Dennis Wedderkop

Mapped and optimized key processes across marketing, sales, after-sales, order management, delivery and returns.

Improved customer service efficiency by redesigning contact forms and optimizing Zendesk, reducing response times from 30 days to same-day resolution and closing 6 000 open tickets.

Provided strategic advice with actionable recommendations to improve sales, customer service and marketing operations.

Conceptualized and developed a strategy paper and presentation for one of Germany's largest aid organizations.

Led and coordinated the subsequent implementation project across ten work streams, including defining target audiences and creating an integrated digital donor and member journey.

Developed a seamless experience across ads, websites, landing pages, social media, CRM, content, mobile apps, digital payments and innovative membership formats, and defined the enabling IT target architecture.

Member of the executive leadership team with disciplinary responsibility for a high-performance team of 20 employees.

Oversaw and drove marketing and communication performance with a focus on performance marketing, content creation, CRM, SEO and partnerships.

Increased investments in LINUS products through marketing channels by a factor of 20.

Built effective content strategies and processes for all Nestlé brands, including trainings and coaching for brand and content managers.

Facilitated content workshops, developed compelling content narratives and established product test communities.

Led and coordinated agency partners, helping more than ten Nestlé brands connect effectively with their audiences.

Specialized in digital and business strategy consulting for German Mittelstand companies, developing concepts, frameworks and projects to enhance customer experience and enable rapid launch of digital products, services and new revenue streams.

Core member of the team that built a boutique consulting firm recognized multiple times as "Best Consultant" in digitization by brand eins and Statista.

Contributed to the advisory unit's acquisition by Horn & Company in 2017.

Drafted, oversaw and implemented brand strategy, media, performance marketing and social media projects, including comprehensive brand and product positioning and rebranding that led to Germany's largest platform (30 million unique users) and increased served classified ads from 4 to over 35 million.

Provided strategic advice on marketing strategy, market and competitive analysis and organizational growth during weekly meetings with the CMO.

Led a mid-size eight-digit media pitch for all branding activities and audited 10+ service providers to select partners for marketing strategy and CRM implementation.

Developed a performance marketing strategy and managed six-digit Facebook advertising and Google AdWords campaigns.

Led development and market entry of the IRI Online Brand Monitor product with a focus on social media and e-commerce.

Provided insights into online consumer behaviour and trends, complementing IRI's offline sales, shopper studies and marketing-mix analysis.

Responsible for product development, market entry and integration into the IRI product portfolio.

Drove business expansion and grew the company from five to over 100 employees.

Responsible for strategy, digital and performance marketing, content, social media, CRM, public relations and SEO.

Held disciplinary responsibility for 20 personnel and managed a budget of €3.5 million per annum.