perez
Interim CMO
Experience
Sep 2025 - Present
5 monthsInterim CMO
Uneex.biz GmbH
- Development of the brand and go-to-market strategy
- Development of marketing and sales processes
Aug 2024 - Jul 2025
1 yearInterim CMO / Transformation Lead / Marketing & Corporate Communications / Member of the management board
KAEFER Deutschland
- Conducted a marketing due diligence
- Developed and implemented the change story for the merger of three companies
- Developed and implemented the strategic positioning process
- Developed and implemented a new employee app
- Merged and reorganised the marketing team to clarify roles and internal marketing and sales processes
- Managed stakeholders and communication, including works council
- Responsible for all sales, marketing and communication activities
Jun 2024 - Present
1 year 8 monthsDeputy Chairwoman of the Supervisory Board
shjft AG
Mar 2024 - Apr 2024
2 monthsStrategic Advisor to the Head of Marketing of a global family business in logistics
- Strategic relaunch of the corporate brand
- Budgeting and evaluation of internal and external resources
- Process optimization
Jun 2023 - Apr 2024
11 monthsInterim CMO / CSO / Transformation Lead
Carton Group
- Led strategic marketing and sales transformation
- Developed and led the holding's brand relaunch
- Budget planning and controlling
- Agency selection and procurement
- Stakeholder management and corporate communications
- Team building and process optimization
Feb 2023 - Jun 2023
5 monthsStrategic Advisor to the CEO of a clinic brand
- Marketing planning
- Customer experience optimization
- Corporate communications
- Process optimization
Jan 2023 - Apr 2024
1 year 4 monthsInterim CMO / Strategic Advisor
skinmeleon / Bison and Brands UG
- Developed a new go-to-market and communication strategy
- Developed brand and product strategy
- Web UX development
- Set-up for growth
Jan 2022 - Dec 2023
2 yearsAdvisory Board Member
Medizin Digital GmbH
- Platform for digital and innovative medical topics
Dec 2021 - Dec 2022
1 year 1 monthInterim Marketing Communication Lead and Advisor
Gebrüder Heinemann
- Led a 25-strong marketing communication team after restructuring and short-time work
- Reviewed and future-oriented alignment of internal structures and processes
- Managed stakeholders and improved interdepartmental projects
- Developed new brand strategy guidelines to optimize customer experience
- Onboarded new head-of-position and recruited and onboarded two team leads
- Planned proposal for the future divisional structure
Jan 2021 - Dec 2024
4 yearsAdvisory Board Member
YouParents GmbH
- BeAlice Coaching App
Jan 2021 - Jul 2021
7 monthsGermany
CMO / Marketing Director International
Salamander GmbH
- Led the global strategic marketing transformation and brand repositioning across eCommerce, retail branches and product development
- Defined and implemented the new marketing strategy, budgeting and KPIs
- Set up the new global marketing division and performance controlling
- Planned, recruited and developed the global lead team, including CRM, in-house agency, photo studio and production
- Increased revenue through implementation of a new customer loyalty card with CRM
- Consistently increased online sales after optimizing the digital customer journey
- Implemented efficient internal and external marketing processes
Jan 2015 - Dec 2020
6 yearsHamburg, Germany
CMO / Director Marketing and Corporate Communications
Health AG (Otto Group) / BAWAG Group
- Led company-wide cultural change and digital transformation as part of the executive board
- Developed marketing and sales strategy, repositioned and relaunched corporate and product brands
- Expanded business model from analogue financial services to digital technology company with cloud and AI-based SaaS products and apps
- Restructured and developed the central marketing division and in-house agency
- Developed a community app and mega events for the dental industry
- Achieved double-digit percentage increase in company value within 2 years
- Converted over 300% clients into co-evolution partners within 6 months
- Implemented sustainable, scalable product portfolio management and pricing system
- Increased customer engagement and brand interaction through a community app
- Won 10 marketing awards including Marketing Intelligence Award, ECON Award, German Brand Award and if Award
Jan 2013 - Dec 2014
2 yearsHamburg, Germany
Client Director / Consulting & Operational Excellence (Interim)
GGH MullenLowe
- Managed commercial and operational agency activities
- Developed and executed marketing and communication strategies for clients such as SEAT and E.ON
- Responsible for agency team structure and performance
- Personnel planning, recruiting and development
- Increased revenue through business development and improved customer satisfaction
- Negotiated client contracts and improved service and quality standards
- Enhanced employee motivation by clarifying task profiles
Jan 2010 - Dec 2013
4 yearsHamburg, Germany
Client Director / Commercial & Operations Management, Business Development
SCHMITZ WG
- Led consulting and creative teams with economic steering and management
- Developed marketing and communication strategies for clients including Vattenfall and Bertelsmann
- Implemented efficient structures, processes and sustainable service standards
- Achieved a double-digit percentage turnover increase within one year
- Won major clients through differentiating brand communication strategies
- Digitally transformed clients’ customer journeys with tablet publishing and augmented reality
Jan 2006 - Dec 2009
4 yearsHamburg, Germany
Co-Lead New Business Unit / Client Director / Consulting & Commercial Management
Springer & Jacoby
- Developed marketing strategies for clients such as Bucherer, DWS and Roggenkamp Organics
- Responsible for strategic positioning, business unit planning and organizational design
- Planned budgets, controlled costs and monitored P&L
- Provided strategic client consulting and operational management
- Built and retained a consistent unit team with zero resignations over 2 years
- Achieved break-even within 10 months and won new clients including Commerzbank Private Banking and Messe Hamburg
Jan 2002 - Dec 2004
3 yearsHamburg, Germany
Client Director / Consulting, Commercial & Operations Management
Leagas Delaney
- Provided strategic planning, marketing consulting and business development for clients such as ŠKODA, Goodyear, Apollinaris and René Lezard
- Managed financial planning, cost controlling and P&L
- Drafted and negotiated client contracts
- Led personnel planning, recruiting and development of agency teams
- Implemented professional structures for work processes
- Established a powerful consulting unit and returned the agency to profitability within one year
- Renegotiated client contracts and improved structures, leading to increased customer and employee satisfaction
Jan 2000 - Dec 2002
3 yearsMarketing Strategy Consultant (Self-Employed)
- Led a major digital beta project for Pixelpark on behalf of Bertelsmann Broadband Group
- Implemented efficient work structures and processes
- Restructured the internal marketing department at Stella Entertainment
- Onboarded new client at Select Communications, planned personnel recruiting and development
- Implemented efficient work structures and processes
Jan 1996 - Dec 2000
5 yearsHamburg, Germany
Key Account Director at Jung von Matt
Jan 1991 - Dec 1996
6 yearsHamburg, Germany
Key Account Director at Springer & Jacoby
Jan 1990 - Dec 1991
2 yearsHamburg, Germany
Project Manager at Stein Promotions
Jan 1989 - Dec 1990
2 yearsHamburg, Germany
Management Assistant, Office Management at Trapp’s Team
Summary
Valued conscious, creative and visionary leader and advisor in digital and cultural transformation processes with 35 years of professional experience, 30 years of which in leadership positions.
Award winning decision maker with a track record of generating sustainable business growth based on consistent and excellent brand governance and customer experiences - digital and analogue.
Broad knowledge from the marketing & sales industry, both in corporate and agency environments, across a wide range of B2C and B2B segments (Retail, Healthcare, Finance, SaaS, Automotive, Industry Provider, Energy, FMCG, Luxury Goods) and fast-paced dynamic, agile working environments.
With entrepreneurial thinking I identify levers for optimization and goal achievement with a 360° view on business models, structures and processes and above all with a focus on people (employees and customers).
Strong communicator, experienced in building, restructuring and transforming organizations; setting up and developing motivated and effective interdisciplinary high-performance teams and divisions. Passionate about corporate governance and culture, digital transformation, technical innovation, marketing intelligence and megatrend research.
Skills
- Marketing Leader
- Department Leader
- People Leader
- Strategy Definition
- Analytically Strong
- Cross Functional Teambuilder
- Sales, Pricing & Go-to-market
- Purpose & Kpi-driven
- Feedback And Failure Culture
- Brand Governance
- Courageous Decision Maker
- Responsible And Resilient
- Product & App Development
- Budget Planning & Delivery
- Empathetic, Value Driven
- Pronounced Customer Focus
- Cost Control, P&l, Reporting
- Orientation And Empowerment
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 1990 - Jun 1992
Kommunikationsakademie Hamburg (KAH)
State-certified Marketing and Communication Economist · Marketing and Communication · Hamburg, Germany
Certifications & licenses
Certified Ai Board Executive
Board Academy (a Division of the Intern’l Board Partners Group)
Certified Sustainability Executive
Board Academy (a Division of the Intern’l Board Partners Group)
Certified Member Of The Supervisory Board / Advisory Board
Board Academy (a Division of the Intern’l Board Partners Group)
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