Dominique (Michaela) Weiss
Interim Manager & Fractional CMO
Experience
Interim Manager & Fractional CMO
Freelancer
- Acting as interim manager and fractional CMO in Berlin
Chief Marketing Leader International Business
Tchibo GmbH
- Holistic responsibility for coffee category strategy, portfolio, communication strategy, campaigns for coffee brands Tchibo, Eduscho, Davidoff Café (Premium) in Tchibo’s international business
- Drove growth, increased sales and market share in all core markets with new brand launch in 7 markets as well as product (re)launches
- Introduced consumer-centric 3-year innovation pipeline per brand as well as new product development and stage gate process
- Transformed HQ marketing team and integrated trade marketing; managed, motivated, and developed a team of 15 employees and steered 8 local/regional teams
- Professionalized and improved cooperation with local/regional marketing and sales organizations via new collaboration formats
- Improved global commercial excellence, e.g., omnichannel go-to-market and storytelling material to support local/regional teams
- Reporting lines: Director International Business, CEO Tchibo
Sabbatical
Sabbatical
- Traveled Asia Pacific
Vice President Marketing International
A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG
- Holistic responsibility for Faber-Castell and Graf von Faber-Castell (Luxury) brands and corporate sustainability globally
- Achieved two “best year ever” results and increased market share as member of five-person senior leadership team
- Participated in development of new corporate strategy (Global Strategy Forum) and ensured target achievement
- Conceptualized, implemented, and aligned global brand equity management with management board and owner family
- Developed global sustainability strategy and roadmap; led cross-functional project team for sustainability transformation
- Published annual sustainability report for the Faber-Castell group
- Pitched and onboarded new product designer for lifestyle and luxury ranges
- Managed a team of 30 employees and steered 21 local teams
- Reporting line: CEO Faber-Castell Group
- Member of the advisory board of Faber-Castell Academy (state-accredited educational institution)
Head of Marketing Europe & North America; Head of Corporate Marketing
A.W. Faber-Castell Vertrieb GmbH / Faber-Castell AG
- Responsible for Faber-Castell brand strategy, portfolio, communication strategy, campaigns in Europe & North America, global POS marketing, websites, and e-Commerce
- Drove growth, increased sales and market share with new product (re)launches and marketing activities
- Enhanced brand perception on innovation and sustainability
- Identified and tapped into additional target group based on comprehensive market research
- Optimized portfolio of over 5,000 SKUs and implemented consumer-centric global 4-year innovation pipeline per category
- Optimized global POS shelf system for shop-in-shop and own retail; developed new, modular B2B trade fair concept
- Developed and implemented DACH digital strategy; significantly increased social media followers; launched TikTok account
- Collaborated with key opinion leaders and multipliers
- Managed a team of 25 employees across multiple functions
- Reporting lines: Board member Europe, CEO Faber-Castell Group
Marketing Manager (Head of Product Marketing)
Storck Deutschland KG
- Holistic responsibility for local strategic brand management, profit & loss, marketing and media mix for confectionery brands including merci, Toffifee, Knoppers, nimm2, Werther's Original
- Drove growth, increased sales and market share with launch of new products, limited editions, and seasonal marketing activities
- Conducted continuous market research including test markets, media and image tracking, and consumption trends
- Optimized processes and interfaces as member of global company value chain optimization team
- Managed a team of 12 employees in product management, brand activation & partnerships, media, digital & social media, PR, and customer service
- Member of extended management board of the STORCK Group
- Reporting line: Marketing Director Germany
Group Product Manager
Storck Deutschland KG
- Managed product portfolio and cross-functional projects within group product management
Sabbatical
Sabbatical
- Traveled Americas
Key Account Manager
Storck Deutschland KG
- Managed key accounts and developed sales strategies
Product Manager / Senior Product Manager
Storck Deutschland KG
- Managed merci brand family and e-Commerce product initiatives
Junior Brand Manager
Henkel AG & Co. KGaA
- Assisted in brand management activities
Assistant Product Manager
Henkel AG & Co. KGaA
- Supported product management tasks
Internships
Multiple Companies
- Completed internships at METRO Group Buying GmbH, TNS Healthcare GmbH, Hubert Burda Media, Nestlé Deutschland AG, and Europa-Park Rust
Summary
Flexible support for your brand - Driving sustainable brand growth & innovation for consumer goods.
Whether filling a vacancy or undertaking project work in branding, marketing, innovation, or transformation - I look forward to working with you to achieve lasting impact!
Dominique Michaela Weiss, FMCG marketing executive with 17+ years of experience in national and international brand/product management B2C/D2C – both in medium-sized companies and in a DAX-listed corporation.
My focus: Growing consumer goods brands sustainably, modernizing them, or successfully launching them in the market. I focus on consumer centricity, innovation, and clear brand KPIs. Track record: Award-winning brand and product launches and market share expansion in food, non-food, mainstream, and premium segments.
Empowering brands and teams. Behind every strong brand stands an innovative, goal-oriented team. I am passionate about building teams, equipping them with a clear vision, motivating them, and setting them up for success with robust processes.
I am here for you and your teams. As an Interim Manager/Fractional CMO, I offer an unbiased outside perspective and many years of experience on short notice, flexibly, and to the desired extent - as well as a willingness to quickly integrate into your organization, immediately take on operational responsibility, solve issues sustainably, build and lead teams, and transfer relevant knowledge.
Skills
Brand Building & Innovation
Team & Process Optimization
Go-to-market Strategy
Performance Marketing
Sustainability
Digital Marketing
Hands-on Mentality
Focus On Results
Enthusiasm For New And Challenging Topics
Change Management Skills
Enjoyment Of Team Development And Knowledge Transfer
Languages
Education
Diploma thesis in Marketing (Design for the elderly in aviation – Implications of demographic change) · Marketing · 1,3 = A
Radboud Universiteit Nijmegen, School of Management
Master International Management and Master Strategy · Nijmegen, Netherlands
Otto-Friedrich University Bamberg
Business Administration · Bamberg, Germany · 2,2 = B
Certifications & licenses
Building An AI Business: Idea To Impact
London Business School
Certified Agile Leader
Steinbeis Augsburg Business School
Certified Interim Manager
Steinbeis Augsburg Business School
Design Thinking And Creativity For Business
INSEAD
Consumer Neuroscience/-marketing
Copenhagen Business School
Certified ECR DACH Category Manager
GS1 Germany
Certified Online Marketing Manager
Forum Für Führungskräfte
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