Recommended expert

Dominique (Michaela) Weiss

Interim Manager & Fractional CMO

Dominique Weiss
Berlin, Germany

Experience

Sep 2025 - Present
5 months

Interim Manager & Fractional CMO

Freelancer

  • Acting as interim manager and fractional CMO in Berlin
Jul 2023 - Jun 2025
2 years
Hamburg, Germany

Chief Marketing Leader International Business

Tchibo GmbH

  • Holistic responsibility for coffee category strategy, portfolio, communication strategy, campaigns for coffee brands Tchibo, Eduscho, Davidoff Café (Premium) in Tchibo’s international business
  • Drove growth, increased sales and market share in all core markets with new brand launch in 7 markets as well as product (re)launches
  • Introduced consumer-centric 3-year innovation pipeline per brand as well as new product development and stage gate process
  • Transformed HQ marketing team and integrated trade marketing; managed, motivated, and developed a team of 15 employees and steered 8 local/regional teams
  • Professionalized and improved cooperation with local/regional marketing and sales organizations via new collaboration formats
  • Improved global commercial excellence, e.g., omnichannel go-to-market and storytelling material to support local/regional teams
  • Reporting lines: Director International Business, CEO Tchibo
Oct 2022 - Apr 2023
7 months

Sabbatical

Sabbatical

  • Traveled Asia Pacific
Aug 2021 - Oct 2022
1 year 3 months
Nuremberg, Germany

Vice President Marketing International

A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG

  • Holistic responsibility for Faber-Castell and Graf von Faber-Castell (Luxury) brands and corporate sustainability globally
  • Achieved two “best year ever” results and increased market share as member of five-person senior leadership team
  • Participated in development of new corporate strategy (Global Strategy Forum) and ensured target achievement
  • Conceptualized, implemented, and aligned global brand equity management with management board and owner family
  • Developed global sustainability strategy and roadmap; led cross-functional project team for sustainability transformation
  • Published annual sustainability report for the Faber-Castell group
  • Pitched and onboarded new product designer for lifestyle and luxury ranges
  • Managed a team of 30 employees and steered 21 local teams
  • Reporting line: CEO Faber-Castell Group
  • Member of the advisory board of Faber-Castell Academy (state-accredited educational institution)
Oct 2019 - Jul 2021
1 year 10 months
Nuremberg, Germany

Head of Marketing Europe & North America; Head of Corporate Marketing

A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG

  • Responsible for Faber-Castell brand strategy, portfolio, communication strategy, campaigns in Europe & North America, global POS marketing, websites, and e-Commerce
  • Drove growth, increased sales and market share with new product (re)launches and marketing activities
  • Enhanced brand perception on innovation and sustainability
  • Identified and tapped into additional target group based on comprehensive market research
  • Optimized portfolio of over 5,000 SKUs and implemented consumer-centric global 4-year innovation pipeline per category
  • Optimized global POS shelf system for shop-in-shop and own retail; developed new, modular B2B trade fair concept
  • Developed and implemented DACH digital strategy; significantly increased social media followers; launched TikTok account
  • Collaborated with key opinion leaders and multipliers
  • Managed a team of 25 employees across multiple functions
  • Reporting lines: Board member Europe, CEO Faber-Castell Group
Jan 2018 - Sep 2019
1 year 9 months
Berlin, Germany

Marketing Manager (Head of Product Marketing)

Storck Deutschland KG

  • Holistic responsibility for local strategic brand management, profit & loss, marketing and media mix for confectionery brands including merci, Toffifee, Knoppers, nimm2, Werther's Original
  • Drove growth, increased sales and market share with launch of new products, limited editions, and seasonal marketing activities
  • Conducted continuous market research including test markets, media and image tracking, and consumption trends
  • Optimized processes and interfaces as member of global company value chain optimization team
  • Managed a team of 12 employees in product management, brand activation & partnerships, media, digital & social media, PR, and customer service
  • Member of extended management board of the STORCK Group
  • Reporting line: Marketing Director Germany
May 2016 - Dec 2017
1 year 8 months
Berlin, Germany

Group Product Manager

Storck Deutschland KG

  • Managed product portfolio and cross-functional projects within group product management
Sep 2015 - Apr 2016
8 months

Sabbatical

Sabbatical

  • Traveled Americas
Aug 2014 - Aug 2015
1 year 1 month
Berlin, Germany

Key Account Manager

Storck Deutschland KG

  • Managed key accounts and developed sales strategies
Jan 2012 - Jul 2014
2 years 7 months
Berlin, Germany

Product Manager / Senior Product Manager

Storck Deutschland KG

  • Managed merci brand family and e-Commerce product initiatives
May 2010 - Dec 2011
1 year 8 months
Düsseldorf, Germany

Junior Brand Manager

Henkel AG & Co. KGaA

  • Assisted in brand management activities
Jun 2008 - Apr 2010
1 year 11 months
Düsseldorf, Germany

Assistant Product Manager

Henkel AG & Co. KGaA

  • Supported product management tasks
Aug 2004 - Apr 2010
5 years 9 months

Internships

Multiple Companies

  • Completed internships at METRO Group Buying GmbH, TNS Healthcare GmbH, Hubert Burda Media, Nestlé Deutschland AG, and Europa-Park Rust

Summary

Flexible support for your brand - Driving sustainable brand growth & innovation for consumer goods.

Whether filling a vacancy or undertaking project work in branding, marketing, innovation, or transformation - I look forward to working with you to achieve lasting impact!

Dominique Michaela Weiss, FMCG marketing executive with 17+ years of experience in national and international brand/product management B2C/D2C – both in medium-sized companies and in a DAX-listed corporation.

My focus: Growing consumer goods brands sustainably, modernizing them, or successfully launching them in the market. I focus on consumer centricity, innovation, and clear brand KPIs. Track record: Award-winning brand and product launches and market share expansion in food, non-food, mainstream, and premium segments.

Empowering brands and teams. Behind every strong brand stands an innovative, goal-oriented team. I am passionate about building teams, equipping them with a clear vision, motivating them, and setting them up for success with robust processes.

I am here for you and your teams. As an Interim Manager/Fractional CMO, I offer an unbiased outside perspective and many years of experience on short notice, flexibly, and to the desired extent - as well as a willingness to quickly integrate into your organization, immediately take on operational responsibility, solve issues sustainably, build and lead teams, and transfer relevant knowledge.

Skills

  • Brand Building & Innovation

  • Team & Process Optimization

  • Go-to-market Strategy

  • Performance Marketing

  • Sustainability

  • Digital Marketing

  • Hands-on Mentality

  • Focus On Results

  • Enthusiasm For New And Challenging Topics

  • Change Management Skills

  • Enjoyment Of Team Development And Knowledge Transfer

Languages

German
Native
English
Advanced
Spanish
Intermediate

Education

Oct 2007 - Feb 2008
Lorem ipsum dolor sit amet

Diploma thesis in Marketing (Design for the elderly in aviation – Implications of demographic change) · Marketing · 1,3 = A

Aug 2006 - Jan 2007

Radboud Universiteit Nijmegen, School of Management

Master International Management and Master Strategy · Nijmegen, Netherlands

Apr 2005 - Feb 2008

Otto-Friedrich University Bamberg

Business Administration · Bamberg, Germany · 2,2 = B

...and 1 more

Certifications & licenses

Building An AI Business: Idea To Impact

London Business School

Certified Agile Leader

Steinbeis Augsburg Business School

Certified Interim Manager

Steinbeis Augsburg Business School

Design Thinking And Creativity For Business

INSEAD

Consumer Neuroscience/-marketing

Copenhagen Business School

Certified ECR DACH Category Manager

GS1 Germany

Certified Online Marketing Manager

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